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Obscurities


In 1966, two Brazilian men were found dead on Vintém Hill under bizarre circumstances that continue to perplex investigators and conspiracy theorists alike. Lying side by side, their bodies were discovered wearing matching lead masks—shields with no eyeholes—alongside cryptic notes. Were they victims of a cult ritual, a failed experiment, or something even more otherworldly? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Under the Influence with Terry O'Reilly
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Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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Hosted on Acast. See acast.com/privacy for more information.
367 episodes
Mark all (un)played …
Manage series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
367 episodes
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Under the Influence with Terry O'Reilly


This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps? What is the busiest day of the year for weddings? And what is the busiest day of the year for… plumbers? It’s all fascinating – and often very surprising. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the smallest village in New Brunswick. We’ve certainly bred some amazing brands up here in the Great White North. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Orchestrating Elections: Political Campaign Songs 25:20
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This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate. Sometimes, politicians co-opt pop songs. And sometimes, pop artists have a major problem with that. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Recorded Live in Toronto: Wicked Brand Fails of 2024 27:02
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Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024. We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem. We’ll look at a seasonal candle that fired up accusations of white supremacy. And we’ll try and figure out how a children’s doll package ended up listing the URL for a porn site. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Putting the Motion in Motion Pictures: Movie Theatre Marketing 27:06
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Today, movie theatres have to compete with home theatre systems and streaming services. This week, we look at how cinemas are transforming to attract more movie goers. To survive, theatres now offer restaurant meals and full bar menus. They offer loyalty programs and special theme nights. And many cinemas now offer patrons “atmospheric” movie experiences – where wind blows through your hair, rain falls from the ceiling, and seats not only jolt back and forth, they also emit smells that mirror the action on the screen. It puts the motion in motion picture. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


There are things in the world of marketing that are forbidden. It’s illegal to use certain sounds, for example. If an advertiser does use them, they are heavily fined. In some countries, there are rules around using national anthems in commercials. In other countries, there are no rules. And even Winnie the Pooh is forbidden in one country because it apparently makes fun of their leader. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Here’s an episode that talks about those and many others - and how SNL influenced the ad writers of my generation. Hosted on Acast. See acast.com/privacy for more information.
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Under the Influence with Terry O'Reilly


This week, we look at how some companies advertise to haters. Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold. Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles. And drink maker Oatly, actually dedicated a website to their haters. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Strange Smells: The Marketing of Unusual Fragrances 27:17
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This week, we take a whiff of some of the strangest fragrances being marketed today. Choosing a perfume or cologne is a form of personal expression. What you smell like says something about you. But does that include bacon perfume? Or mayonnaise cologne? There’s a fragrance that makes you smell like a bakery, and a soap for men that smells like gasoline. Uncommon Scents. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Purple Comb-Overs: The Power of Personal Style 26:48
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This week, we talk about some of the most interesting people throughout history – and the fact they all had a consistent personal style. Consistency is the key to branding, and these famous people all understood that. We’ll take a look at Julius Caesar, who shocked fellow Romans with the way he dressed and acted. We’ll examine the incredible popularity of Charlie Chaplin’s “Little Tramp” character that never changed throughout 25 films. And we’ll talk about celebrities who adopted a singular colour as their personal branding – like Prince and Johnny Cash. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 The Iceman Cometh: How Ice Transformed Our Lives 27:28
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This week, we look at the marketing of ICE. It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old. The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that has transformed our lives. It's a remarkable story. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, we take a look at Last Chance Tourism. Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering. Namely, they are vanishing. From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain. So people are rushing to these locations, afraid they might miss their last chance to see them. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 From Bonanza to Batman: When Fictional Characters Endorse Real Products 27:19
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In our first episode of 2025, we explore a strange aspect of advertising. Specifically, when TV and movie characters endorse products. Not the actors themselves - but the characters they portray. It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza. Today, it includes characters like Breaking Bad's Walter White and even Phil Dunphy from Modern Family. Sometimes it's funny - and sometimes it bends the time/space continuum. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


