show episodes
 
Here's where you can download and digest your best bits of MSP marketing in simple steps for sustainable success. Presented by Mike Knight MBA FCIM (an elected Fellow of the Chartered Institute of Marketing with over 25 years of experience owning a marketing business) who has helped thousands of businesses and MSPs all over the world since 1998. As well as helping MSP owners grow via referral marketing, MKLINK have helped many MSP owners scale rapidly via with mergers and acquisitions as well.
  continue reading
 
Artwork
 
Podcast about the web industry, tools and techniques upcoming and in use today hosted by Adam Listek. Support this podcast: https://podcasters.spotify.com/pod/show/bit-v-byte/support
  continue reading
 
Artwork

1
Bits and Bytes by Byteworks

Matthew P. Scott and Joey Wenzler

Unsubscribe
Unsubscribe
Monthly
 
A Broad array of topics in the technology space Informative, relevant, and engaging. Without the self-serving narrative. We aim to share industry best practices, drive awareness, and discuss what thought leaders share. Companies or manufacturers often only focus on their area of interest, which is short-sighted, limiting, and siloed. Our diversity and partner network offers substantial, informative value. Similar challenges and growth aspirations exist in the b2b and b2c space. This podcast ...
  continue reading
 
Artwork
 
Welcome to Bytes and Bits where I talk about what I learn and learn while I talk. This podcast will focus on observations and opportunities that I come as a teacher and a student.
  continue reading
 
Bits vs Bytes is a podcast by Amer Grgic. Amer Grgic is the founder for Livebytes. This podcast is about business, leadership and tech and will revolve around important leaders within these fields. Want to be on the podcast? Got something interesting going on? Go ahead and mail amer@bitsvsbytes.com!
  continue reading
 
The Bacon Bits 'n' Bytes Podcast is where a bit of business and byte of technology come together. This podcast is like the bits n bytes party mix for your listening pleasure. Karen Swyszcz, the host, (founder of Makinthebacon) chats with various entrepreneurs on what it's like to run your own business, how to stay productive, the importance of learning certain technology-related skills and more. Visit the website to learn more about the host and read the blog - makinthebacon.com
  continue reading
 
The "Bits and Bytes Podcast" delves into the intersection of Technolgy, AI and lifestyle in our tech-driven world. Explore the latest cyber threats and tech trends, equipped with tools to secure your digital presence. Discover how technology boosts productivity and well-being while striking a balance between tech-savvy and life enjoyment. With the motto "Tech Safe, Life Great," tune in for captivating discussions, expert insights, and AI adventures, elevating your tech innovation knowledge a ...
  continue reading
 
Artwork

1
Initial Legal Offering

Initial Legal Offering

Unsubscribe
Unsubscribe
Monthly
 
This is Initial Legal Offering – the latest in cryptocurrency news, law, and regulation. Join us weekly as our panel of attorneys and early adopters explore the technology, projects, and legal regulation driving the blockchain revolution.
  continue reading
 
Artwork

1
Love Bits & Bytes

Love Bits & Bytes

Unsubscribe
Unsubscribe
Monthly
 
I’m in LOVE with falling in love. It’s a passion of mine to meet random people at the bar and find out what makes them tick so I can potentially hook them up with my single friends. I was blessed with a passion for love and I really believe I was meant to share that passion with the rest of the world. Val’s Bytes is a place where I share my thoughts on love and relationships with a hint of bubbly positivity. Check out my podcast, Love Bits & Bytes, with my cohost Brenda as we find our way th ...
  continue reading
 
Artwork
 
The best place for quick video game community updates. KaptainKoffee is your host, filling you in on the latest Fortnite features, new game releases, and AAA title changes. Live Tuesday and Wednesday evenings at Twitch.tv/KaptainKoffee 8:30pm EST
  continue reading
 
Hello, Sapiens! is a natural, student-run podcasting show which essentially focuses on bestowing new topics for students and followers to think and meditate upon. We come up with exciting episodes which cover subjects from technology to motivation and everything in between... We will be experimenting with new things in the coming future so do let us know what do you think will be nice to work with. Members: Atharva Phadke Hrushikesh Thorat Ashlesha Chavhan Pratik Wavhal Siddhesh Rabe
  continue reading
 
