Best Ben Holmen Podcasts (2024)

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Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer 27:03

8h ago27:03

27:03

Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities. But things start changing with a little help from AI. How can generative AI align B2B marketing and sales teams for revenue growth in 2024? To help us with this today, we have Nathan Schlaffer, CEO and Fou…

1
Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski 33:08

7d ago33:08

33:08

Customer success and product marketing can be the driving force behind any go-to-market strategy. However, the entire organization must work together to achieve success and deliver measurable results. With that in mind, we wanted to know: How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strat…

1
15: Pocket of Big Dairy 1:19:49

12d ago1:19:49

1:19:49

Zuzana is a vegan (in her heart), Dave tries to describe Norwegian Brown Cheese, Ben reminisces about the 'Got Milk' campaign, and a lot more.By Dave Hicking, Zuzana Kunckova, Ben Holmen

1
Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath 30:57

14d ago30:57

30:57

Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls. B2B sales require a more strategic and personalized approach. However, it's all about setting a strong foundation. Here's the main question: Why should you understand the problems your company solves when building an ideal customer profile and pip…

1
Episode 315: Create a Powerful Marketing Ecosystem with Ben Sturtevant 38:58

22d ago38:58

38:58

Marketing and sales - a powerful combination that can make or break your entire business. The key word here is alignment between those two. Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation. Let's start with a simple question in mind: Why should you build a…

1
Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown 33:37

28d ago33:37

33:37

The evolution of the buyer-seller journey is a never-ending story between the two sides. However, in the last 5 years, the changes have been remarkable. We wanted to find out: How are changes in buyer-seller dynamics causing friction in the sales process? To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. G…

1
Episode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales Enablement 36:47

1M ago36:47

36:47

Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback. That is sales enablement. Sales enablement has become an integral part of every successful organization. So then, we asked ourselves: How can you effectively integrate sales enablement with your sales stra…

1
14: The Cheese Tube 1:08:48

1M ago1:08:48

1:08:48

Ben, Zuzana, and Dave return to discuss the best cheese for burgers, Ben's trip to view the eclipse, expensive toilets, Dave's trip to Laracon India, & more.By Dave Hicking, Zuzana Kunckova, Ben Holmen

1
Episode 312: Find Your Ideal Customer Profile with Eric Holmen 31:41

1M ago31:41

31:41

Many startups get their Ideal Customer Profile (ICP) wrong. The results? Low-quality leads, decreasing revenues, and unhappy customers. It's time to fix that. How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention? To help us with this today, we have Eric Holmen, Former CEO of Splash. Eri…

1
Episode 311: The Seven Deadly Sins of Sales Training with PJ Nisbet 40:28

2M ago40:28

40:28

Sales training plays a key role in the success of any business. It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals. If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to pr…

1
Episode 310: Modernizing Hiring Criteria for Next-Gen Leaders 43:35

2M ago43:35

43:35

It used to be so easy to hire a professional with hundreds of CVs flooding your inbox. But the game has changed, and to become the best, you need the best. Technology has changed the rules, and that's where the problem lies. Well then, we have a big question: How can you shed some of your limited beliefs when it comes to hiring criteria and moderni…

1
Episode 309: The Evolution of DevOps and Its Next Frontier with Matthew Volm 35:43

2M ago35:43

35:43

The RevOps function has changed tremendously fast. What was relevant yesterday doesn't work today anymore. Well then, a logical question emerges: Considering the evolution of RevOps over the past several years, where is the industry heading, and what are the lessons learned from building a global RevOps community? To help us with this today, we hav…

1
Episode 308: How to Win More with Less in B2B Sales with Guy Rubin 38:24

2M ago38:24

38:24

B2B sales teams are constantly seeking new strategies and tools to drive revenue growth. One of the most powerful resources at their disposal is data and technology. But that's just one piece of the puzzle. So, today's question is: How can you make revenue more predictable by aligning your go-to-market teams to win more with less? To help us with t…

1
Episode 307: How to Build a World-Class Enablement Function with Kelly Lewis 37:23

3M ago37:23

37:23

Businesses are constantly seeking ways to enhance efficiency, productivity, and overall success. One key area that has gained significant attention in recent years is the enablement function. However, building a successful enablement function requires more than providing employees with the necessary resources . The logical question that comes to mi…

