The Mechbay Podcast talks about what was previewed at GenCon, their games played, and then they unbox what's in the Mercenaries Kickstarter Box. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechba…

The Mechbay Podcast talks about their latest Classic BattleTech Tournament adventure. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support them at P…

The Mechbay talks about what the major and minor players of the Inner Sphere are up to as they wait for the Battletech Mercenaries Kickstarter to deliver. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at…

The Mechbay talks about Land Air Mechs and what they mean for tabletop BattleTech. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support them at Patr…

The Mechbay talks about Josh's time at Motor City Mayhem. The 2nd biggest Alpha Strike Event. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support t…

Assistant Developer Joshua Franklin (NCKestrel) joins us to talk about Alpha Strike, Master Unit List, the upcoming Force Manuals and a little BattleTech history. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a …

Watch the Battle Report Here The MechBay's Episode 69. Oops all Tripods Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support them at Patreon and get…

The MechBay breaks down all the sweet swag we saw at Kerenskycon, Adepticon, and then unloads a Union dropship of fan mail to round it out. Stay tuned for Episode 69. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send the…

This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Chang…

The MechBay takes you to the wizarding world on how to kill your personal Voldemort mechs. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support them…

Dustin gives us the lowdown on getting started with BattleTech's Lore and how you can learn to enjoy it unlike Josh. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Fac…

We talk about BattleTech's infamous optional rules, which ones are mandatory, which are truly optional, and which should never have been created. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechb…

We talk about our what our 2023 BattleTech Wrapped would be if Spotify managed our HPG communications and new way too much about our lives. As always we talk BattleTech news, hobby progress, fan mail, and games played. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have re…

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups. We discuss: Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance? How has Josh streamlined his cont…

We talk about the PAX Unplugged CGL upcoming releases for mechs, and product, the world wide event and our experience in that, and then Josh getting rules wrong and our most common encountered ones. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you w…

"There's no search volume for what we do"—okay, well do THIS instead. In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it. In this conversation, we discuss: Why you should ignore you…

We talk about playing at BattleTech's biggest single tournament event. Southern Assault. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support them a…

We dive deep into the intricacies of BattleTech's official missions and chaos campaigns. Join us as we explore the rich lore, dynamic battles, and the ever-evolving narrative of the BattleTech universe. Whether you're a seasoned MechWarrior or just stepping into a succession war, you won't want to miss this thrilling episode where we discuss the ch…

We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you. I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster. Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your…

We get our almanacs out and start forecasting the tabletop weather. Hear us talk about adding rain, snow, and wind to your games of classis BattleTech. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at th…

We talk about playing in, judging, and organizing a 28 man classic BattleTech tournament. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support them …

We talk about the ways Battletech makes us angry but also why we keep coming back. These are common things that if they happen too frequently to a new player can turn them away from the game but can also hook them for life. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or ha…

We have a "Back in my day" look at the Solaris VII game pack to compare to the new BattleTech Essentials box. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook Y…

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. We throw tips and questions back and forth, discussing best practices around these four topics: How to write content that targets a specific keyword How to win featured snippets How to win HARO links How to work efficiently with freelancers (from briefs to workflows) In…

We look at the newest holy tomes of BattleTech, the Recognition Guides for inspiration on why they are so awesome and pick our individual favorites. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next, send them a shout at theme…

OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here. Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic. In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differen…

“60% of all our content ranks on page one.”—Jessica Lam Hill Young In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time. Expect to learn: The three-part framework behind content that ranks on page 1 How to balance self-promotion & helpful content Where to get …

Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do) This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes. Want to impress your clients or boss? Start revisiting your vast library of content. Be warned: hockey stick traffic growth awaits. As you'll hear in the episode, upd…

BattleTech's favorite podcasters whip out their Long Toms and Arrow IVs to talk about bringing Artillery to the table and all the Tactical Operations that goes along with that. Talk with the Mechbay and other BattleTech fans on their Discord Battletech Event Calendar Doc If you like what you hear or have request for what you would like to hear next…

Our "raison d’etre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that. I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions. She, like me, has a strong aversion to putting out co…

Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools. But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all. Over that year, as we are all well aware, there was a rapid wave in demand for AI copy…

BattleTech's favorite soldiers of fortune get the spotlight and how to run them on the table. CORRECTIONS to last episode Talk with the Mechbay and other BattleTech fans on their Discord If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support the…

