Best Ashley Alderson Podcasts (2024)

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Five Minute Friday: The Power of Your Company Scorecard 6:21

21h ago6:21

6:21

Today's topic has made such an impact on how I run my own business, as well as how I coach others to run theirs. What are we talking about? Your company scorecard! Listen in to learn how to implement this simple little strategy, how it can improve your business, and more. Resources: Join The Boutique Hub Community…

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#631: The Power of the Pivot: Navigating Big Shifts in Business 43:36

24h ago43:36

43:36

Recognizing when it’s time to make a shift in your business is key when it comes to building a long-lasting and successful career, and my guest today is a testament to that. Lori Harder has built incredible things, overcome the odds, and shown how to pivot and reinvent your personal brand and business in an effective way. In this episode, she share…

1
Five Minute Friday: Negotiating Your Lease: The 3 Essentials Every Retailer Must Know 9:37

5d ago9:37

9:37

This episode is the first of a new style of Five Minute Fridays! At The Boutique Hub, we're surrounded by incredible industry experts, and in the spirit of community over competition, I want to start introducing their voices to you. So, every few weeks, some of these experts will be putting together their own Five Minute Friday episodes to share ac…

1
#630: From Burnout to Breakthrough: Getting Back to Basics in Retail 29:34

8d ago29:34

29:34

Change is inevitable in life, which is why it’s so important that we master the art of learning, growing, and evolving appropriately with each shift. My guest today is Kary Jackson, who has done just that. I have had the privilege of seeing how Kary’s business keeps evolving over time, and it's impossible not to admire her tenacity as she has grown…

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Five Minute Friday: Celebrating 2.5 Million Downloads: A Special Giveaway & Top 10 Episodes 9:42

13d ago9:42

9:42

In this very special Five Minute Friday episode, we have some celebrating to do! We have hit the crazy milestone of 2.5 million downloads, and it's all thanks to you, the listeners. I can't express how much I appreciate you for showing up for this podcast, but as a way to say thank you, I'm doing a giveaway for all kinds of goodies. Tune in to hear…

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#629: Beyond the Boutique: The Business of Fashion 33:55

15d ago33:55

33:55

Are you curious about how to rise through the ranks in the fashion industry? In today's episode, I’m thrilled to have a conversation with Kelly Helfman, MAGIC. Kelly’s journey from customer service to overseeing one of the largest fashion trade shows in the world is nothing short of inspirational. Learn More About the Boutique Hub Here: https://the…

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#628: A Heart for Retail: Supporting Stores in Times of Crisis 28:25

22d ago28:25

28:25

What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retai…

1
#627: The Power of Persistence: Navigating Failure and Finding Your Niche 34:56

1M ago34:56

34:56

What happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing …

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#626: The Ultimate Guide to Efficient Planning for Retailers in 2025 23:25

1M ago23:25

23:25

Are you managing your business like a CEO or a hustling entrepreneur? In this episode, we dive into the difference between the two and how you can transition into being a more strategic leader. We’ll explore how to plan out 2025 efficiently, boost productivity, and make the most out of your time. Plus, I’ll give you a behind-the-scenes look at our …

1
#625: Consistency and Connection: The Keys to Boutique Success 31:34

2M ago31:34

31:34

Ever wondered how boutique owners create such successful brands? In this episode, Ashton Dockery, owner of Be You Boutique, shares her inspiring business journey, from the evolution of her brand to the strategies she uses to thrive in a competitive market. You'll learn about the breakdown of her business operations, the importance of maintaining a …

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Five Minute Friday: Identifying Traffic Patterns 8:09

2M ago8:09

8:09

Whether you're an online business or a brick-and-mortar store, what I'm talking about today is one of the most important things you can do as a CEO and leader of your business. I'm talking about identifying traffic patterns—and then figuring out what's working and what needs improvement. Listen in as I share a couple of quick tips on where to look …

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#624: Maximizing Profitability and Peace During the Holiday Retail Season 21:13

2M ago21:13

21:13

Are you ready to maximize your holiday season? In today's episode, I’m excited to share with you a comprehensive guide to planning and executing a successful holiday business and marketing strategy. As the busiest time of the year approaches, it's crucial to get ahead and make sure your boutique is ready to thrive. Listen as we dive into the three …

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Five Minute Friday: The Six Layers of Business 7:43

2M ago7:43

7:43

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don't know where to start? If so, today's Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first. Resources: J…

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#623: Mastering Leadership: The Evolution of a Multi-Generational Boot Company 48:30

3M ago48:30

48:30

Building onto a multi-generational business and navigating the family dynamics and changes that come throughout the years is no easy thing. But Ryan and Jode Vaughan of Anderson Bean Boots have done just that! They join the show today to share their story of multi-brand ownership and how they are continuing and expanding upon a family boot legacy. …

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Five Minute Friday: The One Thing 6:31

3M ago6:31

6:31

When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why The ONE Thing by Gary Keller is one of the most impactful books I've ever read. Resources: Join The Boutique Hub Co…

