This is the Timeless Marketing Podcast with Brian Kurtz. Your connection to insights from some of the top direct response marketing minds on the planet.
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Crucial history everyone should know.
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Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Terence Tam
As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure busines ...
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Strategic advice and interviews with the 50,000+ member OTT Executive Community. Learn from the leaders of the media & entertainment industry.
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Welcome to the Subscription Entrepreneur podcast with your host Eric Turnnessen, founder of MemberMouse, a membership platform which powers subscription websites. Eric draws from his 10+ years experience working with recurring revenue businesses and in this podcast explores the challenges faced and lessons learned by company founders, consultants and innovators. We discuss how you can find your personal expression in business, practical tools to get you up and running, high-level strategies, ...
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Listen to $100MM email marketer Troy Ericson chat with the industry's best email marketers, copywriters, and entrepreneurs. You'll learn all about Email Marketing, Copywriting, and scaling your business to new levels. Plus... hear zero-to-hero stories that you won't find anywhere else! (Podcast formerly known as 'Secrets of Scale').
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Highlight reels inspire us with memorable plays and superhuman achievements. But behind the highlights are daily challenges — including mental health struggles that impact countless athletes. Athletes OnBalance is here to end the stigma and ignite the discussion of mental health and sports. Walt Norley — a former D1 quarterback and successful entrepreneur who has managed bipolar disorder for four decades — sits down with top athletes, coaches and experts to explore how to get through tough t ...
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Coach Josh Staley (Head Coach AC Flora HS), Coach Yusuf English (Hartsville HS) and Coach Micah Kurtz (Strength Coach) talk many different topics relating to High School, College, and professional sports. A show by coaches, for coaches, parents, and players.
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#36 7 Steps to Build a High Ticket Coaching Business
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There’s so many great coaches who fail to market themselves. Chances are, you already have what it takes to be an expert in your field… But if you don’t have all the ingredients of a successful coaching business, then things can quickly fall apart. So here’s how you fix that. In this episode, I’ll walk you through 7 steps that will teach you: How t…
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#35 How to Build a High-Ticket Challenge Funnel that Converts
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People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their ow…
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#34 How your Voice can make you a Magnet for Success: An Interview with SaraSai Woods
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One of the biggest obstacles in entrepreneurship is often yourself. Specifically, your inner voice. It’s the one that goes… “You’re gonna screw this up.” “You’re worthless.” “You will never amount to anything.” Now, what if you’re able to conquer that inner voice and gain the confidence you need to finally start that big project, found that company…
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Mark and Kym Hilinski: Turning Tragedy into Hope
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In this powerful episode of Athletes OnBalance, we explore the journey of Mark and Kym Hilinski, who turned their personal tragedy—the suicide of their son, Tyler—into a mission to prevent similar losses in the athletic community. Through their organization, Hilinski's Hope, they aim to reduce the stigma around mental health and promote awareness, …
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#33 Get Cheaper Leads with the ‘On-Platform’ Funnel
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Need to set up a sales funnel ASAP, but got no time? Then the ‘On-Platform Funnel’ is for you! All you need is a working ad, a social media platform to run ads on, and a process for buttering up your leads and reaching out to them with an offer. Listen to today’s podcast to learn all about a funnel that’s: Quick and simple to set up – no Web pages …
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#32 Dorothy Andreas: How to Overcome Tragedy and Grow Rich by Serving Others
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There were plenty of times where Dorothy could’ve given up being an entrepreneur. Like when she tragically lost her first business and her friend to a fire… Or when she nearly lost everything to disaster and was only left with the clothes on her back… … and even during the dozens of times she and others doubted her capabilities. Yet here we are tod…
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#31 How to Construct a VSL Funnel for High Ticket Offers
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VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want …
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#30 40 Years of Marketing Gold: The Legendary Brian Kurtz Reveals All!
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Imagine being so allergic to selling that people dub you the ‘Director of Sales Prevention’. But for Brian Kurtz, an OG marketer who’s worked with legends like Gene Schwartz, Dan Kennedy, Gary Bencivenga… … It’s actually one of the many secrets behind his WILDLY successful direct marketing career. He’s finally on the show, so today you’ll learn: Th…
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Unlocking the Full Potential of Freelance Copywriting With Kevin Rogers
36:54
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Kevin Rogers is the Founder of Copy Chief, a world-class copywriting training center and community that offers proven methods and frameworks for writing better copy faster. He is a best-selling author, speaker, and direct response copywriter who has generated over $100 million in sales and helped over 4,367 business owners and copywriters exceed th…
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#29 How to get 50% more profits on Your Existing Webinar Funnel… on STEROIDS!
