This episode explores the health benefits of milk thistle, a herbal powerhouse revered for centuries. Learn how this plant can support liver health, aid in detoxification, and offer protective antioxidants for both you and your furry friends. Join us as we unveil the science behind milk thistle, its potential therapeutic uses, and insightful tips o…

Welcome to Episode 14 of the Pet Biz Project, where Tarryn sits down with Tricia Ong to chat about the fundamental steps to creating a stable, steady financial environment to protect your pet business success. Tricia Ong, founder and business management advisor at Mintrix Business Advisory, joins Tarryn to discuss the importance of knowing your num…

Welcome to Episode 13 of the Pet Biz Project, where Tarryn sits down with Caroline Zambrano from PetJourno to chat about PR opportunities for pet businesses. Caroline Zambrano, founder and managing director of PetJourno, a PR, Content Writing and Social Media service, joins Tarryn to discuss how pet brands can work to build trust with pet parents, …

Welcome to Episode 12 of the Pet Biz Project, where Narelle Cooke from CanineCeuticals joins us to talk about running a business centred on canine healthcare. In this episode Tarryn chats with Narelle Cooke, a renowned Natural Health & Nutrition expert, clinical naturopath, nutritionist, herbalist and also the owner of the wellness clinic ‘Natural …

In our previous episode, we delved into the realm of glucosamine and chondroitin, exploring their potential to enhance joint health in both humans and dogs. What we uncovered was a landscape of scanty evidence concerning their therapeutic advantages, with glucosamine emerging as particularly dubious. Building upon that foundation, our current episo…

Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2! In this episode Tarryn sits down with Arianne Sackville from Bell & Bone to discuss some of the frustrating challenges that business owners face when trying scale their business. Along with what you can do to overcome these. They also look at what pet p…

In this episode, I discuss two of the main nutrients recommended to support joint health in both humans and animals and they are – glucosamine and chondroitin. Despite their popularity, there has always been controversy about the evidence for the benefits of oral glucosamine and chondroitin as treatment options for arthritis. Tune in to find out th…

In this episode, I want to talk about organ meats and their numerous health benefits for our dogs. We’ll be delving into why I think we need to be incorporating organ meats into our dog’s diets. We’ll discuss the specific nutrient profiles of the different organs and why you might at times choose one over the other, and in relation to that, we’ll e…

In this episode, we reflect back on 2022 – the journey of launching CanineCeuticals, the challenges faced along the way, and the amazing support received from both industry and pet owners alike. We then discuss why every dog should be on our flagship product ‘Gut Protect’! With so many different ingredients to choose from when formulating a product…

In the final episode of Season 1 of the Pet Biz Project, your co-hosts Tarryn & Erin Michie sit down to discuss the Key Mistakes Pet Brands Make. The mistakes discussed here aren’t assumptions or generalisations - but are, in fact, gathered directly from pet parents themselves. In 2021, Pet Biz Creatives conducted its very own pet parent survey, ex…

When it comes to email marketing, the only way it will be truly effective is if you have an interested, engaged and responsive email list. In other words. people who actually want to receive and interact with your emails. But how do you go about building this quality of email list? In this episode, co-founder of Pet Biz Creatives Erin Michie once a…

When starting out growing your pet biz, it’s easy to fall into the trap of thinking that the #1 goal you should have as an entrepreneur is to “scale scale scale”. However, sometimes scaling too quickly or without the infrastructure in place first can lead to some major headaches down the line. Thankfully, in this extra fun episode of the Pet Biz Pr…

For small pet brands, it can feel overwhelming to know how best to both present and represent yourself online. If that sounds familiar, then this episode is going to be gold for you. Because today, owners of Dogfolk Photography and Pretty Fluffy, Katy & Shell join us to discuss how to make an impact online through strategic product images, curating…

If you’re a pet brand with an unconventional product on offer, or don’t know the best path to nurture trust and loyalty in your pet parent audience, then this is an essential listen for you. In this episode, founder and owner of Shy Tiger, and Melbourne veterinarian and dog owner, Dr Nicole Rous shares her experience of building a respected, popula…

If you’ve just started out building your pet biz, chances are you haven’t fully considered your exit strategy or the idea that one day you may want to sell off your business. In this episode, growth coach and experienced ecommerce pet biz owner Adam McDonald talks about the importance of developing an exit strategy for your pet brand - and the pote…