Loading …
show series
 
In this episode, we dive into the critical timing of your communications to maximize referrals. Building on our discussion of the ‘who,’ ‘what,’ and ‘why,’ we now explore the ‘when,’ ‘where,’ and ‘how’—focusing on Environment Sabotage and how MSPs often miss key referral opportunities. Discover how to strategically time your interactions and levera…
  continue reading
 
The number one reason companies migrate to Webex Calling is to leverage cloud-based solutions for enhanced scalability, flexibility, and cost efficiency. Cloud-based calling eliminates the need for on-premises hardware, simplifies management, and provides seamless integration with other Webex collaboration tools, enabling a more dynamic and agile c…
  continue reading
 
Join host Favour Ojika and expert mentor Damilola Longe as they delve into the fascinating world of AI and security engineering. Discover how cutting-edge technology is safeguarding our digital lives, and gain valuable insights from Damilola's years of experience in the field. Whether you're a tech enthusiast or a budding security professional, thi…
  continue reading
 
In this insightful episode of "Bits and Bytes," we sit down with Anna Bliss, a Senior Product Manager specializing in Back End API systems and my personal mentor. Together, we explore Anna's impressive career in technology, discussing her journey, the challenges she has overcome, and the critical role of goal setting in her success. Tune in to lear…
  continue reading
 
In this episode, we dive into the heart of effective communication—focusing on what you offer and how you present it. Building on our previous discussion about identifying your stakeholders, we now explore the power of reiteration in marketing and the importance of emphasising benefits over features. Discover why reiteration is crucial in today's a…
  continue reading
 
We welcome Cisco SLED Account Manager Jeremy Stephens to the show! This episode focuses on MGIG and its application to the public sector. Cisco uses Power over Ethernet (PoE) for infrastructure upgrades, and it is important to consider MGIG technology for future strategies and advancements and the advantages for public sector organizations in adopt…
  continue reading
 
In this episode, we're building on our previous discussions about effectively communicating with your stakeholder groups. Last time, we talked about onboarding clients, staff, and suppliers, and the importance of developing your referral packs. We also began exploring the process of growing your prospect list, emphasising the "connect, communicate,…
  continue reading
 
In this episode, we're continuing our deep dive into building a robust communication framework for Managed Service Providers (MSPs). Last time, we covered the essentials of different stakeholders and the importance of onboarding your staff and clients. We also explored the concept of a referral pack that not only incentivises referrals but also enh…
  continue reading
 
The rise in Cyber attacks has led to increased regulations for those who work with the Defense Industrial Base, Federal and State Governments, and more! These updates for #cmmc2 are simplified somewhat from #cmmc. However, they can still confuse people - not to mention #StateRAMP and #FedRAMP. The truth is that the best intentions may still lead to…
  continue reading
 
Welcome back to another episode of Rampant Referrals for MSPs! Today, we're diving deep into the world of referral marketing specifically tailored for Managed Service Providers (MSPs). We kick off by revisiting the product matrix and exploring strategies to increase sales and value within the MSP framework. From identifying gaps in your offerings t…
  continue reading
 
In our previous episode, we delved into the "why" of referral sabotage, covering various reasons such as neglecting to ask for referrals, inconsistency in communication, and failure to acknowledge or reward referrals. Today, we shift our focus to the "what" of referral sabotage – the actual products and services you offer. We explore how gaps in co…
  continue reading
 
In our last episode, we explored the crucial communication channels within MSP operations. Today, we uncover the common pitfalls that sabotage effective communication and hinder referral generation. From neglecting to ask for referrals to inconsistency in brand messaging, we'll dive into the reasons why MSPs don't get as many referrals as they shou…
  continue reading
 
In our last episode, we explored how personality traits can either support or impede referral growth within MSPs. We emphasised the importance of traits like empathy, trustworthiness, enthusiasm, and likeability in nurturing client relationships and driving referrals. This time, we will focus on the intricate landscape of communication within MSP o…
  continue reading
 
In this episode, we continue our exploration of factors that can hinder referral flow for Managed Service Providers (MSPs). This time, we dive into the realm of personalities and how they can impact client relationships and referrals. We begin by acknowledging that companies are comprised of individuals with distinct personalities, and not all trai…
  continue reading
 
In this episode, we delve into the factors that affect clients' motivation to refer Managed Service Providers (MSPs) and how these motivations can be sabotaged. Drawing parallels with Newton's Laws of Motion, we explore the concept that motivation is essential for action and can be influenced by various forces and frictions. We start off by mention…
  continue reading
 
