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How I Broke Up with ClassPass - Sarah Morgan Red Sun Yoga
Manage episode 363066701 series 2916180
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In this episode with a Red Sun Yoga studio owner Sarah Morgan discusses her experience with ClassPass and the challenges she faced in building a membership-based business with it.
She found that community-building events and adding value to her services were more effective strategies to attract customers.
When she encountered issues with ClassPass, such as not receiving contact information for clients and having clients cancel at the last minute, she decided to terminate her contract with them.
She also emphasizes the importance of customer service and shared her experience with MindBody's Messenger AI, which she uses for automated receptionist services.
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About Sarah:
Sarah Morgan is the owner of Red Sun Yoga. She has practiced yoga for nearly 20 years.
Sarah earned her RYT 200 in 2011 as part of Full Circle Yoga’s inaugural Yoga Teacher Training program. She began teaching at Red Sun Yoga in January of 2012. Her experience was so inspirational that she bought in as a partner in 2014. As she helped build the community over a few short years, she realized this was her calling. In October of 2021, Sarah became the sole owner of Red Sun Yoga. From that point on, her sole purpose has been to build a community for her teachers, students and all those who are seeking to learn more about how yoga can be a catalyst for healing body, mind and spirit.
Prior to swapping Louboutin for Lululemon, she spent almost a decade in the oil and gas industry, helping build critical infrastructure around the country. Feeling the need to build her own outlet, she co-founded KDMG and spent nearly a decade working with some of the most important business in Central Florida, including multiple Fortune 500 companies, helping with their marketing strategies and campaigns.
Sarah is an E-RYT 500, having studied with many international teachers such as Bryan Kest, David Williams, David Swenson, Max Strom, Tiffany Cruikshank, David Regelin, Joe Barnett, Robin Rothenberg and Judith Lasater.
Red Sun Yoga: https://redsunyoga.com/
Instagram: https://www.instagram.com/redsunyoga/
Tools Mentioned:
Mindbody Online
ClassPass
Messenger.AI
Peerfit
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
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