Go offline with the Player FM app!
253: The Rise of TikTok and How It Can Help Your Ecommerce Brand
Manage episode 262960890 series 74225
August Noble went from leading acquisition at SnackNation to helping his clients optimize TikTok’s acquisition channel -- influencers. He is now using key learnings from other social media platforms to ramp up influencer marketing strategies to promote brands.
Tune in and find out what TikTok is all about and how it’s generating more buzz in the social media world.
Episode Highlights:- 3:17 How August Noble shares a similar start with our co-host, Austin
- 4:10 The successes at SnackNation that led August to paid media consulting
- 6:47 Lessons learned from Linkedin for B2B and B2C
- 8:32 How Linkedin helped targeting strategy
- 10:08 The tweet about TikTok that landed August on our podcast
- 14:29 What makes TikTok more viral than Instagram or Twitter
- 17:26 Building relationships with influencers
- 21:42 The products that do well on the TikTok platform
- 24:18 What August is prioritizing over tracking
- 26:44 Where TikTok is headed and what the most effective content is
- 30:56 Key learnings from scaling on Facebook and Instagram
- 33:53 What’s the difference between $15K a day and $1k a day ad spend?
- 35:52 Targeting strategies: Specific versus Broad
- 42:48 Tools and resources August recommends
- SnackNation
- TikTok
- Scientific Advertising by Claude Hopkins
- Enquire Labs
- @augustnoble on Twitter
- @a_brawn on Twitter
- @andrewfoxwell on Twitter
- Brand Growth Experts
- Foxwell Digital
- Review or subscribe on iTunes
423 episodes
Manage episode 262960890 series 74225
August Noble went from leading acquisition at SnackNation to helping his clients optimize TikTok’s acquisition channel -- influencers. He is now using key learnings from other social media platforms to ramp up influencer marketing strategies to promote brands.
Tune in and find out what TikTok is all about and how it’s generating more buzz in the social media world.
Episode Highlights:- 3:17 How August Noble shares a similar start with our co-host, Austin
- 4:10 The successes at SnackNation that led August to paid media consulting
- 6:47 Lessons learned from Linkedin for B2B and B2C
- 8:32 How Linkedin helped targeting strategy
- 10:08 The tweet about TikTok that landed August on our podcast
- 14:29 What makes TikTok more viral than Instagram or Twitter
- 17:26 Building relationships with influencers
- 21:42 The products that do well on the TikTok platform
- 24:18 What August is prioritizing over tracking
- 26:44 Where TikTok is headed and what the most effective content is
- 30:56 Key learnings from scaling on Facebook and Instagram
- 33:53 What’s the difference between $15K a day and $1k a day ad spend?
- 35:52 Targeting strategies: Specific versus Broad
- 42:48 Tools and resources August recommends
- SnackNation
- TikTok
- Scientific Advertising by Claude Hopkins
- Enquire Labs
- @augustnoble on Twitter
- @a_brawn on Twitter
- @andrewfoxwell on Twitter
- Brand Growth Experts
- Foxwell Digital
- Review or subscribe on iTunes
423 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.