Eric Whitmoyer & Joe are highly accomplished “no-nonsense” executives, life-coaches, public speaker, author, and business consultant. He is an entrepreneur and executive leader that leverages his skills, experience, and finely-honed business acumen to vault companies to peak success. Among his many achievements, Eric is recognized as an Advanced Ce…

David DeLorenzo is a native Arizonan. He attended college at Arizona State University and graduated with a Bachelor of Arts degree in Marketing. After college David worked for Warner Bros records distributor, which started a 10 year career in the record entertainment industry. While engaged in the record industry, and armed with marketing knowledge…

Marc Pacquette dedicates itself to helping Clients build and protect wealth through sound Estate Planning and Business Law principals. Using up to date training and study, The Law Office of Marc C. Paquette, PLLC works closely with clients showing them how to protect everything they are working hard to obtain. Because Estate Planning is such a pers…

After dropping out of college, Diana didn’t want to waste her smarts even at her most humble moments. As the sorted out cleaner in her neighborhood, she learned the struggles of trying to create rapport, always asking for referrals and negotiating her prices, etc. She also met other small cleaning providers especially in the Black and Hispanic comm…

The Wildjoy story began in Lacy's college bedroom dreaming about how to make life more fun. Like most seniors, Lacy was planning to pursue a full-time corporate role after she graduated, yet her passions couldn't have been farther from corporate life. Lacy was knee deep in her entrepreneurship major trying to come up with a company that she actuall…

Heidi explains what Lifeguarding Legacies is all about; Without a custom estate plan and lifeguard to protect your legacy, you run the risk of drowning in the complications of what can happen if you swim the legal waters without a buddy. Lifeguarding Legacies is an easy and affordable concierge service for wills, trusts, probate and estate planning…

______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts…

Most of us think “military aid” is something the U.S. provides to other nations, and don’t realize that our own troops and their families are often hurting financially. Military pay rates are low. Many young, newly enlisted families qualify as “the working poor.” Multiple deployments can mean frequent relocation, leaving a civilian spouse to find a…

Jason Bressler and his father created the Phoenix Metro Chamber of Commerce with the mission of helping members make connections that grow their businesses and benefit the community. So Jason can teach you some things about networking. For example, at an event, “If I meet two great people, that’s a win,” Jason says. “Set your expectations realistic…

The COVID pandemic hit Green Mountain Grills hard. Their top-quality wood pellet grills are the first choice of many competitive grillmasters, but competitions were on hold. When things finally started to open back up, “Shipping issues,” says Jason Baker of Green Mountain Grills. “Guess what — You’re not getting product!” Jason says it’s been very …

Just because your definition of success is simple doesn’t mean it’s small or doesn’t matter Kyle Davidson’s “why” was shaped by his family. So when he started 12th Street Creative, his video production business, he says he knew, “My simplified ‘why’ was to work with just one business, one person, and help them realize what their story is and then t…

Evo Terra’s Simpler Media takes the mystery and fear out of podcast production. Simple! Evo Terra has been in podcasting since the beginning, when he was part of the team behind an internet-based broadcast in 2002. Now his company, Simpler Media, helps businesses like yours with the lessons he’s learned. One of the questions he gets most often from…

Lots of us have out-of-the-ordinary career paths, but Jeff Davenport’s was way out. With a bachelor’s degree in biology, he never worked in the field. Instead, he discovered radio, and has been in broadcasting for more than 25 years, most of them as operations manager for a multichannel company. Lots of people in southeast Arizona also know him as …

Mark Asquith created Rebel Base Media, a U.K. tech company that helps businesses become as successful with podcasting tools as he has been. Getting his start in web design, Mark says he didn’t know he was an entrepreneur until somebody told him he was. He was just taking care of business that came through the door, not worrying about scale and capa…

Dan Tyre devotes as much effort to giving away what he’s learned as he does at his job. Dan was the first salesman on the original team at HubSpot in 2007. Now he’s sales director, overseeing “smarketing” — sales + marketing — for more than 750 employees. But he admits his own mission is more ambitious still: “I want to do the most good I can for t…

You know what the pandemic did to your business. Now imagine what it would have been like for you if your business is to help thousands of other businesses. Thomas Barr is vice president of business development for Local First Arizona. He says as soon as business emergency funds became available, LFA organized members for a letter-writing campaign …

Design Pickle, Russ Perry’s concept of a subscription creative services provider, has been an enormous success, according to lots of the national business press that has discovered Russ and his team. But Russ says they were successful from the start. How did he do it? “I created a pricing and business model that had this crazy thing called ‘profit’…

