Welcome to La Vostra Essenza Audio Experience Podcast, design to explore the powerful connection between fragrances and olfactory senses. Unlocking your ability to understand deeper into Fragrance, Perfumery, Self-love, Dating Secrets & living a higher self in each episode all within 5 minutes. Join our new host for 2024, Sasha, as she delve deeper to discover into your abundance mindset and self mastery. Once you discover and you truly understand why it's so important, you'll be unstoppable ...
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Here we talk about what it really takes to make it in the fragrance world. Each episode offers insights into career development and entrepreneurship within the industry, helping you find your niche.
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Dave Kern visits with American perfumers to discuss the art of perfume making and the growth of American perfumery in the 21st century. AMERICAN PERFUMER is the first and only shop in the United States exclusively devoted to American Perfume and the people who make it. Check us out at: american-perfumer.com
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Indulge in a world of fragrance with Scent World, a show that explores the power of expressing yourself through scent. Presented by Scentbird, each episode is a multisensory experience rooted in unfiltered conversations with perfumers, visionaries, and fragrance lovers. They’ll share everything they know, take you behind the scenes, and transport you to their most intimate memories. Whether you’re a beginner or a fragrance aficionado, Scent World will inspire you to experience scents (and li ...
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Join Ekta as she discusses skincare trends, social issues, and myths around skincare and beauty culture. Join the discussion on Instagram @skincareanarchy!(Not legal or medical advice, all views expressed are non-legal and non-medical opinions)
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Exploring our deep and diverse cultural connections with smell, Perfume on the Radio is a monthly show hosted by Saskia Wilson-Brown for The Institute for Art and Olfaction. Each episode takes on a new theme, examining its connections with scent through interviews with perfumers, artists, academics, activists, and so many more. Learn more at perfumeontheradio.com or at artandolfaction.com.
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The Soul Garden is where Georgina Langdale, soul guide and ecotherapist explores nature-based wisdom, spirituality and contemplative practices to help us . Drawing inspiration from nature's wisdom and timeless teachings, and urged on by the changing times we are in, Georgina offers ways for you to define and cultivate your soul purpose, and explore and develop your innate connections with your people, your sense of self, and your world. Georgina is inspired by extraordinary healers in histor ...
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Hosted by comedian, dating expert, and perfume lover/advisor Emma Vernon, Perfume Room is a safe space for the Perfume-Obsessed to hang, learn, *live, laugh, and love.* Each episode delves into the mysterious world of fragrance through a lens that is equal parts entertaining and informative. You can expect perfume reviews, 101s, hot takes, funny tangents, dating stories, and juicy conversations with top experts, innovators, and personalities in and outside of the fragrance world. Perfume Roo ...
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The Glamour Boss Podcast
Glamour Boss Podcast " Being In Charge Of Your Brand Has Never Looked So Good"
Welcome to the Glamour Boss Podcast! Join host Londyn Nikole as she dives into the dynamic world of beauty, offering her expert take on the latest industry trends and guiding you on a journey to elevate your brand. With unfiltered conversations and insights from top professionals in Hollywood, perfumery, and beyond, this podcast is your backstage pass to exclusive industry secrets. Unleash your inner boss, stay ahead of the game, and empower your brand with the Glamour Boss Podcast. Get read ...
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Our sense of smell is one of the most underappreciated senses we have. Host Frauke Galia aims to shed light on this beautiful sense and increase its profile in a culture dominated by sight and sound. Listen as she explores our sense of smell from different angles, including science, art , literature, movies, health, and much more. And she'll explore how our sense of smell impacts our life, including the ways we perceive the world and how we interpret what we experience. Join Frauke, and her ...
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Welcome to ScentCast, a unique podcast where the art of fragrance meets the science of aromatherapy. Each episode is a sensory expedition, guided by your host, Melanie Jane, a seasoned perfumer and aromatherapist with over 25 years of experience in the world of scents. Melanie Jane has trained over 4,000 students worldwide through her online perfume courses, sharing her vast knowledge and passion for fragrance creation. Her expertise is not just academic; it's hands-on and industry-tested. H ...
