Gym Owners Corner w/ Mark Council: Mental Health & Keeping Members Engaged

LTB Podcast

In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the first proper episode of a new podcast instalment we're trialling called 'gym owner corner' where I'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss a range of topics including what he's doing to manage his mental health just now, keeping members engaged, retention strategies, thoughts on gyms reopening and much more.

Timestamps:

• [03.20] - What he's doing to manage his mental health just now?
• [08.00] - Why Mark has his own online coach.
• [13.40] - Did he have any reservations around paying for coaching/ therapy?
• [19.20] - Experiencing the frustration at being stalled.
• [20.05] - How his gym is keeping his members going through lockdown?
• [23.20] - What about the members who aren't engaging with his online workouts and challenges?
• [25.57] - Is his gym trying to bring in new members at the moment?
• [27.40] - Plan for moving forward and reopening.
• [28.40] - The angle he'll be using to advertise his gym.
• [31.15] - Bringing more people towards health and fitness.
• [32.25] - How well he knows each new member who signs up to Platform.

Find Out More About Mark:

• Facebook: https://www.facebook.com/mark.council
• Platform Website: http://platformpt.co.uk/

Find Out More About LTB:

• Website: https://liftthebar.com/
• IG: https://www.instagram.com/liftthebar/