Best Paul Velocity Podcasts (2024)

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Mix Session LXXII 1:01:11

12d ago1:01:11

1:01:11

01. Grant Nelson, Mark Knight - Do It Y'all (Extended Mix)02. Stretch + Vern, Adelphi Music Factory - I'm Alive (Extended Mix)03. Hoxton Whores - Don't Go (Original Mix)04. Blue Boy, Fedde Le Grand - Remember Me (Fedde Le Grand Extended Remix)05. CID, Spankox - To The Club (Extended Mix)06. Groove P - Alright (Extended Mix)07. Fedde Le Grand, Todd …

1
‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘refuses to grow up’, did ‘a terrible job’ on privacy, backs ad activists to force a clean-up and says a Google ad break-up ... 40:21

1d ago40:21

40:21

Part One: Seven companies now account for a third of the total value of the US S&P 500 – and the bulk of their collective trillions in market value happens to come from marketers and advertising. It’s a crazy number, but Terry Kawaja, the fast talking banker, considered by some the ‘godfather’ of adtech start-up investment, says another wave of adv…

1
The SCIENCE of the FLOW STATE - with Dr Matt Dubin & Dr Martin Buchheit 1:05:03

5d ago1:05:03

1:05:03

COLLECTIVE flow - are you in it to win it 🏆?! Dr Matt Dubin wants you to understand that “going together” is one of the highest states of elation 🚀 us humans can achieve - even if that means that we need to cut our own INDIVIDUAL preferences a bit shorter sometimes. In the 131st episode of The Training Science Podcast, Martin @mart1buch and Matt di…

1
Paramount global and local sales chiefs on converged trading, blended CPMs and why allowing streaming subscribers to opt into ad tiers is optimal 33:41

5d ago33:41

33:41

Paramount went early on both converged trading and a streaming ad tier in the US. Now it’s doing likewise in Australia and Lee Sears, Paramount’s international ad sales chief, thinks both plays will pay off for the media and entertainment conglomerate, its advertisers and crucially – viewers. Unlike some rivals, Paramount didn’t push subscribers au…

1
‘Don’t waste millions training LLMs for marketing and commerce, tap autonomous AI agents like Gucci, Saks, Wiley, Fisher & Paykel’ – Salesforce global CMO on AI’s ‘third wave’ 25:45

9d ago25:45

25:45

Salesforce reckons it’s the end of the DIY AI era – and global CMO Ariel Kelman is tasked with addressing what his CEO, Marc Benioff said last week is Salesforce's biggest marketing challenge: convincing global markets to think less about Open AI, Microsoft copilots and other generative AI companies that require businesses to custom-bake the tech i…

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The ESSENTIALS for Building a PERFORMANCE PROGRAM from the Ground Up - with Dr Teena Murray & Dr Martin Buchheit 1:01:45

11d ago1:01:45

1:01:45

Stay for a while AND BUILD 🧱 the THING! Dr Teena Murray wants you to understand that “the next step” is not always a “change”. You cannot get IN-DEPTH skills, knowledge and COACHING ⚙️ understanding if you are NEVER fully committed to supporting one set of individuals for while. In the 130th episode of The Training Science Podcast, Martin @mart1buc…

1
Virgin Velocity measured incrementality across media channels, proved TV+BVOD+OOH deliver more uplift, launched first brand push, saw member growth trend soar 35% 34:03

12d ago34:03

34:03

Before launching its first-ever brand campaign, Virgin Velocity had to convince finance and commercial teams that investing in brand would drive long-term demand, re-engage its 10m members – and ultimately power growth. So it tapped Beatgrid, the same cross-media measurement platform used by Virgin Australia when relaunching its airline brand. Beat…

1
Kincoppal girls’ only high school principal: ‘Social media the most damaging influence I’ve ever seen’, backs 16 age limit but ex-Facebook ANZ boss warns of fallout as brands stay silent 40:36

16d ago40:36

40:36

The proposed ban on social media for teens has polarised industry and academia with warnings aplenty it could backfire. Ex-Facebook ANZ MD Liam Walsh argues rather than a ban, dumbing down the algorithms, forcing algorithmic transparency through regulation or removing them altogether – could actually be the solution if fears of the effects of algor…

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The Everyday Benefits of Pursuing Applied Research Work in Sports - With Dr Neil Gibson & Dr Martin Buchheit 1:05:00

19d ago1:05:00

1:05:00

In the SPORTS and COACHING industry you might not find that many people with NUANCED and BALANCED approaches to problems 🤔💭 Dr Neil Gibson wants you to understand that whether you come from research or another DETAIL oriented discipline that cares about taking your time with assorting information and making a conclusion, you have 🏆 AMAZING skills! …