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#622: From Influencer to CEO: Building an Authentic Community in Western Fashion 35:41

3M ago35:41

35:41

Today, I’m sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. You will learn how she has built such an engaged …

1
Five Minute Friday: Money is in the Merchandising 6:13

3M ago6:13

6:13

If there is one thing you can double down on this week to see some dramatic improvement in the excitement around the products you sell, it's your merchandising. So today, I'm going to take you through four ways merchandising is going to make you more money. This is something you can take action on right now, so don't miss this episode! Resources: J…

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#621: Discover Affordable Products at ASD Market Week 16:54

3M ago16:54

16:54

Ever wondered how to source the best products for your store, whether online or brick-and-mortar? In this episode, we dive into the world of trade shows and online marketplaces with Stephanie Beringhele, VIP Buyer Relations Director at ASD Market. Stephanie talks about what ASD Market is and why it's a must-know for every seller. You'll learn about…

1
Five Minute Friday: Value vs Pride 6:56

3M ago6:56

6:56

Are you struggling to differentiate between value and price in your marketing strategy? In this episode, we dive into the crucial distinctions between these concepts and explore how understanding them can help you better serve your customers. We’ll discuss the common pitfalls retailers face when they fail to recognize the difference and why this un…

1
#620: Pink Friday 2024: The Shop Small First Movement 23:52

3M ago23:52

23:52

Are you ready to shine a spotlight on small businesses? In today's episode, I’m thrilled to welcome back Sarah Burks, Director of Education at The Boutique Hub to discuss one of our favorite topics—Pink Friday. As we gear up for the busiest seasons in retail, Sarah shares the story behind Pink Friday and how it has become a nationwide movement to s…

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Five Minute Friday: How to Be a Good Retail Neighbor 7:13

3M ago7:13

7:13

Have you ever wondered how to be a good neighbor in the business world? In this episode, we'll explore what it takes to build positive relationships with neighboring retailers, product-based business owners, and wholesalers. You'll hear about the benefits of collaboration and how to handle difficult neighbors. Tune in to learn practical tips on fos…

1
#619: Authenticity and Live Selling in Retail 42:54

3M ago42:54

42:54

Are you curious about what it takes to pivot from one successful business to another? In today's episode, I’m excited to bring you a conversation with Stefania Colucciello, the founder of WEDideas and Coastal Bloom. Stefania’s journey from owning a silk flower business to creating a thriving boutique is nothing short of inspirational. Resources: WE…

1
Five Minute Friday: Are You a CEO or an Entrepreneur? 6:11

4M ago6:11

6:11

Do you know the difference between being a CEO and an entrepreneur? Everyone starts their business as an entrepreneur, hustling and DIYing to solve problems and make progress. But eventually, to grow, you need to become a CEO who values systems and processes and understands the relationship between time and money. Today, we’ll discuss how to levera…

1
#618: The Power of Community in Retail 41:08

4M ago41:08

41:08

Do you wonder how to balance personal challenges with running a successful boutique? In today's episode, I’m thrilled to have a conversation with Macie Kindler, the founder of The Flossy Peach. Macie’s journey is a testament to resilience and community-building, making her a standout in our industry. Resources: Macie Kindler: Website | Facebook | I…

1
Five Minute Friday: Balancing Motherhood and Business 7:00

4M ago7:00

7:00

Are you a busy mom trying to balance everything? In this episode, we explore how to manage the overwhelm of juggling business and life. Giving 70% to one area doesn't mean you're only giving 30% to another. It's not a zero-sum game! We'll discuss how to excel in multiple areas by embracing different seasons of focus, and the importance of giving yo…

1
#617: From Chaos to Clarity: Navigating Big Changes in Small Business 35:03

4M ago35:03

35:03

When there are so many things pulling you in different directions as a business owner, how do you build community and connect authentically with your customers? So many people are searching for the solution to this because, now more than ever, community is key to growing a successful business. Nicole Palmer, Member Experience Specialist at The Bout…

1
Five Minute Friday: Business Is Really This Simple 6:11

4M ago6:11

6:11

Do you want the most simple advice ever? Today, I'm boiling down thousands of conversations I've had with business owners into the four keys to making a business work. These are tried and true tips that work, so make sure to tune in and start applying them to your business. Resources: Join The Boutique Hub Community…

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#616: Community, Curiosity, and Confidence: The Triple C's of Brand Building 54:25

4M ago54:25

54:25

What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not alw…

1
Five Minute Friday: How You Show Up Here is How You Show Up There 6:44

4M ago6:44

6:44

In this Five Minute Friday, we'll explore a powerful quote I recently heard and the impact of this idea on both business and life. You'll learn about three key aspects to consider as you transition from being an entrepreneur to a CEO: evaluating your daily habits, scrutinizing your spoken words and self-talk, and understanding how these impact your…

1
#615: Building a Brand: Lessons in Customer Service, Sales, and Overcoming Challenges 38:35

4M ago38:35

38:35

Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don’t know? If so, this episode is for you! Many of you have probably met Lindsey Williams, Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a su…

