In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
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Effective Revenue Growth. The hottest topic right now in successful B2B companies. So, what better way to help you learn more about Revenue Amplification than listening to insights from leading professionals?We’ve sourced a great lineup of experts who deliver fresh insights on the Strategies, Tools, Process, Analysis, and Alignment that they use. We hope you enjoy the series. Subscribe to get the latest videos straight to your inbox.
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We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with ...
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Finance Fireside: Doron Shohet on Process Efficiency, Decision-Making, & the Age of AI in Finance
29:13
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Doron Shohet is the VP of Business Finance at Yotpo. He has over 10+ years of experience in Finance & Accounting. This episode of the Go To Masters Show: Fireside Finance features Doron, as he talks about: Ways to ensure process efficiency to manage costs Impact & growth of Finance in the SaaS industry His approach to making strategy level decision…
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The 4-Pillar RevOps Framework: Marc Mastracola's Blueprint for Scaling RevOps' Efficiency & Growth
22:49
22:49
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Marc Mastrocola is the Director of Revenue Operations at Peek. Over the past 12 years, he has seen RevOps evolve and has gained experience across various companies. This episode of the Go To Masters Show features Marc, as he talks about: How he achieve 5x growth in recurring revenue at Sonder RevOps in Hospitality Tech vs. B2B SaaS The 4 core pilla…
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Kyle Jepson | Navigating the AI Wave: Insights on CRM, Sales, and the Future of Work
36:34
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🚀 Navigating the AI Wave: Insights on CRM, Sales, and the Future of Work with Kyle Jepson In this episode of the RevAmp podcast, host Mark Lerner sits down with Kyle Jepson, HubSpot’s Evangelist and AI enthusiast, to discuss the latest trends in CRM, sales, and the evolving role of AI in business. From HubSpot’s Breeze AI features to balancing trad…
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RevOps Mythbusters: Kumail Mukadam’s Take on Org Hierarchy, Leveraging Data & Team Culture
41:43
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Kumail Mukadam is the Senior Director of Revenue Operations at Claroty. With 10+ years of experience in this rapidly growing field, Kumail dispels some hot takes in RevOps in this episode of Go To Masters Show: RevOps MythBusters. Here’s what’s covered in the podcast: RevOps shouldn’t exist as a separate function. RevOps should report to the CFO, t…
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Niko Lafakis, RevOps Strategist at New Breed | AI-First CRMs and What They Mean for RevOps
56:25
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Welcome to a special episode of the RevAmp podcast! 🎙️ In this episode, Mark Lerner, Director of Growth Marketing at DealHub, is joined by Nico Lafakis, Revenue Operations Strategist at New Breed, for his second appearance on the show. They dive deep into the buzz around AI, CRM innovations, and the big takeaways from recent events like Inbound and…
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Samantha Wagner | Tools vs. Process: The RevOps Conundrum
32:06
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In this episode of the RevAmp podcast, Mark sits down with Samantha Wagner, Sales Ops Specialist at AlayaCare to discuss the age old RevOps question: Is it a tool or process problem? Here's the breakdown of this week's episode: 1. The guest, Samantha Wagner, works at a health tech company called Elia Care, where she is involved in revenue operation…
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Alignment, Collaboration, & Empathy: Lessons from Lauren Hughes’s Leadership Playbook
30:39
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Lauren Hughes is the Global Head of Revenue Operations at InMobi. She’s passionate about RevOps, having over more than 20 years of experience in the field. This episode of the Go To Masters Show features Lauren, as she talks about: Key strategies to align sales teams with overall revenue goals Ways to effectively collaborate with other leaders How …
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Overcoming Friction in the Sales Process With Jesse Morris, VP of Global RevOps at Keepit.
