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Welcome to Defy Tomorrow, a podcast dedicated to empowering men to reclaim their strength, confront internal conflicts, and live authentically. Hosted by Scott Fasano, this series delves into the heart of healing and transformation, providing a platform for real, raw, and powerful conversations. Scott Fasano, a survivor of childhood trauma, repressed memories, and a battle with cancer, guides listeners through his journey and those of his guests. Each episode focuses on breaking free from so ...
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The Art Of Hospitality

The Business Blacksmith

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Welcome to "The Art of Hospitality," where the Operator meets the Philosopher to unravel the intricate tapestry of the vacation rental industry. Led by Conrad O'Connell, the Digital Strategist who turns clicks into bookings, and hosted by Scott Fasano, the "Operator," and Adam Norko, the "Philosopher," our podcast presents a trinity of perspectives that uniquely positions us at the intersection of practical operations, philosophical depth, and digital innovation. We tackle the gamut—marketin ...
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Welcome to "The Service or Hospitality Podcast," where hosts Scott Fasano and April Burns dive deep into the heart of the professional vacation rental industry. Join us as we explore the essential difference between service and hospitality, and why it's critical to see and recognize people, not just as customers, but as valued guests. In each episode, we bring you engaging and insightful conversations with industry thought leaders who share their unique perspectives and experiences. Our goal ...
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The premier news on the vacation rental industry. We talk not only OTAs such as Air BNB, Expedia or Booking.com we discuss strategies, market trends and legislation that concern the short term rental market.
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Join us for another engaging conversation with a true industry thought leader, Lauren from Auntie Belham's Cabin Rentals. Lauren is all about hospitality, bringing a fun and unique perspective to her role and her brand. Hospitality isn't a one-size-fits-all approach; the best hospitality comes from the heart of the individual to the hearts of those…
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In this episode, we interview Darren Pettyjohn from Proper Insurance on why they're the world-class insurance product for vacation rental homeowners, guests and property managers. Darren shares his journey of what's it's like to 'swim away' from the crowd, being the most expensive offering and more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fas…
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Join April, Amy, and Scott as they dive into their plans to elevate the vacation rental industry through improved hospitality standards and exceptional guest experiences. In this episode, they discuss the importance of balancing service and hospitality, share professional insights and best practices, and highlight their vision for innovation and gu…
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In this episode, we interview Chris Walker from Direct Booking Tools about his current approach to building tech that works and delivers the outcome that all PMs and VRMs are looking for. Chris also shares his background and history by getting into and building a vacation rental business in Hilton Head, SC. Enjoy! ⭐️ Links & Show Notes Adam Norko S…
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In this episode of "Defy Tomorrow," we dive into the real pandemic plaguing our society: numbness. Join me as I passionately discuss the critical need for our leaders to reconnect with their emotions and feel their pain. Drawing from personal experiences and broader societal observations, we explore how confronting and embracing pain can lead to tr…
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In this episode, we interview Marcus Räder from Hostaway about tech, funding, building a winning PMS platform, what scaling means for the STR/Vacation rental industry, his song and a LOT more. You don't want to miss this one. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Marcus Räder Hostaway…
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In this solo episode of the Defy Tomorrow podcast, Scott reflects on his recent vacation, sharing how being fully present transformed his experience. He introduces a simple thumbs-up/thumbs-down system to help his anxious son feel safe while pushing his boundaries. Scott emphasizes that true courage and confidence come from a foundation of safety a…
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In this episode, we interview Bryndee Barton from Loma Homes on her background in building long-term rentals, then working with her business partners into a brand-new short-term rental angle with designed + themed vacation homes. She breaks down why design and investing into an awesome guest experience is what has lead to the right outcomes for Lom…
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In this episode, I sit down with Nico from JourneyOM to dive into a heartfelt conversation about our personal journeys of healing and transformation. We discuss the importance of trust, both in ourselves and others, as we navigate the challenges of confronting past traumas. Nico shares his insights and experiences from his own path, highlighting th…
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In this episode, we interview (for the second time) Tyann Marcink Hammond of many projects (linked below) but most known as the Queen Of Guest Experience for Touch Stay. We talk about what touch points are missing from many PMs and hosts workflows, building happy guest experiences and more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Con…
