How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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062: Peter Fader, Wharton School - How To Calculate Customer Lifetime Value & What Customer Centricity Really Looks Like
Manage episode 79865013 series 74225
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We can think of very few things more important for an ecommerce business owner than determining what a customer is worth to an organization over their business lifetime, and there is no one better in the world at calculating customer lifetime value than Peter Fader.
Peter Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania and the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage.
His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/buying activities and calculating customer lifetime value.
He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals.
Fader's work has been published in a number of leading journals in marketing, statistics, and the management sciences, and he serves on the editorial boards of many of them.
In 2009, Fader was named a "Professor to Watch" by the Financial Times.
Key Takeaways from the Show- Stop using weak proxies to determine CLTV
- Finding your growth through your customers
- Responsiveness is not customer centricity
- Why Apple is not customer centric, but Harrah's entertainment is
- What customer lifetime value ISN'T
- The "Holy Trinity" of customer lifetime value
- Raising your quantitative literacy
- Learn the "Buy Till You Die" customer lifetime value model
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.
Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Cheers,
Austin & Chad!
Follow on Twitter:
423 episodes
Share
Manage episode 79865013 series 74225
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We can think of very few things more important for an ecommerce business owner than determining what a customer is worth to an organization over their business lifetime, and there is no one better in the world at calculating customer lifetime value than Peter Fader.
Peter Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania and the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage.
His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/buying activities and calculating customer lifetime value.
He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals.
Fader's work has been published in a number of leading journals in marketing, statistics, and the management sciences, and he serves on the editorial boards of many of them.
In 2009, Fader was named a "Professor to Watch" by the Financial Times.
Key Takeaways from the Show- Stop using weak proxies to determine CLTV
- Finding your growth through your customers
- Responsiveness is not customer centricity
- Why Apple is not customer centric, but Harrah's entertainment is
- What customer lifetime value ISN'T
- The "Holy Trinity" of customer lifetime value
- Raising your quantitative literacy
- Learn the "Buy Till You Die" customer lifetime value model
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.
Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Cheers,
Austin & Chad!
Follow on Twitter:
423 episodes
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Similar to The Ecommerce Influence Podcast
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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…
continue reading
1
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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