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Whether through a love of wellbeing and nature, breakthroughs in science and tech, excelling in sport or outstanding achievements in the arts, all of my guests have incredible stories of pushing boundaries and perceptions. With insights into the challenges they have overcome, plus their tools and techniques for success, we uncover the lifestyle choices that really pack a punch.
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Walk the talk is an online show which has started off as a podcast and will eventually evolve to video with a YouTube Channel. We will be profiling everyday Zimbabweans from diverse backgrounds who have taken the initiative to better their lives by pursuing their goals, dreams and passions and in the process inspiring all of us. We will cover stories of people and their endeavours in areas that include entrepreneurship and business, entertainment, music & the arts, and sports. Join me on thi ...
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Tuesday's Tips and Tales - Diluting Oils in Perfumery-The Truth!
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Ever get confused by YouTube "experts" telling you which essential oils to dilute and which not? This episode cuts through the noise! Learn why DILUTING ALL your perfumery oils is the key to: Saving money on precious ingredients Experimenting efficiently without wasting a drop Discovering the true fragrance of each note with alcohol's help Spoiler …
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House of Bō Founders on Mexican Artistry & Slow Perfumery
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“It was surprising to see a couple of beauty rookies do everything right,” says James Manso as he reflects on his first encounter with House of Bō. Over tacos and margaritas, co-founders Bernardo Möller and Giancarlo Pérez opened up about their vision for the brand: fusing Mexican artistry with slow, experiential perfumery. Since launching in 2021,…
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Trailblazing Natural Perfumery: Douglas Little's Journey with Heretic Parfum and Collaborating with Gwyneth Paltrow
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Let’s Chat Ever wondered how a design school graduate could become a trailblazer in the fragrance industry? We promise you'll be captivated by Douglas Little's inspiring story, from his early days influenced by his mother's gardening passion to founding the innovative Heretic Parfum. Douglas opens up about his personal journey, the creative process…
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Discovering the Power of Chinese Superfoods For The Skin Ft. YENSA Beauty
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Let’s Chat Jennifer Yen's journey from Power Rangers villain to beauty mogul is nothing short of inspiring. Tune in to hear how severe skin issues from on-set makeup led Jennifer to rediscover her grandmother's Asian beauty rituals, culminating in the creation of her first skincare brand, Pūrlisse. Jennifer's story doesn't stop there; the birth of …
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Friday's Fragrant Quiz! #11 Flower Power!
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Dive into the fragrant world of flowers on this episode of Friday's Fragrant Quiz! Test your knowledge on fascinating facts about blooms and blossoms used in perfumery. From the secrets of jasmine to the science behind capturing rare orchid scents, get ready for a bouquet of surprising trivia that will have you smelling the roses (and tuberose) in …
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Ditching Gender Labels in Fragrance, with The Phluid Project's Rob Smith
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They say, “don’t quit your job after your first Burning Man,” but that’s exactly what Rob did. He left behind a successful career as a retail executive and went on a journey to reconnect with himself. It was during a plant ceremony that he gained clarity on a new life purpose: opening a gender-free shopping environment. Less than a year later, in 2…
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Putting I-Beauty On The Map Ft. Garima Ahluwalia of Joly Beauty
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Let’s Chat Garima Ahluwalia, the inspiring founder and CEO of Joly Beauty, takes us on a fascinating journey from her roots in India to her transformative experiences in the United States. Discover how Ayurveda, an ancient science, became the cornerstone of her mission to bring natural and clean skincare to the forefront. This episode unravels the …
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141. Did you miss me? A SOLO. (some fave 2024 discoveries, teen boys & perfume, TFF Awards, and more!)
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I've been banking so many things we need to discuss for this episode! SO HERE THEY ARE: my fave fragrant Portugal discoveries, the Givaudan Haute Parfumerie event, Firmenich Mind Nose + Matter, perfume's newest consumer segment: teenage boys(!), June Smell Club, the TFF awards, and 5 recent PR standouts! PS: we're on Substack now! Subscribe for bon…
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Carving Out A New Commitment To Consumers Via Thoughtful Beauty Ft. Kleer Skincare
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Let’s Chat Ever wondered what it takes to create a truly transparent and ethical skincare brand? Join us as we uncover the inspiring journey of Kriston and Samuel Shah, the dynamic duo behind Kleer Skincare. Beginning with Kriston's quest for a clean, fragrance-free stretch mark cream during her pregnancy in 2014 and reigniting their passion amid t…
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Friday's Fragrant Quiz! #10 Grasse, the perfume capital of the world!
