Emily Monson is a young singer songwriter who has a gift. She is able to bring beautiful emotions into her songs. She shows charisma, confidence, and power in her songs that she writes. Emily is a magnificent young women who has lots of passion.
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When you show up as yourself in business, you feel good in your work, so you're able to DO good for your clients and for the world. But with so many “must-have” tactics and strategies online, it isn’t always easy to shed the “shoulds” and express yourself wholeheartedly. Your host, Sara Gillis, and her guests drop-kick the tired ol’ strategies that everyone else is using and empower you to change the script to what makes you different, so you can show up online in a way that feels like, “Tha ...
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1
Summer Reflections From a Work-From-Home Mama | E50
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In this episode of the Copywriter on Call podcast, Sara reflects on her summer as a work-from-home mama to two growing sons. ⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578 ⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021a…
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1
Copywriting Business Basics + Best Practices | E49
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This episode shares my interview with Brittany Herzberg, SEO and Case Study Copywriter and the host of The Basic B Podcast. Topics covered in this episode: What inspired me to become a copywriter How my & Brittany’s career paths surprisingly overlapped How to keep website copywriting super simple What I wish more copywriters knew The best projects …
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Website Accessibility Considerations with Erin Perkins | E48
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On today's episode of the Copywriter on Call podcast, Sara interviews Erin Perkins, accessibility advocate and the founder of Mabely Q. In this episode, Erin shares the website design and copy considerations we as business owners can keep top of mind in order to ensure inclusive access to our digital content. ⭐ MEET ERIN: Erin Perkins is a champion…
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Planning a Styled Photography Shoot with Nicole Olson | E47
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On today's episode of the Copywriter on Call podcast, Sara interviews Nicole Olson, a branding, portrait, and wedding photographer and private photo editor based in Sioux Falls, SD. Nicole recently planned a styled photography shoot for senior photographers, and she shares about her experience executing the styled shoot for other area photographers…
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1
Attracting Consistent Leads to Your Business Without Social Media | E46
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In this episode of the Copywriter on Call podcast, I'm sharing five of my favorite ways to attract consistent leads to your business without relying so heavily on social media. Here's your challenge: choose ONE of these strategies, and start focusing on it this week! ⬇️ 1) Blogging 2) Email Marketing 3) Podcasting 4) Google Business Profile 5) Paid…
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That's So Me: Investing in Your Website Through Storysale with Emily Blickhan | E45
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In this episode of the Copywriter on Call podcast, Sara chats with Emily Blickhan, a maternity, newborn, and family photographer based in Wilmington, North Carolina. Emily participated in the most recent round of Storysale, What Sara Said's group coaching program, and throughout the program, Emily developed website copy that felt like her and was S…
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1
Celebrating the Launch of What Sara Reads | E44
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In this episode, Sara shares the journey of launching her new business, a mobile bookstore called What Sara Reads. From participating in a business incubator program through Startup Sioux Falls to finding the perfect trailer to renovate, Sara shares every step along the way to bring hand-selected fantasy, romance, and popular fiction novels, as wel…
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1
Tips for Attending an Industry Conference
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On this episode of the Copywriter on Call podcast, Sara shares her tips for making the most out of attending an industry conference. Sara shares her must-do advice on choosing the right conference for you, budgeting for travel, anticipating your marketing needs before arriving at the conference, staying present and connecting on a human level with …
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1
Creating Quizzes as Lead Magnets with Josh Haynam, CEO of Interact
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On this episode of the Copywriter on Call podcast, Sara chats with Josh Haynam, CEO and co-founder of Interact Quiz Maker, a platform for creating personality quizzes that are powered by AI. Josh shares best practices for using quizzes as lead magnets and shares opportunities for business owners to use quizzes at other junctures in the client journ…
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1
That's So Me: Website Relaunch with Sarah Monson, Senior Photographer
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In this episode of the Copywriter on Call podcast, I chat with Sarah Monson, a Wisconsin senior photographer who recently niched down to serving only seniors. Sarah is also stepping into education this year and needed a new website to support those moves. Learn how Sarah and I initially connected inside The Content Huddle, my monthly writing member…
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CELEBRATE: It's the one-year birthday of the Copywriter on Call podcast! 🎉 On this commemorative episode of the podcast, the script is flipped, and Sara's the one being interviewed by her bestie and brand photographer, Amanda of Arc Creative Company. Tune in as Sara looks back on the past year in her business and what's happened since launching the…
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1
SEO Basics for Photographers with Brittany Herzberg
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On this episode of the Copywriter on Call podcast, Sara interviews Brittany Herzberg, SEO & Case Study Copywriter at Copy by B and The Basic B podcast. We chat all about how Brittany's career in massage therapy gave her a solid understanding of SEO and inspired her to launch her business. We also talk in-depth about the SEO basics that photographer…
