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Welcome to Million Dollar Memos. You have just entered the weirdest marketing podcast on the internet, because we'll be exploring how we use these simple 325 word daily memos to generate over $2 million per year in sales and blow up high ticket calendars for our clients, without using scarcity, funnels or anything tricky or weird. Your host Peter Visser is joined by Linus Rylander, Frankie Frenna, and Zack van Niekerk and together they are the Memomen.
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Life after GDPR ( https://lifeaftergdpr.eu ) is a Podcast about Digital Marketing and Data Privacy. We'll be interviewing privacy professionals, marketing practitioners, and software developers to discover how to navigate the paradigm shift ahead of us when it comes to user data within our marketing tools. We'll dive into digital marketing areas like Digital Analytics, Tag Management, Digital Advertising, Conversion Rate Optimization, and Email Marketing all through the lens of privacy-prese ...
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GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?
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38:43
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Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer? In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analyt…
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The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij
49:21
49:21
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49:21
Life after GDPR - Ep. #19 - The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij In this episode I’m joined by Lisette Meij, director of Privacy Verified, Board Member of the Women Leading Privacy Advisory of IAPP and allround privacy expert who’s made it her mission to help companies navigate the complex world of privacy leg…
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US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood
57:40
57:40
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57:40
Life after GDPR - Ep. #18 - US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood Our first returning guest on the podcast! Cory Underwood joins me to discuss privacy legislation in the United States, the Global Privacy Control initiative and how that ties in with California’s CCPA and Apple’s SKAdNetwork 4.0 update and i…
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Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers
27:11
27:11
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27:11
Life after GDPR - Ep. #17 - Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this second session I was joined by Janus Visser who is the Director of Cloud Nine Digital and Twan Lammers who is a Digital Data Analyst at …
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GA4 in the EU with Romar Van Der Leij and Emma Gordon
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34:56
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34:56
Life after GDPR - Ep. #16 - GA4 in the EU with Romar Van Der Leij and Emma Gordon This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this first session I was joined by Emma Gordon who is a Digital Data & Analytics Lead and Romar van der Leij who is Legal Council at the DDMA. We discussed if Google…
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Taking Data Collection & Data Privacy Seriously, with Snowplow
1:05:13
1:05:13
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Life after GDPR - Ep. #15 - Taking Data Collection & Data Privacy Seriously, with Snowplow In this episode, I interview Jordan Peck from Snowplow. Jordan is a Solutions Architect at Snowplow with a background in digital marketing analytics. He went from using Google Tag Manager and Google Anayltics for clients, to becoming a Snowplow client himself…
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Google Analytics is Legal and You Should Be Fine(d) with Robert Petković
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59:37
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59:37
Life after GDPR - Ep. #14 - Google Analytics is Legal and You Should Be Fine(d) with Robert Petković In this episode, I interview Robert Petković, Digital Analytics Director at Pro Media Group and data storyteller extraordinaire who loves to share his wisdom online and on stage. We had a great talk about how the GDPR has impacted his work, how he t…
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Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau
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58:17
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58:17
Life after GDPR - Ep. #13 - Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau In this episode, I interview Timo Dechau, founder of Data Implementation Agency Deepskydata and all-round data enthusiast that loves to share his insights and challenges with others online. If you don’t already, you should follow Timo on his Linked…
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Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky
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51:54
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51:54
Life after GDPR - Ep. #12 - Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky Alejandro is the Global Digital Tracking/Measurement Lead @ HelloFresh. This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Alejandro will also be presenting! The Digita…
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The Impact of Privacy Technology on Publishers with Paul Bannister
1:07:17
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1:07:17
Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique pos…
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Facilitating Data-Driven Decision Making at Adyen with Melody Barlage
40:32
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40:32
Life after GDPR - Ep. #10 - Facilitating Data-Driven Decision Making at Adyen with Melody Barlage In this episode, I interview Melody Barlage, Product Manager Business Intelligence at Adyen. This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Melody will also be presenting! The Digital Analytics Summit is …
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A Philosophical take on Personal Data with Hannes Kuhl
1:03:32
1:03:32
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1:03:32
Life after GDPR - Ep. #9 - A Philosophical take on Personal Data with Hannes Kuhl In this episode I'm joined by Hannes Kuhl, a Solution Architect and Data Protection Officer at Trakken who has spent a lot of time thinking about the intricacies of Personal Data, the GDPR and it's effect on our (shared) field of digital analytics. It was a great talk…
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Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden
24:54
24:54
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24:54
Life after GDPR - Ep. #8 - Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden In this episode, you will learn why you should (not?) consider building your own 1st-party analytics stack, what's so great about MeasureCamp and much more! This episode was recorded live at MeasureCamp Amsterdam on 21 May …
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GA4 in the EU: Fight Flight or Freeze? With Steen Rasmussen, Simon Vreeman and Petri Mertanen
32:07
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32:07