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Unraveling Grasse's Secrets: Perfume Capital Revealed! This episode dives into Grasse, France, the heart of fragrance. We answer 10 burning questions, exploring the May Festival, and surprising historical rumours. Love perfume? Discover Grasse's fascinating history, unique techniques, and the hidden treasures waiting to be found. This episode is yo…
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Digital Marketing Mastery for Beauty Brands with Pennock’s Nikki Lindgren
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Let’s Chat Ever wondered how TikTok can revolutionize your brand's marketing strategy? Join us on Skincare Anarchy as we sit down with Nikki Lindgren, the visionary founder of Pennock, a digital marketing powerhouse dedicated to female-led beauty and lifestyle brands. Nikki brings her wealth of experience from e-commerce giants like Pottery Barn an…
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Tuesday's Tips and Tales - A ROAD TRIP TO GRASSE
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Tales and Tips from my recent trip to Grasse, France, for a perfume material expo and the Rose de Mai festival, or so I thought... Adventures, misadventures, and memorable times ensued. They don't call me Drama Queen for nothing! Fragrantly yours, Melanie Jane. You can buy my book here: https://www.amazon.com/Fragrance-Favourite-F-Word-Inspiring-In…
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REVISITING EP 30 [SASHA SPIELBERG]: A Conversation with Fragrantica’s Srebecca
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This week, we’re looking back on a 2021 Perfume Room Gem. Enjoy this special re-air with Musician and fellow fragrance lover Sasha Spielberg (AKA Buzzy Lee)! We chat everything from Fragrantica reviews (spoiler alert: we reveal our aliases), to Sasha’s strict fragrance rule, the layering combo that earned her compliments in the times of triple-mask…
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From Esthetician to Innovator: Lejla Cas on Creating KNESKO Skin
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Let’s Chat Ever wondered what it takes to create a globally recognized skincare brand from scratch? Join us as we sit down with Lejla Cas, the extraordinary mind behind KNESKO Skin, who shares her two-decade-long journey from a passionate esthetician to a celebrated skincare innovator. Discover the inspiring story behind her first groundbreaking pr…
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140. [THIN WILD MERCURY] A [Perfumed] Love Letter to NY (w/ Cathleen Cardinali & Anthony Polcino)
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Longtime Perfume Room friends Cathleen Cardinali and Anthony Policino, aka the duo behind Thin Wild Mercury, are back in the Perfume Room this week! From episode 1 to 140, so much has changed! This week we're chatting NYC, fantasy accords, scenting history, and of course the new Thin Wild Mercury New York collection! FRAGS MENTIONED: Amphora Parfum…
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Science of Skin Awards 2024 - Explained & Winners
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Let’s Chat Ever wondered what it takes for a skincare product to win a prestigious award? In this episode, we spotlight the Science of Skin awards, where innovation and science-backed formulations reign supreme. The Science of Skin Awards, hosted by Skincare Anarchy LLC, represent the gold standard in skincare innovation. With only ten brands recei…
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Episode 40: Fragrance Stories: The History and Mystery Behind Iconic Scents
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As we began our Season 2 with Episode 40, Sasha, will kick start our new episode Fragrance Stories: The History and Mystery Behind Iconic Scents. This episode will dive deep into the origins, cultural significance, and evolution of some of the world's most iconic fragrances. Check out The Fragrance Types and Guide here : (https://lavostraessenza.co…
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#116: - Inspiring Creativity with The Naturalists Perfume Group
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In this episode, Frauke sits down with San Francisco - based perfumers Loreto Remsing and Victoria Artz of the creative perfume group The Naturalists. If you enjoy pursuing any creative endeavor, this conversation is for you because Loreto and Victoria not only share what this creative group is, but also what their sessions look like, and what acti…
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Episode 39: Essence Reboot: Reflecting on the Journey and Future Plans
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After a long hiatus, La Vostra Essenza Audio Experience is back with Sasha, our new host for 2024. It has been a journey as we have been indulge on releasing on our new fragrances, that we have been putting our podcast away for a moment. We are back for you, our listeners! Look forward for new short episodes with Sasha at La Vostra Essenza Audio Ex…
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Trust and Transparency in Green Beauty: An Insight with Blissoma’s Founder, Julie Longyear
