Best Mary Ito Podcasts (2024)

1
Kendra Sullivan, "Reps" (Ugly Duckling Presse, 2024) 57:29

1h ago57:29

57:29

Kendra Sullivan's latest book of poetry, Reps (Ugly Duckling Presse, 2024), cycles through a series of operational exercises that gradually enable her to narrate an attempted escape from the trappings of narrativity—plot, character, chronology, and the promise of a probable future issuing forth from a stable past. From deep within a narrowly constr…

1
A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika 43:34

3h ago43:34

43:34

This week, Cassie and Erica sit down with Payge Taylor, Director of Content Strategy and Community Engagement at haircare brand amika. In this episode, Payge explains how the brand taps into the meaning of their name (amika = "friend") to create and maintain a strong, engaged brand community, and how they're consistently showing up for that communi…

1
Level Up Your Pinterest Game | Pinterest Expert + Creator Jessica Morrobel 25:24

3d ago25:24

25:24

We're excited to introduce you to Jessica Morrobel, content creator and Pinterest expert known for her work with Traveling with Jessica. In this episode, Jessica shares a deep dive into Pinterest strategy for both brands and individuals and explains how consumers are uniquely utilizing Pinterest as an engaged audience of consumers positioned to buy…

1
“I see dead people” ~ When the living see the dead 34:15

2d ago34:15

34:15

Please listen to this podcast. This one really got to us. It changed the way we look at the prospect of death. Chris Kerr, a physician and palliative care researcher, with his team, interviewed over 1500 patients who were dying – and was amazed by what he heard. You’ll hear from some of these patients who are dying. With very little time left, they…

1
6 Key Career Insights from Our NYC Event (+ Celebrating 3 Years of MHH) | Cassie + Erica 33:58

2d ago33:58

33:58

This week, Cassie and Erica briefly recap our recent NYC networking event in partnership with Creative People and share the 6 standout career insights shared by our incredible panelists: Les Alfred of Balanced Black Girl, Jack Appleby of Future Social, Michael Kaye of OkCupid and ARCHER, and Kelly Gordon of Creative People. We also celebrate 3 YEAR…

1
Fans-First Advertising and Marketing | Alex Psaros of Clerendon Road Productions (prev. Bravo) 34:06

11d ago34:06

34:06

We're excited to introduce you to Alex Psaros, a versatile marketing professional specializing in digital strategy and brand development, and currently the Director of Film Development at leading film production company Clerendon Road Productions. In this episode, Alex walks us through her experience in media buying and digital strategy, gives us a…

1
A Marketer's Guide to Notion (+ Influencer Marketing Tips) | Danielle Ito of Notion 30:34

16d ago30:34

30:34

This week, Cassie and Erica chat with Danielle Ito, Influencer Marketing Manager at Notion, a helpful tool that blends your everyday work apps into one and allows for seamless collaboration with your team. In this episode, Danielle shares how a cold application led to her start in tech, tips for marketers curious about Notion's vast capabilities, a…

1
Taylor vs. Beyonce: the HUGE impact of pop culture 51:13

21d ago51:13

51:13

Taylor vs. Beyonce. Do you care? Maybe not but a lot of people do. And not just fans – those people who follow their every move and every word. Politicians – presidents! - business leaders, economists, stock market analysts, and yes even academics are interested in the Taylor Swift and Beyonce effects. And that’s because their impact is huge. In te…

1
How Community Drives Brand Development | Lindsay Silberman of Hotel Lobby Candle 33:29

19d ago33:29

33:29

We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the b…

1
Why Agile Social Media Content Performs Best | Gabriel Gomez of Verizon 39:30

24d ago39:30

39:30

This week, Cassie and Erica sit down with Gabriel (Gabe) Gomez, Brand Engagement Social Strategy Lead at Verizon. In this episode, Gabe walks us through his several years in social media marketing, the critical career skills he's honed along the way, how he's built a personal brand on LinkedIn, and why leveraging data and consumer insights in socia…

1
Your 2024 PR Playbook | Jen Hartmann of NEAT: The Agency 37:49

26d ago37:49

37:49

We're excited to introduce you to Jen Hartmann, CEO of NEAT: The Agency, a Louisville-based PR firm that has helped over 290 brands grow their reach, impact and revenue through creative PR & marketing campaigns. Their clients have been featured in Forbes, CNN, Travel + Leisure, Bustle, POPSUGAR, The Irish Sun, Business Insider, TIME and more! In th…

1
Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren's 33:57

1M ago33:57

33:57

This week, Cassie and Erica chat with Alyssa Marie Marchino, Social Media and Content Manager at Sweet Loren's. In this episode, Alyssa shares how the brand's marketing department has found success (as a team of only 4!) and gives us an inside look at the strategy behind launching two new products, puff pasty and pizza crust, from conception to rea…

