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BrainShape Podcast

Andrea Wilkinson

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Host Dr. Andrea Wilkinson has a PhD in Psychology, with a specialization in Cognitive Aging. She has been studying brain fitness and cognitive maintenance for over 15 years. The BrainShape Podcast discusses the hottest issues, topics, interests and concerns related to healthy aging and brain health for aging adults, older adults, seniors and baby boomers who want to learn about how to stay mentally and physically engaged for as long as possible. What are the tips and techniques that promote ...
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A Load of BS on Sport: The Behavioural Science Podcast dives deep into the psychology of what makes elite performers tick; how they think about success and failure, how they find and maintain peak performance, how they manage fear and adversity, how they make decisions under pressure, how they deal with risk and uncertainty. Daniel is a behavioural science and sports fanatic while Dan has lived his dream on the rugby field for the past 17 years, winning three Six Nations titles, earning over ...
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This week, the two Dans welcome their Rugby hero Jonny Wilkinson to the pod. You will be hard pressed to find a more eloquent, thoughtful and deep thinking sportsman than Jonny. In this episode, we discuss: - Dan B's and Jonny's French grammar tips - Reputation from youngster to oldie - Jonny's bizarre sense of humour - Jonny's 3 personality archet…
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Welcome to Series 3 of A Load of BS - very much on Sport now! I am thrilled to be sat alongside Welsh Rugby Union and British Lions star Dan Biggar as my new co-host. In this opening episode, as Dan and Dan get to know each other, we explore the mental aspects of top end sports performance, including handling pressure, technical soundness, and the …
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This is the story of a decade long campaign to make contact sport safe. In this episode, we welcome award winning author and journalist Sam Peters alongside Rugby Union World Cup winner Lewis Moody. Sam has just won The Sports Writing Award at the Charles Tyrwhitt Book Awards for Concussed: Sport's Uncomfortable Truth, not only a fine piece of writ…
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This week, we are joined by ex All Black Rugby Union legend Sean Fitzpatrick. Sean was part of the team which won the inaugural World Cup in 1987, and then captained the team subsequently. He is now Chairman at Laureus World Sports Academy. Sean is an all round lovely guy! It was a huge pleasure talking to him. Show notes Sean’s rugby background an…
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Two old friends reunite for an unique conversation as we kick off a new mini-series for BS on Sport today exploring partnerships and what makes them great. Today is a pretty damn good opener as yin and yang partnerships go. We have a huge treat as we are talking to 2 icons of British sport, certainly of the cricket world; Mike Brearley and Lord Bot…
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This week, we are joined by Caspar Berry. Caspar started out in acting aged 16 actor in BBC show Byker Grove with “Ant and Dec”. At Cambridge he had commercial success directing award-winning short films and TV commercials, then went on to write two feature films which were produced by Film Four and Columbia Tri Star before he had graduated. Aged 2…
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This week, we are joined by esteemed sports psychologist Andrea Furst. With a career that spans continents and disciplines, Andrea is an extremely well respected, established figure in the realm of sports psychology, known for her work with elite athletes across a wide spectrum of sports—from golf and sailing to tennis, hockey, rugby, cricket and b…
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This week, we are joined by former England international cricketer Nick Compton. Nick is the grandson of the great Dennis, but a very fine 1st class cricketer in his own right playing for Middlesex, Somerset and 16 tests for England scoring 2 centuries in that time. Nick wrote his memoir 'Legacy' just last year and it is a moving, poignant, searing…
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This week, we are joined by Ben Stookesberry, legendary white water expedition kayaker whose death defying exploits on some of the most extreme rapids in the world are nothing short of awe inspiring. “In the last 4 years alone I’ve made dozens of first descents on six continents from the tropics to the Arctic with long time kayaking partners Chris …
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This week, we are joined by former professional footballer, now broadcaster and author Pat Nevin. Pat had a long and successful career on the pitch, but his hinterland is arguably richer. He was a darting winger for Chelsea, Everton, Tranmere Rovers and Scotland, but also chairman of the Professional Footballers Association, player/CEO at Motherwel…
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This week, we are joined by Mo Bobat, until recently Performance Director at the English Cricket Board, now fulfilling the same role with IPL team the Royal Challengers Bangalore. We discuss how elite athletes and teams harness mental strength and innovative strategies to achieve greatness. From the art of managing maverick talents to the science b…
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In this first in a new series, we talk to former England international, Kent and Middlesex cricketer Ed Smith. Ed is also a prolific writer and broadcaster, past England national selector and now founder of the Institute of Sports Humanities which teaches a unique degree in sports leadership. We talk about: What sport and cricket mean to Ed What th…
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Dr Grace Lordan is an Associate Professor at the London School of Economics in the Department of Psychological and Behavioural Science. She is also Founding Director there of The Inclusion Initiative which focuses on bringing together teaching, research and practice to build more inclusive work environments. She has also written a book which I pers…
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I welcome this week the behavioural scientist Patrick Fagan, described by comedian David Mitchell as a "Mother Superior in nipple tassels". He's also a former Cambridge Analytica man, if your minds can take you back to that scandal and time in history. Patrick is the author of Hooked whose by-line is 'Why cute sells and other marketing magic we jus…
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We're back and firing with the final part in my mini-series with the wonderful Dave Blakely, Executive VP at venture builder Mach49, talking innovation, design and creativity in organisations. In this episode, we talk about risk taking, storytelling, how we live in partnership with AI and the invention of Scrabble. And plenty more. Show notes Do co…