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Let’s Chat Personal battles with chronic migraines led Julie Longyear on an extraordinary journey into the realm of holistic healthcare and skincare innovation. This episode invites you into Julie's world, where her struggle with pain became the catalyst for creating Blissoma, a skincare brand rooted in herbalism and botanical science. Discover how…
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Embarking on a Journey of Mindfulness, Breaking Barriers, and Self-Discovery with Cory Allen
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Let’s Chat Join us for a transformative expedition this Mindset Monday as we sit down with the insightful Cory Allen—a sage in the realm of mindfulness. Cory's early life struggles ignited a passion for enlightenment, leading him down the rich avenues of both Western and Eastern philosophies. As we navigate the depths of self-awareness, Cory unveil…
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Summer Fragrance Guide 2024 Curated with Olya Bar
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Let’s Chat Summer is in the air, and with it comes a symphony of scents! Perfume expert Olya Bar rejoins us for a Fragrance Friday that promises to tantalize your senses with the latest perfume trends. From the juicy mango explosion to sophisticated garden aromas, Olya dishes out the season's most coveted fragrances. We're talking about the enchant…
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NEST New York’s Enchanting World, with Laura Slatkin (Part 2 of 2)
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Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant f…
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The Magic of Home Fragrance, with Laura & Harry Slatkin (Part 1 of 2)
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Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant f…
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#115: Whiff of Wisdom: What We Misunderstand About Aromatherapy | Robert Tisserand
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In this week's whiff of wisdom, aromatherapy pioneer and author Robert Tisserand shares what he believes people get wrong about aromatherapy. To listen to the original full episode go to episode #37. Whiff of Wisdom is a new format that's being added biweekly, which spotlights an inspirational insight from a guest on the pod. The goal is to offer y…
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Exploring Probiotic Skincare's Breakthrough with Trevor Steyn of Esse Skincare
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Let’s Chat Unlock a world where your skin's natural ecosystem thrives with grace and vitality. Our guest Trevor Steyn, the innovative mind behind Esse Skincare, joins us to reveal how his chemistry know-how from drug discovery morphed into pioneering the microbiome skincare revolution. Together, we dissect the delicate interplay between our skin an…
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139. [THE NEW SAVANT] When the Wax is Poetic: Candles That Smell like Steamed Rice and Queer Love (w/ Ingrid Nilsen and Erica Anderson)
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The New Savant Co-Founders Ingrid Nilsen and Erica Anderson join me in the Perfume Room this week! The New Savant is a queer, women-owned, candle brand with handmade, small-batch candles, inspired by unique personal stories, and scented by top industry perfumers. Erica (a Fortune’s 40 Under 40) was Twitter News employee number one, and Ingrid (a St…
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Crafting Bespoke Skincare Through Oculoplastic Expertise with Dr. Zamani of MZ Skin
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Let’s Chat Our latest guest, Dr. Zamani, an esteemed oculoplastic surgeon and founder of MZ Skin, narrates a story that might just redefine your evening beauty ritual. Swapping her early aversion to medicine for a profound passion for surgery, Dr. Zamani's epiphany during an Operation Smile mission trip paved the way to her niche in oculoplastics. …
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Crafting a Cult Beauty Brand in the Age of Social Media Influence with SACHEU Beauty Founder Sarah Cheung
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Let’s Chat Step into the world of beauty innovation with Sarah Cheung, the dynamic founder of Sacheu Beauty, as she recounts her transformation from a makeup devotee to a pioneering entrepreneur. Our exchange is more than skin deep; we unveil the breakthroughs behind Sacheu's sensational lip liner, a product that emerged from Sarah's clever repurpo…
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№10 – From IFF Scent Manager to Luisa Jo Founder with Franziska Josteit
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After more than 12 years in the fragrance industry, where she served in various roles at International Flavors & Fragrances (IFF), Franziska Josteit founded her high-end perfume brand, "Luisa Jo - Wild Perfumery." Here are some key pieces of career advice she shares in this episode: Talk to strangers: Discussions on a train can open up new industri…