1
Are you a rational person? 42:21

1M ago42:21

42:21

REPEAT from 2023: You probably know people who you think are irrational (and you’re certainly NOT one of them!). They have views you don’t agree with and make decisions that make no sense. And maybe you even feel irrational people are on the rise. And that makes you nervous. But just who is a rational person? What constitutes rational thinking? And…

1
Your Guide to High Performing Video Content | Katelyn Rhoades of Call Her Creator 21:06

1M ago21:06

21:06

We're excited to introduce you to Katelyn Rhoades - Host of Call Her Creator, Owner of enfluence Marketing Studio and full-tme content creator. In this episode, Katelyn walks us through the key growth strategies she's enacted to build her social media following (specifically through the power of Reels), how the social media landscape has changed in…

1
How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife 25:03

1M ago25:03

25:03

This week, Erica's chatting with Lauren Murphy, Brand Marketing Manager at Fishwife, a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. In this episode, Lauren explains how Fishwife is building a brand that resonates with a new generation of consumers, throug…

1
How to Humanize Your Brand | Jennie Yoon of Kinn Studio Jewlery 37:13

1M ago37:13

37:13

We're excited to introduce you to Jennie Yoon, CEO & Founder of Kinn Studio - a fine jewelry DTC destination crafting a legacy of modern luxury. In this episode, Cassie and Jennie chat through her experience as a founding employee at CASETiFY, the inspiration behind her fine jewelry brand, how she transformed her side hustle into her full time focu…

1
Sex, Murder, Power ~ The Badass Women of Antiquity 43:02

2M ago43:02

43:02

When we think of bad behaviour, we often think of men and the dirty deeds they’ve done. But what about women? Women, like men, are also capable of bad behaviour. Very bad behaviour. Just look back at the Roman Empire. Women were expected to be good girls, wives and mothers. But there were notable bad-ass women who stopped at nothing to gain power. …

1
Social Media Rewind: The Truth About Social Media Virality, Effective Content Calendars, Top Tips By Platform + MORE! 21:09

2M ago21:09

21:09

This week, we're hitting the rewind button to take a look back at some of the best, most impactful social media tips, tricks, and predictions we've heard over the past 3 years on the Marketing Happy Hour podcast. Here's a peek at what you'll hear: [00:01:59] - Bri Reynolds of Lyft shares the truth about social media virality and her top tip for eac…

1
Driving Brand Recognition + Sales with Hyper-Local Influencers | Emily Steele + Callie Hippler of Hummingbirds 26:07

2M ago26:07

26:07

We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie abou…

1
Navigating the Interview Process (for Job Seekers AND Hiring Managers) | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley 32:35

2M ago32:35

32:35

This week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They've narrowed down their best interview and offer negotiation tips from their years of experience on both sides as well as all of the conversations they've had over the years as mentors to young professio…

1
The Millennial + Gen Z Home Buying Guide | Real Estate Advisor Mike Collier 27:32

2M ago27:32

27:32

In an ongoing effort to support who we are in *and* outside of work, we're excited to introduce you to Real Estate Advisor Mike Collier. In this episode, we chat with Mike about the essential things that first time homebuyers should be considering as they begin to think about buying, selling, and investing in real estate. About Mike Collier: Mike C…

1
Are we heading towards the END of civilisation?! 45:03

2M ago45:03

45:03

*Special Edition* Do you have a feeling that all is not right with the world? There’s war, racial conflict, huge economic disparity, political extremism, growing societal discord. And of course climate change. You wonder – are we on a path to complete self-destruction? It’s the ultimate question that researcher Luke Kemp has been studying. He’s an …

1
Intro to TikTok Shop (+ More Paid Media Strategies) | Ellie Bresler of Beekeeper's Naturals 46:12

2M ago46:12

46:12

This week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through the brand's paid media strategies, and how they're utilizing each paid platform to drive awareness and generate sales. She also gives us a peek behind the scenes at how Beekeeper's Naturals h…

1
Anusha Rao and Suhas Mahesh, "How to Love in Sanskrit" (HarperCollins, 2024) 48:58

2M ago48:58

48:58

How to Love in Sanskrit (HarperCollins, 2024) is an invitation to Sanskrit love poetry, bringing together verses and short prose pieces by celebrated writers. How do you brew a love potion? Turn someone crimson with a compliment? How do you make love? How do you quarrel and make up? Nurse a broken heart? And how do you let go? There's something for…

