Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertis ...
…
continue reading
Helping ambitious young professionals navigate entrepreneurship, careers, and investing. louisshulman.substack.com
…
continue reading
A Podcast Exploration of Rock Operas and Concept Albums.
…
continue reading
GUITAR TRAX hosted by Brian Tarquin airs every Monday night from 10pm-12pm on WFIT 89.5FM on the Florida space coast, you can listen online WFIT.org. Tarquin plays jazz/rock fusion styles such as Weather Report, Pat Metheny, Mahavishnu Orchestra, Billy Cobham to Jeff Beck and Frank Zappa. The show also features in-depth interviews with today’s hottest guitar legends. Brian Tarquin is a multi Emmy Award winning composer/guitarist, who first graced the Top 20 Billboard Charts back in 1997 with ...
…
continue reading
Jeff Aug has been touring as a solo guitarist for the last 25+ years in Europe and the United States, set two Guinness™ World Records, and landed a #1 album on the Apple iTunes Acoustic Music Charts in the United States. Originally from Washington, DC, Jeff has been living in the Alps' foothills in Southern Germany for 20+ years. He has toured with…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Creating an Audio Behemoth with Vox's Ryan Pauley
35:31
35:31
Play later
Play later
Lists
Like
Liked
35:31
Joe and Eric interview Ryan Pauley, President of Revenue and Growth at Vox Media, to uncover how the digital media company moved into audio with great success. They cover the best practices for expanding to audio, how to exploit what makes audio unique (think: talent, personality, and intimacy), and what differentiates audio as a marketing opportun…
…
continue reading
Co-hosts Eric Franchi and Joe Zappa discuss the four ways to win with adtech marketing (including great detail on how to pursue each strategy). 1. Differentiated story 2. Original data/insights 3. Thought leadership 4. Being prolific, present, and personable Check out the pod to learn about how to grow your business with each approach!…
…
continue reading
Co-hosts Eric Franchi and Joe Zappa dig into the evergreen question of what sets the great CEOs apart in the adtech world. Whether they’re a CEO/founder or a hired gun, a great CEO has to balance: Product expertise A GTM strategy Company culture and values Talent acquisition We rattle off a few “shiny” CEOs that come to mind and analyze what made t…
…
continue reading
As a musician in high school, Owen Husney formed a band and by the following summer had a top 10 charted record in 19 US cities. As adman, Husney wrote commercials for Randy Newman and Little Feat and traveled on the road with Richard Harris, Sonny and Cher, The Rolling Stones, and Alice Cooper. During his stint as concert producer/promoter he work…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What to Do If Your Market Isn’t Big Enough
33:32
33:32
Play later
Play later
Lists
Like
Liked
33:32
Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example: How to launch a new product or enter into a new market When and how to involve your customers in market expansion efforts What sales/marketing and product teams need to do to get aligned How to derisk your transition by enli…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Grow Adtech Companies from $1M to $10M
39:10
39:10
Play later
Play later
Lists
Like
Liked
39:10
Co-hosts Eric Franchi and Joe Zappa dive into the details of how adtech startups grow from $1M to $10M and what pitfalls to avoid along the way. They cover: What your team should look like around the $1M / Series A mark How to transition from founder-led sales to a professionalized sales team When and how to hire marketers What to look for and how …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 19: Geoff Gray (Far & Away Studios)
38:01
38:01
Play later
Play later
Lists
Like
Liked
38:01
One of my mentors in studio recording was a wonderful guy named Geoff Gray who owned Far & Away Studios in New York. I remember graduating from the Center for the Media Arts and finding work as an assistant engineer at his studio back in 1980's. I learned quite a bit about studio recording and producing musicians during my tenure with Geoff. Since …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 18: Foghat (Bryan Bassett) Interview
30:59
30:59
Play later
Play later
Lists
Like
Liked
30:59
