Best B2B Expos Podcasts (2024)

1
Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics 32:53

1M ago32:53

32:53

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy. Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversifi…

1
Exposing the truth about Linkedin with Katrina Nichols, CMO at Sannam S4 Group 29:01

2M ago29:01

29:01

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Katrina Nichols to interrogate Linkedin as a platform. Katrina eviscerates much of the received wisdom about what works on Linkedin and advocates for a rebalance from influencers to evangelists. Tune in to hear a progressive perspective on how marketers can get value thr…

1
Interrogating D&I as a brand asset with Efi Naskou, CMO at Zenus Bank 30:24

3M ago30:24

30:24

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Efi Naskou to discuss how misconceptions about D&I are holding B2B brands back. Efi challenges the sentiment behind the finding that B2B leaders don't think D&I is an important part of brand's narrative, making the case for a more nuanced and progressive approach. Listen…

1
Reworking the B2B sales model with Kate Cox, CMO at BrightBid 32:07

3M ago32:07

32:07

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kate Cox to discuss how B2B sales models need to be reimagined as the purchase decision evolves. Kate provides a detailed analysis of the changing buying dynamics and convincingly makes the case for marketing to have jurisdiction over critical early sales activities. Lis…

1
Breaking Through the B2B Market, with Haralds Gabrans Zukovs, Head of Marketing at Mindgard 20:41

8M ago20:41

20:41

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Haralds Gabrans Zukovs to discuss how complex B2B products require sophisticated strategies and solutions. B2B products and services are oftentimes much more complex than many of our B2C counterparts. And even within B2B, some offerings are particularly complicated. Th…

1
The Truth About B2B Marketing Specialisms, with Will Sturgeon, Head of Content and Thought Leadership at PwC UK 27:39

8M ago27:39

27:39

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Will Sturgeon to discuss how marketing needs to adapt to make better use of specialists. In a B2B marketing team, it’s crucial to have a well-rounded group that can tackle a variety of challenges that may come. Each individual needs to bring a unique skill set in order t…

1
202#: Killer Buyer Personas, with Jim Kraus 57:05

8M ago57:05

57:05

On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
The Growing Pains of a Maturing B2B Organisation, with Chris Wade, Chief Marketing and Product Officer at Gamma 26:03

9M ago26:03

26:03

In this first episode of B2B Marketing: The Provocative Truth in 2024, Benedict speaks to Chris Wade about how maturing B2B organisations need to adapt. As a company grows and establishes itself firmly in the market, it can be easy for it to fall into an all too comfortable pattern. Once business settles into a groove, it can become hard to make ch…

1
201#: Build a Brand from Scratch, with Tim Partasevitch 57:46

9M ago57:46

57:46

On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero. Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networ…

1
B2B Marketing Expo Panel Discussion: Marketing + Sales A Winning Combination? 37:39

9M ago37:39

37:39

Benedict Buckland of alan. agency moderates PANEL: Marketing + Sales A Winning Combination? Thank you to everyone who attended the session! Benedict was joined by our lovely panel: - Tom Boston, Brand Awareness Manager at Salesloft - Julia Pikes, Senior Marketing Director, EMEA at Hubspot - Thomas Van der Staaij, Senior Marketing Manager at AWS - F…

1
B2B Marketing Expo Keynote Session - Big B2B Brands are Thought-Leading Brands 48:25

9M ago48:25

48:25

We brought the podcast to you LIVE from the B2B Marketing Expo at the ExCeL London! Thank you to everyone who attended the session! Benedict is joined by our distinguished panel: - Áine Bryn, Partner & CMO at Marsh McLennan UK - Craig Welch, SVP, Head of Research Marketing at Elsevier - Gonzalo Garcia Villanueva, Global CMO at NielsenIQ You can fin…

1
199#: A LinkedIn Paid Advertising How to, with Tanner Stolte 1:11:55

9M ago1:11:55

1:11:55

On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more. Tanner Stolte is a certified marketing insider with LinkedIn. He focuses…

