152: 3 Ways To Tweak Your DPAs for Top Performance

The Ecommerce Influence Podcast

Here’s the deal with Dynamic Product Ads or “DPAs” as you might know them. Everyone is using them and they work well. But as you’ll learn in today’s episode, the effectiveness of DPAs can create some unique problems for ad buyers.

WFor example, you might have a DPA with a high return on ad spend and a low relevance score. Meaning it’s driving sales but people are indicating they don’t want to see it. How confusing is that!?

In this episode, you’ll learn how to tweak your DPAs for top performance. We’ll talk about managing frequency, bidding, copywriting, and why you need to be thinking about your prospecting traffic. It’s a bit technical but if you’re running these ads (or want to) you’ll get a ton out of this episode. Enjoy!

Episode Highlights

• 6:10 The biggest error in how most brands are structuring their dynamic product ads (DPAs).
• 8:05 Why turning up the spend on your successful DPA may actually be killing your audience.
• 9:25 How to structure your DPA budgets so you're ad frequencies don't skyrocket.
• 11:06 Why you need to watch your DPAs over time and the key things you should be watching for.
• 12:12 How changing copy of even top performing DPAs on a weekly basis can increase your results.
• 14:00 The step by step process you should take to improving your DPAs.

Links and Resources

• Facebook Dynamic Product Ads
• Brand Growth Experts
• Foxwell Digital

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