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On this episode of the Copywriter on Call podcast, Sara introduces a NEW digital product from What Sara Said. ChatGPT Brand Voice Hacks is a resource for creative business owners who want to use ChatGPT, an AI tool, to generate copy and content ideas that are customized to their brand voice type. Say goodbye to icky, robot-like ChatGPT results, bec…
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1
The Benefits of Blogging in Your Business with Natalie B. Davis
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On this episode of the Copywriter on Call podcast, Sara interviews Natalie (Natty) B. Davis, a blog writer and the owner of Natty Writes. Natty's been writing blog posts for What Sara Said for nearly a year now, and Natty shares her expertise in blogging as well as insight on how to blog effectively in 2024 and beyond. - Why so many creative busine…
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1
5 Things That Teaching Taught Me About Business Ownership
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On this episode of the Copywriter on Call podcast, Sara shares the five most prominent things that teaching taught her about business. Even if you’ve never been in the teaching or education field, you've likely learned these lessons by running your business, too! 1) You have to repeat yourself. 2) Adaptability is key. 3) Patience is a virtue. 4) Co…
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1
Make It Easy to Collect Client Testimonials
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On this episode of the Copywriter on Call podcast, Sara shares four strategies she's implemented in her business to make it easy for her clients to share their feedback. These aren't groundbreaking ideas or revolutionary concepts, but they’ve helped Sara to regularly connect with her clients and request testimonials on what it’s like to work with W…
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1
Knowing Your Numbers as a Business Owner with Val Duvick
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On this episode of the Copywriter on Call podcast, Sara interviews Val Duvick, a business and finances coach for creatives and the host of the Creative Income Cure podcast. - What to know about the Profit First hype - Why finances and numbers feel so darn scary to us as creatives - How Val planned, both logistically and financially, for time away f…
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1
5 Ways to Boost Your Online Presence as a Photographer
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On this episode of the Copywriter on Call podcast, Sara shares five ways that photographers can boost their online visibility. Most of these to-dos are ideal to work on during a slow season in your business! When you’re busy photographing your clients, your website likely isn’t the thing that’s always top of mind for you. But one major mistake that…
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1
How to Write Copy for Luxury, "Want to Have" Services
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On this episode of the Copywriter on Call podcast, Sara shares her top tips for writing copy to sell what's considered a luxury or "want to have" service. Whether you're a copywriter, a photographer, a web designer, or another service provider that offers a high-level or high-ticket service, it can be challenging to market your work when investing …
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1
Dream Project: Copywriting for a Planner with Brittnie Renee
38:02
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On this episode of the Copywriter on Call podcast, Sara interviews Brittnie Renee, who recently added "planner creator" to her job title. As a newborn and family photographer, a business coach and educator, a podcast host, a wife, and a mama, Brittnie shares the vision for her planner, how Sara's copy helped the project come together and feel real,…
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1
Airtable for Business with Colie James, Systems Strategist
36:11
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On this episode of the Copywriter on Call podcast, Sara interviews Colie James, family filmmaker and systems strategist. - What Colie misses (and doesn't miss!) about teaching - Colie's favorite ways to use Airtable and her Leads & Clients Hub product - Why Colie thinks the idea that systems are impersonal just doesn't add up - How to make automati…
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1
The Year of Launching: Reflecting on 2023 in Business
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On this episode of the Copywriter on Call podcast, Sara reflects on what she calls her "year of launching" in 2023 and what she learned. - Meeting her copywriting guru, Ashlyn Carter of Ashlyn Writes - Launching this podcast in April 2023 - Launching Storysale, her group coaching program - Black Friday Prep School inside The Content Huddle, her mem…
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1
Running a Productive Business with Jade Boyd
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On this episode of the Copywriter on Call podcast, Sara chats with Jade Boyd, who is a business and productivity coach for service providers. Jade helps busy service providers simplify and scale their business with strategy and systems, so they can earn more, work less, and create a freedom-first business. She uses her signature Business Minimalist…
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1
27: Increase Photography Bookings with an Effective "Contact" Page
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Your “Contact” page needs to be written strategically. All too often, I see a lot of clients who will just insert the generic contact form element, use a header with words like, “get in touch” or “say hello,” and call it a day. That's just not going to cut it. And it might be enough to get your website off the ground, because, hello, we've all been…
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26: How to Attract Four Different Buyer Types with Your Photography Website
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There are four different types of buyers, and they all need something different. So it's important that your photography website appeals to all four of these types of buyers, otherwise you’re missing out on booking a client. As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your website ju…
