Learn about marketing from your host Andrew Veitch who's recruited over 1 million e-commerce customers and hear guests from brilliant stores and marketing experts.
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Mad Over Videos from guch is a podcast with video specialists, agencies, video practitioners, production experts, filmmakers and other creators. WEBSITE: https://guch.me/ LINKEDIN : @guch https://www.linkedin.com/company/guchme/ INSTAGRAM : @guch.me https://www.instagram.com/guch.me/ FACEBOOK : @guchHQ https://www.facebook.com/guchHQ TWITTER : @guchHQ https://twitter.com/guchHQ
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1
How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers
19:24
19:24
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Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's manage to grow such a successful company from her mum's kitchen! She also explained how Joe Wicks and Davina McCall helped boost their Instagram follow…
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1
Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success
21:32
21:32
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Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business. Wh…
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1
Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling
23:58
23:58
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Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol. Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "opti…
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1
Understand what your customers are thinking with Amy Kelly from UserTesting
24:38
24:38
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Amy is the Director of EMEA Marketing at UserTesting.com. She joined Andrew on the podcast to discuss how user testing helps businesses to understand why certain things are happening within the business. She also explained how testing can be used by almost any department within a business and how it can help startup businesses before they've even l…
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1
Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada
21:20
21:20
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Andrew spoke with Clarity’s Product Manager, Ravi Yada to understand exactly how Clarity can benefit your business and help you increase conversion rates. Learn how it compares to Google Analytics, how Clarity can help identify website issues, and how to use it to check the rendering of your website across all platforms…
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1
Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart
22:56
22:56
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Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is. They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target ve…
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David Lockwood from The Tapestry Agency explains how to analyse your customer data
27:02
27:02
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David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform f…
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1
TikTok advertising expert Savannah Sanchez talks us through
24:42
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Based in Las Vegas, Savannah helps E-Commerce brands increase their sales through creative ads on TikTok. In this episode, she explains how TikTok is taking over both Facebook and Instagram for advertising in terms of scale and performance; how targeted advertising works on TikTok and the importance of an ad not looking like an ad! Savannah also ta…
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1
Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view
24:50
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Josh has plenty of experience in investments, having spent 5 years investing in SMEs prior to joining Coniston Capital. He gives his opinion on what makes a great brand, the pros and cons of selling products through subscriptions vs. one-off sales, and explains the importance of CAC, AOV and LTV, collectively. We also discuss the importance of havi…
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Jay Wright, CEO of Virgin Wines tells us how he also manages to lead marketing as the CMO
25:36
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Jay Wright took over as CEO of Virgin Wines back in 2008 and has transformed the company into one of the largest online wine merchants in the UK, selling over 1 million cases a year. He explains how his previous roles led him to naturally take on the role of CMO as well as CEO of the hugely successful company. We also cover how Virgin Wines success…
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Lisa Creaven explains how she used influence marketing and social to build Spotlight Oral Care
22:42
22:42
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Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral Care bring consumer dental products up to date. They have built a brilliant business which quadrupled its turnover last year by challenging their giant competitors with a position as a beauty brand for teeth. She shares the marketing approach she used t…
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1
Marketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blog
25:42
25:42
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Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the Chief Marketing Technologist blog which is the authority on marketing technologies. He is the author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative. We discuss the way that technology and marketing are merging together and what marketers …
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1
Using inserts to build a £25m ecommerce business with Ian Morrison from Donald Russell and Flavourly
22:24
22:24
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Ian Morrison is an expert on inserts (leaflets), using them brilliantly first at Donald Russell and then at Flavourly. It's an often over looked marketing channel but very effective. He starts by explaining what inserts are, how to buy them, tips for insert design, offers, a testing strategy and how to achieve huge efficiencies with swaps. We cover…
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Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites