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This week, our focus is entirely on lavender. We're returning to the classic format with 10 questions—no multiple choices. Stay tuned for the answers, as I've included some fascinating nuggets of information that are sure to amaze you!" Fragrantly yours, Melanie Jane. You can buy my book here: https://www.amazon.com/Fragrance-Favourite-F-Word-Inspi…
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Beyoncé, Paris, & Britney Fragrances are Having a Moment, with @paulreactss [Bonus]
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From the early 2000s to today, celebrity fragrances have played a major role in pop culture, capturing the essence of our favorite stars in a bottle. Whether it's the nostalgia of a classic or the excitement of a new release, these scents have become legendary in their own right. Kicking off our bonus “Having a Moment” series, where we bring you th…
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#114: Training Your Nose (incl. Wine Tasting) with Isabelle Lesschaeve
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In this episode, Frauke sits down with Sensory Scientist and Wine Tasting Mastery Coach Dr. Isabelle Lesschaeve to discuss interesting ways to train your nose. Isabelle explains what a sensory scientist does, shares why it's helpful to identify smells, and provides tips for better recognizing those I-know-what-that-smell-is-what-is-it smells. She g…
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Elevating Post-Procedure Care with Viktor Michael Skincare Ft. Founders Nadya Kozlova and Shay Sim
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Let’s Chat Embark on an engaging exploration of the world of post-procedure skincare with Nadya Kozlova and Shay Sim, the innovative minds behind Viktor Michael. In our latest podcast episode, we dive into the importance of specialized care following aesthetic treatments, uncovering the unique challenges people face during recovery. Our guests illu…
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138. [FRAGRANCE TAXONOMIST MICHAEL EDWARDS] *THE* Quintessential American Fragrances
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Today’s episode is a masterclass! Fragrance legend, author, historian, taxonomist and Perfume Room fan-favorite Michael Edwards is back (!!), this time to chat about his newest book, “American Legends: The Evolution of American Fragrances.” What makes a perfume *American* in style and who are the quintessential American perfumes? What makes them le…
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Discovering BIODERMA’s Use of Ecobiology in Formulating Iconic Products Like the Sensibio H2O Micellar Water with NAOS CEO of North America, Jeremy Bayen
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Let’s Chat Explore the remarkable world of ecobiology with Jeremy Bayen, the CEO North America of NAOS Group, as he unravels the principles that make Bioderma a pioneer in the skincare industry. With a legacy that spans across iconic brands like L'Oreal and Danone, Jeremy brings a wealth of expertise to this riveting conversation. We delve into the…
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Crafting Niche Fragrances Inspired by The Dominican Republic with Day Three Fragrances
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Let’s Chat From the deceptive simplicity of a napkin rose to the evocative power of scent, Michael Paul of Day Three Fragrances reveals the unexpected journey from illusionist to acclaimed perfumer. When his daughter's question became the catalyst for his pivot during the pandemic, it sparked a brand that captures the personal narratives and emotio…
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The Mystical Power of Trees, with Scents of Wood's Fabrice Croisé
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“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and …
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#113: Whiff of Wisdom: What You Need to Understand About Naturals | Mandy Aftel
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In this week's whiff of wisdom, award-winning natural perfumer, educator, and author Mandy Aftel shares what you need to understand about naturals, including natural isolates. To listen to the original full episode go to episode #48. Whiff of Wisdom is a new format that's being added biweekly, which spotlights an inspirational insight from a guest …
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Redefining Teen Beauty Standards with Aaron Chatterley of Indu Beauty
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Let’s Chat Prepare to be captivated by Aaron Chatterley's entrepreneurial spirit as he escorts us through the creation of Indu Beauty, a teen-focused beauty brand. Aaron, co-founder of the successful Feel Unique, brings his internet marketing prowess from the late '90s to today's beauty industry, navigating the marketing minefield to connect with t…
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137. [JULIETTE HAS A GUN'S ROMANO RICCI] Evolving A Fragrance Family Legacy
