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This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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Startup exits are the most sought after events in Silicon Valley, but very few people get to experience them. On the Startup Exits Podcast we chat with founders that started, ran and sold a tech company to learn about how it all went down. This podcast is hosted by Andrew Vasylyk and produced by StartupSoft – visit www.startupsoft.com for more info and other great content.
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Episode #50 - An Internal Marketing Conversation (with Seth Godin)
36:53
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In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tu…
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Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell)
29:18
29:18
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Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, wi…
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AI for Employee Experience: Should we welcome our robot overlords?
8:55
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Episode 5 with David Singer (Global Vice President, Go-To-Market Strategy at Verint) focuses on the impact of AI on employee experience. In particular, how could AI be used to help with evaluating performance and compliance for career advancement? Drawing on David’s decades of expertise, we delve into the practical applications of AI for the everyd…
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Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins)
34:34
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Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…
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Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE
29:43
29:43
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If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…
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CX Sofa Series: From Knowledge Management to Knowledge Automation
10:43
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Knowledge Management, vital to the success of any contact centre, is no longer just a searchable repository; the modern contact centre needs Knowledge As A Service, also known as Knowledge Automation, providing AI-powered, real-time, relevant information across the enterprise at users’ and agents’ fingertips. Joining us on this episode of the CX So…
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CX Sofa Series: Let AI do the job it's qualified to do… and let humans focus on what they need to do.
11:32
11:32
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Adding AI to your contact centre and CX strategy is a surefire win, right? Add some bots and away you go. Well, not quite. We speak to Verint Chief Product Officer – and self-confessed AI geek – Jaime Merritt on this episode of the CX Sofa Series to delve into what makes an augmented workforce and AI for CX successful. Spoiler – it’s all about data…
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Episode #46 - Case Story: Civista Bank's Employee Ambassador Program (with Autumn Jose)
37:15
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Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode …
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Episode #45 - How C-Suite Execs Can Build their Personal Brands (with Cher Jones)
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Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the sign…
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Episode #44 - Building an Employee Brand Ambassador Program (with Andrew Seel)
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This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only …
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Episode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy)
31:06
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Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/exec…
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Episode #42 - Imposter Syndrome - How to Help Employees Overcome It (with Jodi-Ann Burey)
40:32
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Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syn…
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Episode #41 - How Internal Marketing Can Improve the Way Teams Work (with Jimmy Burroughes)
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Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work. The Internal Marketing Podcast is the unique podcast series that 'flip…
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Episode #40 - How Employees Can Build their Personal Brands on LinkedIn (with Michelle B. Griffin)
31:01
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Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michell…
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CX Sofa Series: How do we take AI success from dream to reality?
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In our first episode, we explored an expert’s perspective on the future of AI in CX – so this time, we take it a step further as we delve into the specifics: how do we take this from theory to reality? Realistically, how will AI blend with your human workforce? Should your focus be on reducing costs or generating value – or another metric entirely?…
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Episode #39 - How to Empower Employees to do Social Selling (with Steve Watt)
41:37
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Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how. The Internal Ma…
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Episode #38 - How Employees Can Become Thought Leaders (with Ashley Faus)
41:57
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Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so. The Internal Marketing Podcast is the unique p…
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Episode #37 - The Company Culture that Makes Employee Advocacy Thrive (with Sarah Goodall)
37:33
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If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company. The Internal Marketing P…
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CX Sofa Series: Will AI depersonalise the customer experience?
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Everyone’s talking about AI, and how it’s shaping our future – but what does it mean for customers and agents in the CX space? Will jobs be lost to bots? Will personalised customer experience go out the window just as brands have started to become good at it? Or is all this AI hype just a flash in the pan? We speak to Steve Bell, a man who’s been a…
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Episode #36 - How Employees Can Use Video to Build their Personal Brands (with Juma Bannister)
37:22
37:22
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Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Stu…
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Episode #35 - How Company Employees Can Build Their Personal Brands (with Christine Gritmon)
38:14
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Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand ca…
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Episode #34 - How HubSpot Does Internal Marketing that Builds Community - A Case Story (with Christina Garnett)
33:01
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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Episode #33 - How Hudl Does Internal Marketing - A Case Story (with Haleigh Brouilette)
40:42
40:42
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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The CX Experience Episode 10: Making the Grade How AI Fares in CX, Part 2
23:32
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Everyone wants a better customer experience these days, not just the customers! That's one reason why Artificial Intelligence is playing an ever-expanding role in the technology stack. But is AI making the grade? Check out this episode of The CX Experience to find out! Host Eric Kavanagh will interview Author and AI expert Tom Taulli, and Ian Beave…
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The CX Experience Episode 9: Making the Grade? How AI Fares in CX
22:19
22:19
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Everyone wants a better customer experience these days, not just the customers! That's one reason why Artificial Intelligence is playing an ever-expanding role in the technology stack. But is AI making the grade? Check out this episode of The CX Experience to find out! Host Eric Kavanagh will interview Author and AI expert Tom Taulli, and Ian Beave…