As you might know, the team behind Under The Influence has more podcasts executive produced by Terry. The story in this episode of Backstage at the Vinyl Cafe is the most requested Vinyl Cafe story of all time. "Today is the day Dave cooks the turkey!" Jess tells us why it gives her such pleasure to say those words, and plays the beloved story that has become a Christmas tradition for so many. So roll out the cookies, grab the wrapping paper or trim the tree as you enjoy "Dave Cooks the Turkey." And check out Backstage at the Vinyl Cafe for more holiday favourites. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Another one of our favourite episodes from our sister podcast We Regret To Inform You: The Rejection Podcast and just in time for the holiday, is the rejection story of the movie Elf. This beloved and timeless Christmas classic, starring Will Ferrell brought in over $200M at the box office. But, back in 2000 the script was rejected by production companies, studios, directors and actors. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Terry was recently interviewed on Dr. Andrea Wojnicki's podcast, Talk About Talk. Andrea is an executive communications coach. She helps executives improve their communication skills and elevate their confidence and credibility. It is an interesting chat about communication. Hope you enjoy it. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Believe it or not, this January will mark our 20th year on CBC. To celebrate the milestone, join us Feb 6th for a live podcast recording, a Q&A, live band, giveaways and yummy gin cocktails at Reid’s Distillery in Toronto. Tickets here . Time flies when you’re Under the Influence. Hope to see you there. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 The Beatlology Interviews: "Beatles ’64” director David Tedeschi 42:45
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I talk to director David Tedeschi about his new Beatles film. Produced by Martin Scorsese, it captures the mania of Beatlemania when the Fab Four land in New York for the first time in 1964, including their historic appearance on the Ed Sullivan Show. David tells us how it all came together, and what surprising things he learned about this first Fab Four trip. The film contains 17 minutes of brand new footage (restored by Pater Jackson’s company), the soundtrack has been remixed by Giles Martin, and contains new interviews with Paul McCartney and Ringo Starr. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 The Beatlology Interviews: Producer Mark Hudson 39:21
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Mark has produced nine albums for Ringo. Before that, he was part of the Hudson Brothers. They had hit songs and the Hudson Brothers Razzle Dazzle TV show made them teen idols in the 70s. Mark is a huge Beatles fan and collector - and has spent time with all four Beatles. He’s a great storyteller. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Companies are spending big bucks advertising weight-loss drugs like Ozempic and Rybelsus. This week, we’re dropping an episode of Brian Goldman’s White Coat, Black Art podcast into our feed. We thought you might find the topic interesting. In Canada, "reminder ads" can only give the medication's name, but they can’t tell you what the drug is for. They just tell people to ask their doctor for more information. I join Dr. Goldman in this episode to talk about those ads. Are those ads good – or are they bad? Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 The Beatlology Interviews: Actor Mark Hamill 43:43
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Mark Hamill not only owns collectibles, he is a collectible. Mark talks to us about his first blush with the Beatles, how he began collecting Beatles memorabilia, that time he met George Harrison on a plane, and whether or not he let his kids play with Star Wars toys. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg 40:04
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In this interview, Max talks about his favourite Beatle albums, Ringo’s profound influence on rock drummers, and what happened onstage at a Springsteen concert the night Lennon was murdered. Hosted on Acast. See acast.com/privacy for more information.
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Under the Influence with Terry O'Reilly


1 The Beatlology Interviews: Yellow Submarine Animator Tom Halley 45:44
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Tom Halley was one of the brilliant animators on Yellow Submarine. The film is considered one of the most inventive animated films of all time. In this interview with the late animator, he tells us how he came to be involved, how they all managed to create this classic film in just 11 months. And much to our surprise, Tom tells us he was also an animator on the Beatles cartoon series. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


With the Paris Olympics in motion, it is a good time to revisit this episode from our archives. From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


David Sheff conducted the last major interview with John Lennon. Just as Double Fantasy was being released, Sheff interviewed John & Yoko for Playboy magazine. It was the famous interview where Lennon went through the Beatles catalogue song-by-song - just before he died. The backstory of that interview is fascinating. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


