Best Trackingpixel Podcasts (2024)

1
031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder 57:51

4y ago57:51

57:51

Eric Eicher and Bryan Kryder are co-founders of RightHand, a marketing agency based in Indianapolis, Indiana. I invited them on to share their framework for actively aligning stakeholders, such as executives, marketing teams, and sales leaders, to have a common language and goals for marketing campaigns. This ultimately saves teams time and gets be…

1
030: Enabling IT Channel Partner Success and Revenue with Good Marketing Execution with Brent Patrick 43:34

4y ago43:34

43:34

Brent Patrick is Senior Marketing Manager at Scale Computing. He's responsible for Channel Marketing and Marketing Ops. This includes sales handoff and sourcing leads for the Account Development reps. In Episode 030, we discuss how agile marketing in 2020 has allowed their partners to increase revenue during a tough economic climate. Brent's holds …

1
029: (Part 2 of 2) Why Technical Aptitude Sets You Apart in IT Sales, the Human Impact of Tech with Jasmine Morris 37:49

4y ago37:49

37:49

Jasmine Morris and I had blast in Part 2 talking about selling IT solutions to customers in 2020, especially when many sellers have had to execute from 100% inside and marketers have been 100% digital. Jasmine highlights how she doubled down on existing customers by helping them think about their future-state (which has been accelerated in 2020). W…

1
028: (Part 1 of 2) Working in IT Sales while Black, How Inclusive Teams Get Better Results with Jasmine Morris 25:07

4y ago25:07

25:07

Jasmine Morris is an Account Manager at CBTS, selling IT solutions to small and medium-sized businesses in Indiana. She's also the Creative Director at Indy Black Millenials, and she's getting her MBA in Information Technology and has worked on a handful of sales engineering certifications. In Part 1 of 2, we talk about Jasmine's work in the black …

1
027: Salespeople as Content Creators, Selling 100% Through the IT Channel with Zach Broome at Procurri 38:02

4y ago38:02

38:02

Zach Broome is a Channel Partner at Procurri and he's produced over 30 videos on his "Procurri Zach" YouTube channel. Zach has now been in channel sales in the IT data center and infrastructure industry for almost six years, and for the past two years he's found that making video content as a salesperson keeps his relationships strong during long d…

1
026: Mindset Discussion with Mentor Casey Patrick O'Connor 50:34

4y ago50:34

50:34

Casey Patrick O’Connor is the Owner of Can Do Can Teach ( CanDoCanTeach.com ). He is also a mentor of mine and was one of my first managers right out of college when I worked in Sales and Tech Support at GoDaddy. Casey took what he learned after working at GoDaddy as a Leader in Customer Care for 14 years. He’s an ultra-marathon runner, volunteer f…

1
025: When to Use Podcasting & Events to Build Impactful Relationships with Aaron Watson 53:58

4+ y ago53:58

53:58

When do I use podcasting or branded events to get ROI versus make relationships? How do I use LinkedIn to distribute my media if I'm in a B2B business model? Who is best for starting a podcast? Should I be doing video, events, or podcast? What's the strategy for sourcing podcasts guests? Aaron Watson, CEO of Piper Creative, host of the Going Deep w…

1
024: Being the Best You, Finding a Mentor, and Growing Confidence with Seth Thompson and Kyle Steele 53:57

5y ago53:57

53:57

This episode highlights that being a fearless professional can be easier with a confidant or mentor. Occasionally, we luck out and get a company that invests in our training and us as a person. We might get a perfect boss. Other times, bosses don't help us grow. Our companies might not gel with our styles. What if our management doesn't have the ba…

1
023: How IT Solution Providers Use Marketing Content to Speed Up Sales Cycles 40:03

5y ago40:03

40:03

Why should IT solution providers and manufacturers invest in content specific for buyers or verticals, even if it's a core piece of content once a quarter? In the world of IT, solution providers have access to partner portals with great content. However, when the content is blanket and generic, is the content actually valuable to the customer? Do b…

1
022: 4 Part Formula for the IT Channel to Drive Better Buyer Attendance - Tips for List Building, Email, Phone, and Social 23:50

5y ago23:50

23:50

There are 4 main parts to a successful outbound campaign: List Optimization, Email, Phone, and Social Media. Sure, you could argue paid media might also fall into this as a channel, but let's stick to the basics. This episode 022 with Blake Johnston, CEO at OutboundView, is less focused on messaging and more focused on reducing friction within the …