25:17
25:17
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One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research. In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites. We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual inte…
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GDPR for email marketing explained by Joanna Boag-Thomson from Shepherd & Wedderburn
21:51
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Joanna Boag-Thomson is a partner at Shepherd & Wedderburn and an expert on the GDPR. In this episode she explains the rules for marketing in Europe covering the General Data Protection Regulations (GDPR) and the Privacy and Electronic Communication Regulations (PECR). We cover marketing to European customers from other countries, the changes in the…
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MOV Podcast - Ep 33 Feat. Adam Harder of DigitalOcean
1:03:24
1:03:24
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Our 33rd episode features Adam Harder, Video Marketing Manager, DigitalOcean on Mad Over Videos by guch. Listen as our guest Adam Harder discusses everything around how you could produce high-quality videos remotely, how to find stories for videos that work, and much more, with our host Pranav Chimulkar!…
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Freddy Ward on creating a new ecommerce category at HelloFresh and Wild
25:42
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Freddy Ward is the co-founder and CEO of Wild and before that he was the Marketing Director of HelloFresh. In both roles he was responsible not just for launching a new ecommerce brand but for creating a whole new category. He explains the steps in category creation from explanation to the customer through to building a brand once competition emerg…
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Anna Crowe from Search Engine Journal on SEO that gets ecommerce shops onto page one
20:10
20:10
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Anna Crowe is an SEO expert and Assistant Editor at Search Engine Journal. She’s also Head of Content and SEO at Leadfeeder and has worked with brands including Dollar Thrifty Rental, Marriott, Kissmetrics and Moz. We cover how to choose keywords, Google’s EAT framework (Expertise, Authoritativeness, Trust), search volume, link building (good and b…
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Drayton Bird ran the world's biggest direct agency and wrote the marketing bibles
28:26
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Drayton Bird started off his career being trained by Draper Daniels – the inspiration for Don Draper in Mad Men – he then worked his way to the top of the direct marketing world. His agency was bought by David Ogilvy and became Global Creative Director of Ogilvy & Mather Direct which was the largest direct marketing agency in the world. David Ogilv…
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MOV Podcast - Ep 32 Feat. Archana Tiwari Nayudu of upGrad
1:03:05
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Our 32nd episode features Archana Tiwari Nayudu, Director - Content & Communications at upGrad. Listen as our guest Archana Tiwari Nayudu discusses everything related to videos, from madness to method, with our host Pranav Chimulkar!
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MOV Podcast - Ep 31 Feat. Amy Kelly of UserTesting
1:00:37
1:00:37
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Our 31st episode features Amy Kelly, Director, EMEA Marketing, UserTesting. Listen as our guest Amy Kelly discusses how video allows brands to shape real human relationships with their consumers, with our host Pranav Chimulkar!
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1
Finbarr Taylor from Shogun on great landing pages and headless ecommerce
19:43
19:43
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Finbarr Taylor is the co-founder and CEO of Shogun, the top page builder app on Shopify and other platforms. Shogun was also recently on the list of most valuable Y-Combinator startups. There's currently 20,000 stores using Shogun to develop and test landing pages and Finbarr shares some of things that work for his customers. We also talk about som…
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Victor van Amerongen from Space City Productions on TV advertising that works
26:20
26:20
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Victor van Amerongen has been producing TV adverts for 29 years and, according to Televisual Magazine, has produced more adverts than anyone else. He has also specialized in adverts for e-commerce. We talk about advice for first-time advertisers, budgets, direct response and brand response, spot length, testing, response mechanisms, integrating you…
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Brie Read from Snag Tights on building a business and a community
19:59
19:59
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Brie Read is the founder of Snag Tights and a size acceptance campaigner. Snag's sales are rocketing as they provide tights for women who can't find a good fit elsewhere while at the same time challenging perceptions with beautiful photography. She shares her success recruiting customers through social and Snag's rapid international expansion. It's…
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MOV Podcast - Ep 30 Feat. Vaishalli Kaaim of Amazon | Mad Over Videos by guch
1:04:48
1:04:48
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Vaishalli Kaaim is the Branding Marketing Manager at Amazon. A passionate left-right brain professional experienced in Brand management, category revenue growth & creative/content with Unilever India and Amazon (Present). She is strongly committed to innovating technology in the business cycle with content, customer experience and re-defining manuf…
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MOV Podcast - Ep 29 Feat. Priya Patankar of PhonePe | Mad Over Videos by guch
1:00:05
1:00:05
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Priya Patankar is the Head of Communications at PhonePe. Priya is a marketing and communications professional with over two decades of experience. When Priya joined PhonePe in 2017, she was charged with getting consumers to buy into using the digital payment app — as well as garnering the trust of digital wallets — in the aftermath of India’s demon…
