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Ryan Purkey | Digital Transformation In Asia For Established Industries

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Manage episode 365418451 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Negotiation podcast, we are thrilled to feature Ryan Purkey on the show. Ryan is a seasoned technology executive with over 20 years of diverse leadership experience. Beginning his career at an SEO startup, he has played a pivotal role in driving success for renowned clients such as Home Depot, Victoria's Secret, and Warner Bros. Notably, Ryan served as the Head of Digital at Tanner De Witt, a prominent Hong Kong law firm.

During our conversation with Ryan, we talk about his experience driving digital transformation at Tanner De Witt during the pandemic. We discuss the unique considerations for professional services firms in digital marketing, the importance of building rapport with potential clients, and the challenges and opportunities for digital transformation in established industries. We also dig into why there is a need for these industries to modernize and adapt in order to stay competitive. We wrap up our conversation by grabbing our well-used crystal ball and look into the future of the digital marketing industry over the next five years. Enjoy!

Topics Discussed and Key Points:

The early days of the internet

Digital transformation and considerations for legal firms

Implementing content marketing strategies for legal firms

The importance of building rapport with potential clients in the Asia Pacific

The dynamics of B2B relationships within the legal profession

Stakeholder management in law firms

The long-term impact of AI: A hype cycle with lasting effects

Challenges in modernizing established industries

The need for professional firms to improve conflict searches, adopt digital solutions, and embrace eDiscovery in the legal industry.

Decentralization and diversification of digital marketing

  continue reading

219 episodes

Artwork
iconShare
 
Manage episode 365418451 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Negotiation podcast, we are thrilled to feature Ryan Purkey on the show. Ryan is a seasoned technology executive with over 20 years of diverse leadership experience. Beginning his career at an SEO startup, he has played a pivotal role in driving success for renowned clients such as Home Depot, Victoria's Secret, and Warner Bros. Notably, Ryan served as the Head of Digital at Tanner De Witt, a prominent Hong Kong law firm.

During our conversation with Ryan, we talk about his experience driving digital transformation at Tanner De Witt during the pandemic. We discuss the unique considerations for professional services firms in digital marketing, the importance of building rapport with potential clients, and the challenges and opportunities for digital transformation in established industries. We also dig into why there is a need for these industries to modernize and adapt in order to stay competitive. We wrap up our conversation by grabbing our well-used crystal ball and look into the future of the digital marketing industry over the next five years. Enjoy!

Topics Discussed and Key Points:

The early days of the internet

Digital transformation and considerations for legal firms

Implementing content marketing strategies for legal firms

The importance of building rapport with potential clients in the Asia Pacific

The dynamics of B2B relationships within the legal profession

Stakeholder management in law firms

The long-term impact of AI: A hype cycle with lasting effects

Challenges in modernizing established industries

The need for professional firms to improve conflict searches, adopt digital solutions, and embrace eDiscovery in the legal industry.

Decentralization and diversification of digital marketing

  continue reading

219 episodes

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