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Welcome to "Selling Cures", the show that takes you behind the scenes of some of the most intriguing moments in U.S. healthcare's Marketing, Advertising, and Public Relations. This show is created by TopHealth Media and is fully AI narrated.
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Welcome to Healthcare Stories, where history meets medicine in a gripping exploration of the people, events, and breakthroughs that have shaped healthcare as we know it. From medical mysteries to groundbreaking discoveries, we uncover the untold stories that defined moments of crisis, innovation, and ethical challenges in the U.S. healthcare system.
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"Health Unlocked: The Power of Salutogenesis" explores how shifting the focus from disease to health creation can transform our lives. Join us with our host: Jasen Petersen, Founder at Ionic Alliance Foundation and Eudaimonia HFC, as we uncover the secrets of salutogenesis, the science behind building resilience and vitality from within. Through expert opinions, scientific insights, and real-world stories, we reveal how you can unlock the full potential of your health.
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Ending Polio: The Unforgettable Legacy of Dr. Jonas Salk
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In this episode, we dive into a time when summer brought fear, as polio outbreaks wreaked havoc, causing paralysis, disability, and death. Through the lens of Dr. Jonas Salk's groundbreaking work in the 1950s, we unravel the journey to the historic development of the polio vaccine. Join us as we uncover the relentless determination and compassion o…
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The Marlboro Man: A Marketing Marvel and Public Health Dilemma
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Welcome to Selling Cures, the podcast that delves into the fascinating world of healthcare marketing, advertising, and public relations. In today's episode, we uncover the incredible story of the Marlboro Man—an advertising icon who transformed Marlboro from a refined cigarette brand for women into a symbol of rugged masculinity. Through the brilli…
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Health Unlocked: The Power of Salutogenesis - Show Teaser
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Unlock the science of thriving health and discover the power within. "Health Unlocked: The Power of Salutogenesis" explores how shifting the focus from disease to health creation can transform our lives. Join us with our host: Jasen Petersen, Founder at Ionic Alliance Foundation and Eudaimonia HFC, as we uncover the secrets of salutogenesis, the sc…
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Medical Ethics Violated: The Gripping Story of the Tuskegee Experiment
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In today's episode of Healthcare Stories, we uncover one of the most infamous and unethical medical experiments in history: the Tuskegee syphilis study. Beginning in 1932 and spanning over 40 years, this government-sponsored study took advantage of 600 African American men in rural Alabama, deceiving them into believing they were receiving treatmen…
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The Dark Side of Marketing: OxyContin's Role in the Opioid Epidemic
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In today's episode of "Selling Cures," we delve into a dark chapter of pharmaceutical marketing that significantly impacted American healthcare: the aggressive promotion of OxyContin in the 1990s and 2000s. Once hailed as a breakthrough in pain management, this powerful opioid painkiller by Purdue Pharma became the epicenter of one of the most deva…
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From Disarray to Excellence: The Founding of Johns Hopkins Hospital
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Welcome back to Healthcare Stories, where we explore captivating healthcare stories from history. In this episode, we'll delve into the fascinating tale of Johns Hopkins Hospital's founding, a pivotal moment that revolutionized American medicine, research, and medical education. Journey with us to late 19th-century Baltimore, where visionary philan…
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The Unexpected Journey of Dawn Dish Soap from Kitchen to Wildlife Rescues
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In today's episode, "Selling Cures," we're unraveling the fascinating journey of how a humble household cleaning product became a beacon of wildlife conservation. Join us as we explore the groundbreaking wildlife rescue campaign launched by Dawn Dish Soap in the 1980s. Initially designed as an effective dishwashing liquid, Dawn's unique grease-cutt…
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Pepsi's Youth Movement: The Campaign that Reshaped the Cola Wars
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In this episode of Selling Cures, we'll take you on a journey back to the 1950s as we explore Pepsi Cola's groundbreaking "Cola of the Youth" campaign. Learn how Pepsi, in a bold move to differentiate itself from the dominant Coca Cola, targeted America's burgeoning youth culture. By aligning their brand with themes of fun, energy, and rebellion, P…
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The Birth of Modern Medical Education: Insights from the Flexner Report
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Welcome and get ready to delve into captivating healthcare stories that have shaped our world. In today's episode, we journey back to the early 1900s, a time when the state of medical education in the United States was in disarray. Back then, numerous for-profit medical schools were more interested in making money than properly training doctors, le…
