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B2BNitro

Lorenzo Bolognini

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B2B Marketing and Sales strategies that can help accelerate your pipeline and give your business an edge over the competition. The topics we discuss apply to you whether you're a startup, a small business or a large Fortune 500 company.
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Goal Diggers is a podcast on strategy, goals, and people management. With the industry’s experts and greatest thought leaders, we'll cover topics on Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), strategy, and everything in-between. This podcast is brought to you by Perdoo: The Performance Management Software to create high-performing organizations. For more information about Perdoo, head over to: www.perdoo.com.
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Business Odyssey

Parmonia Consultores and Culturelligence

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Our hosts Laura O. and Lakshmi C. have been working with different organizations across the globe and have helped these organizations to improve in a very singular way. Both of them believe that work needs to be done collaboratively and through learning experiences. They bring in Senior Managers, CEO, Leaders, and Consultants to spread the learning. You will hear people's journeys and life experiences from the inside of different organizations, inspiring you to adapt, improve, and implement ...
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Pulse, presented by Intuji, is your go-to podcast for insights into the ever-evolving business landscape. We dive deep into how modern businesses can harness strategy, data, commerce, and technology to enhance their brand and customer experience and scale effectively. From the finer points of user experience (UX) and user interface (UI) design to the nitty-gritty of web development, software engineering, and DevOps, we cover many topics. But we don't stop there. Our discussions extend to cut ...
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show series
 