Bryan Bassett has over 40 years experience as a professional musician and recording artist and 30 years experience as a recording engineer and producer. Guitarist for "Foghat". Bryan is a songwriter/guitarist/engineer and producer who has worked on Foghat's "Return of the Boogie Men", "Road Cases", "Family Joules", "Live II", "The Official Bootleg …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 17: Stuart Epps (Producer/Engineer) Interview
43:04
43:04
Play later
Play later
Lists
Like
Liked
43:04
Stuart Epps’s ‘official’ career in music began in 1967 at Dick James Music (The Beatle’s first publisher) on New Oxford Street in London. Aged only 15, he’d been persuaded by his friend Clive Franks, who was the record cutter at DJM at the time, to leave school and apply to be a ‘runner’. Getting a job as an office boy, he found himself right in th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why You Should Hire a Chief Audience Officer
38:43
38:43
Play later
Play later
Lists
Like
Liked
38:43
Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes: The 3 things adtech customers really care about Why most adtech companies' theories of victory are wrong What to look for in a chief audience officer Who in adtech is a good example of a potential CAO Also, here is the My First Million…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Reverse-Engineer a $10M Adtech Exit
31:05
31:05
Play later
Play later
Lists
Like
Liked
31:05
Co-hosts Eric Franchi and Joe Zappa dive into a thought experiment: how to reverse-engineer a $10M adtech exit. They touch on: What value you need to provide to get bought for $10M An actual example of an adtech company that sold for low eight figures The ideal team Adtech product ideas that could lead to a quick $10M exit right now As a VC, Eric i…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 16: Rich Williams (Kansas) Interview
41:47
41:47
Play later
Play later
Lists
Like
Liked
41:47
With a legendary career spanning five decades, KANSAS has firmly established itself as one of America’s iconic classic rock bands. This "garage band" from Topeka released their debut album in 1974 after being discovered by Wally Gold, who worked for Don Kirshner, and have gone on to sell more than 30 million albums worldwide. Rich Williams is one o…
…
continue reading
Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University. In this episode, we discuss: 00:04:41 - Transitioning from Freelancer to Entrepreneur 00:09:25 - The Complexities o…
…
continue reading
Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product. Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions. Previously, Matheus held senior leadership roles at Turo, studi…
…
continue reading
Steve Vai needs introduction! A virtuoso guitarist, visionary composer, and consummate producer who sculpts musical sound with infinite creativity and technical mastery, Steve Vai has awed fans of all genres with his exceptional guitar skills and musicianship for decades. At age 12, he started taking guitar lessons from Joe Satriani. At 18, he bega…
…
continue reading
Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time. For the last decade, Brennan Dunn has been building "email-first" businesses. Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online com…
…
continue reading
Larry Crane is an American editor and founder of Tape Op Magazine and recording engineer/owner of Portland's Jackpot! Recording Studio, He is also a freelance engineer, and the archivist for the estate of musician Elliott Smith. Jackpot has recorded the likes of Built to Spill, Wooden Shjips, Sleater-Kinney, Sonic Youth, Spoon, R.E.M., The December…
…
continue reading
Stu Hamm is an iconic bass player who attended the Berklee College of Music in Boston, where he met guitarist Steve Vai and, through him, met Joe Satriani. Hamm. He played bass on Vai's debut solo album, Flex-Able, which was released in 1984. Hamm has performed and recorded with Steve Vai, Frank Gambale, Joe Satriani and many other well-respected g…
…
continue reading
In the year 1973, Uli’s friend, Michael Schenker, quit the already established band Scorpions to join UFO in England. This lead to the break-up of the Scorpions, which his brother, Rudolf Schenker, had formed in the Sixties. But before leaving the band, Michael asked Uli to take his place instead. Later that year, the two remaining members of Scorp…
…
continue reading
Dave Mason left Traffic in 1969 to pursue a solo career in the U.S. Dave has penned over 100 songs, has 3 gold albums: Alone Together, Dave Mason, Mariposa De Oro, and platinum album Let It Flow, which contained the top-ten single “We Just Disagree”. In addition to cranking out hits, Dave has performed on, or contributed to, a number of famous albu…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Kyle Mau: Founder of HireUA and Selo Olive Oil