1
021: Software Engineering Concepts for Business People, Facing Impostor Syndrome with Jason Lestina 1:02:34

5y ago1:02:34

1:02:34

Jason Lestina is a marketer turned software engineer. On episode 021 he walks us through the fundamental concepts in software engineering that sales and marketers need to understand when selling at a software company. We discuss Customer Success and development, agile, product management, and what tools developers use like GitHub and Automation. We…

1
020: Power of Storytelling in Software, Managing Perceived Value with Kyle Lacy 44:42

5y ago44:42

44:42

Kyle Lacy is the VP of Marketing at Lessonly, a high-growth, venture-backed enterprise learning software. He is the author of 3 books and he did over 100 speaking engagements around the world between 2012 and 2014 when he was at Exact Target (now Salesforce Marketing Cloud). We discuss ego, your perceived value, storytelling, and using event market…

1
019: Value of Industry Expertise and Leveraging Video as a Sales Rep with Nathan Leary 31:37

5+ y ago31:37

31:37

Nathan Leary is an IT & Cybersecurity Sales Pro based in Austin, Texas. He is the host of Security + Brews Chat, which is a video series about actual IT problems. He has conversations with IT professionals over coffee, which positions him as an industry expert and a content creator. We discuss his early sales career, how he accidentally fell into I…

1
018: Answering Questions for Buyers with LinkedIn Videos in IT and Telecom Financing with Seth Thompson 1:04:44

5+ y ago1:04:44

1:04:44

Importance of sales reps answering buyer questions, on video, and then distributing the video on LinkedIn to engage buyers in a way that builds trust and sets appointments over time. Show highlights: 07:00 - Seth Thompson's thoughts on majoring in communications studies. Also part of Powerlifting club. How University of Iowa and athletics made Seth…

1
017: Helping Buyers Access Valuable Marketing Content via Personalized Outbound with Blake Johnston 47:57

5+ y ago47:57

47:57

Show highlights: 05:30 - Blake's background, talking about how he did eCommerce around college and mastered it. Then took sales role and realized that he liked marketing just as much as sales. He loved the new customer part. He also describes why enterprise outside sales is a tough role when it comes to closing deals. 11:00 - B2B vs B2C, and why B2…

1
016: Understanding Buyer Problems as an Industry Expert for Sales Success with Shane Healy 53:35

5+ y ago53:35

53:35

Show highlights: 01:00 - Shane Healy talking about what got him interested in enterprise software, sales, and marketing. He introduced automation to a job that allowed him to do other work instead of manual processes. 05:00 - Using an alumni network and LinkedIn to get a job. 09:00 - How did college athletics make Shane successful in the Account an…

1
015: Marketing Planning, Budgeting, and Getting Sales ROI for Small and Medium Sized Growth Companies with Brian G. Bauer 41:21

5+ y ago41:21

41:21

Show highlights: 04:45 - Brian Bauer background in online marketing through the 2000's, broadcast television, to now working with new entrepreneurs and small business owners. 08:00 - Challenges business owners are facing. His segment is focused on under $10 million total annual revenue, with the vast majority of companies being a couple $100k to th…

1
014: A Culture of Getting Results with LinkedIn and Video in the Sales Development Process with Jeremy Leveille 1:08:59

5+ y ago1:08:59

1:08:59

Show highlights: 03:00 - Intro, Jeremy got interest in Sales and Marketing wanting to start in sports broadcasting, got internship, which turned into helping the sales team at the radio station. He gets success by being unique in his SDR persona, and in honor of his sports background he wears throwback sports jerseys. This has become part of his pe…

1
013: Alcohol, Accountability, and Authenticity - Discussing the Pressures to Drink for Young Sales Pros with Tucker Hood 45:28

5+ y ago45:28

45:28

Show highlights: 04:30 - Intro to Tucker Hood, Account Executive at Sigstr. 09:50 - Creating video for LinkedIn as a sales rep at the seat at Sigstr, both providing sales advice and sharing thoughts on personal development and leadership. 12:30 - Tucker sharing his battles with alcohol on LinkedIn, being 6 months sober. 16:30 - How Tucker handled s…

1
012: Demand Thinking - Good User Experience is Emotional and Social with Joel Smith, Joshua Mitchell, and Sundaresh Ramanathan 1:06:41