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Mark Scott founder of Bella & Duke on guerilla tactics against giant competitors
24:08
24:08
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Mark Scott, the co-founder and CEO, that's Chief Emotions Officer of Bella and Duke talks about his mission to improve the health of dogs and along the way building a £15m revenue ecommerce business. He competes with some of the largest companies in the world with equally enormous marketing budgets but stands out by taking a radical marketing appro…
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Colin Gillespie from All Response Media on TV, digital and offline customer acquisition
29:52
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Colin Gillespie is the Chief Strategy Officer and co-founder of All Response Media based in London with clients throughout the UK, Europe and the USA. They spend around £200 million per year on customer acquisition on TV, digital and offline.By Machine Labs
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MOV Podcast - Ep 28 Feat. Deepu Nair of LinkedIn | Mad Over Videos by guch
1:03:41
1:03:41
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Deepu Nair is the Account Director -Marketing Solutions at LinkedIn. An entrepreneur and marketing specialist with more than 10 years of experience has contributed to numerous markets, boosting companies and helping to improve productivity. Deepu Nair joins us on episode 28 of the MOV Podcast to have some insightful conversations around how videos …
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MOV Podcast - Ep 27 Feat. Tanvi Agarwal of Google | Mad Over Videos by guch
59:33
59:33
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Tanvi Agarwal is the Product Marketing Manager, SMB at Google. A Strong marketing professional with an established track record of working in the internet industry. She has expertise in Go-to-market Strategy, Product Marketing, Marketing, Marketing Strategy, and Digital Marketing. Tanvi Agarwal joins us on episode 27 of the MOV Podcast to have some…
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1
Welcome to the Joy of Marketing for ambitious ecommerce stores
1:08
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Find out all about the Joy of Marketing for ambitious store owners. We'll be talking about what works and what doesn't to make your e-commerce store even more of a success than it already is. We'll be covering SEO, social, email marketing, paid advertising, the business side of e-commerce and cool technologies. You can find out more about the Machi…
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MOV Podcast - Ep 26 Feat. Karthick Sriraman of Segment | Mad Over Videos by guch
47:18
47:18
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Karthick Sriraman is the Enterprise Sales Director, EMEA at Segment, a customer data platform (CDP) that helps you collect, clean, and control your customer data. With 16+ years of experience in Enterprise Software, Karthick specializes in early-stage SaaS sales where he can apply the cross-functional experience in Enterprise Sales and Solutions En…
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MOV Podcast - Ep 25 Feat. Sandeep Ramesh of Google| Mad Over Videos by guch
1:11:56
1:11:56
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Sandeep Ramesh is the head of partners marketing at Google. He is currently leading all marketing efforts for North America and Latin America. In his previous role, Sandeep led the Media and Entertainment vertical for Google India. Sandeep now has over 15 years of experience in Sales & Marketing roles across Google & Unilever. Previously, he led se…
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MOV Podcast - Ep 24 Feat. Amanda Stoneall of Dashlane | Mad Over Videos by guch
58:59
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Amanda Stoneall is the Senior Social Media Manager at Dashlane, a cross-platform subscription-based password manager and digital wallet application. Prior to Dashlane, Amanda was the Social Marketing Manager at AMC Networks, a leading cable TV broadcaster. Known for its groundbreaking and celebrated original content, AMC Networks is the company beh…
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MOV Podcast - Ep 23 Feat. Doug Tidwell of Redis Labs | Mad Over Videos by guch
1:10:31
1:10:31
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Doug Tidwell is the Senior Technical Marketing Manager at Redis Labs where he is currently working to build out the Redis Labs Developer Program. Redis Labs is the home of Redis, the world's most popular in-memory database, and commercial provider of Redis Enterprise. Doug is also a programmer and writer who creates videos, articles, sample code, c…
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MOV Podcast - Ep 22 Feat. Vinit Mehta of Brightcove | Mad Over Videos by guch
1:07:37
1:07:37
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Vinit Mehta is the Country Head, India at Brightcove. An online video platform, Brightcove provides cloud solutions for online video streaming to broadcasters, publishers, brands, content creators, e-learning companies, e-commerce organizations. Vinit is covering the Indian sub-continent for the company, with more than 18 years of experience in the…
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MOV Podcast - Ep 21 Feat. Utkarsh Awasthi of Freshworks | Mad Over Videos by guch
59:41
59:41
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Utkarsh Awasthi is the Head of Enterprise Customer Marketing at Freshworks, an IT service software provider that helps organizations of all sizes with SaaS customer engagement solutions that make it easy for support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to r…
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MOV Podcast - Ep 20 Feat. Eric Dreshfield of ActiveCampaign | Mad Over Videos by guch
57:29
57:29
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Ep 20 Feat. Eric Dreshfield of ActiveCampaign
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MOV Podcast - Ep 19 Feat. Ernie Santeralli of ActiveCampaign | Mad Over Videos by guch
1:05:15