1
Streaming services have peaked as 2025 ad take set to surge to $200m; Amazon Prime, Kayo, Binge lead local market with ‘sophisticated’ human sales teams but too many streamers to support with ads - Omnicom ... 45:09

23d ago45:09

45:09

The latest analysis of SVOD growth rates from tech and telco analyst Telsyte proves one thing: fear of streaming services losing subscribers by pivoting to ads is overblown: They’re growing – though some more than others. MD Foad Fadaghi says ads, plus AI personalisation, integration and format innovation, will power the next growth cycle but strea…

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PART 2: Sexy Jump Curves, Eccentric Phases & Single Leg Data - Send Help AGAIN! With Dr Daniel Cohen & Dr Martin Buchheit 54:32

26d ago54:32

54:32

So you THINK SINGLE LEG jumps are all the HYPE 🦵🏼 ? Dr Daniel Cohen wants you to understand that DOUBLE and SINGLE leg jumps have not only DIFFERENT metrics, but these also give different VALUE 🤑! In the 128th episode of The Training Science Podcast, Martin and Dan discuss: 😴 Assessing FATIGUE; 1️⃣🆚2️⃣SINGLE vs DOUBLE leg jumps; ❤️ EARNING simplici…

1
Peak ecom? Investment banker turned ecom entrepreneur says social, search ad rates, customer aqcuisition now unviable for ecom pureplay, DTC profits without retail media 38:33

28d ago38:33

38:33

For anyone in ecom or performance marketing, this podcast is a must listen. Forget ROI and ROAS, think unit economics, says former investment banker (her last big deal was the Myer float) turned entrepreneur Carla Penn-Kahn. She was early into ecom and left Credit Suisse to launch four of her own –Kitchenware Australia, A Gift Worth Giving, Everten…

1
PART ONE: Jump Power, Force, Velocity, Or Height - Send Help! With Dr Daniel Cohen & Dr Martin Buchheit 1:00:43

1M ago1:00:43

1:00:43

MEASURING an OUTPUT 📊 is all cool and EXCITING - but, do YOU KNOW HOW YOU GOT IT?! Dr Daniel Cohen wants you to understand that there are not shortcuts when it comes to FULLY UNDERSTANDING movements, loading or athlete profiles you need to DIG 🚀 into some details! NO SHORTCUTS! In the 128th episode of The Training Science Podcast, Martin and Dan di…

1
Synthetic customers meet synthetic CMOs (and CFOs): Evidenza clones Sharp, Ritson, Binet & Field to build annual marketing plans in minutes; Mars, EY sign-up 47:24

1M ago47:24

47:24

The effectiveness “revolution” is colliding with the AI-spawned efficiency uprising and it’s leaping the early consensus AI use cases in marketing around automating personalised content and communications. So much so Mark Ritson choked on his Wellfleet oysters when Jon Lombardo and Peter Weinberg told him they were leaving top jobs at the LinkedIn-…

1
Mix Session LXXI 1:00:21

1M ago1:00:21

1:00:21

01. Peter Brown - The One For Me (Original Mix)02. Kris Ramea - Samwiches (Original Mix)03. Gabi Fischer - You Mean It (Original Mix)04. Black Hawks Of Panama - Discoteca-Bisteca (Original Mix)05. FrescoEdits, Ron Carroll, Bimas - N2U (Bimas Extended Club Mix)06. Fritz Schnackenpfefferhausen - Da World Belongz 2 Us (Up Norf Organ Mix)07. David Herr…

1
Myokines Are The Magic Molecules You Need Right Now! - With Dr Johannes Burtscher & Prof. Laursen 1:11:55

1M ago1:11:55

1:11:55

MUSCLES are only good for SPORTS, bodybuilders & fitness freaks? NOPE 🚧! Dr Johannes Burtscher wants you to understand that EXERCISE and MUSCLES produce amazing signal molecules that have DIRECT benefits for EVERYTHING in your body. And if you are STOPPING ⛔ that, you are majorly HANDICAPPING your WHOLE LIFE 🥺! In the 126th episode of the Training …

1
MMM masterclass: Bupa’s open book on business data feeding Atomic 212° a benchmark for agency-client transparency and trust 40:00

1M ago40:00

40:00

Marketing mix modelling (MMM) only works if brands grant their agencies access to critical business data – and many don’t in a perplexing and decades-long challenge. But equally, agencies can be guilty of slowing media pricing and audience data into their client MMM models, rounding out the two-way data conundrum. It’s ironic given all the talk of …

