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970: The Wentworth Prospect, with John Smibert

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Manage episode 302427152 series 178311
Content provided by Revenue.io. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Revenue.io or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

John Smibert is the co-author of a new book titled The Wentworth Prospect. Today John and I get into why buyers, as they have become more empowered, don't value sellers and their advice like they used to. We dig into why sellers don't positively influence their buyers about their business. Then talk how buying has changed, how it has become more complex, and why the process stalls. Finally, we dive into why one of the biggest challenges is gaining the buyer's trust as a valued adviser rather than a product sales organisation.

Connect with Andy:

LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

  continue reading

1342 episodes

Artwork
iconShare
 
Manage episode 302427152 series 178311
Content provided by Revenue.io. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Revenue.io or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

John Smibert is the co-author of a new book titled The Wentworth Prospect. Today John and I get into why buyers, as they have become more empowered, don't value sellers and their advice like they used to. We dig into why sellers don't positively influence their buyers about their business. Then talk how buying has changed, how it has become more complex, and why the process stalls. Finally, we dive into why one of the biggest challenges is gaining the buyer's trust as a valued adviser rather than a product sales organisation.

Connect with Andy:

LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

  continue reading

1342 episodes

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