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Romano Ricci—Juliette Has a Gun Founder, great-grandson of Nina Ricci, and Co-Founder of Nose Paris—joins me in the Perfume Room this week! We discuss everything from rebelling against the fam biz, reimagining it, what gender in fragrance means to him, the idea behind Nose Paris, and why fragrance pyramids are a thing of the past. Plus, I live-smel…
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The Basics of Building A Successful Beauty Brand and Navigating The Business Of Beauty Ft. Joël Palix
45:51
45:51
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Let’s Chat Unlock the mysteries of the beauty industry with the guidance of Joël Palix, a celebrated figure whose fingerprints are on some of the most iconic launches in cosmetic history. In a riveting conversation, we uncover the nuances of brand development and how a strategic approach can lead to a product's triumph. From the birth of Yves Saint…
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One Tool To Treat It All - A Deep Dive Into Therabody Beauty’s TheraFace PRO Ft. Co-Founder Ben Nazarian
41:41
41:41
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41:41
Let’s Chat Unlock the secrets to merging wellness and beauty technology as we sit down with Ben Nazarian, the visionary Co-Founder, Chief Strategy Officer, and Executive Chairman of Therabody Inc. Discover how the brand's dedication to holistic health has shaped their cutting-edge approach, evolving from the revolutionary Theragun to the multifunct…
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#112: How To Be A Smeller (And Why) with Frauke Galia
28:25
28:25
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28:25
In this episode, Frauke discusses what it means to be a smeller, why we should all be one, and what steps we can take to becoming one. She explains that our reliance on sight and sound in today's digital world has led to a sensory imbalance, causing emotional health issues. Frauke encourages listeners to prioritize their sense of smell and become '…
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Demystifying Skincare Myths and Embracing True Skin Health with Dr. Sandy Skotnicki
43:36
43:36
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43:36
Let’s Chat Unlock the mysteries of your skin with the expert wisdom of Dr. Sandy Skotnicki, the renowned dermatologist and best-selling author who joins us to unravel the complexities of our body's largest organ. Prepare to recalibrate everything you think you know about skincare, as we shatter common misconceptions and provide a whole new perspect…
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136. Perfume Room LIVE (w/ Givaudan VP Perfumer Rodrigo Flores-Roux!)
1:02:29
1:02:29
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*canon episode alert* Back in March, I sat down with legendary Givaudan VP Perfumer (and incredible storyteller!), Rodrigo-Flores Roux, to record a very special live-audience episode. This week, enjoy a condensed version of that conversation! Rodrigo shares his earliest scent memories and wins (the latter will shock (& delight) you), where he sourc…
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Providing Novel Therapeutic Options For Acne By Leveraging The Gut-Skin Axis Ft. CODEX Labs
42:30
42:30
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42:30
Let’s Chat Unlock the secrets to radiant skin and a happier gut with Dr. Barbara Paldus from Codex Labs as we navigate the science behind the skin-gut-brain axis in the first episode of our latest masterclass. This episode is a treasure trove of insights into how our inner microbiome—the world of microorganisms within us—plays a crucial role in our…
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Transforming the Future of Skin Peels and Formulations with Dr. Linder of Linder Health
56:02
56:02
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56:02
Let’s Chat Discover the transformative skincare journey of Dr. Linder, the trailblazing founder of Linder Health, as she graces our podcast. With a career that artfully blends engineering, medicine, and a deep-seated passion for aesthetic medicine, Dr. Linder reveals the experiences that have shaped her innovative path in dermatology. From her earl…
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How '90s LA Grunge Led to the First Clean Fragrance Brand, with Rosie Jane
53:58
53:58
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What did Los Angeles’ grunge era smell like? Rosie Jane Johnston remembers well. After moving to the city from Sydney in the 1990s, she built a career as a celebrity makeup artist and created Leila Lou as her “calling card.” Little did she know this scent would lead her to launch By Rosie Jane in 2010 as the first clean fragrance brand. Bringing a …
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#111: Whiff of Wisdom: How To Use Smelling To Connect At A Deeper Level | Lula Curioca
11:05
11:05
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In honor of National Sense of Smell Day this Saturday April 27th, a day where we recognize the importance of our sense of smell, today's whiff comes from episode 53 of the podcast with olfactory artist Lula Curioca. Here she shares how we can use smelling the world around us to connect at a deeper level. Lula is as passionate about our sense of sme…
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