In this episode, we continue exploring how Managed Service Providers (MSPs) hinder their referral flow by focusing on service-related issues. We discuss the tendency for MSPs to overestimate the uniqueness of their offerings and emphasise the need for continuous improvement. We caution against prioritising product over service quality and stress th…
  continue reading
 
In this podcast episode, we delve into the critical aspects of referrals for MSP (Managed Service Provider) owners, focusing on the potential pitfalls that can sabotage referral success. After recapping the key benefits of optimising referrals, we explore one of the five categories of referral sabotage - Service Sabotage. We begin by highlighting t…
  continue reading
 
In this podcast episode, we delve into the pivotal role of referrals for B2B owners, particularly MSPs (Managed Service Providers). Highlighting their cost-effectiveness and ability to foster trust, referrals emerge as a cornerstone of business growth. The content explores how referrals generate invaluable feedback, internally and externally, aidin…
  continue reading
 
In this episode of our podcast series on leveraging referrals for Managed Service Providers (MSPs), we delve deep into the fundamental question: Why are referrals so crucial for MSPs? Join us as we uncover compelling statistics and insights that highlight the unparalleled effectiveness of referral marketing in driving business growth. From eye-open…
  continue reading
 
Join us in this episode as we delve into the profound impact of compound growth on MSP marketing strategies. Drawing inspiration from Albert Einstein's timeless wisdom, we explore how understanding and harnessing the power of compounding can propel your business to new heights. Discover why compounding isn't just about monetary investments but also…
  continue reading
 
In this episode, we explore a simple yet remarkably effective technique for reviving dormant leads: the 3-line email. Often, prospects linger in our CRM systems, tantalisingly close to conversion but overlooked. This method capitalises on timing, recognising that a prospect may now be ready to engage despite previous hesitations. We break down the …
  continue reading
 
In this episode, we delve into the transformative potential of hashtags on LinkedIn for Managed Service Providers (MSPs). From their ancient origins to their modern-day role as powerful digital tools, hashtags have evolved significantly. We explore how MSPs can strategically leverage hashtags to enhance visibility, engage with target audiences, and…
  continue reading
 
In this podcast episode, we delve into the evolving landscape of business interactions, particularly in the realm of video calls. With the rise of webinars, online meetings, and support calls, fueled in part by the pandemic, businesses are navigating new challenges and opportunities. One pressing question addressed is how managed service providers …
  continue reading
 
In this episode, we explore the fascinating concept known as the "Endowment Effect," a psychological bias rooted in behavioral economics. Coined by Richard Thaler, this theory suggests that individuals tend to assign higher value to things simply because they own them. For Managed Service Providers (MSPs), understanding and harnessing the Endowment…
  continue reading
 
In this episode, we delve into the fascinating psychological phenomena of the 'Baader-Meinhof Phenomenon' and 'Confirmation Bias,' exploring their implications for Managed Service Providers (MSPs). The Baader-Meinhof Phenomenon refers to the tendency to notice newly learned concepts or objects more frequently in one's surroundings, creating a selec…
  continue reading
 
Jeremiah Plaskett serves as collaboration practice lead at Byteworks in Atlanta, GA. He shares his takeaways from Webex One - and how it will apply in practical terms for organizations just like yours! Get a peek into the future of AI for collaboration. We don't want to spoil it, watch/listen and you'll experience the jaw-dropping hardware/software…
  continue reading
 
In this episode, we explore the psychological phenomenon known as the 'Dunning-Kruger Effect' and its impact on individuals' self-assessment of competence in specific domains. Discovered by social psychologists David Dunning and Justin Kruger, this cognitive bias leads people with low ability in a task to overestimate their skills, while experts te…
  continue reading
 
In this episode, we delve into a fascinating social influence technique called the "egotistic trap" or, as we coin it, the "Emperor's New Clothes Trap." The concept revolves around aligning requests with individuals' desirable qualities, making them more likely to comply to avoid indirectly admitting a lack of those qualities. The episode highlight…
  continue reading
 
In this podcast episode, Mike provides a comprehensive overview of the URGENT AIDA model, reiterating its key components and their relevance in effective copywriting for Managed Service Providers (MSPs). He takes a deep dive into the concepts of Reciprocity, Guarantees, Easy-Going Language, Negatives, and Testimonials, stressing their crucial role …
  continue reading
 
