Best Ruthi Corcoran Podcasts (2024)

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Ep 43 - Is Freelancing Worth It in 2025? The AI Impact on Your Career Options 34:28

2d ago34:28

34:28

In the latest episode of Enterprising Minds, Dave and Alex discuss the potential and challenges of going freelance in the digital marketing landscape with a focus on SEO and the impact of AI. They explore the benefits and pitfalls of becoming a freelancer in late 2024 to early 2025, how AI is reshaping SEO and content creation, and the nuances of s…

1
Ep 42 - AI Agents and Gaming: The Next Level of Immersive Experiences 27:30

21d ago27:30

27:30

In this episode of Enterprising Minds, Alex Pokorny, Ruth Corcoran, and Dave Dougherty dive deep into opportunities LLMs and AI provide to the gaming and business landscapes. They explore how the accelerating AI development could bring NPCs to life with dynamic dialogues and intricate storylines. Ruth dives into the art of world-building and rule-b…

1
Ep 41 - Crisis, Commerce, and Creativity: Business Scenario Rundown 45:45

1M ago45:45

45:45

Welcome to the latest episode of Enterprising Minds! Join our hosts for a dynamic rapid-fire episode where they tackle a variety of business challenges. From helping a traditional retail store transition to online sales, responding to a luxury hotel chain's reputation crisis, to finding strategies for an e-commerce fashion retailer facing tough com…

1
Ep 40 - Work From Home and Company Culture 38:48

2M ago38:48

38:48

In this episode of Enterprise of Minds, Alex, Ruthie, and Dave explore the future of work, focusing on recent news about Amazon's decision to end remote and hybrid work for its corporate employees. The discussion covers the productivity impacts of remote vs. in-office work, the cultural dynamics of communication and collaboration, and personal expe…

1
Ep 39 - What Works? Revisiting Marketing Revisiting Timing and Targeting 51:10

3M ago51:10

51:10

In this episode of Enterprising Minds, Alex and Dave explore the intricacies of modern marketing strategies. We begin with Alex's surprising example of an effective email campaign from Valvoline and why it works so well. We then broadened the discussion to Dave's question on launching a new business today versus when they started their careers. We …

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Ep 38 - AI Fails and Evaluating AI Tools: Insights 39:57

3M ago39:57

39:57

In the latest episode of Enterprising Minds, hosts Alex Pokorny and Dave Dougherty delve into an in-depth discussion about various AI tools and their effectiveness. Alex shares his recent experiment where he tested 30 data points using different AI models, highlighting the challenges and limitations he faced. The conversation touches on the issues …

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Ep 37 - Exploring OpenAI's Search GPT and Zero-Click Content Strategies 41:28

4M ago41:28

41:28

Join Dave Dougherty and Ruthi Corcoran in Episode 37 of Enterprise Minds as they explore the latest trends in AI and digital marketing. From a light-hearted discussion on pastry preferences to a deep dive into OpenAI's SearchGPT, the duo covers topics ranging from user trust to content creation strategies. Reflecting on Rand Fishkin's insights on e…

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Ep 36 - Adapting to Change: Digital Marketing's Rapid Evolution and Crappy CTAs 49:14

4M ago49:14

49:14

Join Dave Dougherty and Alex Pokorny in Episode 36 of Enterprising Minds as they discuss the major changes that have shaped the digital marketing industry in recent years. They cover the evolution of social media algorithms, the transition to Google Analytics 4, the impact of AI on marketing practices, and the latest Google search changes. Plus, th…

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Ep 35 - Behind the Scenes Part 3: Editing to AI: The Secrets of Our Podcast Post-Production Process 13:20

5M ago13:20

13:20

In the final behind-the-scenes episode, Dave Dougherty unveils the post-production secrets that transform Enterprising Minds from good to exceptional. This episode highlights the innovative use of AI for content repurposing and promotion, alongside strategies for efficient content management and social media optimization. Featuring tools like Canva…

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Ep 34 - Mastering Audience Targeting: Insights & Strategies 41:04

5M ago41:04

41:04

Welcome to the latest episode of Enterprising Minds! In this episode, we dive deep into audience targeting—defining audiences, gaining insights, and effectively targeting them. Join the discussion as we explore the evolution of marketing, the impact of AI, and practical strategies for both B2B and B2C sectors. From analyzing keyword data to develop…

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Episode 33 - Behind the Scenes Part 2 - Video Editing and Transcription 25:19

