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Market MakeHer Podcast

Jessica Inskip and Jessie DeNuit

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Ready to dive into investing but feeling overwhelmed by financial jargon? Picture yourself learning alongside two friends: one a beginner investor like you and the other a 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast. We ask the questions you are thinking and answer with fun analogies without the financial jargon. We share free tools and resources from your brokerage firm, so you not only know how it works, but how to actually invest. Get ...
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What is GOOD?! Looking to create more joy, FUN and fulfillment in life? Join International Speaker, Paul J Long and his featured guests as they draw attention to more of what's GOOD in life as opposed to what's not. Laugh, think and learn in this lighthearted podcast intended to help identify ways to improve quality of life both at work and at home.
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Mark Haney is a serial entrepreneur, angel investor, and media personality who has founded or funded a portfolio of 30+ Sacramento-based companies across various industries including: new media, tech, consumer products, real estate, construction, transportation, distribution, and security. Mark's accomplishments include successfully exiting a Rocklin, CA based enterprise that maintained hundreds of employees and generated over $200M in annual revenues. Having scaled the entrepreneurial mount ...
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Inflation is at an all-time high and so is the stock market. This is a tale of two markets. How is the S&P 500 making record highs when so many Americans are living paycheck to paycheck? We're going to break it all down. What's happening in the stock market, what the S&P 500 actually is, what market breadth and concentration risk means and why it a…
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Let's refresh and re-assess our financial planning goals for our future selves. You've budgeted, you've saved, you've looked at what you've got going on in your spending and bills and what you have left over - what do you do with that extra money? (Invest it, of course 👻) *this is educational info, not advice - personal finance is personal, duh, an…
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How Does The Stock Market Perform During an Election Year? We are not getting political in this episode -- however, we are on a fact finding mission to understand if the stock market is. Let your fin-mom and fin-auntie break it down for you. 😉🔮 Does the U.S. Presidential election affect the stock market? Does the political party of the elected lead…
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In this episode we re-visit our AI Portfolio and Investment Thesis that we discussed back in Episode 21, but with a new emerging headwind. According to our very own Jess Inskip, "the real ‘P/E Risk’ isn't overhyped price to earnings. The risk is price to energy." (Get it? That's a P/E Ratio joke 👻) AI Investing Most of us are invested in AI, whethe…
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There are so many different ways to buy and sell securities in your brokerage account. In this episode, we'll go over many of the different order types you may see in your brokerage account when you go to buy or sell a stock, or any securities. What does Bid and Ask mean? What is Stop and Limit Order? What are market orders? How many different Orde…
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What Is The Bond Market and What Are Bond ETFs? CPI is “cooling off” which means inflation is trending closer to the Fed’s target, which means a rate cut MAY be in our future! What does that mean? Well if the Fed, you know, good ol "Papa Powell" who we keep talking about, well if they actually go through with cutting rates this is what happens. Int…
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Happy Fin-Friday! The Nvidia stock is now one of the big 3 in the S&P 500. We've talked about Nvidia earnings and how much the stock price has soared just this year. Now they have announced a stock split and a dividend increase from $0.04 per share to $0.10 per share. Let's demystify stock splitting. 🔮 🍰 What Is A Stock Split? A type of corporate a…
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Finally, short squeeze and gamma squeeze make sense! (Did you know gamma squeeze was a thing?) Also, Roaring Kitty is out of hiding, remember that whole GameStop stonks thing that happened? Well apparently it's happening again with another memestock (super high risk, y'all). We also learn about hedge funds, meme stocks, market makers and the roles …
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This week we are joined by Jacey Saige, a Gen Z financial literacy advocate who wants to discuss how to find AI opportunities and stock market impacts. Jacey is filling in for our beloved Jessie DeNuit - do not fret she will be back next week! AI is an important narrative to sustain this bull market. The S&P 500 is about 30% driven by technology. 5…