LighthousePE is a pretty specialized brand, providing proximity marketing primarily for the travel, casino gaming and hospitality industries. But Lighthouse CEO Andrew Steele has a lot to teach anyone who deals with customers in the digital realm. He has tips for easing customers’ minds when it comes to privacy — “We are very strict that the data w…

Outbound sales are some of the hardest marketing there is. That’s why Justin Michael has made a science of it, studying what works and using that knowledge to help his clients. One of his top tips? The power of interacting within 24 hours after a contact, with email, voicemail, LinkedIn and Twitter. “I’ll do a lot very quickly,” he says. “I call it…

Marketing through video scares lots of people. We’ve all seen bad ones, and we don’t want to do those. David Navarrete helps businesses avoid those mistakes and others, and he starts with a clean sheet of paper. First, he helps them determine what they want a video to do for them (“More followers is not the same as more clients,” he reminds), and t…

Supermetrics is an industry-leader in building user-friendly data analytics tools anyone can use. Marketing Director Edward Ford says they do that by harvesting data from marketing platforms on one side and finding ways to integrate it on the destination side with product-led growth. He says a key to this is content for inbound marketing. “The phil…

It’s fun to listen to Clay Manley talk his walk. He’s the founder of Speakeasy Sales Copy, and when you listen to him talk about what he does for businesses that hire him, it’s easy to see why he has a long string of successes and awards: he’s genuine about wanting to help clients succeed. “People are doing amazing things, even during COVID,” he sa…

Lexy Romano isn’t blinded by the spotlight. She’s been a stage performer most of her life, singing and dancing on stages around the world, performing off-Broadway in NYC and opening for Katy Perry and Tim McGraw. So you’d expect she’s at home on camera, too. But when Lexy created her own online program in Phoenix, “Phx Finds,” even she was surprise…

While the pandemic changed the way many of us work, imagine handling the marketing for a business that suddenly had no market. Christine Ferris of True Food Kitchen says the restaurant business shut down overnight, and their capacity for 100% online orders and delivery wasn’t ready. “We went from having a marketing plan for the whole year to having…

Tim Fitzpatrick set a simple mission when he created his mobile marketing company, Rialto Marketing, in 2012: helping service businesses simplify marketing so they can grow with less stress. And he speaks from 20+ years of experience when he says, “People overcomplicate marketing.” You don’t need a 20-page plan that’s irrelevant in three months. Ti…

In his 30+ year career, Hans Schatz has watched a lot of corporate leaders, read their books, and read the books they’re reading. Two of the more important lessons he shares are: 1) Lots of them talk about the four C’s of leadership: credibility, competence, character, courage. But no matter how successful your business is, if you don’t have good c…

Are you starting a business? Dallin Huso says the first question to ask yourself is, “Why?” But don’t stop there. Also ask yourself, “OK, but why do you want that?” and keep asking and answering until you figure out exactly why you’re doing what you’re doing. For example, Dallin knew why it made sense for him to start a pool care company. He knew t…

When lifestyle publisher Cynthia Sassi created Fabulous Arizona, she staked out a territory as big as the state. She says, “Some people focus just on food or fashion. We cover all aspects of Arizona, like a magazine.” That’s her background after all — national and local magazines. She likes that versatility. She likes being able to use it to suppor…

A post on Alecia Grant’s homepage, VivaKolor, is titled, “Putting what you want out in the universe.” And that’s what Alecia’s been doing for six years. She started as a blogger specializing in nails. Because she made good use of hashtags she was contacted by a brand to promote their products. More visibility, and lots more hashtags, brought more b…

“You can keep being frustrated, or you can realize you’re doing something wrong.” Garret Schwartz doesn’t claim to have answers for your business, because he’s still finding them for his — every day. And that’s refreshing. Business model? “We don’t know yet. We’re still figuring it out. We know we’re solving a problem. We know we’re making a differ…

One of the most important lessons you can learn from Aileen Cronin isn’t about what she does, but what she did to get there. She identified her passion and found a mentor. She quit her job, refinanced her house, and worked with her mentor for three years. With no income, she lived off her life’s savings. “I was dedicated to this becoming my whole l…

A marketing partner whose only motivation is to change your world. Too good to be true? You’ve heard those ads for a jewelry retailer: “Now you have a friend in the diamond business.” If you run a marketing agency, wouldn’t you like to hear the same thing from somebody who can help you with your business? Shaun Clark wants to be that guy. “We’re pa…

Tim and Pat Curran were athletes in college, and they stayed in the business; one as a coach, one in athletics marketing. As they looked back they realized their college sports experiences had provided them all the fundamentals for building a personal brand — even before they had careers. And they also realized they had something to teach. Now they…