6M ago25:19

25:19

In this second episode of the behind-the-scenes series, Dave explores the processes involved in video editing and transcription for the Enterprising Minds podcast and video episodes. He discusses the challenges of content creation while balancing day jobs and family life, emphasizing the tools and software that make their production process efficie…

1
Ep 32 - AI Developments and Future Implications: Google I/O, ChatGPT 4o, and More 56:50

6M ago56:50

56:50

In this episode, we dive into the latest advancements in artificial intelligence from industry leaders like OpenAI, Google, and Microsoft. Join hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny as they explore the exciting updates and their implications for digital marketing, workplace productivity, and everyday life. We discuss OpenAI’s new f…

1
Ep 31 - Navigating Change Without Burning Out: Strategies and Insights 45:57

6M ago45:57

45:57

In this episode of Enterprising Minds, Alex, Ruthi, and Dave tackle the complexities of change management and the critical challenge of avoiding burnout. They delve into effective strategies for maintaining creativity and motivation during significant changes and offer personal anecdotes alongside expert advice on managing both personal and team bu…

1
Ep 30 - AI, Leadership, and the Future of Team Management 25:24

7M ago25:24

25:24

In this episode of Enterprising Minds, the conversation delves into the evolving role of leadership in the age of artificial intelligence (AI). The discussion is sparked by insights from a Harvard Business Review article titled Leading in the Flow from the January-February 2024 edition, proposing five core energies leaders can tap into: purpose, wi…

1
Ep 29 - Embracing AI in the Workplace: Challenges and Opportunities 42:46

7M ago42:46

42:46

In this episode of Enterprising Minds, Alex, Ruthi, and Dave discuss the potential impact of artificial intelligence (AI) on marketing jobs, inspired by conversations and a notable quote from Sam Altman suggesting that advanced AI could handle 95% of tasks currently done by marketers, consultancies, and creatives. The discussion covers the implicat…

1
Ep 28 - Behind the Scenes - Part 1: Microphones, Recording, and Audio Editing 20:14

8M ago20:14

20:14

Discover the secrets behind crafting the Enterprising Minds podcast in this exclusive behind-the-scenes tour! Get insights into our recording setup featuring top-notch gear like the Logitech 4K webcam, Shure MV7 microphone, and custom LED lighting. Learn valuable recording techniques to maintain pristine sound quality and the importance of separati…

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Ep 27 - 7 Essential Steps to Successful SEO Content Migration | Expert Insights 42:27

8M ago42:27

42:27

In this episode, Dave delves into the critical process of SEO content migrations, outlined through a detailed seven-step plan. This comprehensive guide is designed for individuals and organizations looking to effectively migrate their digital content without compromising site performance. The steps range from pre-work and discovery, technical revie…

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EP 26 - Breaking Down Sora by OpenAI: The Next Leap in AI Video Generation 35:01

9M ago35:01

35:01

In this episode of Enterprising Minds, Dave Dougherty and Ruthi Corcoran delve into the groundbreaking release of OpenAI's Sora, a text-to-video generator likened to the DALL·E for video. They explore its capabilities, the realistic quality of the AI-generated videos, and its potential implications for content creation, marketing, advertising, and …

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Ep 25 - Navigating New Norms: Workplace Fashion Post-Pandemic 41:46

9M ago41:46

41:46

This episode delves into how the post-COVID environment has influenced workplace attire and personal style, alongside the broader implications of these shifts on professionalism and personal branding. Hosts, Dave Dougherty, Alex Pokorny, and Ruthi Corcoran, share insights on adapting to changing dress codes, the importance of dressing for confidenc…

1
Ep 24 - AGI and the Future of Work: Insights and Implications 47:02

10M ago47:02

47:02

This episode of Enterprising Minds delves into the complex landscape of Artificial General Intelligence (AGI) and its impact on job markets and productivity. Hosts Dave Dougherty and Alex Pokorny explore recent developments, such as Deloitte's AI state reports and the Duolingo layoffs, offering a nuanced view of AI's role in content creation and jo…

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Ep 23 - A Year of Generative AI Technologies & Their Impact 50:43

10M ago50:43

50:43

In this discussion on 'Enterprise of Minds,' Alex and Dave provide insights on the role of generative AI, particularly OpenAI's Chat GPT, in improving their productivity over the past 14 months. They discuss the progress and possibilities of generative AI and introspect its potential future. Topics being discussed range from the implications of dee…