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What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel? All without spending additional money on ads? Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel. A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars. In today’s episode, you’ll le…
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Mastering Marketing Metrics and Analytics With Chris Mercer
25:49
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Chris Mercer is the Co-founder of MeasurementMarketing.io, a company that provides tools and training to help businesses measure their marketing efforts. With over 20 years of experience in sales, marketing, and training, Chris is renowned for his expertise in measurement marketing, making him a sought-after speaker at conferences and masterminds a…
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Pat Hobbs: Elevating Rutgers Athletes on and Off the Field
38:20
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In this episode of Athletes on Balance, Walt Norley sits down with Pat Hobbs, Director of Athletics at Rutgers University, to discuss their comprehensive mental health care program for their student-athletes. Hobbs highlights the importance of a balanced approach that focuses on athletic performance, academic achievement, and personal growth, empha…
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Unlocking the Craft of Persuasive Copywriting With David Deutsch
29:57
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David Deutsch is an internationally renowned direct response copywriter and marketing strategist, boasting decades of experience crafting and overseeing successful direct mail and online campaigns for top-tier clients like Procter & Gamble, Agora, and Boardroom Inc. (now Bottom Line Publications). He also dedicates his expertise to training, coachi…
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#28 How Roy Phay Manifested His Successful 7-Figure Spiritual Coaching Business!
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Roy was at his wit’s end after losing his business, going into debt, and falling into depression. Then he discovered something rich people use to get RICHER… Soon, he started teaching it to others too. Now, he’s got MILLIONAIRES asking for HIS advice on how to make important million-dollar decisions for their businesses. Today’s episode is all abou…
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#27 How To Get More High Ticket Sales With A Boomerang Funnel
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Most of the time, people don’t buy your high ticket offers because: They haven’t spent enough time with you to know, like, or trust you They aren’t entirely convinced that your solution is for them The good news is I found a way to turn things around and convert cold prospects into high ticket clients… WITHOUT needing a MASSIVE marketing budget. (W…
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Guide to Outsmarting Imposter Syndrome in Marketing With Jule Kim
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Jule Kim is the Founder of Advice Actually and an executive coach specializing in overcoming imposter syndrome, particularly among high-performing individuals such as CEOs and aspiring executives. With her career starting in photography and transitioning after a self-realization journey, Jule offers an empathetic perspective shaped by her experienc…
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Leveraging Emotional Intelligence and Direct Response Mastery in Entrepreneurship With Robin Robins
28:44
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Robin Robins is the Founder and CEO of Technology Marketing Toolkit, a leading marketing consultancy firm dedicated to VARs, MSPs, MSSPs, and IT service companies. She has significantly impacted the IT industry by serving over 7,000 clients, facilitating the largest MSP peer group with over 1,200 active members, and founding MSP Success Magazine, w…
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#26 30 Slides to CRUSH those High Ticket Sales with your Webinar
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Are you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers? Look no further! We designed this template to help you save time and convert high-ticket clients. Here’s what you’ll learn: How to make your presentation VALUABLE to your clients Why QUALIFYING …
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Behind the Scenes of High-Converting Copywriting With Carline Anglade-Cole
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Carline Anglade-Cole is a 3X award-winning direct-response copywriter, author, and consultant. With over 30 years of experience in direct marketing and a track record of crafting compelling direct mail packages and web pages, she has secured a 100% success rate on projects for major companies, such as NatureCity. Carline's exceptional skills in sto…
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Chief Medical Officer of the NCAA, Dr. Brian Hainline, Discusses the Importance of Sleep, Mental Health, and Brain Health in Student Athletes
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In this episode of Athletes OnBalance, Dr. Brian Hainline, Chief Medical Officer of the NCAA, explores the connections between brain health, physical, and mental health in student-athletes. Dr. Hainline discusses his initiatives to lead the development of effective concussion management protocols, the link between sleep and mental health disorders,…
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Unlocking the Secrets to Dangerously Good Copywriting With Kim Krause Schwalm
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Kim Krause Schwalm is the Founder of "Get Dangerously Good," a training and mentorship hub designed to elevate the skills of copywriters. She is an A-list copywriter and copy mentor with over 20 years of freelancing experience. With a remarkable track record in producing high-converting copy that has generated an estimated 1 billion in sales revenu…
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#25 7 Digital Marketing Strategies to Grow Your Business Faster