46:50
46:50
Play later
Play later
Lists
Like
Liked
46:50
Kyle Mau is the founder of HireUA and a partner in Selo Olive. HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold. Originally from California, Kyle made a bold move at the age of 24 to leave corporate engineering and move to Eastern Europe as a digital entre…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 12: Percy Jones (Brand X) Interview
41:18
41:18
Play later
Play later
Lists
Like
Liked
41:18
Percy Jones is the renowned pioneer fusion bass player with the British band Brand X. Virtuoso guitarist Steve Hackett stated "it was in fact Percy who chronologically emerged with his own unique fretless sound and should be given full credit for it”. Jones appeared on Eno’s Before and After Science, and Another Green World, on Steve Hackett’s debu…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Andrew Moses: Lessons From Interviewing 175+ Artists, Athletes & Top Performers
48:09
48:09
Play later
Play later
Lists
Like
Liked
48:09
Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more. He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex transformational challenges. Additionally, he co-founde…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Andre Haykal Jr: Client Ascension, ListKit, KnowledgeX, The Bible, and Future Goals
1:00:19
1:00:19
Play later
Play later
Lists
Like
Liked
1:00:19
Andre Haykal Jr is the co-founder of Client Ascension and ListKit. At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations. In this episode, we discuss: 🎯 Investing in Coaches and Acceler…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 11: Steve Hackett (Genesis) Interview
28:26
28:26
Play later
Play later
Lists
Like
Liked
28:26
Steve Hackett the legendary guitarist from the band Genesis contributed to six of the band's studio albums, three live albums, seven singles and one EP before he left to pursue a solo career. He was inducted into the Rock and Roll Hall of Fame as a member of Genesis in 2010. He released his first solo album, Voyage of the Acolyte, while still a mem…
…
continue reading
Gus G. former Ozzy guitarist was born and raised in Thessaloniki, Greece and is hailed as one of the most important and influential Metal guitarists of his generation. Gus played guitar for Ozzy from 2009 till 2017, recorded all guitars on his Grammy nominated album “Scream” and toured the globe with the Prince Of Darkness until 2016. Gus has appea…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Matt McGarry: Generating $15M Through Email Marketing
46:28
46:28
Play later
Play later
Lists
Like
Liked
46:28
Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur. As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition. Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year. In this episode, we discuss: 💰 Building an eight-figur…
…
continue reading
Adam Hergenrother is the Founder & CEO of Livian, Host of The 200% Life Podcast, and the author of "The 200% Life" and "The Founder & The Force Multiplier." An entrepreneur at heart, Adam is passionate about using business to transform lives and believes that focusing on personal growth is the key to business success. In this episode, we discuss: 🌱…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 9: Geoff Tate (Queensrÿche) Interview
32:36
32:36
Play later
Play later
Lists
Like
Liked
32:36
Geoff Tate was vocalist and originaly member of the band Queensrÿche, who had groundbreaking metal albums like Rage for Order, Operation: Mindcrime and Empire. Tate is ranked fourteenth on Hit Parader's list of the 100 Greatest Metal Vocalists of All Time. He was voted No. 2 on That Metal Show's top 5 hard rock vocalists of the 1980s. In 2012, he w…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Kristen Butler: Building A Community On Positivity With 50M+ Followers
44:58
44:58
Play later
Play later
Lists
Like
Liked
44:58
Kristen Butler is the founder and CEO of Power of Positivity, a thriving community with over 50M followers from all the world dedicated to empowering individuals to live their best lives. With features in SUCCESS, Forbes, and Entrepreneur, Kristen is a respected leader in the field of personal development. She also is the author of "The Comfort Zon…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Charles Tichenor IV: Lessons From Spending $1 Billion on Facebook Ads
59:27
59:27