1
How to Get the Most Out of AI for B2B Marketing, with Paul Afshar, Deputy CMO of Unlimit 31:24

10M ago31:24

31:24

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Paul Afshar to discuss the practicalities of using AI in B2B marketing. AI has been at the forefront of everyone’s minds in the B2B marketing space. Even on this podcast, there has been much discussion about how AI has the potential to completely reinvent the industry.…

1
200#: Creating Marketing Funnels with AI, with Tina Lorenz 57:05

10M ago57:05

57:05

On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels. Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no previous experience, when she was already past 50. Now she is known as the preeminent copywriting mentor, mind…

1
198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths 17:35

10M ago17:35

17:35

On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Redefining the Role of the CMO, with Matthew Harper, CMO of LinearB 31:13

10M ago31:13

31:13

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Harper about redefining the role of the CMO. Not only is the role of the CMO not understood by the rest of the business, the CMOs themselves sometimes hardly know how to be effective leaders for their company. This has led to the CMO having the shortest tenure of an…

1
How to Prioritise ROI in B2B Marketing, with Duarte Garrido, VP of Growth Marketing at Volt 24:40

11M ago24:40

24:40

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Duarte Garrido about the importance of attribution in proving ROI. There’s no denying that the topic of attribution has been simmering at the top B2B marketers’ minds. There are conflicting views among marketers about what attribution should look like, but with the current …

1
Breaking into International B2B Markets, with Simeon Lando, CMO of FORM3 30:36

11M ago30:36

30:36

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Simeon Lando to discuss the unique challenges of emerging into new foreign markets. If your business is fortunate enough to expand internationally, there are a handful of new considerations for marketers to take on. It is not just as simple as dropping an existing prop…

1
Product-Led Growth for B2B Marketing, with Madhukar Kumar, CMO of Singlestore 32:40

12M ago32:40

32:40

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Madhukar Kumar about what a product-led growth strategy looks like in B2B. Marketers in most businesses, especially in the SaaS space, understand their need to collaborate with their product teams to have an effective strategy. However, what B2B marketers might be missing ou…

1
197#: 3 Step Process to Emotional Audience Connection, with Ian Baer 1:05:46

12M ago1:05:46

1:05:46

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 …

1
Going Boldly Forward with B2B Brand, with Karen Sage, CMO of Shipwell 26:28

1y ago26:28

26:28

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Karen Sage how businesses can go further with establishing their brand. Businesses understand that it’s important to have an identity that their customers align with, but quite often, their priorities are about generating revenue as quickly as possible and disregard brand…

1
ABM for the Future and Beyond, with Winfried Schultz, VP Marketing EMEA at Teradata 28:12

1y ago28:12

28:12

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Winfried Schultz to discuss how to bring ABM into the future. ABM had its moment in B2B marketing not that long ago. Many marketers, including those on this podcast have discussed how ABM can be a transformative strategy. However, it seems the trendiness of ABM resulte…

1
Desire to Inspire 18:26

1y ago18:26

18:26

Desire to Inspire is a podcast highlighting the excellence and importance of the convening of industry driven minds for the execution of future innovations. Hosts Don Shafer and Christian Yandell, CEO of Business Show Media, will guide us through this landscape of opportunity. They are joined by industry leaders who explore what it means to drive b…

1
Answering the Call for Emotive B2B Marketing, with Mark Cullen, CMO of Simon-Kucher 35:01

1y ago35:01

35:01

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Mark Cullen about the need for B2B marketers to be brave. The key to marketing with an impact is saying something authentic about your company and delivering it in an emotive way. Most marketers understand that it takes a level of emotional impact to make a significant…

1
195#: Email Content Customers Love, with Monica Badiu 1:11:18

1y ago1:11:18

1:11:18

When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email copywriting is a ever moving target with 'best practices' changing every week a…

1
A Review of 2023... So Far 28:47

1y ago28:47

28:47

In this episode of B2B Marketing: The Provocative Truth, we look back at some of the provocative topics we have talked about in 2023 so far! Episode Clips Included: How Data Proves the Need for Creativity in B2B, with Adam Morgan, Executive Creative Director at Adobe Educating B2B Industries with Thought Leadership, with James Watson, CMO of The Gl…