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Send us a Text Message. Welcome to the Straight Fire Summer Games where we pay tribute to those in the Vacation Rental Royalty. A leaner market means only the fittest will survive. Those who have been treading water the past year may be fated to sink in an untimely manner. Joining in the games is a returning guest and expert of Revenue Management t…
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In this episode, we interview Deborah Labi of Have You Got / The Techsplained Series on growth, building understanding in the vacation rental space of tech + tools, her new business launching now and a lot more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Deborah Labi Have You Got Network The Techsplained Series…
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In this first episode, I share the story that sparked this podcast—a life-changing moment at a gender reveal party. This journey is about telling my story of pain, suffering, hope, and opportunity. It’s about asking hard questions and finding answers that can help guys like me who are silently struggling. Key Points: Introduction to the podcast and…
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In this episode, we interview Eric Thibodeaux of Current Tides Vacation Rentals + Safer VRs about building a world-class vacation rental business that takes every stakeholder into account including guests, owners and our community. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Eric Thibodeaux Safer VRs Current Tides Vacation…
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In this episode, we interview Steve Milo and Miriam Ramsey from Vtrips. They share their (always) honest takes on where we're heading, VRMA, how Vtrips is doing, ethics of our industry and a lot more. Editor's note: we had some minor audio issues with Miriam's file, but it doesn't take away from the great information shared. Enjoy! ⭐️ Links & Show …
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In this episode, we interview Jeff Ostermann from Sweetwater (Sweetwater is the world's leading music technology and instrument retailer) about how customer care leads to the ideal outcome not only for happy customers, but for their business as well. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Jeff Ostermann Sweetwater…
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In this episode, we interview Jeff Iloulian and Kimberly White from HostGPO on their approach to marketing, brand building, standards, scaling, 'starting from the bottom' and more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Kimberly White Jeff Iloulian HostGPOBy The Business Blacksmith
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Send us a Text Message. Out in the open! Straight Fire VR speaks with guests about their outspoken opinions on three very important players in the industry: the three V’s, VRMA, Vacasa, and VRBO. Joining us this week in the crossfire are two outspoken industry experts: the Founder of Seattle Vacation Homes, Andy Morris, and the Co-Founder and Chief…
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Send us a Text Message. Straight Fire VR is keeping an eye on the market that is heating up in time for summer. AirBnB’s stock prices have seen a rocket ride this past year and they have taken a bigger bite of the market share. Will it last and what does their high rise mean for the industry? Also, does Expedia need an exit ramp for VRBO? Our exper…
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Send us a Text Message. Vacasa, a onetime Unicorn in the Vacation Rental industry is now a struggling property management company. With prices as of April 9, 2021 of of over $200 a share to now trading under $6.00, where did it all go wrong? Straight Fire VR performs an autopsy to investigate the cause of death. Our Guests former Vacasa Sales Execu…
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Send us a Text Message. The firestorm that the vacation world has seen in the last few years may have cleared the forest floor a bit and allowed the surviving players to grow. In this week’s episode, our guests speak about the players that are left on the board and the new moves they may take to raise capital and grow using a leaner and more profit…
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In this episode, we interview Data King Jamie Lane on Airdna's approach, regulation, the 'truth', going viral, facts over fiction and even more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Jamie Lane Airdna 2024 Outlook Report Best Places to Invest in 2024 January Monthly Review…
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Send us a Text Message. Message Received? Answer: MAYBE. Have you noticed your emails falling short lately? Many property managers may have noticed their emails being sent coming up short, and this could be due to new changes over at Google. If undeliverable messages and email kickbacks seem like a real “kick in the business,” it could be that your…
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In this episode, we interview Ashley Ching of Inhaven on standards, growth, what the key elements (bed/bath/kitchen) in a vacation rental are doing well vs doing poorly, scaling and more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Ashley Ching InhavenBy The Business Blacksmith
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Send us a Text Message. If as a property manager you are feeling that the headwinds are quickly turning into a hurricane, you are not alone. Increasing labor prices, lowered ADR and shortened stays require a manager ro become more sophisticated with your marketing and data collection. Straight Fire VR Episode 6 goes in depth with Jeff Robertson and…
