Wendy Quek: On admitting a corporate career was not for her, how her brand Coastberry was over 10 years in the making, and coming full circle as an entrepreneur mom

Working Moms Asia

You know that saying: Better to do something imperfectly than to do nothing perfectly. It feels like today’s guest, Wendy, brings this phrase to life. Her latest venture Coastberry is the result of trials and errors not just in her other entrepreneurial pursuits, but also in her career choices through the years. Finding her true love for running her own business and serving her customers was a journey that took over 10 years, as she navigated modelling, working for her family business, several jobs in the corporate world, multiple side hustles, and now motherhood.
As a brand with thoughtfully designed baby bath and bedtime essentials, Coastberry's mission is to bring joy as much as it brings practicality and quality to a routine all parents are familiar with.
If you’d like to give it a try, I’m happy to share that Wendy is offering a promo specially for the WMA community - get 15% off a minimum of 2 items from Coastberry’s regular collection with code WMA15 upon checkout. This promo code is valid for a limited time only.
What we talked about:
- Her e-commerce journey and how it began as a university student modelling for blogshops
- Her involvement in her family business that exposed her to and nurtured her love for entrepreneurship
- Looking for stability and flexibility through a remote corporate role as a new mom, and realising that it was not for her
- How her last corporate role where she served blogshop merchants helped her understand where her true desires lie
- Having the courage to carve her own path and coming full circle as a brand owner
- Finding her flexibility and rhythm as a business owner and parent
-
Shop Coastberry
Follow Coastberry on Instagram
-
Working Moms Asia is produced and led by Natalie Goh. To contact us, email [e-mail]
-
Follow us @workingmomsasia on social media for updates