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A REAL, LIVE sales call where a salesperson tries to Gap Sell Keenan their product or service. If A Sales Growth Company or Keenan has a problem they can solve, he will buy it! This is a DOPE sales training opportunity! Keenan provides on the spot feedback to help the salesperson throughout the discovery.
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Authentic Influence

Anfernee Chansamooth

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Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies. This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and in alignment with who you are as a human being. This show will feature a mix of solo episodes and guest interviews with actual practitioners who are honest, courageous, and generous with sharing wha ...
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show series
 
Jose Alvarenga of Whova joins Keenan to search for a problem ASG might have. Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees effectively, and helps event organizers save time when managing event logistics. Whova’s platform consists of an award-winning event app, easy online regist…
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In this episode, we dive into the world of newsletters. Entrepreneur Ngoc Le seeks guidance on starting her newsletter journey, exploring platforms beyond LinkedIn. Tune in as we provide actionable insights and strategies to kickstart your newsletter adventure. Subscribe to my Authentic Marketer newsletter for weekly marketing, online business, and…
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This week on Gap Sell Keenan, we're joined by a gamification company, where Steve from Outbound Game steps in to identify and tackle potential issues within our training protocols. This episode serves as a prime example of the critical importance of understanding your customer and pinpointing the deficiencies in their environment. Without a clear g…
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This week we've got a powerhouse guest who's got some serious business acumen and problem identification skills. Marc, showcases his complete understanding of his business world. He's not just playing the game, he knows it inside out. We're all about learning here, and it's always refreshing to see leaders continuously pursue learning to make thems…
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Dive into the mindset shift that's separating good sellers from the great ones! In this week's episode of Gap Sell Keenan, Keenan sheds light on the profound change in sales mentality. Are you still stuck in the predator sales mindset? It's time to escape the traditional hunter approach and embrace curiosity like a 5-year-old encountering something…
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You’ve prospected well, you’ve set a meeting, you think it goes well, but the buyer disappears after. What happened? You botched it somewhere. A lot of sellers fail to effectively communicate and highlight the buyer’s problem. You’ve created a scenario lacking in urgency. The buyer is not going to be motivated to change, nor are they going to belie…
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In recent episodes, a clear theme has emerged - there's a lot of telling and not enough asking in sales. What distinguishes a successful salesperson from an average one is the ability to influence the sale. It's not about regurgitating industry facts and figures; true influence comes from understanding, articulating value, and asking the right ques…
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If you’ve watched enough Gap Sell Keenans, you know, one of the top 3 problems salespeople face is asking the right questions. Oftentimes, they don’t fully understand where they are trying to carry the conversation or get lost along the way. Asking the right questions in a discovery call is an art and you want them to lead you to a problem as quick…
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Your old-school selling methods won't cut it anymore. Pushing product is out, understanding your customer's challenges is in. In this episode of Gap Sell Keenan, we see the importance of searching for problems and not being product-centric. ___________________________________________________________________________ Hi I'm Keenan, I am the author of…
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Hey Gap Sellers! Welcome to episode 62 of Gap Sell Keenan! This is a real LIVE sales call with a real sales professional. This episode features Jonas from Merchant Cost Consulting. This may be the quickest episode of GSK yet with maybe the most important message: Do not be afraid to fail. Put yourself in positions to fail. Failing is a catalyst for…
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Hey Gap Sellers! Welcome to episode 61 of Gap Sell Keenan! This is a real LIVE sales call with a real sales professional. Today is Nick with Melt Studio. Be empathetic towards your buyer's challenges. Customer-centricity and problem-centricity are the future of sales and marketing. As a salesperson you want to build trust and rapport through being …
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This happens all the time on sales calls – we’re doing a discovery and we get flustered when the buyer doesn’t have a problem or an apparent “need” for our product. Rather than remaining calm and using our brains to try and find another angle we default to a product pitch. Salespeople have a tendency to do 2 things when they get stuck – 1. Focus on…
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Are you struggling to generate B2B leads on LinkedIn? In this episode, I reveal the game-changing "5 C's" framework for effectively generating leads on LinkedIn. Grab your free bonus resources to level up your marketing at https://theauthenticmarketer.com/podcastgift/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinf…
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Hey Gap Sellers! Welcome to episode 59 of Gap Sell Keenan! This is a real LIVE sales call with a real sales professional. Today is Brice with Leadr. Watch how Brice really keeps his cool as hundreds watch him live on Linkedin! The lesson in this episode is all about process questions. How they help; how they hurt. Check it out! ➜ Get Your Copy of M…