Play later
Play later
Lists
Like
Liked
59:27
Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising. As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry. His diverse advertising experience spans across notable clients including…
…
continue reading
Kingfish debuted on the Billboard Blues Chart in the #1 position and remained on the chart for an astonishing 91 weeks. In addition to receiving a GRAMMY Award nomination, Kingfish was named the #1 Best Blues Album of The Year by UK tastemaker magazine MOJO. Ingram’s lead single, Fresh Out (featuring Buddy Guy) was the most played song on SiriusXM’…
…
continue reading
Al Di Meola a bona fide guitar hero, perennial poll-winner, and prolific composer, he has amassed over 20 albums as a leader while collaborating on a dozen or so others with the likes of the fusion supergroup Return to Forever (with Chick Corea, Stanley Clarke and Lenny White), the celebrated acoustic Guitar Trio featuring fellow virtuosos John McL…
…
continue reading
Noah Kagan is the founder and CEO of AppSumo.com. He’s also the author of The Million Dollar Weekend, The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours. Previously, Noah was employee #30 at Facebook. Outside of AppSumo, he’s launched six other million-dollar businesses (Kickflip/Gambit, KingSumo, SendFox, Sumo, TidyCal, and Mont…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Michael Girdley: How To Build A $100M Empire
54:48
54:48
Play later
Play later
Lists
Like
Liked
54:48
Michael Girdley has spent the last 30 years building a $100M+ holding company. He's also built a 200k+ Twitter following and a newsletter with over 20k readers. He's also a major tech evangelist in San Antonio, enabling the creation of 1,000+ new tech jobs in the area through entrepreneurial and leadership roles at numerous companies and nonprofits…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Shegun Otulana: Selling Therapy Brands For $1.25 Billion
42:21
42:21
Play later
Play later
Lists
Like
Liked
42:21
At 18, Shegun moved to Birmingham Alabama to escape violence surrounding him in Nigeria. Two decades later, he sold Therapy Brands for $1.25 Billion — one of the largest exits in Alabama history. In addition, Shegun has been recognized as EY's Entrepreneur of the Year and the Aspen Institute’s Henry Crown Fellow. Shegun is now the CEO of Copysmith …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Andrew Yeung: The Gatsby of Silicon Alley
50:02
50:02
Play later
Play later
Lists
Like
Liked
50:02
Andrew Yeung has earned the title "The Gatsby of Silicon Alley" by hosting over 25,000 guests at his exclusive tech parties across major North American cities like NYC, LA, Toronto, Boston, San Francisco. Previously, Andrew worked as a Global Product Lead at Google and a Business Planning & Ops Lead at Facebook. He also is an active angel investor …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Chuck Knabusch: Hope Is Not A Business Strategy
45:30
45:30
Play later
Play later
Lists
Like
Liked
45:30
Chuck Knabusch is a business consultant and author of Hope Is Not A Business Strategy, How To Take Control Of Your Business So It Won't Take Control Of You. In this episode we discuss: 📅 The Importance of Planning and Project Management 🎓 The Illusion of Expertise 🤔 The Value of Outsourcing Decision Making 🚹 Understanding People and Building Corpor…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Alex McShane: The Off-Grid Bitcoin Lifestyle and Working With Jack Dorsey
46:59
46:59
Play later
Play later
Lists
Like
Liked
46:59
Alex McShane is a writer, speaker, and talented operator in the Bitcoin industry. His range of experiences includes serving as the Director of Programming at the Bitcoin Conference, Unconference Director for Nostr, General Partner at Lightning Ventures, editor of The Bitcoin Standard, The Fiat Standard, and Principles of Economics by Saifedean Ammo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mike O'Connor: The Power of Global Talent
54:08
54:08
Play later
Play later
Lists
Like
Liked
54:08
Mike O'Connor is the founder of NexusPoint, a US based BPO focused on connecting small and medium sized businesses with world class, outsourced talent. Mike is also a talented real estate investor with additional business interests in home services companies and the manufacturing industry. In this episode we cover… 🤖 How to think about AI-assisted …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Adriel Lubarsky: Debating ESG... Global Conspiracy or Saving The World?