Product Management insights with Jeff Gothelf: Product Management, Lean UX, OKRs, Agile, User Research | Pulse by Intuji #10 Description: In this episode of Pulse by Intuji, we sit down with Jeff Gothelf, a renowned author and expert in product management, lean UX, and OKRs. Jeff shares invaluable insights on how businesses can leverage customer-ce…
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UX Research Insights with Cory Lebson: Usability Testing, User Interviews, and Product Success | Pulse by Intuji #9 Description: Join us for an insightful discussion on UX research with Cory Lebson, Principal of Lebsontech LLC. In this episode, we dive deep into the world of usability testing, user interviews, and how UX research contributes to pro…
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Join us on this week’s episode of Pulse, presented by Intuji. Julian Wallis, CEO at Intuji, is joined by Ambrose Blowfield, the owner of Sales Mastery Company. Ambrose brings a wealth of experience in the sales and marketing space, having coached thousands of people in over 26 countries. Ambrose outlines the evolution of B2B sales, discussing the b…
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In today's episode, we dive deep into the role that L&D plays in organizational change and its interactions with other fundamental aspects of transformation. Our conversation aligns with Cristina's experience in the global L&D space for the last 10 years. Happy learning! Abour Cristina Perez Muñoz: Hispanic and English philologist by training. Spec…
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Join us on this week’s episode of Pulse, presented by Intuji. Julian Wallis, CEO at Intuji, is joined by Erik Jacobson, the CEO of Hatch, a leading content marketing agency. Erik shares his journey from working with renowned podcasters like Tim Ferriss and Jason Calacanis to founding Lemon Pie and ultimately creating Hatch. Erik dives into the evol…
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Join us on this week’s episode of Pulse, proudly presented by Intuji. Julian Wallis, CEO at Intuji, discusses the transformative power of AI and its ethical implications for the future of customer experience. Julian reflects on his introduction to AI through Google's AlphaGo and highlights the advancements leading to OpenAI's GPT-4 Omni model. Juli…
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Join us on this week’s episode of Pulse, proudly presented by Intuji. Julian Wallis, CEO at Intuji, is joined by Marcus Sheridan, the author behind "They Ask, You Answer." Marcus famously turned his near-bankrupt company, River Pools and Spas, into an industry leader through his revolutionary approach to content marketing. Marcus explains how his s…
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In this week's episode of Pulse, Julian Wallis (CEO @ Intuji) catches up with Talia Wolf, an expert on getting people to buy. Talia, who runs GetUplift, shares her secrets on making customer experiences really hit home emotionally so businesses see more conversions. They dive deep into why understanding your customer's real-world emotions can make …
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In the third episode of Pulse, Julian Wallis sits down with Chris Walker, the trailblazer behind Pasetto and Refined Labs. With his deep dive into the evolution of B2B buying behaviours, Chris unpacks how digital advancements have reshaped how businesses connect with their customers. He emphasizes the shift towards more informed and self-directed b…
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In the second episode of Pulse, we're chatting with Kyle Jepson from HubSpot Academy. Kyle's a legend in all things HubSpot, and he shares his journey from joining the team to becoming its principal marketing evangelist. He explains how HubSpot has grown from just a marketing tool to a beefed-up CRM platform that now tackles sales, service, and ope…
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In today's conversation, we have embarked on the journey of PeopleOps transformation. What is in for PeopleOps? What are the challenges? What are the learnings? What can be used and customised? Today's guest is Rohit Bagul, from India, who shares his experience in the IT and startup industry and the challenges that come with it. About Rohit: Rohit …
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In our first-ever episode of Pulse, brought to you by Intuji, we're kicking things off with a bang by chatting with Steve Claydon, the genius behind the Sales Game. Steve's got a cool story to share about turning the grind of sales into something that's actually fun and gets results. Imagine mixing work with the kind of excitement you get from play…
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Our curiosity led us to talk about a culture of trust and transparency, in particular, when involving global companies, startup companies ready to scale, and M&A, as well as a safe environment for the people together with trustworthy leadership. Our esteemed guest, Anastasija Arfanova, a PeopleOps leader, shares her insights and full experiences re…
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OKR is essentially change management. Therefore, to ensure that OKR is the right framework for a large organization, they typically choose to run an OKR proof of concept (POC) with a department or team first. We spoke to Jean-Luc Koning, OKR coach and co-founder of IN EXCELSIS, who ran the OKR POC with the IT team at The City of Quebec, the capital…
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Our curiosity also leads us to talk about OKRs and their impact when performing a transformation. How do we connect to all levels of the organisation? How do we measure their impact? When is the best moment to implement them? and a lot of questions like this we discussed in our conversation with Polina. Let's get started! About Polina: Digital Doma…
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Let's assume your business is a machine. There are different activities and processes your machine goes through in order for it to be fully functional and successful. Those activities include designing, building, and running the machine. But what does that truly mean for your business? We spoke to Richard Russell, an OKR and Leadership Coach, about…
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Let's talk about Self-Care, what it is, its benefits, and the relationship between both worlds, personal and professional. Our curiosity led us to Jeanette, to understand the power of asking powerful questions to care about and not for others, to include the we instead of me or you. She shares experiences, some powerful questions, and her framework…
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How do Design Thinking, Metaverse, and PeopleOps come together? Today our curiosity is leading to the metaverse and design thinking, and we ask how those worlds come together to apply the human-centric approach/customer-centricity to different types of companies. Our guest today is Caro Salazar. She speaks about learning, the success factors, the d…
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OKR is an iterative process — it's essentially change management. The truth is that you may not succeed when implementing OKR for the first time, maybe not even the second time. And that's fine. OKR is a flexible and forgiving framework. Once you've mastered it, it will positively impact how you operate as a business. So don't give up just yet! We …
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How do we connect Business Process Re-Engineering, People, and Organizational Excellence? In this opportunity, we spoke with Dr. Mohamed Rabie Elsheikh, who is an International Consultant and also the founder of HR Leaders Kuwait, about topics related to Organizational Excellence, Business Process Re-Engineering, and most important, People. How the…
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Every organization strives to have teams that perform well. However, the process of designing such high-performing teams and creating an environment in which people can thrive, is often an overlooked process. Why is that the case? Aren't people your most important resource after all? So, what are high-performing, empowered teams? And, how can you c…
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What do you think leadership is all about? What is the impact that leadership has on different people generations? What are the skills related to each one? How leadership behaves in the different workforce environments? These questions and more we discuss with Mark Doughty, a Senior Consultant/Interim with experience in Leadership, Talent, and Orga…
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In this case, we tore one of the co-hosts to one of our Guest speakers, and it has been an amazing experience! We talk with Lakshmi, one of our partners in the journey of building Communities of Practice, about how it is the experience of being congruence in saying, applying, and experiencing the human-centric approach, the lean-agile mindset, and …
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We live in times of immense uncertainty — which tends to lead to an unclear outlook on where your organization and teams are headed. Setting a sound strategy and subsequent goals to help you succeed becomes all the more difficult. While the OKR framework may not be a solution for turbulent internal and external circumstances, it is a tool that can …
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How does Culture connect with leadership, people, and teams? How do they work together to improve performance, commitment, and wellbeing? We talked with Zoe Poulton, PeopleOps Professional, about leadership and the key role that it plays when it comes to creating and maintaining high-performance teams, considering relevant training, context, coachi…