Life after GDPR - Ep. #7 - GA4 in the EU: Fight Flight or Freeze? With Steen Rasmussen, Simon Vreeman and Petri Mertanen This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022. We discuss the usage of Google Analytics in the EU under the GDPR together with Steen, Simon and Petri. A lively discussion on data privacy and digital analy…
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Till Büttner about his learnings dealing with the GDPR
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30:21
Life after GDPR - Ep. #6 - Till Büttner about his learnings dealing with the GDPR In this episode, I interview Till Büttner, he is the Head of Analytics at DHL and has been very proactive in his approach to the GDPR together with his team at DHL. This episode was recorded live at MeasureCamp Amsterdam on May 21st 2022. You can follow Till on Twitte…
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BONUS EP: 10 Years of MeasureCamp with Peter O'Neill and Martijn van Vreeden
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27:06
Life after GDPR - Ep. #(No episode number) - BONUS EP: 10 Years of MeasureCamp with Peter O'Neill and Martijn van Vreeden On the 21st of May 2022 we got to record live from MeasureCamp Amsterdam. This year, MeasureCamp exists for 10 years, and it was the 5th-anniversary edition of MeasureCamp Amsterdam. So I got to record a special bonus episode wi…
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Episode 6: How To Sell A $60k Copywriting Service (The Daily Memo)
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1:17:15
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1:17:15
Copywriting is a difficult game, oversaturated with competition, you probably spend hours creating different content for your clients. In this episode Peter and Zack explain how with just 350 words a day you can package your services for your clients and make $60k a year. Not only this, but you can get paid for testing the angles on this and collec…
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Episode 5: The Best Paid Copywriters Throughout History
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1:30:58
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1:30:58
High ticket sales guru Zack makes his first appearance in this episode as the Memomen delve into Linus’ past and how him and Franky are now so invaluable to Peter’s business that he literally cannot fire them! Not only that, but they only do 30 minutes of work a day. Find out how this is possible by clicking play! Episode resources: Get our daily m…
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Privately on Privacy: 4 Questions Every Organization Should Ask Themselves
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20:15
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20:15
Life after GDPR - Ep. #5 - Privately on Privacy: 4 Questions Every Organization Should Ask Themselves In today’s episode, I recap on what I’ve learned when interviewing my guests and while talking to my clients about the impact of the GDPR on their digital analytics strategy. I’ve distilled it into 4 questions that I think are relevant to ask yours…
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How do you create drama and intrigue when writing your daily memos? In this episode of Million Dollar Memos, Pete is joined by Franky and Linus and they discuss the importance of creating a story loop when writing memos. They find out how the analogy of the fortune cookie is really impactful and also how a Swedish DJ moved to Bangkok to sell pickle…
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Steen Rasmussen on The Future of Google Analytics
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54:38
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54:38
Life after GDPR - Ep. #4 - Steen Rasmussen on The Future of Google Analytics In this episode, I get to interview Steen Rasmussen, a well-known digital analytics specialist. Steen is also the Co-founder & Director of Analytics at IIH Nordic and is very active on Twitter and Linkedin, where he shares his knowledge of these topics. In this episode, we…
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Episode 3: The Messaging + Offer x Frequency Formula
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43:04
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How effective is your messaging? How effective is your offer? How often are you getting in front of your audience? These are the 3 key levers to pull to 2x, 3x, or even 10x your business in a short time. Here’s how we did it to go from $100 to $200k a month. Episode resources: Get our daily memo sent to your inbox HERE. Check out the VIDEO of this …
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Episode 2: How to mail your list every day without pissing them off
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47:49
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47:49
Most business owners shoot themselves in the foot with deadline funnels, scarcity and fear-based marketing campaigns. We got rid of all of that and just focused on 1 thing: How to send emails people love to read while putting our offer in front of them over and over again. Our high ticket sales calendars are booked out month-round. Episode resource…
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Peter was losing his mind trying to come up with new campaigns and marketing angles every month. The whole business was so unpredictable. Until one day they figured out how to send 1 simple “daily memo” to their audience and take all the stress out of the business. In fact Peter now spends about 10 minutes a week managing this business while enjoyi…
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Cory Underwood on Browser Tracking Protections & App Tracking Transparency
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56:39
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56:39
Life after GDPR - Ep. 3 - Cory Underwood on Browser Tracking Protections & App Tracking Transparency In this episode, I interview Cory Underwood, one of the leading experts when it comes to browser techniques like Safari's Intelligent Tracking Prevention and it's impact on digital marketing and analytics. Cory is an Analytics Engineer at Search Dis…
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Simo Ahava on Taking Control with Server-Side Tag Manager
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52:33
Life after GDPR - Ep. 2 - Simo Ahava on Taking Control with Server-Side Tag Manager In this episode, I interview Simo Ahava, probably the most renowned Google Tag Manager specialist out there. You can follow Simo on Twitter and LinkedIn and read his writing on his blog. If you want to step your game up and learn all about Server-Side Tag Manager, G…
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Aurélie Pols on Google Analytics Rulings by European DPA's
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1:04:21
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Life after GDPR - Ep. 1 - Aurélie Pols on Google Analytics Rulings by European DPA's In this episode, I interview Aurélie Pols, a Data Protection Officer with a background in Digital Analytics who knows all about the GDPR and it's impact on Digital Marketing. You can follow Aurélie on Twitter and LinkedIn where she's always open to connect and disc…
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Please visit LifeAfterGDPR.eu to subscribe to the podcast --- In the life after GDPR podcast, we discuss digital marketing in a post GDPR world. As digital marketers, we've been focused on gathering more and more data to improve the digital experiences we create and optimize the algorithms we use to reach our audiences. In our enthusiasm. We might'…
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