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Ernie Santeralli of ActiveCampaign gets things off the ground by establishing the reason at the outset. Ernie Santeralli is the Multimedia Content Manager at ActiveCampaign, a SaaS platform that helps businesses go beyond marketing automation to optimize their customers' experiences. Prior to becoming the Multimedia Content Manager for ActiveCampai…
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MOV Podcast - Ep 18 Feat. Abhishek GP of Freshworks | Mad Over Videos by guch
1:04:05
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Abhishek GP is the Head of Global Demand generation at Freshworks. A dual-brained marketer with expertise in Startups and Fortune 100 brands, across Consumer behavior, Digital marketing, Brand marketing and Demand generation. In episode 18 of the MOV Podcast, we pick his brain to understand the core elements that the world of B2B should learn from …
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MOV Podcast - Ep 17 Feat. Patrick Edmonds of Proposify | Mad Over Videos by guch
1:01:37
1:01:37
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Patrick Edmonds is the Chief Marketing Officer at Proposify, a proposal software that helps modern sales teams create, send, track, and e-sign winning proposals, contracts, and agreements. In episode 17 of the MOV Podcast, Patrick talks about Asynchronous selling and how every organization can support their sales team better with videos and the tip…
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MOV Podcast - Ep 16 Feat. Scindia Balasingh of Freshworks | Mad Over Videos by guch
1:08:52
1:08:52
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Scindia Balasingh is the Head Of Marketing - Global ISV Partnerships at Freshworks. Scindia started at Freshworks just a year ago in 2019, and her team was awarded as the top-performing team in the organization. Prior to Freshworks, she was Head of Marketing at Redington India, where she spent nearly six years playing a key role in scaling up their…
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MOV Podcast - Ep 15 Feat. Kimberlee West of Xactly | Mad Over Videos by guch
46:02
46:02
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Kimberlee West is a marketing strategist with over 10 years of experience minimizing jargon and simplifying the positioning for the product and service-based businesses. Kim is the Senior Product Marketing Manager at 6sense, an Account-Based Orchestration Platform helps revenue teams identify and close more opportunities by putting the power of AI,…
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MOV Podcast - Ep 14 Feat. Michael Versluis of Shleep | Mad Over Videos by guch
1:06:03
1:06:03
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The 14th episode of the Mad Over Videos podcast features Michael Versluis, Chief Commercial Officer at Shleep. With its corporate programs which include a mobile phone app, personalized assessments, sleep education through tailored workshops, individual and group sleep consultations, Shleep aims to help enhance the efficiency/performance of global …
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MOV Podcast - Ep 13 Feat. Prathap Suthan of Bang In The Middle | Mad Over Videos by guch
1:24:02
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Episode #13 - Feat. Prathap Suthan, Managing Partner/Chief Creative Officer @ BangInTheMiddle Mad Over Videos from guch is a podcast with video specialists, agencies, video practitioners, production experts, filmmakers and other creators. Here is Episode 13 Mad Over Videos is India’s flagship video marketing event. The inaugural edition on November…
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MOV Podcast - Ep 12 Feat. Kyle Lacy of Lessonly | Mad Over Videos by guch
29:37
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Kyle Lacy is the Chief Marketing Officer at Lessonly, a training and enablement software company based in Indianapolis, IN. His team is tasked with leading all things marketing. This includes overall brand strategy, events, content marketing, marketing/sales ops, sales enablement, product marketing and thought-leadership. Before joining Lessonly, K…
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MOV Podcast - Ep 11 Feat. Matt Fleming of Loadsmart | Mad Over Videos by guch
47:47
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Matt Fleming is director of marketing at Ovation.io, a scientific data company providing a cloud-based LIMS for molecular diagnostic laboratories. Before joining Ovation.io, Matt headed the marketing initiatives at Loadsmart & Apptopia. He was also the founder of Segment Ai, a SaaS-based app that uses data science to help marketers bridge the gap b…
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MOV Podcast - Ep 10 Feat. Darryl Praill | Mad Over Videos by guch
1:00:52
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Darryl Praill is the Chief Revenue Officer at VanillaSoft, the industry’s most established Sales Engagement Platform that keeps your sales team busy and focused on engaging your leads and growing revenue. Darryl joined VanillaSoft as Chief Marketing Officer in 2017 and has successfully increased VanillaSoft’s profile in the sales technology space a…
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MOV Podcast - Ep 9 Feat. Nick Bennett | Mad Over Videos by guch
47:05
47:05
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Nick Bennett is the director of field marketing at logz.Io, a cloud observability platform for modern engineering teams. Before joining logz.Io, Nick headed field marketing at Clari, a revenue operations platform that helps b2b organizations increase win rates, shorten sales cycles and improve forecast accuracy by using AI and automation to create …
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MOV Podcast - Ep 8 Feat. Jake Bjorseth | Mad Over Videos by guch
55:25
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Jake Bjorseth is the CEO at Trndsttrs Media, an agency that connects brands to Gen Z customers. They have worked with companies big and small—from local retail shops to McDonald's—devising strategies for reaching the world’s fastest-growing consumer group. Prior to Trndstrrs, Jake Co-founded and was the Chief Growth Officer at Social Apex. In episo…
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