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The bond market has always been relevant, but it hasn't mattered as much since the Great Financial Crisis (GFC) - that's when the housing market collapsed in 2008. When we have a financial crisis, there is a fiscal policy response and monetary policy response to stimulate the economy. Right now we are in restrictive fed territory, they have raised …
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Come with us as we leap through the gallows and levitate down WallStreet. 🔮 Today we're discussing the most recent FOMC Press Conference led by the Hawkish Fed Chairman, Jerome Powell, and what it all means when he talks about the CPI & PCE Price Index. There's also a quick SMU (stock market update). New Vocabulary Word: Tapering Tapering is a mone…
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There's a loooot of jargon in the financial world. And it can seem overwhelming or like it's a language that was intentionally made to keep you in the dark, but Jess has been shining light on all this lingo since the beginning, and we've realized the jargon is actually pretty easy to grasp once it's explained to you in a logical, compounding way. C…
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Questions on questions: Y'all submitted sooo many questions we had to make this Q&A a two-parter. Be sure to follow us and subscribe to our email newsletter (all links at the bottom) to keep up with all the stock market happenings! But First, A Quick SMU! We also get a quick Stock Market Update from Jess Inskip. This investing rollercoaster we're o…
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We're back, we had to take a week off because, if you didn't know, Jess is the sun and Jessie is the moon - we had to eclipse. 🌚🌞 First, a quick market update for April 11, 2024 about CPI and PPI! Then we get to allllll your questions, yes, even questions from our very early episodes (told ya we'd get to them eventually 😅). Questions we answer in t…
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In the last episode (Ep. 30) of the Market MakeHer Podcast, we discussed how “The Fed” projects to cut interest rates 3 times by end of year. Hopefully, this means lower inflation, but it also means lower interest rates on your High Yield Savings Accounts as well. Where can we stash our cash with higher interest rates for longer? Brokerage CDs! One…
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Join Felipe Zapata, Product Owner at Recharge, in a riveting discussion on the transformative power of subscribable bundles in e-commerce. Uncover how bundling subscribers show a remarkable 33% increase in product exploration willingness and enjoy a staggering 2x higher lifetime value. From strategic insights to customer experience enhancement and …
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The FOMC (aka "The Fed" aka The Federal Reserve) had a press conference on March 20, 2024 where they talked about federal reserve rates remaining unchanged, but there's 3 projected interest rate cuts by end of year. What does this mean for our High Yield Savings Accounts interest rates, mortgages, credit cards, loans, and the economy? What's going …
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What's your investment risk tolerance? (check out the risk pyramid below) How are you diversifying your investments in your portfolio? Are the interest rates on our high yield savings account coming down? What should we do with our cash to make sure it's out-pacing inflation? Figure Out Your Risk Tolerance There are lots of quizzes you can do at yo…
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Let's talk about what's going on with the $AAPL stock and also learn how to compare ETFs, like $VTI vs $VOO, with a tool! You'll want to watch the video about 10 minutes in, but if you can't watch it, we do describe everything we're analyzing. $AAPL Stock Is Down, But The Market Is Up? We know that Apple is one of the biggest stocks or companies in…
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We have a Market MakeHer short and sweet Q&A for you today regarding investing a little bit later. Question from listener @spacey on TikTok: Should I be worried if I haven't started investing yet and I'm approaching 40? Short Answer: No, but get started ASAP! Like we've said in previous episodes, time in the market is your best strategy. Cut down e…
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It's a Stock Market Tea Party, and you're invited! 🍵🍵 In our Feb. 2024 SMU, Jess serves Jessie the tea on the recent earnings season (the winners of positive earnings and growth in the market last quarter with many companies beating expectations) and they specifically focus on Nvidia's impressive earnings and its role in the AI industry. The hosts …
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Q&A from our listeners: How do I do a backdoor Roth IRA contribution or conversion? How do I rollover a 401k into an IRA? 🏘 Remember in Episode 12 how we used the "building your dreamhouse" analogy to explain how to invest in the stock market? Well remember that dreamhouse during this episode and the different rooms that are your retirements accoun…
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Do I add money to my emergency account before maxing out my IRA? When do I put my funds into a taxable account? What makes the most sense for ME? In this episode, we cover the order of events of how to pay yourself -- and some of the nuances you may want to consider as you enter various life stages. This is not a one size fits all formula. We'll he…