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25: What You Need to Do to Prepare for a Photography Website Update
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As your business evolves and grows, and as you shift and change as a service provider and a business owner, your photography website needs to do the same. If it's been a while since you've taken a peek at your photography website copy to ensure that it's communicating your value to your ideal client in the way you want it to do so, here’s my list o…
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24: How Sabrina Gebhardt Speaks Clearly to Two Different Types of Clients on One Website
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Sabrina Gebhardt is a photographer and coach with two distinct audiences, and she was having a difficult time speaking to two people with one website. After we worked together, her website became her home base that communicated everything she does in a cohesive way that also spotlights her personality. In this episode, Sabrina shares how her busine…
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23: How to Incorporate Storytelling into Your Photography Services Page
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When you tell stories that stick with your audience, you automatically move from selling the service to selling the experience, and that is what moves people into confident action. Your potential clients are currently facing a problem in their life that they're looking to address or solve, and your photography service might be that solution, but th…
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22: Building a Sales Page That Converts with Octavia Elease
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Website design goes hand-in-hand with your copy to make your sales page convert. Your design communicates your personality, it can evoke emotion, and it’s what ensures your dream clients can easily read your copy and know how to work with you. Octavia Elease, a Showit Website Design Partner and HoneyBook Pro, joins me to talk through some of the de…
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21: Checklist for a High Converting Photography Website Homepage
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Your photography website homepage is the first stop for your dream clients, so it’s key to have a homepage that guides your dream clients from stranger to client. After working on dozens of photography websites, I have a proven checklist of what needs to be included in your online welcome mat, a.k.a. your homepage. Tune in to hear the six must-have…
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20: Optimizing Your Photography Website SEO with Erin Ollila
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Your photography website SEO could be the difference between being booked out and waiting for your next client to appear. Your dream photography clients are opening up Google and are searching for someone just like you, my friend. But if your photography website SEO isn’t optimized, those dreamy clients may never make their way to your website. Tha…
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19: Crafting Word Magic that Showcases the Quality of Your Brand with Kelly Wollman
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Kelly Wollman is a graphic designer who knows how to use visuals to make businesses connect with their clients. But, she was struggling to find the words that could convey the same quality of messaging that her visual designs could. After working on the branding and design for my group coaching program, Storysale, where creatives learn to market th…
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18: How to Make Systems Personal for a Premium Service with Sarah Potts
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Too many creatives fear that systems will make their business feel cold and or like a robot. But the right approach to your systems can create a high-touch and warm experience for your clients that allows them to feel taken care of personally while giving you the capacity to go above and beyond in other areas. Sarah Potts, the owner of a virtual as…
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17: How Breaking the “Rules” Can Attract Your Best Clients with Deanna Seymour
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When we start our business, we tend to follow a lot of “rules” from others who have had success. That might work for some things or to a certain point in your business, but it often leaves us with a generic brand that doesn’t tell our clients much about who we are and why they would want to work with us, especially compared to the dozens of other o…
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16: Four Times When You Should Outsource to Grow Your Business
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Choosing to outsource in your business or life can feel intimidating or even risky at times. But I've got to tell you, some of the best things have happened in my business and in my life when I've stopped doing it all alone. If you've never outsourced either in your personal life or in your business, I want to share a few clues that it might be tim…
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15: Four Do's and Four Don'ts for Copy for an About Page on Your Photography Website
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Feeling stuck on how to write your copy for your “About” page? Or wondering if your “About” page copy is actually effective? I've rounded up four things you should and four things you shouldn't include in the copy on your “About” page so that you can confidently know that you're connecting with your audience in the right way. 01:14 — Your “About” p…
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1
The Power of an Email Swipe Template for Creatives with Email Club Founder, Mrs. Vondy
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Shannon Vondy, AKA Mrs. Vondy, sent one email and generated $2,600 for her wedding photography business in 2020 amidst the height of the pandemic. A few months later, she did it again and brought in $1,400. By the end of that year, email brought in an extra $13,000 in revenue for her. Needless to say, she was sold and knew she had to support other …
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14: How Thoughtfully Crafted Automated Emails Enhance Your Photo Sessions with Tara Cieszynski