5+ y ago1:06:41

1:06:41

Demand thinking in user experience is beyond a function. It's emotional and social. Show highlights: 02:40 - Sundaresh shares a story about app development designed in "engineering brain" versus "user centric brain" 05:30 - Joshua Mitchell talking about his background in User Experience versus just making "a prettier internet" (in the words of Joel…

1
011: Why Sales Reps Need Personal Brands, Plus Challenging the Predictable Revenue Model with Jake Dunlap 42:18

5+ y ago42:18

42:18

Show highlights: 04:00 – Jake Dunlap CEO of Skaled meeting Gary Vaynerchuck and working with Vayner Media. 06:30 – Background sales and cold calling in 2003, working in Sports and HR to learn cold calling. Working in Sports and sales. 09:40 – Grown up sales process and machine at career builder, don’t do it your own way but rather follow process co…

1
010: Software Code is the Future Language of Business with Syed Tasin Ahmed 43:28

5+ y ago43:28

43:28

Show highlights: 02:45 - Intro to Syed Tasin Ahmed, how meeting Les Brown recently affected Syed's life, his outlook on helping the world by teaching code 10:15 - About Bright Path Technology, and Syed's background with software development starting at the age of 14 years old after immigrating from Bangladesh. How he is helping students with his co…

1
009: How to Strategically Amplify Digital Media by Knowing and Targeting Your Buyers with Ryan Smith 1:04:02

5+ y ago1:04:02

1:04:02

Show highlights: 01:00 - Intro Ryan Smith, president of Leap Amp media and brand amplification agency in Indianapolis. Started in Marketing in PR in Indy Car Racing. Why working for nothing to learn your craft early is important 23:00 - Pros and cons of B2B digital amplification driven by conversion, due to sales culture creating toxic top of funne…

1
008: Marketing IT to Government and Public Sector in the Digital Age with Lou Anne Brossman 49:08

6y ago49:08

49:08

New to government marketing? We talk about the specifics of government marketing, blending traditional with digital, and how to message and distribute that message to government buyers. Our guest, Lou Anne Brossman, has over 30 years of public sector government marketing leadership experience gained while working for some of the leading companies i…

1
007: IT Channel Marketing - How it Works, Why Solution Providers Exist, and Trends for Partner Enablement with Dan Mott 52:42

6y ago52:42

52:42

Part 1 – About Dan Mott, Lifelong Learning and IT Channel Marketing Basics 01:15 – Dan Mott as a person; his background following influencers like Seth Godin, Gary Vaynerchuk, Tim Ferriss to fuel his addiction to lifelong learning, tacit knowledge 07:05 – Back to college, how did Dan get into marketing and IT focused industry with no background 11:…

1
006: Targeting with LinkedIn Paid Ads - Deep Dive with Kallie Bonnell 56:13

6y ago56:13

56:13

Show highlights: 02:45 - Kallie's backstory with degree in marketing, consulting for small business, working at agency, and working at a global enterprise organization 07:00 - What did she learn from working at each: consultant for SMB, agency world variety, or global enterprise organization, what are the differences and what did Kallie prefer? Dif…

1
005: Emerging Tech Sales Pros Round Table 59:19

6y ago59:19

59:19

Lead and Sales Development (LDR, SDR, BDR, ADR, etc.) is a dedicated functional area in B2B Tech. And, the trend is that this job function is moving from sales to marketing. Our three guests today started on the Tech scene 2 years ago and have each seen promotions since. Listen to get their take on why tech is exciting, trends they are observing, a…

1
004: Building Real Relationships and a Qualified Audience on Instagram and Beyond with Miranda Allen 50:36

6y ago50:36

50:36

Show highlights: 00:45 - Quick clip of Instagram influencer Miranda outlining advice for why 20,000 followers DOES mean sales 04:43 - How a hobby led to starting a business and helped Miranda gain expertise with Instagram 06:48 - Balancing sharing personal life with your business brand for building real relationships and trust with your community 0…

1
003: Definitions in Data Science and Artificial Intelligence with Sundaresh Ramanathan 37:46

6y ago37:46

37:46

Show highlights: 00:30 - Artificial Intelligence beats world champion Go player, in the eyes of Henry Kissinger, article is from The Atlantic June 2018 05:00 - Advances in IT infrastructure (compute and storage) makes AI possible 10:00 - Conflating AI and Machine Learning as a common mistake 17:30 - Marketing personalized with AI, going beyond mach…