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Welcome to Taylor's Version of the Stock Market. We're starting off Season 2 with a refreshed brand (check out our website to see the makeover) and we're also giving you a little refresher on how the stock market works - from a Swiftie's perspective. That's right, you guessed it, Jessica Inskip is unhinged with the Taylor Swift references once agai…
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In this episode, we tackle the challenges of scaling ecommerce operations with insights from Tim Regan and Timothy Dick, leading the charge for Peoplevox in ANZ. Dive into discussions about common pitfalls faced by up-and-coming brands, signs to scale up with a Warehouse Management System, and innovative strategies for warehouse optimization. Ready…
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Questions on questions! We answer 3 questions from our listeners related to IRAs, 401ks, and taxes...and then Jessie asks additional questions - as usual. Question 1: How to figure out taxes when moving 401k into a rollover IRA? Question 2: Can you control how your employer 401k gets invested? (side note: you can borrow money from yourself!) Questi…
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🐰 Curious about how to invest in AI? Let's fall into the Artificial Intelligence rabbit hole, shall we? And, yes we talk about actual AI stocks as well. Beware the Jabberwocky (aka AI Tools that claim to "beat the stock market" or predict the best stocks to buy). 🤖 AI stocks are beating earnings upwards of 40% (and much much higher). Are analysts n…
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Ever wondered how to streamline your ecommerce operations, especially when diving into the world of B2B? Alex Weston from SparkLayer, sheds light on the intriguing universe of B2B ecommerce. 🌐 Within this episode, Alex walks us through the genesis of SparkLayer and its mission to harmonize B2B functionalities without sidelining the B2C shopping exp…
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What's happening in the stock market today? We tell you all about it in Episode 20. Learn a bunch of new jargon that Jessie makes Jess define for us all as we discuss everything from what the Fed has done and earnings to whatever a "Santa Claus Rally" is... 🎅🏻🎅🏽🎅🏿🎅 Stock Market Update November 2023: Deflationary Environment Dovish Fed Seasonality F…
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Introducing our newest segment where Jess answers your questions and Jessie asks even more questions. Questions on questions. 🙋🏻‍♀️🙋🏾🙋🏼‍♀️🙋🙋🏾‍♀️🙋🏻 Today’s question comes from @kristinabrown86 “Do I need an investment advisor? I know they take a percentage of earnings so I have been hesitant and am trying to learn on my own. Am I the only mid-30s si…
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Dive into a bonus episode of Talk'n Shop as Leo, the CEO of Zyber, takes the mic to spill the secrets of Black Friday Cyber Monday success! 🛍️ Get ready for a masterclass in breaking historical records as Leo shares exclusive tips, innovative strategies, and insider insights that can elevate your BFCM game. Whether you're a seasoned pro or just sta…
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Today we're talking bonds, Treasury Bonds, that is. 🍸 Along with yields, impacts on the market, and how the US always pays its debts 🦁😏 🤨 What exactly is the yield curve and what does an inverted yield curve mean? We're going to learn how to use this as a scrying tool to predict the future in terms of interest rate changes and economic activity. Le…
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In 2022, a whopping 43% of retail accounts were opened by investors aged 18-35, reshaping the financial landscape. This surge in interest led to a rise in High-Yield Savings Accounts (HYSA) and Money Markets, which thrive in high-interest environments. The growing trend of financial literacy among Gen Z, has paved the way for better expense managem…
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You've heard of Market MakeHER, but did you know there is an actual market maker job - the people who make the market? Have you heard about dark pools and do you know how payment for order flow works? We're going to learn about all of that, NBBO, the bid and ask, and more, in this episode. 🙋🏻‍♀️🙋🏾🙋🏼‍♀️🙋🏽‍♀️ Feel free to ask us any questions you sti…
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Do you know how to spot if we're in a recession? We're back from a little break in our cycle, and speaking of cycles, in episode 13, we're talking about periods of economic growth and contraction and the turning points in the economy as defined by the NBER (National Bureau of Economic Research) - a non-profit and bi-partisan, private research organ…
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E-commerce mavens, gear up for a compelling dive into the world of customer retention! Sam from Tapcart and Alex from Alamour the Label team up to share insights from both tech and merchant perspectives. 🛍️ Ever wondered how mobile apps can transform your e-commerce retention game? Or how to craft an authentic post-purchase experience that keeps cu…