1
Reimagining B2B Marketing Attribution for the New Buyer Journey, with Jennifer Leggio, CMO of Netography 30:56

1y ago30:56

30:56

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Jennifer Leggio to discuss how attribution for marketing and sales needs to change with the buyer journey. Nowadays, it’s extremely important for sales and marketing to work together to achieve the same goal of creating pipeline. However, it would seem many B2B busines…

1
193#: Clone the Owner, with Dean Mercado 52:17

1y ago52:17

52:17

Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life. Dean Mercado is the Founder and CEO of Online Marketing Mu…

1
Unlocking B2B Influencer Marketing, with Archana Dhankar, Senior Director, Global Demand Generation at Sutherland 25:45

1y ago25:45

25:45

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Archana Dhankar to discuss all things influencer marketing in B2B. There’s no denying the differences between B2B and B2C marketing. However, it’s all too easy to have a closed mindset as to what could work for your business. Influencer marketing has made waves in B2C …

1
Thought Provoking B2B Thought Leadership, with Laura Klysz, Global Head of Marketing & Communications at Simmons & Simmons 29:22

1y ago29:22

29:22

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Laura Klysz about truly leading thought leadership. There are a lot of problems with how thought leadership is done in B2B. Not only is it underutilised as a tool for businesses, but fundamentally, it isn’t actually doing what it suggests. Very little thought leadership actu…

1
Misconceptions About Performance Marketing, with Stuart Shingler, VP of Brand and Product Marketing at Tink 33:11

1y ago33:11

33:11

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Stuart Shingler about what performance really means in B2B. Despite performance marketing having been around for a while, there is still a lack of understanding about what it truly is, leading it to be conflated with and used interchangeably to digital marketing. But it’s mu…

1
Balancing Performance and Brand Marketing in B2B, with Dan O’Hara, Marketing Director at DEMICA 30:06

1y ago30:06

30:06

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Dan O’Hara to discuss the need for art and science to not only coexist, but work together in marketing. Nowadays, marketers have access to a wealth of data to make sense of marketing activities. However, even in B2B marketing, strictly going off the data doesn’t provid…

1
191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash 1:00:58

1y ago1:00:58

1:00:58

What's your favorite commercial? On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques and process to create funny social ads. Shelby Dash & Kristina Clifford, both professionally trained comedic actresse…

1
The Urgent Need to Focus on Business Goals, with Jeroen Kuppens, CMO of Sana Commerce 30:02

1y ago30:02

30:02

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Jeroen Kuppens about how B2B marketers get caught up in online marketing theories. Obviously everyone in a business knows that their work has to relate to business goals, right? …Right? Well, in the social media age, it is easy to get distracted, and B2B marketers are not i…

1
Disrupting the System with Category Creation, with Scott Gainey, CMO of Nile 24:50

1+ y ago24:50

24:50

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Scott Gainey about the challenges of creating a new category as a disruptive company. In order for a company to be an innovator in the world today, it requires significant effort into creating something truly new for the industry you’re in. In the case of many B2B companies,…

1
Scaling a B2B Marketing Function at Rapid Pace, with Pavlina Louki, VP of Marketing at Qualco Group 27:35

1+ y ago27:35

27:35

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Pavlina Louki about the unique challenges of scaling a marketing function at pace. There are several considerations when it comes to scaling a marketing function. The biggest of these is most likely bringing in exceptional talent that will help build the business. But when …

1
The Unspoken Problem of AI in Business, with Uwe Hook, Interim CMO/CDO at Chameleon Collective 31:27

1+ y ago31:27

31:27

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Uwe Hook to discuss the often overlooked issues around AI. It’s impossible to deny that AI has become one of the most hot-button topics in the world of business this year. There’s so much talk around how AI is going to change how people work across a variety of sectors…

1
189#: Speaking IS Marketing, with Orly Amor 54:59

1+ y ago54:59

54:59

Does public speaking scare the crap out of you? It could do wonders for your marketing and career. On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company, and the process and benefits of making it a reality. Orly Amor is the CEO of The Global Mentori…

1
The Future of B2B Martech, with David Remaud, CMO of iBanFirst 31:47

1+ y ago31:47

31:47

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to David Remaud about how AI will affect the future of MarTech. It’s no secret that AI is one of, if not the most talked about topic in business spaces. There is a lot to discuss regarding AI because it has the potential to totally change how we view marketing and how we work. …