1:00:32
1:00:32
Play later
Play later
Lists
Like
Liked
1:00:32
Adriel Lubarsky is a trailblazer in corporate sustainability and the acclaimed author of Attainable Sustainability: Building Your Corporate Climate Strategy. As the Director of Sales at GreenPlaces, Adriel is at the forefront of assisting companies of all sizes in measuring and mitigating their environmental impact. In this episode, we cover: 📚 Adr…
…
continue reading
Nick Hutchison is the founder and CEO of BookThinkers, a marketing agency for authors that Nick launched based on his success growing a massive Instagram audience of nonfiction enthusiasts. This conversation focuses on lessons from Nick’s new book, Rise of the Reader: Strategies For Mastering Your Reading Habits and Applying What You Learn. We cove…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eric Jorgenson: The Anthology of Balaji
1:03:18
1:03:18
Play later
Play later
Lists
Like
Liked
1:03:18
Eric Jorgenson is a writer, builder, and investor. In 2020, Eric released the "Almanack of Naval Ravikant," a bestseller with over a million copies sold. This conversation discusses the "The Anthology of Balaji", Eric’s long awaited followup book (released today). The Anthology distills the best ideas from futurist Balaji Srinivasan into three main…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Tim Calise: Making Founders Dreams Come True
46:39
46:39
Play later
Play later
Lists
Like
Liked
46:39
Tim Calise is a business coach, investor, and advisor to over 15 privately held businesses with annual revenues from $250,000 to $10,000,000. In addition, Tim: * Worked closely with Alex Hormozi to scale GymLaunch, Prestige Labs, and ALAN * Raised $325mm before the age of 25 * Founded or grew 6(!) companies to 7 or 8 figures In this episode, we dis…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Adam Nathan: Founder of Almanac on The Modern Work Method
44:25
44:25
Play later
Play later
Lists
Like
Liked
44:25
In this episode, we sit down with Adam Nathan, founder and CEO of Almanac, to talk about his ambitions to reshape the future of remote work. Drawing from insights gained from over 5,000 interviews with experts at companies like Apple, Stripe, and Netflix, Adam has pioneered the Modern Work Method. This method seeks to redefine how we work on the in…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Arthur Petropoulos: Mergers, Acquisitions, Investment Banking, and Capital Advisory
47:18
47:18
Play later
Play later
Lists
Like
Liked
47:18
Arthur Petropoulos spent nearly a decade on Wall Street, with involvement in investment banking, private equity, and serving as the head of corporate development, strategy, and M&A for a diversified B2B services company. Now, Arthur provides M&A, Business Exit, and Capital Advisory Services for Middle Market companies (up to $10 million in EBITDA) …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Nick Huber: How To Win on Twitter, Building a Portfolio of Service Businesses, and Being Decisive
48:01
48:01
Play later
Play later
Lists
Like
Liked
48:01
Nick Huber is a self storage operator with 1.9 million square feet and 50 employees. He also sold a service company for 7 figures and sends a weekly email to 200K+ people. His 300,000+ follower twitter account, @SweatyStartup, has become extremely popular with business owners. This conversation discusses small businesses versus real estate, tips fo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Matthew Jaeh: ProctorU Co-Founder on Building Companies and Startup Life in Birmingham, Alabama
56:31
56:31
Play later
Play later
Lists
Like
Liked
56:31
Matthew Jaeh co-founded ProctorU, an EdTech company that grew to over $1 Billion. Now, Matt is the Managing Director of Techstars in Birmingham, Alabama. In addition, Matt is an avid triathlete and musician. This conversation covers lessons from building ProctorU, the Alabama startup ecosystem, the power of short form video, Matt's favorite restaur…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Gray MacKenzie: Top Lessons from 10 Years Of Growing Agencies
1:03:35
1:03:35
Play later
Play later
Lists
Like
Liked
1:03:35
Gray MacKenzie is the Co-Founder of ZenPilot, a training and consulting business that leads digital agencies through project management implementation using ClickUp. Altogether, ZenPilot has helped over 2,700 agencies improve their operations. Previously, Gray founded GuavaBox, a marketing agency for B2B SaaS. This conversation covers how to avoid …
…
continue reading