34:04
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In this episode of the RevAmp podcast, host Mark Lerner sits down for an in-depth discussion with Jesse Morris, VP of Global Revenue Operations at Keepit. Here's what Mark and Jesse cover: 1. Friction in the sales process: Jesse discusses friction from the perspective of both the sales reps and the customers/buyers. This includes issues like the qu…
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Unraveling Sales Ops with Jeff Narduzzi: Evolution, Effective Strategies, & Career Growth Tips
21:44
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Jeff Narduzzi is the Director of Sales Operations at SysDig. He has over 10+ years of experience across Sales & Sales Ops. This episode of the Go To Masters Show features Jeff, as he talks about: Evolution of Sales Ops over the years Strategies for effective sales processes 3 pieces of advice for Aspiring Sales Ops professionals Connect with Jeff N…
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Sean Lane & Laura Adint | Insights from Writing the Manual on RevOps
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In this special episode of the Revamp podcast, host Mark Lerner welcomes Sean Lane and Laura Adint to discuss their upcoming book "The Revenue Operations Manual". Sean and Laura share their motivation for writing the book, how they define revenue operations, and key prerequisites for implementing it. They also dive into the strategic role of revenu…
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In this episode of the RevAmp podcast, host Mark Lerner and guest Brian Ossa dive deep into the evolving CRM ecosystem. They explore the contrasting approaches of HubSpot and Salesforce - with HubSpot rapidly pushing out new features and updates, while Salesforce takes a slower, more deliberate pace. Mark and Brian also discuss the rise of "pseudo …
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Real Estate Sales to RevOps Success: Peter Charshafian on Forecasting, Collaboration & Strategic Initiatives
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Peter Charshafian is the RevOps & Sales Strategy Manager at Branch. With an extensive background in real estate, he has transferred his learnings across industries to his current role as a GTM leader. This episode of the Go To Masters Show features Peter, as he talks about: The art & science of forecasting How RevOps can become more strategic 3 pie…
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The Power Of Empathetic Leadership with Jorge Soto from AssetMule
1:04:38
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What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture. For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one …
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Brantley Pace | RevOps for Reducing Friction and Generating Demand
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In this episode of the RevAmp Podcast, we’re joined by Brantley Pace, a seasoned SaaS expert with over a decade of experience in revenue operations and go-to-market strategies. Brantley shares his insights on how RevOps is transforming the way companies reduce friction and generate demand across the entire customer lifecycle. Discover how distribut…
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Unlocking RevOps’ Potential: Joshua Janes’s Insights on Strategy, Collaboration, & Growth
49:42
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Joshua Janes is the VP of Revenue Operations & Analytics at Addi. With 15+ years of experience, he’s passionate about resolving complex RevOps challenges. This episode of the Go To Masters Show features Joshua, as he talks about: Unlocking the strategic potential of RevOps Effectively collaborating with other functions Books & resources to grow in …
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Rethinking Field Marketing with Ajay Ravichandran from Everstage
50:06
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Ever wondered how to transform field marketing from routine to remarkable? Today, we're diving into the playbook of an event marketing maestro who's redefining the rules of the game. We're thrilled to welcome Ajay Ravichandran, Field Marketing Lead at Everstage, to Growth Marketing Camp. In this episode, Ajay opens the curtain on the methodologies …
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Unifying Siloed Ops, Collaboration, & Tech Tools: Navin Persaud’s Guide for RevOps-Driven Growth
28:31
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Navin Persaud is the VP of Revenue Operations at 1Password. He has over 20+ years of experience across sales, Sales Ops, Marketing Ops & RevOps. This episode of the Go To Masters Show features Navin, as he talks about: How RevOps must be an all-encompassing function Ensuring constructive cross-functional collaboration Evaluating tech tools from a u…
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Consumption Business Growth Hacks: Dominik Jaworski’s Tips on Marketplace Strategies & Cross-functional Teamwork
23:29
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Dominik Jaworski is the VP of Strategy & Business Operations at Matillion. He has over 15 years of experience in consulting & strategy. This episode of the Go To Masters Show features Dominik, as he talks about: The 2 ways to enable cross-functional collaboration Leveraging marketplace as a channel for growth Differences between consumption-based m…
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Jen Bergren | Operations Educator | The Importance of Documentation in RevOps
30:20
