Best Phillip Greenberg Podcasts (2024)

1
Božo Janković | The new TCF 2.2 and CMPs: what you need to know 32:47

11M ago32:47

32:47

In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you. Tune in here or read the highlights below: https://www.i…

1
Phillip Black | Roblox properly understood: lessons for virtual economies 36:38

12M ago36:38

36:38

In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual…

1
Overcoming Objections 21:34

1+ y ago21:34

21:34

Now that you're prospecting and talking to people, you're getting objections. That's never fun...but it isn't a reason to give up or stop completely. It just means you need to add more scripts. In this episode, we talk about overcoming some of the biggest and most common objections we get while prospecting and give ideas of how to move forward. You…

1
Interview with Alison Ton 34:57

1+ y ago34:57

34:57

Alison is a new agent - less than a year in the business - and offers some great insights into getting started and holding oneself accountable. She comes from a completely different industry and background. If you're brand new to real estate, this is a must listen episode! You are ALWAYS welcome to ask questions or suggest a topic you'd like covere…

1
Interview with Ernie Armijo, Broker and Team Leader 53:11

1+ y ago53:11

53:11

There are people who get lucky, and people who make their own luck. Ernie Armijo has made his own luck through hard work, consistency, and integrity. He came to real estate from another industry well over 20 years ago, and has built up his business over the years through his diligence. Listen as he explains how he got started (probably not that dif…

1
Following Up With Your Prospects 25:54

1+ y ago25:54

25:54

Now that we've written and role played our scripts, and we're starting to reach out and talk to people, we need the next step... planned, effective, consistent follow up. In this episode, we discuss the tools and tips for follow up. Research shows we need 5-12 contacts before our prospects will sign a contract with us...so this is how we do it! You…

1
The Unity Gaming Report | Diving in with the team behind it 34:14

1+ y ago34:14

34:14

In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and Insights at Unity respectively - two of the minds behind the Unity Gaming Report. Together, they get into the data behind the gaming industry, what didn't make the cut, why 2D games are makin…

1
Sophie Vo | Leadership in games: solving the human puzzle genre 40:47

1+ y ago40:47

40:47

In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in leadership, what leadership means and looks like in games, how to spot a leader in your team, and more. Tune in or read the highlights: https://www.is.com/community/podcasts/levelup/leadership-in-games-solving-the-human…

1
Lisa Brunette | Narrative in mobile games: why the story matters 38:51

1+ y ago38:51

38:51

In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into the importance of narrative, why gameplay should always come first, how to write for mobile games, and how (and why) Lisa gamified her gardening. Tune in or keep reading for the highlights: https://www.is.c…

1
Om Tandon | UX in games: User-centered vs human-centered design 31:03

1+ y ago31:03

31:03

In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX, the similarities between producing games and films, the differences between user and human-centered design, and how to put design thinking into practice. Tune in or keep reading for the highlights: https://www.…

1
Anna Popereko | User motivations: Where game design and monetization meet 26:52

1+ y ago26:52

26:52

In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations…

1
Josh Burns | Mastering the world of IPs 35:27

1+ y ago35:27

35:27

In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get into the history of IPs in mobile games, what to look for in an IP, their role in 2023, Josh's advice for smaller studios looking to leverage them, and more. Tune in here or read the highlights: https://www.is.com/community/podca…

1
Danny Moy | Building a mobile gaming business strategy 30:08

1+ y ago30:08

30:08

In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at mobile games studios, the secret to navigating M&As (from both sides), how to create long-term plans while working in a fast-changing industry, and a whole lot more. Tune in here or read the highlights: https…

1
Role Playing Scripts with Dan King, Part 2 27:34

1+ y ago27:34

27:34

Once again, I want to emphasize how important it is to have scripts and to role play them so you master the questions you need to ask to get the data you need. In this episode, we do the SELLER role plays with Dan as the agent. Make sure to listen all the way through, as we discuss feedback at the end. As always, please, if you enjoy this episode, …

1
Dan Greenberg | AI and creatives: Now, later, and the far-future 35:00

1+ y ago35:00

35:00

In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI image generation, what it is, how it can be used now, and what it needs to truly change the game. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/dan-greenberg-ai-and-cr…

