Digital Marketing With Heart: Balancing Ethics & Effectiveness ft. Tifany Mazza
Manage episode 424071769 series 3511241
๐ฟ Welcome to another episode of the Plant Based On Fire pod! ๐ฟ
๐ฑ Today, Bryan interviews Tifany Mazza, founder of the Google Partner Certified digital marketing agency Tykio and the cruelty-free eCommerce business Not To Die For.
๐ซ Tifany shares her journey from a non-vegan marketer to a dedicated vegan entrepreneur, discussing the unique challenges and strategies involved in marketing vegan and cruelty-free products.
๐She provides insights into ethical marketing practices, leveraging AI in digital marketing, and the importance of understanding customer needs.
๐This episode is a treasure trove of knowledge for plant-based business owners looking to scale their ventures.
๐ฃ In This Episode, We Cover:
00:00 Introduction and Entrepreneurial Journey
02:53 Navigating Digital Marketing for Plant-Based Brands
06:01 Ethical Marketing and Product Selection
09:00 The Impact of AI on Marketing Strategies
11:06 Customer Discovery in Plant-Based Entrepreneurship
13:55 Aspirations and Advice for Plant-Based Entrepreneurs
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๐ Useful Links:
-Tykio: https://tykio.com/
-Not To Die For: https://nottodiefor.us/
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68 episodes