Bovine colostrum has been known for centuries for its health benefits and is described in the current scientific literature as on of the most promising nutraceuticals for the prevention or mitigation of various diseases in humans. The great news is that there’s also a growing amount of research highlighting the benefits of bovine colostrum for our …

Did you know that email marketing is actually an incredible tool to build your pet biz? We’re huge believers that meaningful email marketing is essential for powerfully connecting with the modern pet parent. Which is why in this episode, co-founders of Pet Biz Creatives Tarryn and Erin sit down to discuss exactly how to create a purposeful, effecti…

How do you build meaningful relationships with pet parents as a pet biz? More importantly, what does a ‘meaningful relationship’ even look like? In this episode, Tarryn and Erin (co-founders of Pet Biz Creatives) discuss how pet businesses can hugely benefit from nurturing trust, value and community with their pet parent audience - specifically thr…

How do you help customers to connect with your brand on a personal level? How do you help them get to know, like and trust you? That’s the power of video and in this episode, Tarryn sits down with Linh Podetti to discuss how video content is key in forging deeper & more emotive connections with your community. With over ten years of experience in m…

What does it take to build a pet biz with a greater purpose than just selling products? In this episode of the Pet Biz Project Podcast, Tarryn sits down with award-winning business owner Emily Martin who shares her vision for her eco-friendly and sustainable pet nappy company, Dundies, which helps pet parents to care for happier and healthier pets.…

Welcome to the Pet Biz Project podcast. This is the show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents. Each fortnight we chat with a Marketing Specialist, Pet Brand, or simply hop on oursel…

Palmitoylethanolamide (P.E.A) is a natural endocannabinoid-like compound that exerts potent analgesic, anti-inflammatory, neuroprotective and antihistamine effects. In this episode, I talk about how P.E.A can help in the management of inflammation, chronic pain and allergy symptoms in both us and our dogs and why I’m so happy that my clients have a…

In Episode 22 I interviewed Dr Christopher Lee, the Veterinary Director of CBD Vets Australia, about the use of CBD in animals. In today’s show we expand on those previous conversations and cross over into the use of CBD for people. In this episode, I had the privilege to talk with Sara Kourkgy. Sara is the General Manager of Precision Pharmaceutic…

In this episode, I talk about Saccharomyces boulardii (SB) and how it can benefit your dog’s gut health and overall health. SB is a type of beneficial yeast that comes from the skin of lychee and mangosteen fruits. It’s long been used in certain systems of medicine and is now available in dietary supplement form. SB is commonly used to help treat a…

In this episode, I talk about Hair Tissue Mineral Analysis (HTMA) and how you can use it as a screening tool to gain a deeper insight into your dog’s health status and what might be driving any health problems. HTMA is a non-invasive test that measures the levels of beneficial nutrients and toxic metals found in the hair. It can detect an excess or…

In this episode, I had the privilege of speaking with Dr Christopher Lee, Veterinary Director of CBD Vets Australia.No pet parent wants to see their beloved pet suffering from conditions such as chronic pain or anxiety where conventional treatments have fallen short, and that's where CBD Vets Australia comes in. As part of Australia’s leading medic…

Although cliche, we are what we eat! Fundamentally, what impacts mood and drives behaviour are biochemical processes in the body. And what drives these biochemical processes are the nutrients that come in from the foods we feed our dog’s day in and day out. In this episode, I talk about the role that diet and nutrition play in the behaviour of our …

Like most dog health emergencies, Ladybug's most recent drama started early on Sunday morning with repeated bouts of vomiting. This soon led to lots of blood tests, x-rays, emergency surgery and a weeks stay at the vets. So what happened to Ladybug????In this episode, I share Ladybug's most recent misadventure and use it as a case study for what yo…

In this episode I speak with Sacha Packer of The Balanced Canine in Sydney. Sacha is a multi-modality practitioner who mostly works with performance and show dogs and is qualified and accredited in the areas of nutrition, fitness and bodywork. Sacha is also a huge proponent of feeding our dogs a species appropriate fresh food diet, and is co-admin …

What we feed our dogs is often a touchy subject that can elicit some very strong opinions. There are those that claim raw food feeding is incredibly dangerous to both our pets and us, and then there are those that claim the exact same thing about kibble!! So in this episode I look at the safety aspects of both raw and kibble, with a focus on the ri…

In this episode I talk about turmeric – or more specifically, the differences between turmeric and curcumin. The two terms are often used interchangeably, which is not accurate, and by the end of the show you'll understand why!You'll also learn why many of the turmeric supplements on the market may not be providing the therapeutic benefit that you'…