1
002: Leveraging Ethical Facebook Retargeting with Dr. Will Boyd 41:47

6y ago41:47

41:47

Host Aaron interviews his inspiration, Will Boyd, about why doubling down on paid digital advertising is a smart move because of its retargeting capability. Show highlights: 05:00 - Will's story in transitioning from Physical Therapist to a coach and digital marketer for physical therapists 11:30 - How no formal marketing background can be an advan…

1
001: About the Podcast, Marketing Trends for Laggards, and Talking the Talk in B2B Tech 28:12

6y ago28:12

28:12

A 28-Minute Preview & Mash-Up of Guest Clips with Host Aaron Abodeely. The clips from episodes 2, 3 and 4 illuminate how this podcast will enable traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches that build stronger customer relationships. We also help curious, non-technical people talk the ta…

Podcasts Worth a Listen

Trackingpixel Podcasts

Podcasts Worth a Listen

1
Outcome Studio Podcast - Marketing & B2B Technology Talk

Aaron Abodeely

1
031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder 57:51

1
030: Enabling IT Channel Partner Success and Revenue with Good Marketing Execution with Brent Patrick 43:34

1
029: (Part 2 of 2) Why Technical Aptitude Sets You Apart in IT Sales, the Human Impact of Tech with Jasmine Morris 37:49

1
028: (Part 1 of 2) Working in IT Sales while Black, How Inclusive Teams Get Better Results with Jasmine Morris 25:07

1
027: Salespeople as Content Creators, Selling 100% Through the IT Channel with Zach Broome at Procurri 38:02

1
026: Mindset Discussion with Mentor Casey Patrick O'Connor 50:34

1
025: When to Use Podcasting & Events to Build Impactful Relationships with Aaron Watson 53:58

1
024: Being the Best You, Finding a Mentor, and Growing Confidence with Seth Thompson and Kyle Steele 53:57

1
023: How IT Solution Providers Use Marketing Content to Speed Up Sales Cycles 40:03

1
022: 4 Part Formula for the IT Channel to Drive Better Buyer Attendance - Tips for List Building, Email, Phone, and Social 23:50

1
021: Software Engineering Concepts for Business People, Facing Impostor Syndrome with Jason Lestina 1:02:34

1
020: Power of Storytelling in Software, Managing Perceived Value with Kyle Lacy 44:42

1
019: Value of Industry Expertise and Leveraging Video as a Sales Rep with Nathan Leary 31:37

1
018: Answering Questions for Buyers with LinkedIn Videos in IT and Telecom Financing with Seth Thompson 1:04:44

1
017: Helping Buyers Access Valuable Marketing Content via Personalized Outbound with Blake Johnston 47:57

1
016: Understanding Buyer Problems as an Industry Expert for Sales Success with Shane Healy 53:35

1
015: Marketing Planning, Budgeting, and Getting Sales ROI for Small and Medium Sized Growth Companies with Brian G. Bauer 41:21

1
014: A Culture of Getting Results with LinkedIn and Video in the Sales Development Process with Jeremy Leveille 1:08:59

1
013: Alcohol, Accountability, and Authenticity - Discussing the Pressures to Drink for Young Sales Pros with Tucker Hood 45:28

1
012: Demand Thinking - Good User Experience is Emotional and Social with Joel Smith, Joshua Mitchell, and Sundaresh Ramanathan 1:06:41

1
011: Why Sales Reps Need Personal Brands, Plus Challenging the Predictable Revenue Model with Jake Dunlap 42:18

1
010: Software Code is the Future Language of Business with Syed Tasin Ahmed 43:28

1
009: How to Strategically Amplify Digital Media by Knowing and Targeting Your Buyers with Ryan Smith 1:04:02

1
008: Marketing IT to Government and Public Sector in the Digital Age with Lou Anne Brossman 49:08

1
007: IT Channel Marketing - How it Works, Why Solution Providers Exist, and Trends for Partner Enablement with Dan Mott 52:42

1
006: Targeting with LinkedIn Paid Ads - Deep Dive with Kallie Bonnell 56:13

1
005: Emerging Tech Sales Pros Round Table 59:19

1
004: Building Real Relationships and a Qualified Audience on Instagram and Beyond with Miranda Allen 50:36

1
003: Definitions in Data Science and Artificial Intelligence with Sundaresh Ramanathan 37:46

1
002: Leveraging Ethical Facebook Retargeting with Dr. Will Boyd 41:47

1
001: About the Podcast, Marketing Trends for Laggards, and Talking the Talk in B2B Tech 28:12

Quick Reference Guide