1
Sir Martin Sorrell: UM’s ex-privacy boss Arielle Garcia ‘is right’ (partly) on $700bn online data ‘garbage'; Personalisation Netflix-style the future; AI, big tech will crunch intermediaries in three years ... 40:39

1M ago40:39

40:39

Part Two: After last week's instalment with S4 Capital's founder and former WPP boss, Sir Martin Sorrell – in which he explained why the market cap of his next generation marketing services firm had plummeted from £5 billion to £300 million in the past three years – he's back for part two. We cover the consolidation of the $700 billion global digit…

1
Last click flaws ‘wasting 35 cents on marketing dollar’, search, display massively overvalued – while social and video an enormous opportunity: Analytic Partners and Meta on how to fix it. 42:16

2M ago42:16

42:16

Most attribution analysis by digital marketing and analytics teams is too narrow to base marketing investment decisions on – and it’s leading to a chronic over-investment in paid search and under-investment in digital video according to Analytic Partners. The firm conducted a major study to unravel the gaps between digital attribution reporting for…

1
SPORT SCIENCE 3.0: STOP Just Scratching The Surface! - with Dr. Martin Buchheit & Prof. Paul Laursen 1:05:50

2M ago1:05:50

1:05:50

DATA THIS data THAT! MEASURE measure? Just SIMPLIFY 🤡! But, do you KNOW what to do NOW?! Martin and Paul want you to understand that “just” SCRATCHING the surface of training methods is not only suboptimal, but may even be dangerous in the long run 💀. In the 125th episode of The Training Science Podcast, Paul and Martin discuss: ❤️ how to get the M…

1
Sir Martin Sorrell on the $9bn valuation wipeout of his new-world holdco S4Capital – and why Publicis, Omnicom, Havas are ‘premier league’ players; Dentsu, WPP, IPG in ‘second division’. 38:14

2M ago38:14

38:14

Part One: It's been three years since Sir Martin Sorrell was last on the Mi3 podcast - he declared then a mea culpa of sorts that he didn't - and couldn't - transform WPP, the giant marketing services holding company he founded in the 1970s, fast enough because it was listed. At the time (2021), Sir Martin’s next generation digital holding company,…

1
Mix Session LXX 1:03:14

2M ago1:03:14

1:03:14

01. Jon Fitz - Hot Temptation (Extended Mix)02. Melon Bomb - Just Peachy (Original Mix)03. Mark Knight, James Hurr - You Take Me Higher (Extended Mix)04. Wiles, Tough Love - Feel It (Original Mix)05. Dompe, DJ Chi - Right Time06. Groove P - Are They Real (Extended Mix)07. Groove Seduction - I Wanna Show You (Extended Mix)08. DJ Manuel - Sexy House …

1
Market TV perceptions wayward: Ex-Seven CMO Mel Hopkins still backs TV, aligns with Nine CMO Liana Dubois warning marketers of 'dangerous swing' to platforms and dashboards over ROI 29:38

2M ago29:38

29:38

Six weeks ago Mel Hopkins was rolled out of Seven amid a clinical round of cuts that added further fuel to the narrative that TV is in trouble as audiences bleed and revenue follows suit. But Hopkins, who as Optus CMO dumped the lion’s share of her media budget into Meta and Google, remains convinced TV is undervalued and undersold, says BVOD metri…

1
Individually-Owned Data, Research & Inter-Disciplinary Collaboration - With Dr Ben Smith & Dr Martin Buchheit 1:18:11

2M ago1:18:11

1:18:11

Performance PASSPORT 🪪 owned by the ATHLETES! Dr Ben Smith wants you to understand that EVERYONE ✅ can benefit from taking good care of individual’s personal performance and medical data. In the 124th episode of The Training Science Podcast, Martin and Ben discuss: ⚖️ BALANCING real-life sports data & the academic collaboration; 🔥 Athletes OWNING t…

1
B2B marketing fundamentals challenged: Bain-B2B Institute study consigns traditional lead gen, KPIs, metrics to bin as ‘hidden buyers’ missed, trillions lost 56:23

2M ago56:23

56:23

$18 trillion’s worth of B2B transactions take place annually. But “40-60 per cent of deals get stalled”, says B2B Institute founder Jann Martin Schwarz, because B2B marketers are focusing on the wrong things and the wrong people. They are missing the “hidden buyers” that don’t show up in individual-focused lead gen and those buyers – procurement, f…

