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009: How to Strategically Amplify Digital Media by Knowing and Targeting Your Buyers with Ryan Smith
Manage episode 220785379 series 2430992
Content provided by Aaron Abodeely. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Abodeely or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show highlights:
- 01:00 - Intro Ryan Smith, president of Leap Amp media and brand amplification agency in Indianapolis. Started in Marketing in PR in Indy Car Racing. Why working for nothing to learn your craft early is important
- 23:00 - Pros and cons of B2B digital amplification driven by conversion, due to sales culture creating toxic top of funnel marketing awareness relationships
- 33:00 - Market research, how to do it, why it is important for brands strategically to tell a story that resonates and drives outcomes
- 39:00 - Multiple personas can be targeted unique ad sets, resurrection of community management
- 46:30 - Social selling as extension of community management, influencer marketing. What is old becomes new again, especially streaming and connected TV options with targeting (versus traditional TV)
- 59:30 - Wrap up and where to find Ryan Smith, President of Leap Amp online
31 episodes
009: How to Strategically Amplify Digital Media by Knowing and Targeting Your Buyers with Ryan Smith
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Manage episode 220785379 series 2430992
Content provided by Aaron Abodeely. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Abodeely or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show highlights:
- 01:00 - Intro Ryan Smith, president of Leap Amp media and brand amplification agency in Indianapolis. Started in Marketing in PR in Indy Car Racing. Why working for nothing to learn your craft early is important
- 23:00 - Pros and cons of B2B digital amplification driven by conversion, due to sales culture creating toxic top of funnel marketing awareness relationships
- 33:00 - Market research, how to do it, why it is important for brands strategically to tell a story that resonates and drives outcomes
- 39:00 - Multiple personas can be targeted unique ad sets, resurrection of community management
- 46:30 - Social selling as extension of community management, influencer marketing. What is old becomes new again, especially streaming and connected TV options with targeting (versus traditional TV)
- 59:30 - Wrap up and where to find Ryan Smith, President of Leap Amp online
31 episodes
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Similar to Outcome Studio Podcast - Marketing & B2B Technology Talk
The #1 podcast for agents. We talk with Real Estate Agents who sell more than 50 Million dollars a year in volume and find out how they do it. We uncover their stories, secrets and tips & tricks. We bring on top producers, coaches and authors and do a deep dive
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continue reading
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continue reading
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…
continue reading
Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get ins ...
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continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
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