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002: Leveraging Ethical Facebook Retargeting with Dr. Will Boyd

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Manage episode 216091892 series 2430992
Content provided by Aaron Abodeely. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Abodeely or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Host Aaron interviews his inspiration, Will Boyd, about why doubling down on paid digital advertising is a smart move because of its retargeting capability.

Show highlights: 05:00 - Will's story in transitioning from Physical Therapist to a coach and digital marketer for physical therapists 11:30 - How no formal marketing background can be an advantage in forward-leaning tactics 13:00 - Will gives his thesis on Facebook advertising 17:00 - Getting beyond the sponsored post with the FB Tracking Pixel and LinkedIn Insight Tag 21:00 - Rules and Ethics in advertising to your customers 27:00 - The power of ethical retargeting 33:00 - Will talks about wins for his customers with Healthy Funnel

  continue reading

31 episodes

Artwork
iconShare
 
Manage episode 216091892 series 2430992
Content provided by Aaron Abodeely. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Abodeely or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Host Aaron interviews his inspiration, Will Boyd, about why doubling down on paid digital advertising is a smart move because of its retargeting capability.

Show highlights: 05:00 - Will's story in transitioning from Physical Therapist to a coach and digital marketer for physical therapists 11:30 - How no formal marketing background can be an advantage in forward-leaning tactics 13:00 - Will gives his thesis on Facebook advertising 17:00 - Getting beyond the sponsored post with the FB Tracking Pixel and LinkedIn Insight Tag 21:00 - Rules and Ethics in advertising to your customers 27:00 - The power of ethical retargeting 33:00 - Will talks about wins for his customers with Healthy Funnel

  continue reading

31 episodes

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