1
The Future Of Exercise Coaching Is Mobile - With Steven Webster & Prof. Paul Laursen 1:09:19

2M ago1:09:19

1:09:19

IMPLEMENT new exercises and movements into your motion analysis 🔥 WITHIN HOURS! Steven Webster wants you to understand that it is ABSOLUTELY possible to create new exercise variations or whole body movements that can be captured, recognized and coached, within a very short time frame 💪🏻. In the 123rd episode of The Training Science Podcast, Paul an…

1
55 Years of Multisport Coaching Experience - with Vern Gambetta & Prof. Paul Laursen 1:03:48

2M ago1:03:48

1:03:48

There are ALWAYS opportunities to TEACH 🧠 something - training is not a one-way street! Vern Gambetta @coachgambetta wants you to understand that you NEED to include your athletes in the decision process, but make sure that is also a TEACHING process. In the 122nd episode of The Training Science Podcast, Paul and Vern discuss: 🌐 how to IDENTIFY, AD…

1
If You Are Human, You Can Perform Well In The Heat - With Prof. Chris Minson & Prof. Paul Laursen 1:15:35

3M ago1:15:35

1:15:35

HEAT acclimation ain’t just good for HOT 🔥 weather - it MAKES you FITTER! Prof. Chris Minson wants you to understand that although heat ACCLIMATION is essential for performance in hot environments, it is also useful for HEAPS of other uses - including just plain old PERFORMANCE! In the 121st episode of The Training Science Podcast, Chris and Paul d…

1
From CMO to seven boards: Former Westfield, PepsiCo exec John Batistich's view on marketing from the top, why ageism hits marketers, not finance and talking customer over brand counters marketing’s cost ... 44:22

3M ago44:22

44:22

Former PepsiCo, Kimberly-Clark, Interbrand and Westfield [now Scentre Group] marketer John Batistich transitioned to company board roles ahead of most – he’s now a non-executive director (NED) and advisor to seven boards, including the listed buy now pay later firm Zip Co, Muffin Break Bakeries and Jamaica Blue Cafes’ parent company FoodCo, Melbour…

1
Making It in Pro Cycling Is Full of Bias: EXPLOIT IT with Jens Voet & Prof Paul Laursen 1:03:24

3M ago1:03:24

1:03:24

Jens Voet wants you to understand that what is PLANNED will not always MATCH what is EXECUTED⚖️ . While short-term this could be just fine, but perhaps this is not such a good thing in the long run. Work on that COACH-ATHLETE relationship and do some sound monitoring to know when things are going wrong 🌡️. In the 120th episode of The Training Scien…

1
Mix Session LXIX 1:21:05

3M ago1:21:05

1:21:05

01. David Morales, Wh0, Sam Frandisco, Steve Martano - Needin' U (Extended Mix)02. Earth N Days - The Rhythm (Extended Mix)03. CASSIMM, Earth N Days - Feel So Good (Earth n Days Extended Remix)04. Mattei + Omich, Keyo - Work In Progress (Extended Mix)05. Never Dull - BONKERS (Extended Mix)06. Illyus + Barrientos - When You Gonna (Extended Mix)07. A…

1
Mi3 launches FY2025 Marketing & Customer Benchmarks - 105 companies, $3bn in marketing spend: Three-speed marketing emerges; customer KPI’s surge, c-suite cred rises, what next for agencies and AI’s early ... 40:29

3M ago40:29

40:29

A deep, senior marketer study and report by Mi3, The Australian Marketing Institute (AMI), Qualtrics and Tumbleturn finds hard evidence across 105 top marketers responsible for $3bn-plus of budgets of an emergent three-speed marketing economy and upended KPIs and priorities. There are big question marks in key sectors such as retail around the effe…

1
The Future of Training Is Being More Mindful - With Iñaki de la Parra & Prof. Paul Laursen 1:07:06

3M ago1:07:06

1:07:06

The biggest weapon ⚔️of SELF DESTRUCTION? YOUR STRENGTHS! Iñaki de la Parra wants you to understand that YOU can be your WORST enemy 🔫, especially if you are only focused on the thing you LIKE. There is an inherent danger of overdoing what comes easy to us. Find someone you can trust, to HELP YOU! In the 119th episode of The Training Science Podcas…

1
Pressure cooker: Ecom harder, more expensive, marketers cut martech, brand spend and pile into performance, if not smart strategies in place you could pay more for less in FY25 – Simon Ryan 31:09

3M ago31:09

31:09

RyanCap CEO Simon Ryan says 50 per cent of clients are “shifting a lot more money into search, digital and online video” as they scramble for immediate results and short-term sales going into FY25. Stubbornly high interest rates and crunched consumers mean major brand spending is likely off the cards for the foreseeable. “Any marketer going into a …