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Having sleepless nights just thinking of ways to effectively grow your business? In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales. You’ll learn: How to ATTRACT people with a lead magnet Why VSLs can help you build trust and authority How…
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OTT Executive Podcast S5 E1: Michael Senzon, President of Digital, Allen Media Group
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1) Interning for "Late Night with David Letterman" -- can people still start their M&E careers that way? 2) CNN Digital role; 3) Launching first live news streaming service; 4) The "Great Big Story" story; 5) CNBC and NBC News OTT products; 6) Partnership with Pluto; 7) What was the inflection point where streaming became "real"? 8) Current Allen M…
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Unlocking the Secrets of a $57 Million Launch With Jason Fladlien
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Jason Fladlien is the Co-founder of Rapid Crush, Inc., a company renowned for its groundbreaking marketing strategies and expertise in webinars. He has driven over $250 million in sales, reaching over 150,000 customers across 131 countries, making him a pivotal figure in the online marketing arena. Known for his unique journey from a Hare Krishna m…
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#24 Why Cheap Cost Per Lead Could be Killing Your Business
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Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well? Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money. In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you g…
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Revolutionizing Your Sales Strategy With Rich Schefren
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Rich Schefren is the Owner of Strategic Profits, a company situated in Delray Beach that focuses on providing entrepreneurs with the insights and solutions they need to generate more money, expand their businesses, and enjoy more time off. He is celebrated for his pioneering work in the marketing and advertising industry since 2002, with notable ac…
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#23 Why People Don’t Buy At Your Webinar… & Other Webinar Challenges in 2024!
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Ads are getting expensive to run, people aren’t showing up, and even when they do… …they flake out and don’t convert into sales. If these pains sound familiar to you, then you’re probably running webinars in 2024. In this episode, we’ll reveal the top ways you can save yourself from a few headaches - and get more people buying at your webinar. You’…
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The Quiz Master's Guide to Explosive Business Growth With Ryan Levesque
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Ryan Levesque, the CEO of The ASK Method Company and a seven-time honoree on the Inc. 5000 list, is an entrepreneur and the #1 national best-selling author of the books Choose and Ask. His expertise has been showcased in publications such as the Wall Street Journal, Harvard Business Review, and Forbes, as well as on NBC News and Fox. Moreover, Ryan…
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#22 From Yahoo! Engineer to Billion Dollar Marketer: Dennis Yu’s Amazing Story
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If you’re an internet marketer then you might know Dennis Yu. He’s kind of a big deal. After all, if you’ve spent over a BILLION dollars in ads… … for clients that include the likes of Nike, Red Bull, and the Golden State Warriors… … and was featured on New York Times, CNN, and various other outlets like he has… … all while being an ‘O.G.’ Yahoo! E…
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The Five Masteries To Transform Your Copywriting Into Wealth With Ray Edwards
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Ray Edwards is a renowned copywriter with a storied career, possessing a wealth of experience ranging from direct mail to digital launches. His expertise is not confined to writing alone; it encompasses business strategies, judicious use of AI tools, and advocating for personal development as the cornerstone of professional success. Ray is the auth…
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#21 Creating a Winning Webinar Presentation
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My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news: I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinar…
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Building a Thriving Copywriting Business: Lessons Learned With Chris Haddad
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Chris Haddad is the Founder and CEO of Digital Romance, Inc., a leading provider of digital solutions and services for relationships. He is a renowned direct-response copywriter and entrepreneur. He has created several top-selling programs on ClickBank, such as "Text The Romance Back," "Text Your Ex Back," and "The Language of Desire," leveraging h…
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#20 Webinars, VSLs, & Lead Magnets: 3 Awesome Sales Funnels to Kickstart Your Coaching Business
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Struggling to generate leads or convert them into high-ticket sales? You might not be using the right sales funnel for your business. A good sales funnel can mean the difference between a sexy product… …and someone screaming into the void with zero buyers. In this episode, we’ll talk about the top three sales funnels of 2024 and: Why Webinars are a…
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#19 How To Get Rich… While Healing Your Soul: Interview with Andrew Tan
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Something that doesn’t get talked about enough is how often entrepreneurs or business owners give up - whether due to stress, burn out, or life getting in the way. When E-Comm expert Andrew Tan noticed how often his students destroyed their own progress just as they were about to succeed, he decided to switch things up. Today, 80% of his students o…
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Monetizing Untapped Opportunities: The Entrepreneur’s Journey With Mike Koenigs