1
Role Playing Scripts with Dan King, Part 1 33:54

1+ y ago33:54

33:54

Before you make your calls, you should always role play them, Get the stalls, the "ummms," and the hesitations out of your system before you talk to your prospects. In this episode, we do two role plays as a buyers agent - one fairly easy prospect, and one not so easy - with our friend Dan King. Our next episode will be two listing agent calls. Ple…

1
Creating and learning your scripts 35:43

1+ y ago35:43

35:43

We're ready to generate business, but we have to know what to say and how to say it to get the information we need to help our clients. In this episode, we walk through creating and role playing your scripts. This is NOT the episode you want to skip. You get one chance at a first impression, and this episode helps you make the most of it! You are A…

1
Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams 33:08

1+ y ago33:08

33:08

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and the king of no-BS actionable tips. Together, they dive into the rules, or lack of, of UA, what it takes to build a culture of experimentation from the outside, and Matej’s hottest takes. Tune in here or read th…

1
AppQuantum | Outsource vs In-house: The best way to build creatives in 2023 23:34

2y ago23:34

23:34

In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lead at AppQuantum. They attempt to finally answer the question: does it just make sense to move your creatives all in-house? Bonus content includes: why do you need a creative team anyway? Tune in here or read the highlights: https:…

1
A Day in the Life 22:45

2y ago22:45

22:45

We've talked plenty about getting ready to work...now let's look at what it's like to put that schedule into production. We talk about how we can quickly go into chaos - and that's okay if we keep the chaos organized, and keep our eyes on the prize; creating business opportunities! You are ALWAYS welcome to ask questions or suggest a topic you'd li…

1
HypGames | The evolution of mobile sports games 33:10

2y ago33:10

33:10

In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss the evolution of sports games, including the challenges moving from console to F2P, how to work with licensors, and what to expect in the future. Tune in here or read the transcript:https://www.is…

1
Interview with Tiffany Tieu 24:34

2y ago24:34

24:34

In our first interview of the series, I talk with Tiffany Tieu, a newer, young agent in Houston, TX and some of her experiences about getting started in real estate. Listen to Tiffany talk about her mentor, staying focused and organized, and finding ways to grow and move toward her goals. You are ALWAYS welcome to ask questions or suggest a topic y…

1
Making the best of your time 19:46

2y ago19:46

19:46

Nobody wants to work 24/7, yet so many Realtors think they have to. You really don't; you just have to plan how you're going to use your time to make yourself more efficient, giving you the time to get the work done and the time to have an actual life. This episode gives practical advice on how to create a schedule, measure its efficiency, and resc…

1
GPS for your business 31:41

2y ago31:41

31:41

Before you can really get started, you should know where it is you're going. In this episode, we'll talk about creating your own map and GPS to get you to where you want to be. Budgeting and goal setting go hand in hand. And, while that may sound a bit dry, it's probably one of the most important lessons we'll cover. You are ALWAYS welcome to ask q…

1
Dealing with the noise 36:57

2y ago36:57

36:57

Once people learn you are a Realtor, they decide you need their advice on how to be successful. Doesn't matter if it's your uncle who has never been a Realtor (or in sales), or the checker at the grocery store - everyone knows best. You'll also run into hundreds of agents on social media who will tell you the only way to succeed is to do everything…

1
UserWise | The psychology of in-game personalization 27:34

2y ago27:34

27:34

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss how game developers can better understand user psychology, putting user motivations into action within a game, and how game developers can utilize personalization with LiveOps. Tune in here or read t…

1
From the Beginning 30:31

2y ago30:31

30:31

As an agent, there are a lot of hoops to jump through just to get started. We'll talk about what your options are for joining a team, a brokerage...or being independent. We'll also talk about the basics of what it will take to be an agent - and creating a path that's right for you, not your Uncle Joey, the barista that makes your lattes every day, …

1
Deconstructor of Fun | Blockchain Gaming, Pt 5: What the industry needs to do to make Blockchain Games mainstream 36:13

2y ago36:13

36:13

In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's Javier Barnes and Ethan Levy, host of the Deconstructor of Fun Podcast. They discuss why developers and gamers should start utilizing blockchain, the main challenges keeping blockchain from becoming an industry standard, and what e…

1
Business Evolution | Blockchain Gaming, Pt 4: Blockchain and the Metaverse 41:10

2+ y ago41:10

41:10

Blockchain and gaming and the metaverse? Oh my. Elad Yakobowicz, Founder at Business Evolution explores the state of the metaverse today and how blockchain games have managed to integrate into this vast digital world. Elad is interviewed by Melissa Zeloof, VP Marketing at ironSource and Anton Backman, Principal at Play Ventures. They dive into the …