I did a lot of commercials with Bob Newhart in the late 90s. He was one-in-a-million, a joy to work with, and he will be missed. And I want to tell you a very funny story that happened as a result of those commercials. Hosted on Acast. See acast.com/privacy for more information.
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Under the Influence with Terry O'Reilly


1 The Beatlology Interviews: Astrid Kirchherr 26:07
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Astrid Kirchherr holds a special place in the history of the Beatles. She took the famous Hamburg-era photos of the Beatles in their formative years, she inspired their “moptop” hairstyle, and she happened to fall in love with Stuart Sutcliffe, the fifth member of the Beatles. Her story is compelling, and her love of the Beatles, as friends, comes through in every word. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Join Terry O’Reilly for a brand new Beatles series, where he interviews celebrities and collectors on their love of the Fab Four. Hosted on Acast. See acast.com/privacy for more information.
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Under the Influence with Terry O'Reilly


This week, we answer listener questions. We’ll talk about how bands create theme songs for TV shows and how much they get paid. We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign. And we’ll explore why condom makers now market different sizes, when it used to be one-size-fits-all. What’s goin’ on there? Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week, it’s our annual Brand Envy episode. Every year, I list four brands I’ve admired from a distance. We’ll talk about a classic board game created by a Canadian couple. An ice cream chain founded by another Canadian. An iconic lighter that was named after a zipper. And a woman who is dominating television these days. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Plop, Plop, Fizz, Fizz: How Companies Double Their Profits 27:52
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Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that created a catchy jingle that doubled their revenue overnight. And a business that changed one single word in a headline and their profit went up 100%. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Houston, We Have Pizza: Advertising in Outer Space 27:01
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This week, we shoot for the moon. Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars. We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station. There are companies who want to employ hundreds of tiny satellites to create logos in the night sky. Some companies even want to put ads on the moon. And those ads might even be cheaper than Super Bowl commercials. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Occasionally, an old advertising campaign is brought back from the dead. Even if it has been off the air for decades. This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time. A much-loved beer campaign that has been revived after 34 years. And a controversial commercial that was yanked off the air in 1989, but was re-run again recently. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


This week it’s our annual Bookmarks episode. We read a lot of books to research Under The Influence. But there’s never enough room to include all the great stories we find. So this episode is dedicated to those great stories that didn’t fit into our regular episodes. This year, our theme is bravery. We’ll tell an amusing story about how Danny DeVito made a bold decision when he was auditioning for the sitcom Taxi. We’ll salute Lucille Ball’s bravery. And we’ll talk about how Jacques Plante revolutionized goaltending by being brave enough to defy his coach. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 The Gong Show: Ads That Could Never (Ever) Run Today 26:59
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This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears. From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s amazing to think they all ran back in the day. Ads that couldn’t run today. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Cars Are The Stars: Automobile Brands in Hollywood 28:53
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Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch , and explore auto partnerships with movie franchises like Transformers and Marvel . We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen movie was finally found – and the cosmic coincidence that led to its discovery. Cars are the stars. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them. Storekeepers love them. They can make you smile. They can make you angry. They can attract a lot of attention. They are the pop-up ads of the physical world. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Pants on Fire: When Customers Lie to Marketers 27:08
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Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open letter to the Pope. An airline campaign that told you to “keep it in your pants.” And a product that claims your grandparents had more sex than you. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extreme vacation ideas. From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr . Scholl’s, Mr . Clean and Mrs . Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sense of respect and authority? Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Terry Interviews Arkells Lead Singer Max Kerman 38:12
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Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular. “Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan. “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews. And a movie about the origins of McDonald’s – starring Michael Keaton - just might surprise you. They don’t only tell the brand stories, they each ask big, existential questions. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Seeing is Believing: The Power of Demonstration Commercials - Part 2 26:45
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Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, to demonstrate a point. Hosted on Acast. See acast.com/privacy for more information.…
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Under the Influence with Terry O'Reilly


1 Seeing is Believing: The Power of Demonstration Commercials 26:55
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This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad where the ad writer risked his life to demonstrate a point. Hosted on Acast. See acast.com/privacy for more information.…
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