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Mike Koenigs is the Founder of Superpower Accelerator, a program that helps business owners identify and monetize untapped opportunities in their business. Committed to transforming business owners into influential thought leaders, he has helped over 61,000 clients get attention and multiply revenue. Mike is a 13-time #1 bestselling author, markete…
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OTT Executive Podcast S4 E8 -- Paul Pastor, QuickPlay CBO
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1) Paul's career background-- Technicolor, Disney, Discovery, Struum; 2) Paul's mentor and move into strategy; 3) Getting the call from Disney; 4) The "moment when my career trajectory changed"; 5) How to use viewer data to be cool at cocktail parties ; 6) QuickPlay's focus on Tier 1 customers; 7) QuickPlay's USP: architecture and culture; 8) Quick…
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The Ultimate Guide to Survival in a Rapidly Shifting Market With Perry Marshall
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Perry Marshall is a renowned business strategist and author, recognized for his expertise in the fields of online marketing, Google AdWords, and sales strategies. His works include best-selling books for entrepreneurs and marketing professionals. With a career spanning over two decades, Perry has established himself as a thought leader, constantly …
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#18 How to Scale Webinars with Facebook Ads in 2024
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Wondering whether or not Facebook or Meta ads are still cutting it these days for marketing your Webinars? The short answer? Yes. BUT you need the right strategy to get amazing leads that translate to sales. So in this episode, discover: How to leverage Meta’s INCREDIBLE targeting algorithms The right type of ads to produce in 2024 for your Webinar…
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The Power of Giving in Networking With Joe Polish
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Joe Polish is the Founder of Genius Network, an exclusive group of renowned and successful entrepreneurs. He is an established marketer and has helped thousands of businesses, from large corporations to small family-owned companies, generate hundreds of millions of dollars in revenue. Additionally, Joe is the Founder and President of Piranha Market…
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#17 5 Radical Marketing Techniques to Fix Poor Webinar Attendance Rates
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People used to LOVE Webinars during the pandemic, but now? Coaches are panicking because Webinar attendance rates are plummeting. Well, if you’re having problems getting people to attend your Webinar (and thus close your high-ticket offers), rest assured - Webinars aren’t dead in 2024. This episode, we’ll be talking about 5 radical strategies we ca…
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Masterclass on Cutting-Edge AI Tactics for Direct Response Marketing With Liana Ling
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Liana Ling is the CEO of AdSkills, a premier platform providing media buying training for marketers. She has a diversified professional background, starting as legal counsel for approximately a decade before venturing into the world of digital marketing. Known for her rigorous approach to marketing, she has become a reliable source for innovative s…
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#16 What are the Traits of a Successful High Ticket Offer Coach?
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Ever wondered what separates the top coaches of the world from the ones who fail to taste success? Having worked with many big names in the coaching industry over the past decade, we’ve noticed a few similarities between those who’ve reached the peak… In this episode, let’s learn about the traits that helped these coaches achieve phenomenal growth …
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#15 4 Ways to Build an Awesome Sales Funnel: Make Your Webinars More Profitable with Effective Marketing Techniques
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Are you spending more than you earn on your Webinars? You’re not alone. Marketing Webinars effectively is getting harder and harder each day. And the thing is the solution may not be better ads - Maybe all you need is a more effective Webinar Funnel structure. Discover how a high-converting webinar funnel can change the game for you in this podcast…
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Unleashing the Power of Webinars With Joel Erway
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Joel Erway is a webinar consultant at The Webinar Agency, which helps online course creators, coaches, and consultants leverage webinars to sell their products and services, book phone appointments, and generate qualified sales leads. With over six years of delivering sales presentations to various markets, he has helped his clients achieve 7-figur…
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#14 5 Proven Tactics for Massive Webinar Sign-Up Success
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Have you ever wondered how to get thousands of attendees to your webinars? For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting. But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon… Here’s what you’ll learn: How THIS system gets you low CPL (cost …
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#13 Terence Tan: How Helping Others Fueled His Business Growth, Improved Marketing & Drove High Ticket Offers with Webinars
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Could a simple change in mindset change your business trajectory? Ask Terence Tan. He is a digital entrepreneur, investor, and coach who shared the stage with the likes of Mary Buffett, Blair Singer, and Jay Abraham. In this interview he taught me that making money or being successful… … Happens when you start focusing on one other thing. And when …
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#12 How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success
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What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, …
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