We're joined again this week by Jacob from NerdWallet, this week to discuss a VERY important topic: high-converting keywords. We discuss: What types of keyword drive conversions? (It's not just bottom-of-funnel!) How to find high-converting keywords in your niche (Full article contains modifiers to use in your research) Why it's important to craft …

We're talking Hidden Units and everything you can shove behind a telephone pole or in a pile of rubble for your games of BattleTech. Talk with the Mechbay and other BattleTech fans on their Discord If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can …

This case study is about an underdog website. A new company, launching into a competitive niche and winning some of those most difficult keywords. Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on: Thorough, well-crafted content Superior UI/UX designs Scalable link building CRO techniques These are the core tenants …

Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results. In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building a…

The Mechbay goes over the BattleTech Mercenaries Kickstarter and all 40+ updates worth noting. Talk with the Mechbay and fans on their Discord If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support them at Patreon and get acess to bonus episodes…

I had an amazing conversation with Ash Read this week on the show. For those of you who know the software company Buffer, Ash was their Editorial Director for 6 years. So, you know, this is going to be an episode where you'll about scaling traffic with quality content systems. Since 2020, Ash has been building a niche blog empire. Starting with Liv…

Learn about E-E-A-T and how to demonstrate it with SEO expert, Olga Zarr. Topics: What is E-E-A-T? Does it matter for everyone? How can I demonstrate it to Google? Key Links: Mentioned SEO brief template Read this in article format. Become a How the F*ck member & unlock 30+ SEO case studies.

Eli Schwartz has advised the who's who of technology companies: Zendesk, Coinbase, Quora, InsightTimer, and many more. During his 7-year tenure at SurveyMonkey, his growth team of 5 was responsible for 2/3 of their annual revenue. In total, over $1bn in organic value (yes, that includes both branded search and content strategy). "By the time I left…

The Mechbay goes over their time at Adepticon Gaming Convention. 4 days of BattleTech and all that we took away from that. Talk with the Mechbay and fans on their Discord If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support them at Patreon and…

In the final episode with Adam Smith, we look at the keyword research system behind his "beast" SEO case study. Here's the background on the niche site: He bought an aged domain (DR 27) He wrote 4 million words (2,300 blog posts) It's currently at ~40,000 monthly visitors in <6 months We've already heard: How to identify a profitable niche to targe…

More with Adam Smith! This time? The hardest part of niche blogging: Actually choosing a sub-niche you don't regret. This is the best methodology I've seen to find areas of traffic you can win, quickly. Adam tells us how to take a data-led approach to this. The savvy ones of you out there will have already noticed—this methodology (for finding unta…

This week, I caught up with niche website expert, Adam Smith, to learn how to use aged domains to accelerate traffic-building success. Expert to learn: What is an aged domain? What use cases do they have in SEO? How can you evaluate them properly (9-step process) so you don't buy a red flag domain? How to implement them without Google knowing (the …

The Mechbay goes over all their outdated fan mail and questions. See you at Adepticon! Talk with the Mechbay and fans on their Discord If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support them at Patreon and get acess to bonus episodes. Proudl…

In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com Scaled its SEO (1,000 articles in 12 months). In part one, we lifted the hood of the content operation that underpinned Monday's very first major investment into SEO. We learned how Monday worked with the content production company, Codeless.io, to make u…

The Mechbay goes over ProtoMechs, how they work, how to use them effectively, and how to make people regret taking them. Talk with the Mechbay and fans on their Discord If you like what you hear or have request for what you would like to hear next, send them a shout at themechbaypodcast@gmail.com or on Facebook You can support them at Patreon and g…

Gaetano developed the strategy that took Aura's SEO traffic to close to ~1 million monthly visitors in 12 months. The blog started with zero content and low domain authority. Now, with only 100-200 pieces of content, Aura holds its own in competition against rivals like McAfee, Norton, and Experian. In this week's SEO case study, we learn how Aura …

Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template — In SEO, creating quality, experience-driven content has never been more important. It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization. You need to differentiate your str…

eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies. He helped this company grow from £80m monthly revenue to ~£100m in 12 months. When he started working with this fashion brand, they'd grown rapidly through paid acquisition channels. SEO hadn't been a focus at all, so they had a ton of technica…