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In this episode, we interview people who are aiming to make the world a better place for all who travel - including those that may have more specific requirements in the design of a vacation rental due to a physical, cognitive or other condition. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Lorraine (Berry) Woodward…
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Send us a Text Message. Women make up 70% of the vacation rental industry workforce but hold only a fraction of leadership roles. In this episode we speak with two female business owners about the landscape of the changing industry and technology challenges. We also touch upon recent domestic violence claims in the industry and how speaking up and …
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Send us a Text Message. SPECIAL ALERT EPISODE! An urgent CALL TO ACTION is needed. Our latest Straight Fire VR episode outlines Florida SB 280 which passed the house and now threatens the industry if Governor De Santis signs it. Our fellow vacation rental owners and industry experts, Tiffany Edwards and Ben Edwards talk about the lobbying efforts b…
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Send us a Text Message. Spring may be the time of the year that the weather finally thaws winter's stronghold on the ground. This spring, as the weather gently warms across America it is also the time we are seeing bookings start to increase. The cooler markets of the last two years may be seeing a warming up as ADR drops. Property manager are look…
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Send us a Text Message. Season 2 Episode 2: Team Pink and the Pink Slip examines the recent layoffs industry wide. From #Vacasa, #Expedia, #Sonders and #Frontdesk have rattled the industry. Returning Guest Michelle Marquis discusses with Host Steve Milo what is rooted in these layoffs and what it means for the industry in 2024. First quarter of 202…
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Send us a Text Message. Straight Fire VR is back and no topic is safe from our sights. It is 2024 and we are ready to take score. In our sights this week we will be looking at women on the rise to powerful positions in the industry, decoding Airbnb “Hot Air” reports. We will also be taking a serious look at what the moral and ethical responsibiliti…
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Send us a Text Message. 🗓 As we wrap up 2023 and look to plan for 2024, and beyond for some of us. As the man who is best known for both the lightening rod ⚡ and the 💵 $100 USD note Benjamin Franklin put it best, " If you fail to plan, you are planning to fail." Our latest Episode of Straight Fire VR covers the latest Women's Summit, DARM and our 2…
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Send us a Text Message. 🤔 Can we be frank? 💻 Social Media is a great place to get the word out, however it can be MORE conducive to toxic positivity than actual constructive critical discourse. 🍭 Sugarcoating potential threats, hyping up systemic inadequacies, and flat out omitting any industry criticism is a recipe for failure. 😭 Blunt honesty may…
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Send us a Text Message. Going into 2024 , looking at every dollar is more important than ever. Conversion rates depend on strategic placement of money early on. The "Spray and Pray spending " may have gotten 100% occupancy during the pandemic highs is no longer a viable strategy in today's market. Experts Graham Donoghue, Paul Smith and Steve Milo …
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Send us a Text Message. Mistakes, missteps and common pitfalls can cause major cash flow problems and even lead up to shutting your doors down, but simply avoiding problems are not enough to keep your business going strong. Building a successful business means having a support team that not only can avoid mishaps, but can be trained to manage equal…
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Send us a Text Message. Hospitality IS at the root of the vacation rental industry. Doug Kennedy a trainer and fixture for over 30 years in both the hotel and vacation rental space will delve into key elements of hospitality. Keeping an eye on your business is key to survival and spotting trends within our own organization can help you keep you and…
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Send us a Text Message. Steve Milo speaks with fellow podcasters Scott Fasano and Adam Norko of the Art of Hospitality Podcast. 🎯 Steve Milo and guests take aim at the topics of #Vacasa 3rd quarter results, #Airbnb vs. #bookingcom, #VRMA, #Marriott and the Franchise Model. Also in this episodes sights are Scott Breon Doug Brindley, Graham Donoghue …
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Send us a Text Message. The vacation rental industry has seen capital flooding into the market. With this growth comes growing pains like chargebacks, fraud, and cancelations as well as policy changes at OTAs like VRBO, Airbnb and even google listings. In this episode, we sat down with Vacation Rental technology specialist and Professor Amber Carpe…
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Send us a Text Message. Unfavorable laws throughout the United States are being purposed to limit, ban and hamper short term rentals. Rather than just reacting to legislation that threaten the livelihood of those in the vacation rental business, many local groups are organizing to help prevent the spread of such laws. Listen as Steve Milo, Miriam R…
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