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In this episode of the RevAmp podcast, Mark Lerner, the Director of Growth Marketing at DealHub, is joined by Jen Bergren, an operations educator and expert in revenue operations. In this episode: - Mark and Jen discuss the importance of documentation in business and revenue operations, and how it is often neglected. Jen shares her background in re…
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Building a Winning Sales Ops Team: Ruchika Chopra’s Lessons on Culture, Technology, & Change
39:23
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Ruchika Chopra is the VP of Sales Operations at Illumio. She has over 2 decades of experience in building, scaling, & optimizing GTM teams. This episode of the Go To Masters Show features Ruchika, as she talks about: Importance of building the right team culture Using ops as a lever for growth and building for scale Navigating acquisitions and main…
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From Consulting to RevOps Excellence: Kristina Kardell’s Learnings on Collaboration & Prioritization
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Kristina Kardell is the Associate Director of Revenue Operations & Strategy at Leapsome. Prior to venturing into RevOps, she honed her background in consulting at Navigio. Go To Masters Show features Kristina, as she talks about: Her learnings from being a Consultant Setting ideal cadences to enable collaboration across teams How to prioritize proj…
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Mitchel Jones | TapClicks | The Evolution and Challenges of Lead to Cash
32:46
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In this episode of the RevAmp podcast, Mark Lerner interviews Mitchell Jones, the Director of Revenue Operations at TapClicks. They discuss various topics related to Lead to Cash and revenue operations. Mitchell shares his background in ad tech and how he transitioned into his current role. Check out this episode to: Gain insights into the concept …
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Setting Up Successful Partnerships in Europe: Ida Stoier’s Take on Frameworks & Building Presence
21:35
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Ida Stoier was the former Director of Sales & Partnerships at Pleo. She has extensive experience in sales & consulting. This episode of the Go To Masters Show features Ida, as she talks about: Frameworks for setting up partnerships How to build business presence across Europe Adding beyond monetary value as a partner Connect with Ida Stoier Follow …
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Mike Groeneveld, VP Sales, EverStage | Sales Leadership and the Playbook for Success
27:34
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In this episode of the RevAmp podcast, host Mark Lerner is joined by Mike Groeneveld, the VP of Global Sales at EverStage. They discuss Mike's experience as a sales leader and the changes he has witnessed in the sales industry over time. They also touch on the challenges and opportunities that arose during the pandemic and how sales leaders can nav…
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RevAmp | Colette Molteni | The Importance of Emotional Intelligence in Rev Ops
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In this episode, of the RevAmp podcast, Mark interviews Colette Molteni, a sales ops professional and speaker, about the importance of emotional intelligence (EQ) in the world of revenue operations (RevOps). They discuss the challenges of remote communication, the impact of EQ on performance success, and practical strategies for improving EQ in the…
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Shantanu Shekhar | RevOps | Gong's Growth Journey: From Single Product to Multinational Success
28:38
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In this episode of the RevAmp podcast, Mark Lerner sits down with Shantanu Shekhar from Gong to discuss the incredible growth journey of the company. From starting as a single product in the US market to becoming a multinational success, Gong has faced numerous challenges along the way. Shantanu shares insights into the operational perspective of m…
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GRR, Comp Plans, & Cross-Functional Collaboration: Amir Hershkovitz’s Guide To RevOps Success
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Amir Hershkovitz is the Director of Revenue Operations at AppsFlyer. He has a vast experience in finance, having started his journey as a revenue accountant. This episode of the Go To Masters Show features Amir, as he talks about: How to build objective-focused comp plans Statistical model predicting GRR loss 3 pieces of advice for career growth in…
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Chirag Gulati | RevOps | The Current and Future State of the CPQ Space
34:44
34:44
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In this episode of the RevAmp Podcast, Mark Lerner interviews Chirag Gulati about the current state of the #CPQ space. Chirag discusses the limitations of Salesforce CPQ, stating that there have been no major upgrades or developments in the product since its acquisition by Salesforce in 2015-2016. He also mentions that Salesforce's Revenue Lifecycl…
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Territories, Sellers, & Productivity: Jamie Edwards’s Tips to Build High-Performing Sales Teams
38:09