1
Impact-Driven Small Business Marketing | Taylor Prater of Mother Kombucha 28:28

2M ago28:28

28:28

We're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the brand, how they're communicating that purpose to consumers and integrating their values into larger marketing initiatives, and the impact Mother Kombucha ultimately seeks to make within their loc…

1
The Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy Hour 37:58

2M ago37:58

37:58

Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode. This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined ex…

1
How to Build a Powerful Network (+ Innovative Branding Strategies) | David Jaffin of OpenFortune 35:11

2M ago35:11

35:11

We're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network ca…

1
How often should you see your doctor for a check-up? 41:11

3M ago41:11

41:11

Remember when you used to see your doctor every year for a “physical?” He looked at you from top to toe, did a full blood workup and maybe sent you for other tests as well. But a number of years ago, the annual physical was replaced with the periodic health exam. Based on the evidence, the medical profession said an annual checkup wasn’t necessary …

1
Inside the Mind of a Creative Director | Leah Palmquist of Caribou Coffee 32:43

3M ago32:43

32:43

This week, Erica's chatting with Leah Palmquist, Creative Director at Caribou Coffee. In this episode, Leah gives us a peek inside her mind when hiring creative talent for her team, how she works with marketing team members to craft effective creative briefs, and how Caribou Coffee stands out in a saturated market by having a strong brand identity,…

1
4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley 37:10

3M ago37:10

37:10

This week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into: Tip #1: Build Your Network - It's Your Greatest Asset Tip #2: Build Your Personal Brand (on LinkedIn + beyond) Tip #3: Do Things That Scare You Tip #4: Build Your Skills Download our…

1
Hiromi Ito, "Tree Spirits Grass Spirits" (Nightboat Books, 2023) 50:23

3M ago50:23

50:23

A collected series of intertwined poetic essays written by acclaimed Japanese poet Hiromi Ito--part nature writing, part travelogue, part existential philosophy. Written between April 2012 and November 2013, Tree Spirits Grass Spirits (Nightboat Books, 2023) adopts a non-linear narrative flow that mimics the growth of plants, and can be read as a c…

1
Stop Over-Curating Your Social Media Feeds | Macy Thompson of Spritz Society 41:08

3M ago41:08

41:08

This week, Cassie and Erica sit down with Macy Thompson, Social Media Manager at Spritz Society - a sparkling cocktail brand made with 100% real wine, real flavors, and real ingredients. Listen in as Macy shares her journey from TikTok creator to spearheading content at Spritz Society, and reveals her insider tips for growing your personal brand on…

1
PR + Influencer Marketing: Back to the Basics with Amplifyed | Tiana James (prev. Victoria's Secret PINK) + Avery Bash (prev. Smoothie King) 30:56

3M ago30:56

30:56

We're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world …

1
Evolving Your Brand Over Time | Matt Prince of Taco Bell 38:38

3M ago38:38

38:38

This week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorsh…

1
How to deal with a narcissist 40:22

3M ago40:22

40:22

It’s a hot topic lately. Narcissism. You’ll find it everywhere – on social media, online articles, talk shows, documentaries. And it seems everyone knows someone who has Narcissistic Personality Disorder – or they think they have it themselves! Even if you know someone who genuinely has NPD.. well then what? Can you have a successful relationship w…

1
Pop Up Shops 101: The Impact of 1:1 Interaction with Your Consumer | Rachel Thaw of Andie Swim 44:24

3M ago44:24

44:24

We're excited to introduce you to Rachel Thaw, Community Manager at Andie Swim. In this episode, Rachel chats through her experience leading multiple marketing efforts with the brand, how she's showcasing Andie Swim through pop up shops around the country, and the true impact of IRL experiences and 1:1 interaction with your consumer. Follow along w…

1
The Secret to Organic Social Media Growth | Orlando Gonzalez of Florida Blue 30:02

3M ago30:02

30:02

This week, Cassie and Erica sit down with Florida Blue's Social Media Lead, Orlando Gonzalez. With over 15 years of experience and remarkable organic growth of 900% for Florida Blue's social following, Orlando shares invaluable insights into tailoring content for diverse audiences and managing multiple brand accounts effectively. Tune in as Orlando…

1
Maintaining a Healthy Lifestyle as a Busy Young Professional | Hailey Gorski, Registered Dietician 27:12

3M ago27:12

27:12

We're excited to introduce you to Registered Dietician Hailey Gorski. In this episode, Erica and Hailey chat through some healthy habits we can implement as young professionals to set ourselves up for success in our busy lives. About Hailey Gorski: Hailey is a Registered Dietitian Nutritionist with a Bachelor of Science in Nutrition and Dietetics f…