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What do we understand about flexible work? What do we know about the impact it has on people and companies? In this episode, we talked with Anna Meller, an HR professional with a focus on flexible work within the UK labor market, about what to do to improve people's lives, discovering and understanding what it is best to do for each company, for ea…
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OKR is essentially a cumulation of goal management best practices that were collected over the past few decades and compiled into a framework. These OKR best practices act as guidelines to ensure your organization is set up for success. Having said that, every organization is different. And the beauty of OKR is that it provides enough flexibility, …
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We always talk about transformation, but Why do we do it? How do we do it? What is involved? IIf you know the north, understand the context outside-in, and take action based on all the available information, how will you carry out 2 process transformations at the same time? How do you remain focused on the human-centric approach? From the Marketing…
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Are you looking to roll out OKR to your entire organization and want to know what you may need to consider? Do you feel like it's a daunting task and don't know where to start? Firstly, we can assure you that it's not as complex as it seems. And we spoke to Ben Lamorte, about everything you need to know to successfully roll out OKR to your entire o…
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What do you know about culture? What does culture mean to you? When being aware of what culture is and understanding the impact that has on the business, community, and people, is when you are starting to create value-added outcomes for everybody involved. You now know one of your greatest assets. Once you reach that level, you can start your trans…
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"I do my best to live by the why, the how and the what" - RS When you are doing what you want and enjoying it, do you think it is possible to convey that energy to every person that comes across? We talk to Robert Snoyer, Managing Partner at Copperstone Connect, a company specialized in the BI and Analytics sector. We talk about the recruitment ind…
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Ever wondered if there is a "right time" to get started with OKR? Some may say it's best to start early — ingraining the framework within the organization from the start. Others may say it's only really needed when you have robust processes in place. Curious to hear what we think works best? Having recently shifted from the startup to the scaleup p…
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"Do we have a common understanding of what Organisational Agility is?" When we think we know something and then someone challenges us to re-think the way of thinking, doing and being, what should we do? We talk to Dijana Vetturelli, Founder & CEO at Disquorse. Dijana works challenging founders, CEOs and managers of different organisations to re-thi…
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Did you know that government organizations work with OKR as well? Truth be told, OKR is a tool that can benefit any organization — regardless of industry, size, or maturity — and that includes public sector organizations as well. The Municipality of Amsterdam (Gemeente Amsterdam) has been working with OKR over the last 2 years and has witnessed a m…
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In this episode we got together with Francesco Turco, Marketing Executive at Talkwalker. Francesco highlights the main insights from this year's Social Media Trends report written by the team at Talkwalker in collaboration with HubSpot. --- Send in a voice message: https://podcasters.spotify.com/pod/show/b2bnitro/message…
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What happens when you get deeply involved in a change process transformation? What is the definition of Change Process, Project Management and Program Management? and how do they connect? When do culture and people have a role to play in it? What are your key steps to bring in curiosity, actively listening, a common understanding of things and life…
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If the last few years have taught us anything; it's that change is constant. We're often inclined to just adapt and accept such circumstances. But it's time to respond with strategic agility and engrain strategic foresight into our organizations, in order to build a desired future, not a compromised one. So let's talk strategy! Together with Daniel…
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"If you want to get involved in this, you must do it fully, responsibly ... perceiving the world differently ... " A controversial issue in many societies for centuries and up today is talking about the LGBT+ community. When we talk about Diversity and Inclusion, what makes you think that the strategy and policy you are implementing is embedded in …
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The answer is: yes! Just like any organization, non-profit organizations have strategies that need to be delivered. And, OKR is the perfect tool to communicate and execute those strategies. Curious to learn how NPOs roll OKR out and work with the framework? We spoke to Nathan Friedman, co-President and CMO at Understood (120+ ppl) — a non-profit or…
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These podcast series are for curious people who are in continuous learning and take advantage of that by empowering knowledge, experience, and relationships. Our hosts Laura O. and Lakshmi C. have been working with different organizations across the globe and have helped these organizations to improve in a very singular way. Both of them believe th…
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OKR is often mistaken — it's seen as a rigid framework with rules that need to be followed to a T to ensure its success. That's far from the truth. The OKR framework provides best practices that are tried and tested, however, beyond that, it's how you integrate it within your company culture and how you operate as an organization that ensures its s…
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If you've read "Measure What Matters" you've probably come across the term cascading OKRs. Typically, when you think of cascading OKRs, top-down rigid cascading is what comes to mind. In an ideal world, rigid cascading seems logical — it gives an impression that an entire organization is pulling in the same direction. In reality organizations are s…
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The Executive's Trinity is a concept devised by Stephen Bungay, author and consultant on strategy and leadership, that describes the three different types of work every executive should master. While The Executive's Trinity says little about OKR as a tool that organizations can use to execute strategy, through the experience of one of our clients, …
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The OKR framework is designed to set organizations up for success. Yet many organizations that adopt OKR see little to no benefit of working with the framework. Why is that? Well, a lot of these organizations use what Felipe Castro calls the "Tinkerbell approach to OKR" — they simply continue working the same way they did before and just sprinkle s…
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Growth is the result of a combination of carefully designed strategies and an organization's learning processes. OKR is the perfect tool to facilitate such growth, by bridging the gap between an organization's strategy and its activities, while fostering learning simultaneously. We spoke to Philipp Engelhardt, a growth strategist, OKR consultant an…
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There's no one-size-fits-all approach to rolling OKR out. The OKR framework provides you with a loose set of rules and instructions, however, organizations are free to adjust and use the framework in a way that best fits their needs! We spoke to Nichole, the OKR Ambassador at the company she works at, and she walks us through the successful yet unt…
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Let's talk strategy execution with none other than an expert — Stephen Bungay, author of The Art of Action and former consultant at The Boston Consulting Group. In this conversation we'll cover the following: What is strategy? The 4 conditions required to need a strategy Does every organization need a strategy? The concept of strategic thinking and…
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In theory, OKR (Objectives & Key Results) is simple. However, it can be a challenge when rolling out the OKR framework across an entire organization. We spoke to Kathrin Hafermas, the OKR Ambassador at Proemion, who has a wealth of insights to share with you based on her learnings while implementing OKR at Proemion. Let's take a look at what an OKR…
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What really is an Individual OKR? And, why is there so much talk about working with Individual OKRs on the internet? Henrik-Jan van der Pol, CEO of Perdoo and Peter Kappus, an OKR consultant, are here to finally give some in-depth insight into Individual OKRs and clarify the misconceptions around them. During the interview you'll get a deep-dive on…
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