In this episode I talk about the health benefits of using liquid herbal remedies for both us and our dogs. As humans, we have been using herbs for medicinal and healing purposes for centuries, and many of those same natural remedies can be effective in treating our dogs for a variety of different ailments, if used correctly.I talk about what you ne…

In this episode, I discuss the topic of oxalates in the food that we're eating and what we're feeding our dogs, along with their potential negative health effects. I cover what oxalates are, how they're formed, what symptoms to look for, as well as discussing those factors that will increase the risk for oxalate toxicity. I then provide some key re…

In this episode I speak with Chris Essex - the founder, owner and Managing Director of Big Dog Pet Foods, a family-owned Australian company who have been making raw, healthy, nutritious pet food since the year 2000. We discuss with Chris how he first got into raw dog food manufacturing and the challenges around that at the time. We look at the vari…

In this episode I talk about the negative health aspect of commercial kibbles for our pets, with a focus on the impact of the processing method itself. Unfortunately, the majority of pets consume a kibble-based diet that’s gone through the extrusion process, which is highly destructive from a nutritional standpoint. But what's perhaps more concerni…

In this episode I'm joined by Lauren Turner, the owner and trainer of Ideal Dog in the United States, to discuss her work in the dog training industry and how she came to realise the importance of nutrition in behaviour modification. Lauren received a Bachelor's of Science in Behavioral Science from the U.S. Air Force Academy, then started her adul…

Up to 60% of dogs are now overweight or obese - a condition that is associated with a multitude of different health conditions and disease states that are completely preventable, not to mention a shorter lifespan and a poorer quality of life overall.In this episode I discuss some of the key causes of obesity in our dogs, easy ways to determine if y…

An increasing amount of research highlights the negative health effects of acid-lowering medications for both people and pets when used long-term. Examples of potential adverse effects include the increased risk of bone fractures, pneumonia and other upper respiratory tract infections, diarrhoea, vitamin and mineral deficiencies, cardiovascular dis…

Histamine is a chemical compound that's naturally found in the cells of our bodies. Histamine plays an important role in our immune response, it supports digestion and gut health, and can even influence our moods via its role as a neurotransmitter. But when histamine levels get too high or when it isn't broken down properly, it can affect our norma…

Most people will have heard the saying - “you are what you eat” but in reality, you are what you absorb! Research suggests that at least 50% of Australian and US adults experience digestive symptoms such as bloating, gas, diarrhoea and constipation. Unfortunately, our dogs are following in our footsteps, with digestive issues being the most common …

Fasting dates back centuries and has played a central role in many different cultures and religions. Science has now revealed the many benefits of fasting - including improved weight loss and insulin sensitivity, reduced levels of inflammation and risk factors associated with cardiovascular disease, improved cellular health and mental clarity, a re…

More than ever before, pet owners are thinking about their dog's food - from how it's produced, the quality of the ingredients, its safety and nutritional adequacy. For pet food manufacturers, this means that manufacturing transparency has become an even more critical area of focus to ensure both compliance and customer satisfaction. But just how r…

We regularly hear the term 'complete and balanced' when it comes to dog nutrition, but what does 'complete and balanced' mean and can we trust that it's providing our dogs with optimal health?In this episode we explore what 'complete and balanced' really means, the methods companies can use to get that claim on their product label, and how feeding …

We've all grown up hearing that we should give our dogs chicken and rice during bouts of diarrhoea, but why? In this episode we explore the use of rice for diarrhoea - how it came about, why it works, is it helpful or harmful, and are there better alternatives?If you have questions you'd like answered on the show, please email me at: hello@naturalh…

During the current pandemic, it’s more important than ever that we all do what we can to look after our immune systems. While there's no magic pill to protect us from the many pathogens that our bodies are exposed to day-in-and-day-out, a healthy lifestyle as a whole is definitely our best bet. In this episode I outline some very simple dietary and…

Waking up and finding your dog completely paralysed in both rear legs is an extremely confronting and heartbreaking experience, and the journey from that point forward is an emotional roller coaster, to say the least. In this episode, I share my experience of the first 6 months of caring for a dog with a spinal cord injury. You'll hear about the em…

Before you get started on your journey into all things natural health, I thought I should introduce myself! I'm a clinical naturopath, nutritionist, herbalist and owner of the wellness clinic ‘Natural Health and Nutrition’. I operate my own private practice in Sydney, whilst also working part-time as a Research Officer for a healthcare company. I'v…