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Episode #32 - How to Build A Winning Company Page on LinkedIn (with Michelle J Raymond)
39:41
39:41
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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The CX Experience Episode 7: Don't Be Resigned to the Great Resignation, Part 1
19:06
19:06
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People quit their jobs all the time, but never before at the current pace. Why? The so-called Great Resignation continues to reshape the employment landscape, but it need not cause your business much trouble. The key is to focus on experience, both for your customers and your employees. Paying attention to details makes all the difference, and that…
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The CX Experience Episode 8: Don't Be Resigned to the Great Resignation, Part 2
21:36
21:36
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People quit their jobs all the time, but never before at the current pace. Why? The so-called Great Resignation continues to reshape the employment landscape, but it need not cause your business much trouble. The key is to focus on experience, both for your customers and your employees. Paying attention to details makes all the difference, and that…
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Episode #31 - How Marketing Can Get Internal Alignment (with Stacey Danheiser)
38:11
38:11
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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The CX Experience: Business Best Practices: Closing the Engagement Capacity Gap Part 1
16:57
16:57
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What can't you do? That's as important a question as what you can do. Understanding the answers to both can help you shape realistic plans for optimizing business processes. Mapped against a matrix of what your customers want, and what you know your business needs, this kind of situational awareness can afford significant value on the road to innov…
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The CX Experience: Business Best Practices: Closing the Engagement Capacity Gap Part 2
25:19
25:19
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What can't you do? That's as important a question as what you can do. Understanding the answers to both can help you shape realistic plans for optimizing business processes. Mapped against a matrix of what your customers want, and what you know your business needs, this kind of situational awareness can afford significant value on the road to innov…
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The CX Experience: Why Knowing Beats Thinking in Customer Experience Part 2
23:18
23:18
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Flight cancelations...we've all been there! Everybody hates to go through it, but some airlines help make it less of an ordeal for their customers. In the air travel meltdown of 2020, just about everything that could have gone wrong, did. But lessons were also learned. The companies best prepared to pivot quickly and adapt were those that invested …
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Episode #30 - How to Measure Employee Advocacy Success (with Tim Williams)
39:22
39:22
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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Episode #29 - How Verint Does Internal Marketing: A Case Story (with Celia Fleischaker)
39:07
39:07
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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By Verint
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The CX Experience Episode 2, Part 1: Why Knowing Beats Thinking in Customer Experience
21:39
21:39
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By Verint
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The CX Experience Episode 1, Part 1: Be Reasonable: Realistic Expectations for Artificial Intelligence
17:52
17:52
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By Verint
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The CX Experience Episode 1, Part 2: Be Reasonable: Realistic Expectations for Artificial Intelligence
30:49
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By Verint
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Episode #28 - The 10 To-Don'ts of Employee Advocacy (with Yvonne Boateng)
40:41
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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Episode #27 - How to Leverage Your Internal Newsletter (with Jamie Levin)
27:50
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. If you're not already subscribed to The Internal Marketing Podc…
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Episode #26 - Leveraging Employees as Influencers (with Tom Augenthaler)
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Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversati…
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Episode #25 - Employees: Your External Comms Superpower (with Mike Klein)
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Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversati…
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Episode #24 - Building Thought Leadership to Grow the Brand (with Bill Sherman)
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Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers. Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember y…
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Episode #23 - How to Help Employees Build their Personal Brands (with Jarrett Thomas)
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In this episode, we'll be covering: How companies can grow brand and leads, when their employees have strong personal brands, online; How employees can grow professionally and personally, when they build their personal brands on social media/online; and The steps companies can take to help their employees build their personal brands, and how to mit…
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Episode #22 - How to Create an Internal Podcast (with Tristan Pelligrino)
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In this episode, we'll discuss: Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees; How to get started; and Pitfalls you should avoid. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscr…
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Episode #21 - How Mercer Wins at Employee Advocacy (An Internal Marketing Case Story with Danielle Guzman)
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In this special 'case story' episode, you'll learn how global professional services firm, Mercer, got started in pursuing employee advocacy as part of its growth and marketing strategy; its employee advocacy program's successes; and the lessons that it has learned along the way. You'll get the inside scoop and come away with some ideas about how yo…
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Leveraging Call Recording in 2022 to Improve Customer Experience
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In this episode of Live From The Blue Lounge Podcast, Paul Friedman, Executive Vice President at Mayday Communications Inc, joins us to share his wealth of knowledge (40+ Years) on how organizations can leverage call recording in 2022 to improve customer experience.By Verint
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Episode #20 - Creating Internal Marketing Campaigns that Win (with Rick Knudtson)
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We spend so much time and resources building great campaigns for our customers, don't we? So, think about what kind of magic we can create, if we were to invest that same energy and resources into creating awesome internal marketing campaigns for our employees? Why? Because impactful internal marketing campaigns help to engage and empower employees…
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Women in Technology and Breaking Down Barriers
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34:17
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In this episode of Live From The Blue Lounge Podcast, Juanita Coley, WFM Enthusiast, CEO and Founder of Solid Rock Consulting, shares insights on women in technology and how to break down barriers.By Verint
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Episode #19 - Employee Advocacy at Ericsson (An Internal Marketing Case Story with Anita Veszeli)
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Ericsson recognized early that simply spouting marketing messages from the official company channels was not enough. Especially as part of its B2B marketing strategy, Ericsson knew that it could only be part of particular conversations, if it participated through the messages of its employees (including executive leadership), who were better able t…
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