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Dive into the world of e-commerce with Alex, the Director of Sales - APAC at Klevu! 🛍️ Ever wondered how optimizing your online store's search function can skyrocket sales? Or how a simple search bar can become your website's best salesperson? Join us as we chat about the power of personalization, integrating with tools like Klaviyo, the role of AI…
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Let's talk about the inflation situation. What is inflation? What causes inflation? And why we invest in the stock market (hint hint: to outpace inflation). Is Inflation Going Down? Inflation was 8.9% in the summer of 2022, and even though it's currently around 3.7% as of September 2023, we are still feeling the lag effects. The memes talking about…
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Dive into the latest episode of Zyber Talk'n Shop! Frances Cook, the brilliant Investment Editor from Business Desk, is in the spotlight, sharing her deep insights on recessions, unemployment, and smart moves for entrepreneurs. Ever tried deciphering the complex world of economic downturns? Frances makes it relatable and, dare we say, fascinating. …
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Join us as we embark on a fascinating journey with Stanley Henry, the owner of the Attention Seeker agency. Stanley's story is one of resilience and innovation, as he transitioned from being a General Manager at a hotel to running a thriving agency. In this episode, he shares the gripping narrative of facing financial challenges during the COVID-19…
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How do you determine if a stock is a potential good buy for your portfolio? Today we're going to teach you, well, Jess Inskip is going to teach Jessie DeNuit and Jessie is going to ask alllll the questions along the way to make sure we can all understand the analysis and the jargon! Think of this as a beginners guide, because there is a lot more on…
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Digital slip-ups can lead even the most successful e-commerce stores from thriving to diving in a heartbeat. 😱 Ever feared hitting 'delete' on that crucial email list right before Black Friday? Or, imagine a third-party app going rogue and messing up your store listings! This episode dives deep into these nightmares and offers a safety net: Rewind.…
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Join us on Talk'n Shop as we welcome Aaron Roper from Rebuy. Delve into the power of personalizing upsells and cross-sells to boost your Shopify store's sales and customer lifetime value. Discover the versatility of Rebuy's tools, from AI-assisted product recommendations to streamlined checkouts, along with strategic insights from their success tea…
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Zyber's Talk'n Shopify: Dive into our riveting discussion on Klaviyo's game-changing impact on businesses! Featuring insights from David (Zyber), Kat (Klaviyo), and Josh (Good George), we explored real-world success stories, marketing strategies, and the transformative power of Klaviyo. Whether you're deep in the marketing realm or just kickstartin…
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Brace yourself for another intriguing episode of Talk'n Shop as we delve into the thrilling world of interactive, shoppable videos. This riveting conversation navigates the transformative power of shoppable videos, their influence on user experience, and how they boost sales. With expert insights into video analytics, we demystify how understanding…
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Learn how to invest in the stock market right now! In episode 12, we teach you how to start building towards your future dreamhouse (financial goals) with a step-by-step guide. We see this question asked all the time, "how do I actually invest in the stock market?" and now that we've laid down a solid foundation of knowledge for you, we're ready to…
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Jump into this electrifying episode of Talk'n Shop with Leo, Zyber, and Shopify's Elias Savvakis. Uncover secrets behind Apple's winning retail strategy and learn about the power of Shopify's Point of Sale (POS) system. Discover how merging online and in-store experiences can boost your business and how Shopify is leading this retail revolution. Fr…
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What's happening in the stock market realm - August 2023 SMU edition. ⚡️ Do not worry, it's educational too. We discuss the most recent downgrade drama: the Fitch downgrade of US sovereign debt and its impact on the market. Explore key economic indicators like CPI, PPI, and Q2 earnings, delving into their implications for investors and shedding lig…
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🐰 Come back down the rabbit hole and find stock market wonderland with us as we uncover all the information and data points you're seeing when you search a stock ticker symbol and find the stock quote. It's easy to get lost in it, but we're here to guide you. Are you ready for it? Jess and Jessie look up a stock on Google and then show what additio…
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