1
Playmint | Blockchain Gaming, Pt 3: Life as a CEO 38:02

2+ y ago38:02

38:02

What’s it like to build a blockchain company from the ground up? Hear it straight from the source. David Amor, CEO at Playmint - a blockchain gaming company founded in 2021 - discusses what it's like to be on the frontline of the blockchain gaming revolution. David is interviewed by Melissa Zeloof, VP Marketing at ironSource, Anton Backman, Princip…

1
Playmint | Blockchain Gaming, Pt 2: Community Building 42:05

2+ y ago42:05

42:05

We’re back for the second episode of our blockchain gaming mini-series - this time we’re exploring how online communities are set to shape the future of blockchain games. Join Melissa Zeloof, VP Marketing at ironSource, along with Anton Backman and Kenrick Drijoningen from Play Ventures, and our guest Jon Jordan, Consultant at Playmint, for the con…

1
Play Ventures | Blockchain Gaming, Part 1: The Fundamentals 32:15

2+ y ago32:15

32:15

It’s the buzzword on everyone’s lips: blockchain games. Melissa Zeloof, VP Marketing at ironSource, kicks off the first episode in a new mini-series all about blockchain gaming, along with Anton Backman and Kenrick Drijoningen from Play Ventures - a games VC with promising blockchain games in their portfolio. Together, they review clear and concise…

1
Double Loop Games | Indie Series, Part 5: Founding a Mobile Game Studio 31:39

3+ y ago31:39

31:39

In the fifth episode of our "What I Wish I Knew When" series for indie developers, Melissa Zeloof is joined by Emily Greer, founder and CEO of Double Loop Games, who also co-founded Kongregate over a decade ago with her brother. Emily discusses her experience establishing a new games studio and key tips for developers looking to do the same.…

1
GamesBiz | Indie Series, Part 3: Getting Started with Mobile Game Monetization 25:41

3+ y ago25:41

25:41

In the fourth episode of “What I Wish I Knew When...”, our series for indie developers, Melissa Zeloof is joined by Bozo Jankovic, who heads up Business Development at GamesBiz Consulting. Bozo and his team spend a lot of time working with indie developers to strengthen their game's monetization performance, so we thought it would be a good idea to…

1
Unity | Gametech, Part 3: The Insider's Perspective 23:18

4y ago23:18

23:18

Sally Lu, Director of Customer Success at Unity, joins Melissa Zeloof to discuss the role of Unity and gametech more generally in the games industry, and what we might expect for the future.By ironSource / Melissa Zeloof

1
Mighty Bear Games | Indie Series, Part 3: Identifying Million Dollar Game Concepts 22:15

4y ago22:15

22:15

Simon Davis, Co-Founder and CEO at Mighty Bear Games, joins Melissa Zeloof in our "What I wish I knew when..." series to talk about his process for identifying and evaluating new game concepts, the learning curve he's experienced, and how to avoid biasBy ironSource / Melissa Zeloof

1
Facebook Audience Network | The Innovations of In-Game Advertising 56:29

4y ago56:29

56:29

Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the key innovations in this space, the shift to hybrid monetization models, and the opportunities in-app bidding opens up for developers.By ironSource / Melissa Zeloof

1
Hiro Capital, Barclays | Gametech, Part 2: The Investor Perspective 48:10

4y ago48:10

48:10

Melissa Zeloof is joined by Spike Laurie, Venture Director at Hiro Capital, and Mario Lu, VP at Barclays and Lead Analyst for video game stocks. We’ll be talking about the game investment landscape, the gaming industry and its relationship to gametech, and how gametech is spilling over to other industries.…

1
Episode 10 - Joel Nied 46:00

4y ago46:00

46:00

Mitch Greenberg talks with Joel Nied about his work in the field of business and corporate law with Price Benowitz LLP. Tune in to hear Joel discuss his legal experience working with entrepreneurs and intellectual property. Learn more about Price Benowitz LLP at the firm's website. DISCLAIMER: The information on this podcast (1) does not establish …