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Ep 22 - 2023 Reading Roundup - Impactful Books and Learning Insights 46:48

11M ago46:48

46:48

In this episode of Enterprising Minds, Alex, Ruthi, and Dave share their top book recommendations from 2023 that had a profound impact on their thinking or offered actionable insights. The episode covers a range of topics from the history and potential of AI, effective leadership strategies, and innovative marketing approaches, to balancing work an…

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Ep 21 - Can We Trust AI Journalists? Exploring the Future of News 22:28

12M ago22:28

22:28

In this episode of Enterprising Minds, Dave Dougherty and Alex Pokorny explore the role of AI in journalism, starting with Sports Illustrated's AI writers controversy. We discuss the trust in AI-generated content and the ethical concerns when AI articles are presented as human work., and also examine AI's influence on creativity and the fine line b…

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Ep 20 - Foxes and Hedgehogs: Navigating Team Personality Dynamics 36:55

12M ago36:55

36:55

This episode of Enterprising Minds delves into team dynamics and personality roles using the Fox and Hedgehog analogy. Dave, Alex, and Ruthie lead a conversation covering strategic thinking and cognitive diversity in teams. They discuss the impact of personality types on decision-making, using Xerxes’ historical campaign to illustrate their points,…

1
Ep 19 - GPTs and 2024 Marketing & AI Predictions 1:01:01

1y ago1:01:01

1:01:01

In this thought-provoking episode of Enterprising Minds, hosts Dave Dougherty, Alex Pokorny, and Ruthi Corcoran engage in a deep dive into the future of GPTs (Generative Pre-trained Transformers) and their impact on marketing strategies for 2024. Coming off of OpenAI's Dev Day announcements they explore the integration of AI tools in everyday busin…

1
EP 18 - Job Hunting Tips for Laid Off Marketing Pros 58:09

1y ago58:09

58:09

In this session of the Enterprising Minds podcast, Alex shares his recent job-hunting experience and provides tips and tricks to navigate the job application process in 2023. He focuses on understanding Applicant Tracking Systems (ATS), optimizing resumes, leveraging LinkedIn, and maintaining mental health during job hunting. Join the conversation …

1
Ep 17 - AI and Job Applications, Marketing Careers, and Interview Experiences 1:02:40

1y ago1:02:40

1:02:40

In this episode of Enterprising Minds. Alex, Ruthi, and Dave's discussion revolves around the changing dynamics of the job market for marketing and sales professionals, the increasing role of artificial intelligence (AI) in job applications, and the mismatch between the expectations of job seekers and employers. Join the conversation by subscribing…

1
Ep 16 - Our Most Creative Things and Responsible AI Policies 1:01:00

1y ago1:01:00

1:01:00

In this episode of Enterprising Minds, Alex, Ruthi, and Dave discuss the use of AI in various aspects such as creativity, enhancing user experience via chatbots, and ethical considerations for AI through AI policy documents. They also share their personal experiences with creativity and discuss AI's potential benefits and pitfalls. Join the convers…

1
Ep 15 - The End of the Apocalypse of SEO 56:40

1y ago56:40

56:40

In this episode of Enterprising Minds, Alex Pokorny and Dave Dougherty emphasize the importance of quality content and user experience in the digital landscape. Especially as social media has evolved and search engines are changing in response to artificial intelligence. Despite the emergence of AI technology and the shift in social media dynamics,…

1
Ep 14 - Subdomains, Subfolders, or Seperate Domains for Global Marketing 1:02:05

1y ago1:02:05

1:02:05

In this episode of Enterprising Minds, Alex, Dave, and Ruthi discuss whether to use one primary domain, subdomains, or subfolders for international expansion into new digital markets, highlighting the complexities of SEO strategy for international markets. It's their belief that SEO strategy must be influenced by the languages, cultural aspects, an…

1
Ep 13 - Context and Expectations for Marketing AI Tools 38:25

1y ago38:25

38:25

In this episode, Alex, Dave, and Ruthi discuss the gap in the integration of AI tools, the use of artificial intelligence in content creation and marketing, and how all this shifts the supply of content on the internet. Does this new oversupply of content lead to new genres of content and new ways of consuming content online from trusted thought le…

1
Ep 12 - What's the Human Role in the AI World 49:50

1+ y ago49:50

49:50

In this episode of Enterprising Minds, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty discussed the role of humans in an Artificial Intelligence (AI) driven world, or is it AI in a human world? They continue their discussions and explorations into how AI can be used in different fields, its potential pitfalls, and how it could change the future o…