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Today is the second in my A Load of BS on Best Behaviour with Dave Blakely, Executive VP at venture builder and super growth builder Mach49, who I continue to be delighted to collaborate with on this mini-series of conversations on innovation, design and creativity in organisations; answering questions on how we move leaders and teams to change the…
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Today is the first in a 3-part series with Dave Blakely, an extraordinarily talented, sharp-witted and humble man whom I’m so happy to be collaborating with and indeed his company Mach49 where he is Executive Vice President. We talk innovation, creativity, design and the vagaries of the human condition. Check out some of the amazing work Mach49 doe…
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Please leave a review if you like the podcast; and share with friends. Your support makes us very happy! Get the podcast in your inbox every week by subscribing here Find out more on our website Follow the podcast on LinkedIn Follow Dan R on LinkedIn Follow Dan R on Twitter Follow Dan B on LinkedIn Podcast music: Tamsin Waley-Cohen's Mendelssohn's …
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I welcome Nate Barr and Shannon O’Malley to wrap up my series with the BEworks team. We share our highlights of the series and what the future holds for BS and BEworks. Show notes Surprises and learning: what does it really mean to be a behavioural scientist practitioner? Issues at the centre of our zeitgeist: our money, healthcare, sustainability …
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I welcome David Thomson, VP and Head of the Sustainability Practice at BEworks. Dave is a cognitive experimental psychologist working with large multinational corporations and governments on behaviour change challenges such as electricity consumption reduction, adoption of energy efficient technology and food waste reduction; all of which we touch …
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Alex is Head of Behavioural Risk at NatWest Group where she and her team develop innovative data-led ways to reduce the risk of poor outcomes for the bank, and customers, resulting from behavioural root causes. She has also just regained her student card; as of September she started a part-time PhD at The London School of Economics! She is also the…
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Name one thing that we all think about or discuss every single day… money. We carry so many unconscious biases when it comes to looking after our finances. You probably think you’re the exception… Michelle Hilscher leads the financial services practice at BEworks and, armed with a PhD in cognitive psychology from the University of Toronto, is parti…
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Preeti KS set up and leads the BS team at Grab in Singapore. Grab is the super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia's first decacorn and the biggest technology startup in the region. Show notes Grab’s motivation for getting into behavioural s…
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This week we’re diving into healthcare; what could be more critical? To help me understand how behavioural science is impacting this field, I’m joined by Dr. Ada Le, healthcare expert at BEworks and Dr. Mousumi Sannigrahi, newly installed as Head of Commercial for Innovative Medicines at Fosun Pharma US, having spent the last 8 years at Novartis Ph…
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Introducing Zeina Afif, Renos Vakis and Ana Maria Muñoz Boudet I’m privileged to welcome to A Load of BS the core team at eMBeD, the Mind, Development and Behaviour Unit at the World Bank. Zeina, Ana Maria and Renos are working on the front lines, alongside governments and policy makers, challenging standard policy design and trying to change behav…
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Clémence is Director and co-founder at Magenta Consulting where she and her team use behavioural insights to make sustainable and scalable change in some of the poorest, war torn and least developed parts of the world, seeking to to maximise the effectiveness and efficiency of communications interventions in support of social impact; in places like…
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It's a cracker this week on A Load of BS as I welcome my partner BEworks' co-founder, behavioural science leading light, writer, practitioner and speaker, Dan Ariely. Beyond his numerous entrepreneurial ventures, Dan is the James B. Duke Professor of Psychology and Behavioural Economics at Duke University and has written seminal books like Predicta…
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In partnership with BEworks, one of the very best behavioural science consultancies globally. Cerita Bethea is Director of behavioural science at The Coca-Cola Company, and a practitioner of over 30 years standing, having also worked at Kimberley-Clark, Toyota and Ford. Listen in for a lovely case study about washing hands; a nostalgic trip down Co…
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I’m thrilled to be launching my partnership with BEworks today. Co-founded by Dan Ariely and Nina Mazar (previous guest on the show alongside Dilip Soman), BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimag…
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My guest today is sports nut, almost pro golfer but primarily Professor at the University of Chicago and Chief Economist at Walmart John List. Just when you thought we were about to dive into the politics of diverging golf tours, instead we're going to turn our attention to ride hailing companies Uber and Lyft, where John was also Chief Economist. …
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Steve Martin is a behaviorial science practitioner and a leading member of Dr Robert Cialdini's consultancy Influence at Work, where he heads up the UK practice. Steve is a Royal Society nominated author and a co-author with Bob Cialdini on a number of books, including their most recent tome, alongside Dr Noah Goldstein, Messengers, Who We Listen t…
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Returning from the Summer, this week I'm talking to Sir Michael Barber, the man who Tony Blair appointed to create and then run his Delivery Unit at No. 10. While not overt, there's lots of behavioural science going on here: creating repeatable routines, fear of and resistance to change, influencing and persuading intransigent individuals. A great …
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Bri Williams is one of the foremost behavioural scientists in Australia. She’s obsessed with application rather than theory, and I buy that approach 100%. She majored in accounting and psychology (a rare but actually quite sensible combination), built a corporate career in product design and marketing, the BS switch was flicked in 2008 when she rea…