1
The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for cleanrooms, hashed emails, geolocation, loyalty data trading and new definitions of personal ... 1:00:45

3M ago1:00:45

1:00:45

There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform - they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail. Former NSW Deputy Privacy Commissi…

1
Best Practice Supplementation Advice for Protein, Caffeine & Creatine - With Dr Jose Antonio & Prof Paul Laursen 1:10:13

3M ago1:10:13

1:10:13

You think supplements are only good ONCE 🤔💭 you have dialed in everything else? Well… THINK AGAIN! Dr Jose Antonio would like you understand that if you are LACKING in various parts of your training and/or food department, then it is likely that you will 📢 BENEFIT EVEN MORE by taking protein, caffeine and creatine. And if not: NO WORRIES, just stop…

1
Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people' 47:48

4M ago47:48

47:48

Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…

1
PRO CYCLIST to PRO TRAIL RUNNER as a PRO HEALTH athlete - with Christian Meier & Prof. Paul Laursen 1:17:41

4M ago1:17:41

1:17:41

So, how many AVOCADOS 🥑 do you eat?! Christian Meier wants you to understand that EVERYTHING in life is about BALANCE. You cannot just push into ONE direction of training, nutrition or anything else without encountering downsides that WILL impact your sport and life. In the 117th episode of The Training Science Podcast, Paul and Christian discuss: …

1
Reclaiming kids from algorithms: Hyundai signs up to '36 Months' campaign, raising legal age to 16 for social media access - Nova’s Wippa and Finch’s Galluzzo urge more brands to walk purpose talk in likely ... 40:24

4M ago40:24

40:24

Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…

1
How to Be the Performance Practitioner of the Future - With Dr Steve Ingham & Dr Martin Buchheit 1:10:21

4M ago1:10:21

1:10:21

Are you ACTIVELY 🔥 developing your people for the REAL WORLD 🌎? Dr Steve Ingham @ would like you to make SURE that you are SYSTEMATICALLY જ⁀➴ working towards the PROGRESS of your staff, trainees, students, interns etc. in REAL WORLD working skills. From the very start the EXPECTATIONS should be know to them! In the 116th episode of The Training Sci…

1
‘Angry religious fights’: Salesforce global President and CMO Ariel Kelman on re-engineering attribution from last touch to ‘deep learning’ model; why B2B market will follow and an AI-powered rebound is ... 27:37

4M ago27:37

27:37

A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…

1
Go Hard to Go Fast - New Age Sprint Training - With Prof. Dr. JB Morin & Dr Martin Buchheit 1:10:21

4M ago1:10:21

1:10:21

Profiling and training SPEED🏎️ individually might be 30% (!!!) of any SPRINTING performance - get ON IT! Prof. Dr. JB Morin would like you to consider that if you do not cover, train or assess the WHOLE SPECTRUM of what your athletes can or cannot do, then you are likely leaving BIG 💥💨 gains on the table. Does 30% matter to you? In the 115th episod…

1
Out of home will be ‘20% programmatic within two years’, as ecom, retail, food, entertainment target brand and performance – but buying on CPMs alone misguided 44:58

4M ago44:58

44:58

A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that r…

1
A little alarming’: ACCC net widens in latest data products and services report to breaches, fines, enforcement and consumer ‘harm’ beyond privacy reform – ID hashing, location data, clean rooms face more ... 58:39

4M ago58:39

58:39

It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were a…

1
How a Director of Performance Becomes Guardian Angle for Your Team & Coach - With James Bunce & Dr Martin Buchheit 1:07:47

4M ago1:07:47

1:07:47

PROTECT 💪 your coach for everything that you possibly can - it is WORTH IT! James Bunce wants you to understand that you NEED ✅ the coach and the coach NEEDS YOU✅. Be there for them as much as you can, so that you can build a long-term relationship. In the 114th episode of The Training Science Podcast, Martin and James discuss: 🚀 How HELPING TO PER…

1
Advertisers Opt for News Corp Australia’s Budget-Matching Test to Demonstrate Outcomes Impact of Intent Connect Over Cookies 37:10

4M ago37:10

37:10

News Corp’s first party tech build is now at point where the publisher will match spend from customers using its new platform and run it in parallel with a standard cookie-based approach to prove it delivers much bigger reach and more sales. Via a “privacy compliant” approach using its first party data and data matching via the likes of Google, Liv…

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Paul Velocity Podcasts

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