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Welcome to Selling Cures, the podcast that dives deep into the intriguing world of healthcare marketing, advertising, and public relations. In today's episode, we unfold the remarkable journey of Prozac, the drug that redefined mental health treatment in the 1980s. Starting as a revolutionary medication, Prozac transformed into a cultural icon, tha…
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Crisis Management Masterclass: The 1982 Tylenol Poisonings and Johnson & Johnson's Historic Response
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Welcome to another episode of "Selling Cures," where we delve into pivotal moments in US healthcare's marketing, advertising, and public relations. Today, we're unfolding a story that shook the foundation of the healthcare industry and set a precedent for crisis management and corporate responsibility—the Tylenol poisonings of 1982. How did Johnson…
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Torches of Freedom: A PR Masterclass in Manipulating Women's Desires and Societal Norms
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Welcome to another episode of "Selling Cures," the podcast that peels back the curtain on the most intriguing moments in U.S. healthcare's marketing, advertising, and public relations. Today we journey back to 1929 to uncover the story behind one of the most revolutionary PR campaigns in history—Edward Bernays' "Torches of Freedom." Join us as we e…
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Weight Watchers: The Community-Centered Approach That Changed the Diet Industry
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Welcome to Selling Cures, the podcast that offers a behind-the-scenes look at the intriguing moments in US healthcare's marketing, advertising, and public relations. In today's episode, we're diving into the Weight Watchers revolution. How did a small support group in a New York apartment, started by housewife Jean Nidetch, transform into a multibi…
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The First Blood Bank: How PR Revolutionized Healthcare in 1937
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Welcome to "Selling Cures," the podcast where we uncover the fascinating stories at the crossroads of healthcare, marketing, advertising, and public relations. In today's episode, we're traveling back to 1937 to explore a groundbreaking moment in medical history: the creation of the first blood bank. Join us as we delve into how Dr. Bernard Fantas'…
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The Revolutionary Discovery of Handwashing by Dr. Ignaz Semmelweis
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In the mid-19th century, as hospitals teemed with life-threatening infections and childbirth often ended in tragedy, one man emerged as an unsung hero. His name was Dr. Ignaz Semmelweis. Operating in Vienna, Austria, in 1846, Semmelweis was stationed at the city's general hospital, which housed two maternity wards: one run by medical students and t…
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Unconsented Sacrifice: Henrietta Lacks, Hela Cells, and the Shaping of Modern Medicine
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Today's story begins in 1951 with the life-transforming journey of Henrietta Lacks, a young African American woman and mother of five from a tobacco farm in Virginia. Diagnosed with an aggressive form of cervical cancer, she underwent treatment at Johns Hopkins Hospital in Baltimore, Maryland. Here, unbeknownst to her, a biopsy of her cancer cells …
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The 1918 Spanish Flu and Its Lasting Effects on Global Health Systems
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The 1918 Spanish Flu pandemic, one of the deadliest in human history, stems from its profound impact on global health and its often-overlooked significance. With soldiers moving across borders and sharing cramped, unsanitary conditions, the 1918 pandemic claimed more lives than World War I, affecting one-third of the world's population and killing …
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Viagra and the Birth of Modern Pharma Marketing
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Welcome to "Selling Cures," the show brought to you by TopHealth Media, where we delve into the untold stories of US healthcare Marketing, PR, and Advertising. Fully narrated by AI, today's episode takes you on a captivating journey through one of the most groundbreaking and controversial moments in pharmaceutical marketing history — the rise of Vi…
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The Tragedy of Typhoid Mary: Victim or Villain?
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In the early 1900s, as New York City teemed with life and growth, it also grappled with the dark shadow of disease. At the heart of a typhoid fever outbreak, a mysterious illness causing fever, abdominal pain, and sometimes death, was an unsuspecting woman — Typhoid Mary. Unbeknownst to her, she was a healthy carrier of Salmonella typhi, the bacter…
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The Birth of Medicare and Medicaid: Revolutionizing American Healthcare
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In the early 1960s, United States riddled with a health care crisis where millions of Americans lacked insurance and adequate medical care. Amid rapidly advancing healthcare, the elderly were left particularly vulnerable, with private insurance companies often not covering them. Witnessing the plight of senior citizens unable to afford basic medica…
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