1
Five Minute Friday: Six Words & Phrases to Rethink Using 8:45

5M ago8:45

8:45

Today's Five Minute Friday is a bit more personal. I'll be sharing words and phrases that I have struggled with in my journey—words and phrases that are huge for me. Since I've started to notice how I'm using them, it's changed so much of how I show up on a regular basis. It's not only impacting my business, but also how I show up in my marriage, h…

1
#614: From Soles to Sales: The Business of Shoes with Chinese Laundry 26:49

5M ago26:49

26:49

Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless …

1
Five Minute Friday: How To Get The Most Out of Attending a Conference Once You're Home 6:23

5M ago6:23

6:23

Have you ever come home from a conference feeling inspired and ready to take on the world—only to get home and find you don't end up doing all the things you intended? This is an important Five Minute Friday episode, as I know many of you joined me at The Boutique Summit in Dallas this week, and even more of you are going to watch the replays onlin…

1
#613 Inventory Planning, Data-Driven Decisions, and Adaptive Strategies in Retail 35:54

5M ago35:54

35:54

There’s no way around it—you have to know your numbers! You probably hear this from us all the time, but if you’re not sure what that actually means or how to put it to work in your business, this episode is for you. Dane Cohen from Management One joins the show to help demystify the processes of inventory planning and making decisions based on you…

1
Five Minute Friday: The Secret to Getting on The Instagram Discover Page 6:31

5M ago6:31

6:31

Today I want to talk about growing on the 'Gram. And, actually, the concept I'm sharing today works across social channels. Listen in to learn about the 5-3-1 method of how to grow on Instagram using the algorithm to your advantage. Resources: Join The Boutique Hub Community Retail Bootcamp

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#612 The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion 38:02

5M ago38:02

38:02

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that hel…

1
Five Minute Friday: Are You Ready to Lose It All? 6:30

5M ago6:30

6:30

I hate that I even have to share this message today, but I continue to see a major problem across the industry that I can't ignore. The issue? Copyright/trademark infringement. It's easier than you may think to fall into this trap, so if you don't want to risk losing everything, tune in to learn what to watch out for so you can keep your business s…

1
#611 Inside Dallas Market Center: Retail Revelations and Trends 39:02

5M ago39:02

39:02

Do you truly know your customer, and if so, why stop at selling just clothes or gifts? Why not expand your reach and become a one-stop shop? In this episode, Cindy Morris, President and CEO of Dallas Market Center, joins us to discuss the importance of understanding your customers deeply and managing a diverse product range effectively. Cindy share…

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Five Minute Friday: To Be Interesting, You Have To Be Interested 3:14

5M ago3:14

3:14

What does it take to get people interested in your business? You've gotta show up as the person you want to see. In this episode, Ashley challenges you to take a look in the mirror and reflect on how the energy you're bringing to the table could be influencing the way others behave around you. Resources: Join The Boutique Hub Community…

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#610 Small Town Dreams to Big Time Success: Building a Business with Heart 28:22

6M ago28:22

28:22

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store busines…

1
Five Minute Friday: The Bus Rule 5:08

6M ago5:08

5:08

Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and…

1
#609 Wholesale Buying Strategies and Trend Forecasting on Hubventory 42:05

6M ago42:05

42:05

If you have been to our showroom or markets, you’ve probably had the opportunity to meet today’s guest, Samantha Conner. Samantha is such a bright light for our community and team, and she understands business from both a brand and boutique perspective. She joins us today to share insight into Hubventory, buying, business, and the industry as a who…

1
Five Minute Friday: Three Questions to Add to Your Morning Routine 5:38

6M ago5:38

5:38

How do you start your day? Are you intentional with your mornings, or do you let what's going on around you (namely on social media) dictate how you feel? If you're not taking action to set your day up in a way that will take you closer to your goals, then don't miss this episode. You'll learn a few simple questions to ask yourself each and every m…

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#608 The Impact of Attending The Boutique Summit 17:39

6M ago17:39

17:39

Have you ever found yourself so deeply entrenched in the daily grind of running your business that it feels impossible to see the bigger picture? In this episode, we’ll confront the common struggle of getting lost in the day-to-day operations and losing sight of the greater potential of our businesses. From surviving the to-do list to thriving in t…

1
Five Minute Friday: The Riches are in The Niches 5:21

6M ago5:21

5:21

What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer. Resources: Join The Boutique Hub Community

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#607 Transitioning in Retail: Lessons Learned and Exit Strategies 38:54

6M ago38:54

38:54

Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means …

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Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market 6:37

6M ago6:37

6:37

When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible. How to Buy Wholesale Guide

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#606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace 48:16

6M ago48:16

48:16

Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs w…

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Five Minute Friday: Five Steps to the Perfect Online Sales Process 8:11

7M ago8:11

8:11

Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience. Resources: Facebook Ads Masterclass

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#605 The Power of Adaptability: Thriving in a Changing Retail Landscape 35:19

7M ago35:19

35:19

Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strate…

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