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This week on Gap Sell Keenan we've got Lance Junck! Watch as Lance tries to sell Keenan! Sales calls aren't easy by any means. And while Gap Selling is the key to doing it right, you've got to put in work to learn the craft. Keenan gets a TON of sales calls all the time, and most of the time, they're not too great. So rather than blowing them off, …
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This week on Gap Sell Keenan we've got Gaetano DiNardi! Watch as Gaetano tries to sell Keenan! Sales calls aren't easy by any means. And while Gap Selling is the key to doing it right, you've got to put in work to learn the craft. Keenan gets a TON of sales calls all the time, and most of the time, they're not too great. So rather than blowing them…
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This week on Gap Sell Keenan we've got Gabriel Dabi-Schwebel! Watch as Gabriel tries to sell Keenan! Sales calls aren't easy by any means. And while Gap Selling is the key to doing it right, you've got to put in work to learn the craft. Keenan gets a TON of sales calls all the time, and most of the time, they're not too great. So rather than blowin…
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You've probably heard of virtual assistants, but what's it actually like to work as one? Working as a virtual assistant can be a great way to make money from home, but it's not for everyone. Find out if this type of work is right for you in this interview with our super VA Janine Cabato. Janine shares her journey of leaving her job in hospitality a…
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Do you want to learn how to create some fast-cash wins with your business? In this episode with Jennie Wright and Alyson Lex of System to Thrive, we discuss: 00:00 Introducing Jennie Wright & Alyson Lex 04:07 Jennie & Alyson’s key philosophy & approach to marketing & sales 08:01 What’s holding business owners back from generating real results in th…
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In this episode, we share a recording of a live Q&A session from our May B2B Podcast Party where Elle Kersey, founder of luxemaverick.com, asks "how do I create a content strategy for my healthcare consulting business?". Resources: 5 reasons why using a content strategy will make your marketing more effective Register for our next Podcast Party Wri…
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What's the value of blogging and why would a business want to invest in having content created for their blog? This question was submitted by Stevie V Brown from TheChangeStarter.com during our recent B2B Podcast Party. Stevie asked this question from the perspective of a marketing consultant helping her clients, but my response will be relevant to…
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You're a property buyers agent, and you want more leads. But where do you start? It can be tough to know where to focus your marketing efforts when there are so many options available. And it's easy to waste time on activities that don't actually produce results. In this podcast, we'll share three tips for generating more leads as a property buyers…
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Sometimes we can feel like our business is failing. We may be working hard, but things just don't seem to be going our way. In this episode, I share my personal experience with failure and some thoughts on what to do if you're experiencing similar feelings. Resources: Dr. John Demartini's Value Determination Process - it's a free 13-Step Quiz to un…
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Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page? In this episode, we'll show you how. This episode was recorded live as part of our monthly B2B Podcast Party. Topics discussed: [00:00] B2B Podcast Party welcome [05:54] 5 Essential Elements of a High-Converting Landing Page [21:45] High-conve…
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This week on Gap Sell Keenan we've got Leo Prodz! Watch as Leo tries to sell Keenan! Sales calls aren't easy by any means. And while Gap Selling is the key to doing it right, you've got to put in work to learn the craft. Keenan gets a TON of sales calls all the time, and most of the time, they're not too great. So rather than blowing them off, he d…
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Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business? Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss: – How to increase the number of email subscribers from existing traffic – The 80/20 of online course funnels – what gives the best results quickest…
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Want to get better engagement and sales from your email list? In this episode, Anfernee Chansamooth shares the benefits of email segmentation and how you can use ConvertKit to segment your audience. Get started for free with ConvertKit https://simplecreativemarketing.com/CK Topics discussed: 00:00 Welcome 02:22 5 benefits of segmenting your email d…
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This week on Gap Sell Keenan we've got Kaumana Rindlisbacher from Pickle.ai! Watch as Kaumana tries to sell Keenan! Sales calls aren't easy by any means. And while Gap Selling is the key to doing it right, you've got to put in work to learn the craft. Keenan gets a TON of sales calls all the time, and most of the time, they're not too great. So rat…
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Want tips to create a high-converting lead magnet to attract B2B customers? Tune in to this episode as we share why most lead magnets fail and how you can create one that doesn't. This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party. Topics discussed:…
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Do you want to learn how to build and sell online courses? Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss: – Staying in business pivots, failures & mindset – Building remote teams – Creating marketing systems Topics discussed: 00:00 Meet Tom Libelt 07:10 Problems with relying on one channel for course pro…