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Jamie Edwards is the Head of GTM Operations & Tools at Gusto. Starting out as a sales rep, he’s had a stellar career growth in GTM Ops. This episode of the Go To Masters Show features Jamie, as he talks about: The concept of attach rates Challenges with traditional geographic segmentation How to effectively boost productivity among sales reps Conne…
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OKRs, KPIs, & Tripwire Collaboration: Michael Duncan’s Playbook for RevOps Success
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Michael Duncan is the Director of Global GTM Strategy, Insights, & Incentives at Gong. With a strong background in finance, he has over 10+ years of experience in the RevOps space. This episode of the Go To Masters Show features Michael, as he talks about: Tripwires concept for improving cross-functional collaboration OKRs and KPIs for RevOps Ways …
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Delving Deep into Revenue Enablement: Gail Behun’s Hands-On Tactics to Drive Growth
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Gail Behun was a former Senior Director of Revenue Enablement at LivePerson. She is also the president of Revenue Enablement Society, a non-profit organization in the revenue enablement space. This episode of the Go To Masters Show features Gail, as she talks about: How RevOps & Sales Enablement can effectively collaborate Key metrics to consider f…
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Partnerships, Policies, & Rules of Engagement: Sive Sakac’s Guide for Setting Up RevOps in EMEA
28:01
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Sive Sakac is the Lead Revenue Operations Manager - EMEA at Fivetran. She has an extensive experience working with large enterprises like Qualtrics & Autodesk. This episode of the Go To Masters Show features Sive, as she talks about: RevOps policies for venturing into the EMEA market The importance of partnerships in EMEA Best ways to roll out rede…
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Inese Pumpure | RevOps | Navigating the Complexities of Modern Revenue Operations
26:47
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In this episode of the RevAmp podcast, host Mark Lerner sits down with Inese Pumpure, Senior Director of Revenue Operations at Visiting Media. They discuss the challenges and trends in revenue operations, including the consolidation of tech stacks and the importance of standardization and approval processes. Inese shares her background in marketing…
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People, Tech Tools, & Metrics: Rahil Jetly’s Blueprint for RevOps Success
13:44
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Rahil Jetly is the Senior Sales Ops Manager at Carta. Starting as a discovery analyst, he has a rich experience of setting up RevOps functions across companies. This episode of the Go To Masters Show features Rahil, as he talks about: The key metrics for GTM success How to evaluate tools as RevOps 3 pieces of advice for career growth in RevOps Conn…
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James Eaton | Sales Leader | Adapting to Changing Market Conditions as a Sales Leader
30:45
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In this episode of the RevAmp podcast, host Mark Lerner interviews James Eaton, VP of Sales at Dozuki, a SaaS platform for digital training in the manufacturing market. They discuss sales leadership and the challenges of the current business environment. James shares his experience with series A turnarounds and how he has had to adapt his playbook …
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Applying Cross-Industry Principles: April Gross’s Tips for Boosting Revenue & Collaboration
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April Gross was the former Senior Director of Go To Market & Growth Solutions at Criteo. She has successfully built enablement functions from the ground up at 2 companies. This episode of the Go To Masters Show features April, as she talks about: Applying pharmaceutical sales techniques to tech sales Key factors to optimize performance Effective wa…
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Prioritization & Collaboration: Danny Schonfeld’s Tips For Boosting RevOps Productivity
27:14
27:14
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Danny Schonfeld is the VP of Revenue Operations at Glia. Starting his journey in consulting, he has worked with giants like Deloitte & LinkedIn before venturing into RevOps. This episode of the Go To Masters Show features Danny, as he talks about: How to master the art of prioritizing tasks as RevOps Cross-functional collaboration & its importance …
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Achieving 10x Revenue Growth: Elisha Gill's Playbook on Scaling ARR & Building Comp Plans
27:52
27:52
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Elisha Gill is the Director of GTM Operations at CommerceIQ. She had helped her previous company, SumoLogic, scale up tenfold in ARR. This episode of the Go To Masters Show features Elisha, as she talks about: Her playbook for scaling SumoLogic’s revenue from $30 Mn to $300 Mn Ways to build compensation plans for seller & non-seller roles Striking …
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James Hunsberger | RevOps | Being Adaptable While Preparing an Organization for Growth
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In this episode of the RevAmp podcast, Mark Lerner interviews James Hunsberger, Head of Sales Systems Technology at Miro. They discuss the importance of contributing to online communities, the value of being agile and adaptable in a changing market, and how to make yourself more valuable in the face of AI advancements. James shares insights on comm…