Don’t buy bells and whistles if all you really need is a bell. Jason Turnquist and his partner started their web development company in 2009, building WordPress sites from a college dorm room. Today, Fyresite’s team of more than 20 specialists serves high-profile clients in Arizona with comprehensive app and web development. So what’s Jason’s best …

Ever mow a yard? You start on the edge, mow all the way around, then move in a little and make another circuit, then another, then another. It can take a while, and progress is just one row at a time, but eventually, you get it looking the way you want it. That’s the way building GreenPal has been for Bryan Clayton and his partners. It’s a nationwi…

Everyone makes mistakes. Devin Butler wants you to learn from theirs. Devin Butler knew he wanted to be an entrepreneur. He just didn’t know in what. A few business ideas, he admits, “did not pan out,” but that gave him another: Since no one knows more about learning from ideas that didn’t make it than other entrepreneurs, help them learn from each…

Images? Cool. Videos? Great. But Clay Manley knows they can’t do a thing without copy. When someone tells you a picture is worth a thousand words, remember: they’re using words to measure value. The fact is, every other kind of marketing content — images and video — relies on copy to close the sale. That’s what Clay Manley knew when he was starting…

When you think about your content, would you rather be known for spin or for truth? Marketing and public relations aren’t the same, but you can use PR best practices to benefit your digital marketing efforts. So says Virgil Renzulli, and he would know. After more than four decades heading up strategic communications for some of the top universities…

If you ask an experienced voice-over artist like Kane Jungbluth-Murry what’s the most important thing about producing a video or commercial, you might expect him to say, “Hiring me.” He doesn’t. He says it’s “understanding your audience. That’s the only way your script will come across the way you want it to.” Kane says watch other samples of conte…

Great product isn’t enough to scale your business where you want it to be. Jono Petrohilos was feeling good about his business. The site for the online fitness service he and his partner created was seeing 4,000 users a month. Many of them were buying. But Jono admits he didn’t know how those users were finding them and where they were coming from.…

Not generating the revenue you want? Maybe the problem isn’t your product (hint, hint). Think of all the time you spent developing your product. Now think of how much time you’ve spent polishing how you present it. Ashley Bright’s message is simple: communication mistakes are costing you money. He’s called The Message Fixer, and the string of Fortu…

Bad guys always find ways to exploit internet users. Matt is the good guy who stops them. When mobile communications started out, Matt Gillis spent lots of hours on the golf course showing businessmen what a cell phone could do. Then he was the guy at Verizon that game publishers went to to get their games approved, then started his own game compan…

Forget “Location, location, location.” Now it’s “Relation, relation, relation.” Being a realtor is hard; trying to get to know someone in a short amount of time and convince them to trust you in helping them make one of the most expensive purchases of their life. Dallas Andrews learned some lessons from that, applied them as he created video conten…

Everyone knows a podcast can be a valuable part of your digital marketing strategy. But it can be much more; it can actually help define your business — and not just for listeners, but for you. Justin Brown started in tech sales, then the entrepreneur bug bit and he built a video production company. He says the podcast he started to promote his bus…

There’s a lot of talk about storytelling in digital marketing, but that doesn’t necessarily mean copy. Sarah Hoag tells stories through images. For businesses, she says pictures can even be better than words for demonstrating what you do in an engaging way and telling a story about you and the experience of working with you. She says, “It’s about c…

You’d think the No. 1 rule for branding is, “Don’t name your company for something it doesn’t offer.” But David Wachs bet his potential customers weren’t looking for actual handwritten notes, invitations and thank-yous; just the look and the ambience — something that says “I care enough about our relationship to pay extra attention to this.” David …

When you look at a Phat Scooter, you’d think virality is standard equipment. And they are hot right now. But Phat’s president, Derrick Mains, says they struggled with the same challenges as any startup. Derrick’s been involved with more than 150 companies in his career, some wildly successful, some … not so much. He says there are more similarities…

When Quinlan Wilhite started Qmulative, his brand was … himself. Then it took off. | RGR 065 Quinlan started Qmulative in 2009 as an online feed about his interests: skateboarding, cars, hip-hop, street art. A few years later his grandmother taught him to sew. He took classes to get better, went full time in 2016, showed his work at Tucson Fashion …

News flash: Sterling Cooper Draper Pryce closed its doors 50 years ago | RGR 065 Dan Englander took a while finding his marketing niche. He started with an agency, then did sales for an animation studio. He finally settled on lead generation as his business because he noticed, even from his agency days, a lot of agencies need help. Dan created Sale…

Zombies are a good business model. How? They’re tough. They don’t quit. And most importantly for veteran copywriter Ken Moskowitz, they’re not dead. Ken had a reputation for taking ad copy that didn’t work and turning it into winning words. So when he started his copywriting company, he named it for his trademark skill: bringing ad copy back to lif…