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Launching a new coaching product or service, and wondering how to generate more sales? Our guest business owner is Ericka Bates of Talk Virtual, and she runs a mastermind group for event producers. She helps busy event producers who want to host attention-grabbing virtual summits and make money while creating great content they can repurpose. In th…
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Do you want to learn how to create content that brings traffic with Surfer SEO Content Editor? Watch this episode where we’ll discuss: Using Keywords Everywhere to identify keyword search volume Using Surfer SEO Content Editor to write your article Customizing Surfer SEO Content Editor to produce the most relevant article for your audience Topics C…
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Want tips to cut down your content production and content marketing time? Tune in to this episode as we share five time-saving tips for your business. This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party. Sign up for our next monthly B2B Podcast Party…
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In this special episode, Anf handed over the mic to his good friend and Influence By Design podcast host Samantha Riley. Sam asked Anf questions about business and life. Topics Discussed: 0:00 Sam Riley welcome 01:05 A look into Anf’s corporate career 05:30 Launching a side hustle in Toronto, Canada 08:26 Partnership lessons from a failed FB Ads ag…
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This week on Gap Sell Keenan we've got Geof Wollerman from TrueNode Tech! Watch as Geof tries to sell Keenan! Sales calls aren't easy by any means. And while Gap Selling is the key to doing it right, you've got to put in work to learn the craft. Keenan gets a TON of sales calls all the time, and most of the time, they're not too great. So rather th…
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Do you want to learn how to grow a SaaS startup from 0 to profitable on a shoestring budget? Listen to this interview with Vedran Rasic of LeadDelta, where we’ll discuss this topic. Topics discussed: 00:00 Meet Vedran Rasic 05:55 What is Lead Delta? 07:48 How Ved’s previous startup Autoklose got acquired 11:23 Tips for selling a SaaS business 14:05…
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Do you want to learn how to grow your business without spending big on marketing? Listen to this interview with Therese Tarlinton, author of SWAP! Marketing without Money, where we discussed: Three different types of marketing partnerships you can use to grow your business. Five most important assets in your business you can leverage to collaborate…
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Want a powerful way to prove your brand's value? On this episode, we share a recent interview that I did as a guest of #b2bpowerhour. Host Nicholas Thickett and I dive into the value of case studies for B2B sales. Topics covered: - Are case studies still relevant in our digital world? - Where can we use case studies? - How to create a compelling ca…
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Do you want to learn how to grow your business using referrals? Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss: – How has referral marketing evolved over the past decade? – What’s the difference between word of mouth and referral marketing? – For upcoming brands: When is it the right time to start a referral program? To…
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Do you want to learn how to get more traffic by optimizing your existing articles? Watch this episode where we’ll: – Walk through a live example of how to optimize an existing article (or two) – Share tips that you can use for your own content – Demo the Surfer SEO audit tool Topics discussed: 00:00 Welcome & Intro 04:11 What is On-page SEO? 07:02 …
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Do you want to learn how to set up a million-dollar funnel for your coaching or consulting business? Watch this interview with Taki Moore of Million Dollar Coach where we discussed: – How to build a million dollar funnel – Taki’s content plan for attracting leads – How Taki uses case studies for marketing – How Taki wrote his book without writing a…
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How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts. In this interview with Matthew Mason of Superb Learning, we discussed: What process does Matthew follow to extract the IP from an expert? What is best, a high-ticket or low-ticket …
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This week on Gap Sell Keenan we've got Thomas Durham from Mango Digital! Watch as Thomas tries to sell Keenan! Sales calls aren't easy by any means. And while Gap Selling is the key to doing it right, you've got to put in work to learn the craft. Keenan gets a TON of sales calls all the time, and most of the time, they're not too great. So rather t…
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Do you want to learn how to build a B2B sales pipeline using LinkedIn? Join our next live interview with Nicholas Thickett of KO Advantage Group, where we’ll discuss: – Why LinkedIn is Nicholas’ primary sales platform for 2022. – What account strategies are winning in our digital world? – How can customer / market knowledge make or break your strat…
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Want to learn how to send cold emails to land partnerships and collaborations? Watch this interview with Laura Lopuch of Laura Lopuch Global, where we’ll discuss: – What’s the #1 question your cold email must answer for your reader to reply “yes”? – What is a cold email, what are the types of cold emails, and how do you use them to grow your busine…
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Do you want to learn how to build trust and credibility when selling online products? Listen to this interview with Adrian Neumeyer of TacticalProjectManager.com, where we’ll discuss: – How to understand the mindset and pain points of your audience – How to create amazing content that gets people excited and generates lots of traffic – How to marke…
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