1
Ep 11 - Mastery, Deliberate Practice, and Time Management 45:55

1+ y ago45:55

45:55

In this episode, Alex, Dave, and Ruthi discuss time management and productivity while balancing jobs, kids, relationships, and other interests. What tools and methodologies help you accomplish all you'd like to? Then in the second half of the episode, they discuss mastering your craft (marketing and SEO) and how deliberate practice plays into that.…

1
Ep 10 - Enterprise Crawling Tools 1:07:17

1+ y ago1:07:17

1:07:17

In this episode, Alex and Dave discuss enterprise-level crawling tools, a favorite topic for many search marketers to track the technical SEO health of their website(s). Throughout the conversation, they discuss when you need an enterprise crawler, common issues with crawling tools, and how these tools only reinforce the internal narratives of the …

1
Ep 9 - Apple's Vision Pro and Competing Against Non-Consumption 1:16:44

1+ y ago1:16:44

1:16:44

In this episode, Alex, Ruthi, and Dave discuss Apple's announcement of the Vision Pro goggles and Clayton Christensen's idea of competing against non-consumption. Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap betwee…

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Ep 8 - Creative SEO: Oxymoron or True Definition of SEO? 44:43

1+ y ago44:43

44:43

Is creative SEO an oxymoron? Is it possible to be both creative and effective in a tech-savvy field like SEO? Hosts Alex Pokorny and Dave Dougherty explore the fine line between technical and content-based SEO, and if there's room for creativity in search engine optimization. Plus, find out whether or not business leaders truly treat and invest in …

1
Ep 7 - Is SEO a Luxury Good? 1:13:43

1+ y ago1:13:43

1:13:43

In this episode, hosts Alex Pokorny, Ruthi Corcoran, and Dave Dougherty, discuss whether SEO is a luxury good for most organizations or whether it's table stakes for modern marketing. They dive into the announcements of the 2023 Google I/O conference and the impacts of AI-generated results on the world's largest search engine, as well as how to ask…

1
Ep 6 - How We Became SEOs and the State of SEO and Content Marketing in 2023 1:18:09

1+ y ago1:18:09

1:18:09

In this episode we answer the question, how does one become an SEO, anyway? Then we discuss the state of the creator economy and the state of search marketing in 2023 through two research reports recently released by SEMRush and The Tilt. We wrap up the episode by discussing where AI fits in a business as you're managing your team or organization. …

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Ep 5 - Keywords in 2023 SEO, Marketing Careers, and Innovation Life Cycles 56:48

1+ y ago56:48

56:48

In this episode hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny follow up on the Age of Average discussion from episode 4, speak to the insights gained through transitioning between large and small organizations, and discuss the role of keywords in search marketing 2023. Join the conversation by subscribing to Enterprising Minds on Apple, Sp…

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Ep 4 - The Age of Average Marketing 43:56

1+ y ago43:56

43:56

In this episode of Enterprising Minds, we explore the idea that most things around us are the same. Our houses, cars, and the clothes we wear for a large part are the same. Does this "averageness" apply to the marketing world as well? We also explore whether or not you should continue to learn skills that AI can do and worry about duplicate content…

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Ep 2 - 3 Things I Wish I Knew Before Becoming an Enterprise SEO 39:27

1+ y ago39:27

39:27

Do you want to know the three things we wish we knew before becoming an enterprise SEO? There are a lot of moving pieces when it comes to enterprise SEO. There's no question that enterprise SEO is a complex and ever-changing field. But with the right knowledge and approach, it can be an incredibly rewarding one as well. In this episode, hosts Dave …

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Ep 3 - What Is the Future for SEO Tools Post-AI? 35:49

1+ y ago35:49

35:49

In this episode of Enterprise Minds, hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny discuss the future of SEO tools now that generative AI has been unleashed. We talk about how artificial intelligence and machine learning are changing the way we think about search marketing, and how these technologies are making it easier for businesses to …

1
Ep 1 - SEO Misconceptions, SEO's Value, & Competitive Impacts of Generative AI 52:38

1+ y ago52:38

52:38

In this episode of Enterprising Minds, we explore some of the things that companies get wrong about search marketing, discuss the value of SEO to an organization, and how competitive impacts of generative AI could shape the future of SEO and marketing careers moving forward. Join the conversation by subscribing to Enterprising Minds on Apple, Spoti…

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