1
Mastering Product Proposition in B2B Marketing, with Ian Macleod, CMO of SALESmanago 30:19

1+ y ago30:19

30:19

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Ian Macleod about all things product proposition, and how B2B marketers can step up their product marketing. There’s no denying that there’s some incredible products available in B2B industries. However, a great product alone will not guarantee excellent marketing, let alone…

1
188#: First Party Data and Events, with Jonathan Kazarian 46:07

1+ y ago46:07

46:07

How's your event game? Are you getting quality info that helps you sell? On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects. We talk virtual events, in person events, the role of technology, and of course ev…

1
Encouraging Experimentation in B2B Marketing, with John Huntinghouse, VP of Marketing at TAB Bank 28:56

1+ y ago28:56

28:56

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with John Huntinghouse to discuss how to build a culture of experimentation within B2B marketing. Within B2B, it’s very easy for marketing to fall in line. The status quo has an unhealthy grip on marketers. This isn’t necessarily due to a lack of desire to shake it up, but …

1
Empowering Data Analysis for B2B with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata 26:21

1+ y ago26:21

26:21

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Steffen Hedebrandt to discuss what B2B marketers really need to know about the buyer journey and data analysis. While it may seem that B2B marketers are masters of data, the reality is that very few actually understand what’s happening at any given moment in the buyer …

1
Creating the Ideal B2B Customer Experience, with Kelly Brown, CMO of Teckro 33:07

1+ y ago33:07

33:07

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Kelly Brown about making every brand interaction count in B2B. While the current viewpoint is that B2C and B2B are more similar than ever before, there are still distinct differences that shouldn’t be neglected. One such difference is relating to customer experience. Unlike …

1
Marketing as a B2B Revenue Driver, with Andrea Linehan, Global CMO of CurrencyFair.com 26:58

1+ y ago26:58

26:58

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Andrea Linehan about marketing’s potential for driving revenue in B2B. There’s a problem with revenue in B2B marketing. Marketers are not maximising the potential for marketing to drive revenue when it is so crucial to the business’s success. Is the issue down to marketers n…

1
Marketing in a Divestment and Re-Brand, with Lucy Birch, CM&CO at Kantar Public 30:57

1+ y ago30:57

30:57

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Lucy Birch about what a divestment means for B2B marketing, and the CMO’s role in guarding the business’s values. Divestments are unique opportunities as it provides a chance for marketing to re-shape the brand values so that they align with the business’s future. However, …

1
Brand-Building for the Board Level, with Nandik Barbhaiya, Ex-CMO at Moneyfarm and MD / Founder of Mr. Brand Genie 30:51

1+ y ago30:51

30:51

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Nandik Barbhaiya to discuss how to get the board on board with brand. It’s fair to say that most marketers understand the intrinsic value of brand-building. Even if they are not prioritising it for their business, marketers know how building a strong brand helps the bu…

1
Unifying a B2B Marketing Department after M&A, with Andrew Davies, CMO of Paddle 29:18

1+ y ago29:18

29:18

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Andrew Davies to break down the implications of M&A on marketing. Mergers and acquisitions put companies in unique positions regarding their brand. When integrating marketing teams together, there is both an exciting and daunting opportunity to unify the new business and cr…

1
The Truth Behind Effective Content and SEO, with Sam Shrager, Executive Director, Marketing and Communications at BCB Group 24:19

1+ y ago24:19

24:19

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Sam Shrager about what truly effective content and SEO marketing looks like. It’s really easy to get caught up in the idea that you have to push out content to keep up certain appearances, but if you’re approaching content strategy this way, it becomes increasingly difficult…

1
Pipeline Obsession in B2B, with Madlen Nicolaus, VP Marketing EMEA at SAP Concur 22:33

1+ y ago22:33

22:33

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Madlen Nicolaus to discuss how obsession with pipeline could have an impact on brand awareness. With an impending recession, there are valid concerns about how companies are going to hit targets. There has been a growing concern on how to optimise pipelines and ensure …

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B2B Expos Podcasts

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