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As a photographer, serving your clients isn’t just about providing a seamless client experience — you’re creating and capturing memories of some of the most special times in your clients’ lives. Tara Cieszynski is a professional photographer specializing in newborns, maternity, and families who has designed a deeply thoughtful, full-service experie…
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13: Five Mistakes to Stop Making On Your Photography Website
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The word-magic that you deploy on your photography website is often what gets a buyer to choose you over someone else. As someone that works with photographers and female creatives on the regular to create word-magic for their photography website copy, I have a front-row seat to a lot of website copy mistakes. Here, I’m sharing the five creative an…
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12: "That's So Me": The Polish Process That Supported her First 6-Figure Year with Family Photographer, Brittnie Renee
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After 15 years in business, Brittnie Renee, a newborn family photographer and one of my clients, knew exactly who her dream client was and what she needed to say to communicate the value of her offers. But, doing that in a way that highlighted her personality and allowed her to show up authentically was proving to be more challenging, and she knew …
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11: Five Emails to Send as a Creative Entrepreneur
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As a creative entrepreneur, it may feel like your creativity flows naturally, except for when you’re needing ideas for emails to send. If you ever get that blank page syndrome when thinking of what emails to send to your list, these five prompts for emails will get the creative juices flowing for you plus simple templates you can follow for each. T…
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10: Rock an Authentic Brand Design With Claire Palmer
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Your words can communicate who you are, share little insights about your personality, and make it easy for your dream clients to feel connected with you before they even talk with you — and your visuals matter just as much. Your website and branding not only convey your personality and support you in feeling confident to show up online, but those v…
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9: Nine Social Post Ideas for Service Providers
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If you've ever found yourself scrolling Instagram to get inspiration for a post on your own feed, only to find yourself giggling at reels of raccoons an hour later, this episode is for you. In this episode, I’m sharing nine social post ideas you can put to work right now as a service provider. Say goodbye to the writer's block, friend, because thes…
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8: Leaning into Vulnerability to Create a Business You Love with Kim Diamond Wellness
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If you want to create a business you love, it comes with a lot of vulnerability. It requires that you shed the “shoulds” and let go of the noise of judgment, so you can stop abandoning who you are and your desires. Kim Diamond, a South Dakota-based holistic wellness coach, shares her wisdom on how to lean into this vulnerability to uncover who you …
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7: Book More Photography Clients with These 3 Must-Have Pieces of Website Copy
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What’s an easy way to book more photography clients? Include these 3 pieces of copy on your website! It's no secret that I love writing for photographers. Since niching down to serve female photographers and creatives in 2021, I have served almost 25 photographers, and I can't lie — these gals are my favorite business owners to write for, and I’ve …
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6: That’s So Me: Gaining Confidence in Speaking to Dream Clients with Custom Gifting Expert, Kelsey Buelow
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Do you have a product that can serve "everyone"? While there’s boundless potential for your product to improve a person’s life, your messaging needs to speak to dream clients, not just people in general This was a challenge for my client Kelsey Buelow, a custom gifting expert. As she was developing her business, she had a variety of customers she c…
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5: Three Lessons I've Learned From Building a Successful Creative Business
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We all learn a few tough and valuable lessons on the way to building a successful creative business. In this episode, I share three lessons that I learned that helped me become the successful creative entrepreneur I am today. I hope this episode inspires you to think a little differently about your work, about your purpose, and about yourself. You'…
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5 Legal Considerations for Creating Content With ChatGPT with Sarah Waldbuesser, Esq.
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If you’re thinking of creating content with ChatGPT, whether that’s social posts, emails, video scripts, or the like, there are a few big legal considerations to consider. The rise of ChatGPT brings up a big question: who owns this content and what does it mean for those of us who create content for our businesses? Sarah Waldbuesser, a copyright an…
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4: When to Say No to Serving an Ideal Client
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For serving your ideal client to truly be ideal, both you and the client need to feel that magical sense of rightness – that right fit. And sometimes, that might just mean saying no to serving a less-than-ideal client. In this episode, I'll lead you through what it looks and feels like to find your ideal client, what makes a client ideal, and why s…
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3: Five Brand Voice Types to Help You Uncover Yours
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Brand voice types play a pretty big role in attracting your ideal client. How? Think about it like this — Consumers have a wealth of choices to make each time they interact with a business, whether it's filling their gas tank, surprising their kiddos with Saturday morning donuts, hiring a photographer to capture family photos, or investing in a bus…
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