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Inside Strategies for Community-Powered Growth with Daniel Cmejla from Apollo
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Have you ever wondered how to grow your business through the power of community? You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp. In this episode, we delve i…
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Dashboards, KPIs & Metrics: Adam Edmiston's Guide to Visualize Impact & Success
30:14
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Adam Edmiston is the Associate Director of Revenue Operations & Strategy at Bloomreach. He ventured into RevOps after starting out as an accounting intern & gaining experience through multiple domains. This episode of the Go To Masters Show features Adam, as he talks about: Important metrics to analyze business success Effective ways to help teams …
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Driving Sales Excellence: Dan Jiao’s Insights on Building Effective Sales Teams & Strategies
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Dan Jiao is the VP of Revenue Operations at Signifyd. Starting his career as a chemical engineer, he ventured into sales before rising the ranks to become a RevOps leader. This episode of the Go To Masters Show features Dan, as he talks about: Effective ways to build & implement sales strategies How to hire, onboard, & motivate reps to exceed their…
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Jacki Leahy | Reops | The Human Reason Behind Low Adoption & How to Fix it
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In this episode of the RevAmp podcast, Mark Lerner interviews Jackie Leahy, a former kindergarten teacher turned #RevOps professional and founder of a fractional RevOps consortium. They discuss the challenges of internal adoption and how to overcome them. Jackie emphasizes the importance of understanding the human dynamics and communication styles …
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Mentorship, Collaboration and Tech Stack: Pushkar Bahl's Strategies for Driving RevOps Growth
31:23
31:23
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Pushkar Bahl is the APJ Revenue Operations Director at Tealium. Starting as an accountant, he moved from finance to operations to become a RevOps leader. This episode of the Go To Masters Show features Pushkar, as he talks about: How to seek mentorship & the desirable qualities of a mentee The fundamental difference between Sales Ops & RevOps Strat…
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Jen Igartua | RevOps | Scaling for Success: Navigating the New Normal in RevOps
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Join Mark and special guest Jen Igartua, CEO of Go Nimbly, as they explore the pivotal changes and challenges faced by RevOps leaders in today's dynamic business environment. In this episode, Jen shares her extensive experience, from her early days at Bluewolf to leading the first RevOps consultancy, Go Nimbly. Mark and Jen discuss the impact of ma…
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Hannah Hanrahan | RevOps | Scalability Through Standardization in Revenue Operations
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In this episode of the RevAmp Podcast, Mark Lerner interviews Hannah Hanrahan, the leader of #RevenueOperations at Atrius. Hannah discusses her background in operations and how she transitioned into revenue operations. She explains that revenue operations focus on streamlining the customer journey and supporting the backstage operations of people, …
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Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus
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In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We d…
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Decoding Revenue Enablement: Kunal Pandya's Guide on Driving Revenue Impact
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Kunal Pandya is the Global VP of Revenue Enablement at Corsearch, and the Founder & CEO of Sales Velocity Labs. Starting as an IT analyst, he has delved into revenue enablement and has a rich experience. This episode of the Go To Masters Show features Kunal, as he talks about: The importance of enablement in creating revenue impact Sales velocity e…
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Shivam Shah | RevOps | Adaptability & RevOps: Navigating Challenges & Finding Opportunities
28:02
28:02
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In this episode of the RevAmp podcast, Mark Lerner interviews Shivam Shah, Director of #RevenueOperations at Postscript, about adaptability and revenue operations. They discuss the challenges of shifting from a growth-at-all-costs mindset to scalable growth, the importance of saying no and setting expectations, reevaluating ideal customer profiles,…
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Managing RevOps Teams Effectively: Oscar Armas-Luy's Guide on Key Challenges & Strategies
21:24
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Oscar Armas-Luy is the Senior Director of Revenue Operations at Beeline. His passion for data & creating stemmed from the beginning of his career as an analyst. This episode of the Go To Masters Show features Oscar, as he talks about: The link between data, tech tools, and solution-selling KPIs to gauge the success of RevOps initiatives that drive …
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