1
Episode 11 - Nicholas Stamatis 46:00

4y ago46:00

46:00

Mitch Greenberg is joined by Nicholas Stamatis to talk about his work in person injury law with Price Benowitz LLP. Tune in to hear Nicholas share his experience as a new lawyer in Washington, D.C. Learn more about Price Benowitz LLP at the firm's website. DISCLAIMER: The information on this podcast (1) does not establish an attorney-client relatio…

1
Starberry Games | Indie Series, Part 2: What I Wish I Knew When Pitching to Investors 23:19

4y ago23:19

23:19

This is the second episode in our series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Antti Hattara, the CEO and co-founder of Starberry Games, the developer behind the hit idle game, Coffee Corp, and winner of ‘Best Indie Developer’ Award at the Pocket Gamer Mobile Games Awards in 2019. We’ll be talking abou…

1
Lockwood Publishing | Avakin Life, the Metaverse, and Games as Social Media 28:32

4y ago28:32

28:32

Oliver Kern, Chief Commercial Officer at Lockwood Publishing, who are behind the hit mobile game Avakin Life, joins Melissa Zeloof to discuss the challenges of building a “virtual world” game (how does one integrate a live music concert from a real life pop star into a mobile game?!), how they scaled their daily active users to 1.5M, the metaverse,…

1
CNN, PocketGamer | Gametech, Part 2: The Journalist Perspective 1:01:04

4y ago1:01:04

1:01:04

Melissa Zeloof is joined by Ric Cowley, Editor of PocketGamer.biz, and Shannon Liao, reporter at CNN Business, to discuss the key happenings and trends in the gaming industry and in the gametech ecosystem behind it. As journalists covering gaming, they have a special inside-outside view of the industry, which made this a fascinating discussion. We …

1
Episode 9 - Natalia Segermeister 23:21

4y ago23:21

23:21

Join Mitch Greenberg as he connects with Natalia Segermeister to discuss immigration law. Learn more about Price Benowitz LLP at the firm's website. DISCLAIMER: The information on this podcast (1) does not establish an attorney-client relationship; (2) is only for general information; (3) does not constitute legal advice; (4) cannot be cited as leg…

1
VGames | Unearthing the Next Generation of Gaming Unicorns 30:58

4y ago30:58

30:58

Eitan Reisel, former lead in Google’s gaming division and founder of VGames, an investment firm focused specifically on unearthing the next generation of Israeli and Eastern European gaming unicorns, joins to discuss the investment opportunities in these ecosystems, the biggest trends in gaming, the importance of gametech, and much more.…

1
Episode 8 - Seth Price 38:19

4y ago38:19

38:19

On this episode of the PB & Justice Podcast, guest Seth Price, managing partner at Price Benowitz LLP, and host Dayne Phillips, also an attorney with Price Benowitz LLP, chat about the origin story of the Price Benowitz law firm. Learn more about Price Benowitz LLP at the firm's website. DISCLAIMER: The information on this podcast (1) does not esta…

1
Seenax | Indie Series, Part 1: What I Wish I Knew When Choosing a Game Publisher 17:09

4y ago17:09

17:09

This is the first episode in our new series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Gabriel Coriiu, Co-Founder of Seenax Oy and the developer behind the hit game, Hide and Seek. Gabriel will be talking about what he wishes he knew when choosing a publisher and about his journey to launching a hit hyper-c…

1
Newzoo | Gametech, Part 1: How Gametech is Fueling the Industry's Growth 39:59

4y ago39:59

39:59

Newzoo's CEO Peter Warman, and Market Lead of Game Developers and Publishers, Tyler Long, discuss the rapidly growing gametech ecosystem, how they mapped it out, and where it's headed.By ironSource / Melissa Zeloof

1
ironSource | Creative Operations, Part 3: How to Make High Impact Ad Creatives 20:00

4y ago20:00

20:00

Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at ironSource Luna, to discuss all things in-ad data, including Playworks' process for optimizing ad creatives for some of the industry's biggest names.By ironSource / Melissa Zeloof

1
ironSource | Creative Operations, Part 2: How to be a Creative Sponge 18:31

4y ago18:31

18:31

Elad Gabison, Creative Lead at ironSource Luna, discusses his process for sparking ideas and producing ad creatives for world class mobile games. Read the transcript: https://www.ironsrc.com/podcasts/how-to-be-a-creative-sponge/By ironSource / Melissa Zeloof

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Phillip Greenberg Podcasts

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