1
Steve Mentz, "Sailing without Ahab: Ecopoetic Travels" (Fordham UP, 2024) 55:06

3M ago55:06

55:06

When I decided to try my hand at interviewing authors for the New Books Network, one of my dream guests was Steve Mentz. Steve’s work in the environmental humanities marries a rigorous archival work, pathbreaking close readings, and a fluent and innovative approach to scholarly writing. I think he’s charted a course for early modern ecocriticism th…

1
The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle 40:11

4M ago40:11

40:11

This week, Cassie and Erica walk through strategic brand partnerships with Namita Gupta, Director of Strategic Partnerships at SoulCycle. In this episode, Namita explains how to ensure a seamless and impactful brand partnership or activation, gives us her perspective on what makes a partnership have “staying power” in a consumer’s mind, reveals som…

1
Why a total solar eclipse is a MUST-SEE event! 39:09

4M ago39:09

39:09

It’s a once in a lifetime event: a mesmerizing, soul-stirring experience. At any given point on earth, the ability to see a total solar eclipse happens only once every three to four hundred years. And on April 8, 2024, at least 30 million people will be able to experience it. They’ll be plunged into darkness as the moon completely blocks the sun. E…

1
Establishing Credibility with Your Audience | Eric Gray of Maverick Content Studio 33:32

4M ago33:32

33:32

We're excited to introduce you to Eric Gray, Founder and CEO of Maverick Content Studio. In this episode, we walk through the key elements of successful storytelling, common mistakes brands make in creating content, how to establish credibility and trust with your audience, and Eric's best advice for social media and marketing professionals looking…

1
Local Businesses: Enter Your (Online) Reputation Era | Emily Washcovick of Yelp 35:30

4M ago35:30

35:30

This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into…

1
Adapting Your Mindset During Career Hardship | Andie Wright (prev. Spotify, Twitter) 13:52

4M ago13:52

13:52

We're excited to introduce you to Andie Wright, previously a Client Account Manager at Spotify and Twitter. In this episode, Andie walks us through her experience navigating two layoffs early on in her career, how she's shifted her mindset around career hardship, and some incredible advice for anyone in the job market today. About Andie Wright: And…

1
Developing Story-Driven Video Content (+ A Mini Breathwork Session) | Chris Keener of MUD/WTR 38:06

4M ago38:06

38:06

This week, Cassie and Erica begin our chat with Chris Keener, Creative Director at MUD\WTR, by indulging in their matcha and cacao blends. Then, we focus on his journey marrying storytelling with performance marketing and creative direction at the brand. We walk through his past experience producing films for National Geographic and Netflix, how hi…

1
What do our nightmares tell us? Exploring the dark side of sleep 39:38

4M ago39:38

39:38

We’ve all had nightmares. Some are worse than others and can haunt us for days. Whether it’s a nightmare, a night terror or sleep paralysis, they all happen while we sleep. But they can feel very real. Why do we have nightmares, and what does it mean when they recur over and over again? Did you know there’s a difference between nightmares and night…

1
David Ferry, Roger Reeves, and the Underworld 45:26

4M ago45:26

45:26

In Memoriam: David Ferry (1924-2023) In this Recall This Book conversation from 2021, poets David Ferry and Roger Reeves talk about lyric, epic, and the underworld. The underworld, that repository of the Shades of the Dead, gets a lot of traffic from heroes (Gilgamesh, Theseus, Odysseus, Aeneas) and poets (Orpheus, Virgil, Dante). Some come down fo…

1
Herbert Gold and Ari Gold, "Father Verses Sons: A Correspondence in Poems" (Rare Bird Books, 2024) 39:59

4M ago39:59

39:59

Father Verses Sons: A Correspondence in Poems (Rare Bird, 2024). When the global pandemic forced his ninety-six-year-old father into isolation, filmmaker Ari Gold became concerned that loneliness would kill his father's spirits. As a prolific novelist who began writing in his twenties, Herbert Gold's incredible oeuvre included twenty-four novels, f…

1
How to Protect Your Content + Negotiate Collaboration Contracts | Casey Handy-Smith, Intellectual Property Lawyer 28:07

4M ago28:07

28:07

We're excited to introduce you to Intellectual Property Attorney Casey Handy-Smith. In this episode, Erica and Casey chat through essential tips to help influencers, content creators, entrepreneurs, and brands alike gain a better understanding of contracts and protect their brand(s) and IP (Intellectual Property). Casey outlines some of the red fla…

1
Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns 24:28

4M ago24:28

24:28

This week, Cassie and Erica sit down to chat with Carson Mason, Social Media Manager at Papa Johns. In this episode, Carson walks through how she and the team at Papa Johns partner with celebrities, influencers and employees alike to create content and inspire brand affinity, shares how they're uniquely showing up on social media platforms with the…

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