In this episode, Mike dives into the nuances of effective MSP copywriting, seamlessly picking up from the discussion on the importance of specificity in case studies and testimonials, and Cialdini's Law of Reciprocity. Transitioning to the core of the URGENT AIDA model, Mike guides listeners through 'AIDA': Attention, Interest, Desire, and Action. …
  continue reading
 
In this episode, Mike dives into the second element of the mnemonic URGENT AIDA—Reciprocity. Exploring the principle of reciprocity from Cialdini's influence, Mike unravels how creating a sense of goodwill can positively impact your audience's response. Drawing parallels between macro and micro-gestures in the physical world and their application i…
  continue reading
 
In this episode, Mike unravels the mnemonic URGENT AIDA as a checklist for crafting impactful sales letters. Delving into the importance of credibility in the sales process, Mike emphasizes the significance of testimonials as a tool to establish social proof and build trust with the audience. Highlighting the order of credibility, Mike provides val…
  continue reading
 
Join me on 'The Favour Ojika Podcast' as we unravel 'The Power of Showing Up.' In a world where that one abandoned kid's story unfolds, we discover the transformative magic that happens when we choose to be present. Prepare for a conversation that speaks to the heart and resonates with the strength that lies in the simple act of being present.🎙️✨ #…
  continue reading
 
Discover the power of machine learning and its role in transforming data into actionable insights. In this episode, we explore the fundamentals of machine learning algorithms, their applications across various domains, and the ethical considerations surrounding their use.--- Send in a voice message: https://podcasters.spotify.com/pod/show/favour-oj…
  continue reading
 
In this episode, Mike delves deeper into the art of writing persuasive MSP sales letters, recapping essential strategies and introducing new insights to enhance your communication game. Explore the power of rephrasing key benefits in your closing offer, emphasizing the emotional and logical aspects to drive home the value proposition. Discover the …
  continue reading
 
In this insightful episode Mike unravels powerful techniques for crafting irresistible MSP sales letters. Delving into the dynamics of assuming the sale, Mike emphasizes the impact of confident, assumptive communication in conveying value. He shares the importance of refraining from introducing the price before establishing the offer's value, urgin…
  continue reading
 
In this episode, Mike navigates the crucial "Action" stage of the AIDA model. He accentuates the necessity of multiple closes, urging for a strategic dispersal of diverse calls-to-action throughout the copy. Mike introduces trial closes, addressing the preferences of readers inclined towards acting sooner. While encouraging diverse calls-to-action,…
  continue reading
 
In this episode, Mike delves into the intricacies of crafting persuasive sales copy. He begins by emphasizing the importance of likability, relatability, and personal revelations in establishing trust with potential clients. Drawing from Dr. Robert Cialdini's insights, Mike highlights the power of genuine care and engaging storytelling in creating …
  continue reading
 
Discover how AI is revolutionizing classroom management by automating administrative tasks and providing teachers with valuable insights into student behavior and performance. Learn about AI-driven attendance systems, grading tools, and other technologies that help educators focus more on teaching and less on paperwork.--- Send in a voice message: …
  continue reading
 
Join us as we navigate the vast landscape of big data and uncover its significance in driving innovation and decision-making. Learn how organizations harness the power of big data analytics to gain valuable insights and stay ahead in today's data-driven world.--- Send in a voice message: https://podcasters.spotify.com/pod/show/favour-ojika/message…
  continue reading
 
🎧✨ Join us for a podcast rebranding like no other! "The Favour Ojika Podcast" is reborn, and we're taking you on a journey to elevate your lifestyle. Get ready to sparkle, laugh, and grow with Favour Ojika! 🚀 #FavourOjikaPodcast #RebrandingMagic 🌟Don't forget to rate us on all your podcasting platforms and follow us on IG @TheFavourOjikaPodcast. We…
  continue reading
 
In this episode, Mike discusses several persuasive techniques for enhancing sales copy. He introduces linguistic binds as a way to subtly influence the reader by framing statements around actions they are already engaged in. Mike emphasizes the power of using "you" in copywriting to make the content more reader-centric. He also emphasizes the impor…
  continue reading
 
Loading …

Quick Reference Guide