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Scientist and writer David Robson has written the definitive book on expectation effects. We're going to talk about his fascinating book The Expectation Effect and how our brain plays clever games with us. David graduated with a degree in maths from Cambridge University then worked as a features editor at New Scientist before moving to the BBC. His…
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Jenny Kleeman is a broadcaster, journalist and author of the book Sex Robots & Vegan Meat: Adventures at the frontier of Birth, Sex and Death. She is an award winning narrator of true stories across print, audio and TV and writes regularly in the Guardian, the Times, the New Statesman and Tortoise. She's reported for BBC One's Panorama, HBO's Vice …
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Today I'm talking with Paul Dolan, Head of BS at the LSE. Paul knows what makes us feel good. It's all about what we pay attention to. He wants us to choose to spend our time doing things that bring us pleasure or give us purpose… and ideally both. He will tell us how we can redesign our lives to be happier. He will also explain why we care so much…
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Today I'm talking with another titan, the inspiring Bill Browder. If all Bill had achieved was hedge fund success, he would be regarded, as the most significant foreign private investor in Russia, as standout. But it's Bill work as a human rights activist over the last decade that marks him out as a man of great courage and conviction; for he has f…
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There are many similarities, and - of course - many differences between humans and other primates (e.g., chimpanzees and bonobos). What can we learn about our human experience and psychology when we look at animal behaviour and evolution? Tune in for an in-depth look at how the prevalence of certain characteristics in other animals can ultimately h…
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I like to take the odd risk with my guests. I like to stretch beyond the realms of the beh sci academics and veer into business, sport, perhaps politics. This pod is a little different in its genre is that it is striving to get to the heart of human motivation. Why do we do the things that we do? Martin Sorrell is one of the titan's of global capit…
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The belief that you are an entity that is separate from everything that surrounds you is false. You may look at yourself in the mirror and disagree – you most certainly appear to have boundaries that are distinct from the objects and people around you. But reality isn’t always as it seems – and luckily for us, science is starting to show these conn…
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We're revisiting what creativity is, how to express it and find it, with a legend of the advertising industry Dave Trott. Just as John Cleese wrote brilliant sitcom and sketches, Dave created brilliant advertising over a career in which he founded five agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. What I th…
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From where does consciousness originate? Many people would intuitively say from the brain – your head brain to be more specific. But, in fact, humans have three brains: the head brain, the gut brain and the heart brain. Each plays a critical role in your human experience. In fact, some argue that we (humans) would benefit from getting our head brai…
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I'm excited to welcome Dilip Soman and Nina Mažar to the podcast to talk about their new book 'Behavioural Science in the Wild' which is hitting the virtual and physical shelves on May 15th. Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and serves as a Director of the Behavioural Economics in Action Research Centre at…
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What does reality mean to you? Understanding what reality is and how it is created + perceived is not an easy topic to discuss. What if everything we have been taught is leading us in the wrong direction? In our current day society, we live predominantly in a distracted state and are becoming more disconnected than ever. We are disconnected from ou…
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Every day that you get to live your human experience is a miracle. How do you remind yourself to live each day to the fullest? Whether you realize the power you hold or not, you can choose to make the most out of what you have been given. Needless-to-say, this is easier said than done and some days feel more effortful than others. But, how can you …
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In this episode I talk with Chris Rawlinson about his online education company 42 Courses and how behavioural science has influenced its formation and growth. Show notes What is 42 Courses and the BS principles behind it Chris’s unusual background: vineyard owner, commercial pilot, then at Ogilvy revamping digital training programmes Weaknesses of …
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What does reality mean to you and how do you think it is created? Do you ever wonder how or why you are here? What does being “here” even mean? Each and every one of us holds the ability to alter the reality that we are collectively experiencing. This may feel far fetched for some, but awakening your consciousness to this inherent capacity is requi…
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Since launching this podcast, it's been my ambition to interview John Cleese, in part because he has plenty of no BS clear thinking on what it means to be creative and in part because he is my comedy hero. But instead of just interviewing John, I thought I'd add an extra shot of brandy to the conversation and invite behavioural science's very own f…
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In order to love the skin you’re in, you need to quiet the busyness of your critical mind and connect with your true essence. Your mind is a very busy place. What often blocks us from “loving the skin we’re in” is the voice inside that is quick to pass judgement and criticize. By quieting the mind, you can tune into your true self – also known as y…
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There are many well-known bad habits for the heart such as drinking too much alcohol, not exercising, smoking and eating unhealthy foods. Some lesser-known bad habits, include lack of sleep, stress, and held in emotions. To keep your heart healthy, consider some alternative approaches – such as going barefoot and grounding (also known as earthing).…
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