1
Episode 306: Unleash Your Rep Superpowers with Steve Waters 40:42

3M ago40:42

40:42

In today's episode of The B2B Revenue Executive Experience, you're in for a treat as we discuss several subjects. How can you find your rep superpowers? What is the difference between coaching forward and call reviews? What data-driven go-to-market strategies allow you to really measure rep productivity? To help us with these incredible topics toda…

1
13: Schrödinger's Chocolate 1:23:44

3M ago1:23:44

1:23:44

Ben discusses tipping in America, Dave wants to be a hotel secret shopper, and Zuzana discusses her "nuclear grade" worms. Plus roller coasters, Cabot Sharp Cheddar, Czech proverbs, & so much more.By Dave Hicking, Zuzana Kunckova, Ben Holmen

1
Episode 305: How to Overcome the Sales Effectiveness Blockade with David Byck 37:09

3M ago37:09

37:09

Achieving sales excellence is not an easy feat. Salespeople face countless challenges and misconceptions that can interfere with their performance and ultimately impact the bottom line. To solve a problem, you must first acknowledge and understand it. Therefore, ask yourself... What are the top things that get in the way of my sales effectiveness? …

1
Episode 304: Beat the Stress and Reach Outrageous Success with Dan Waldschmidt 33:56

3M ago33:56

33:56

Sales and marketing professionals often find themselves dealing with immense stress and pressure. Achieving sales targets, meeting customer expectations, and keeping up with industry trends can damage their mental and emotional health. However, work must be done, and life must go on. So, the question of the day is: How can we manage stress in our l…

1
Episode 303: Breaking Through the Scaling Ceiling with David Weiss 34:15

4M ago34:15

34:15

Dreaming about scaling your business sounds nice. But taking real action and actually making it happen is what sets apart true winners. However, even those who are trying to find it hard to discover the winning formula, often fail. Why are so many companies struggling to scale, and what can they do about it? To help us with this incredible topic to…

1
Episode 302: Inspiring Action Through Storytelling with Karen Eber 40:29

4M ago40:29

40:29

We all love a great story, but few know how to tell one. However, storytelling is an incredibly effective way to inform, influence, and inspire others in both personal and professional settings. So, how can you become a great storyteller by learning the science behind it? To help us with this incredible topic today, we have Karen Eber, CEO and Chie…

1
Episode 301: From Tech Sales to Business Conversation with Eric Shaver 37:57

4M ago37:57

37:57

So many sales professionals get caught up in the nitty-gritty of products and tech specs. Then, they wonder why their deals go wrong. We believe it is because they don't have genuine business conversations. So, how can sales professionals switch from sales to a business dialect? To help us with this incredible topic today, we have Eric Shaver, Mana…

1
12: Keep It Fluffy 1:06:47

4M ago1:06:47

1:06:47

Zuzana is recording a new LinkedIn course, Ben talks about casseroles, Dave talks about his trip to Disneyland, & more. Links: Funeral Potatoes Eton Mess Teddie Peanut Butter FluffBy Dave Hicking, Zuzana Kunckova, Ben Holmen

1
Episode 300: The B2B Revenue Executive Experience's Milestone Celebration with Chad Sanderson 1:03:08

4M ago1:03:08

1:03:08

Today is a special day for The B2B Revenue Executive Experience. It is our 300th episode. And we're celebrating it by exploring the podcast's past, present, and future. To help us with this today, we have a very special guest - the founder and host of the first 250 episodes of The B2B Revenue Executive Experience podcast, Chad Sanderson. Now that y…

1
Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight 32:12

4M ago32:12

32:12

When you think of sales, what's the first image that comes to your mind? You're probably thinking of a used car salesman, insincere, overly friendly, wearing flashy, outdated suits, making grandiose promises about how good the car is. Well, you're not alone. But the reality is not always what it seems. So, how can we overcome the image of the stere…

1
Episode 298: Is AI Set to Replace SDRs? With Gabe Lullo 35:07

5M ago35:07

35:07

Some people are saying that AI is gonna be replacing key roles such as the sales development representative (SDR). We can't see the future. All we can do is make assumptions. But one thing is clear. It has definitely changed the sales game. So, how do new techs and innovations like AI influence the SDR function? To shed light on this important topi…

1
Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales 29:38

5M ago29:38

29:38

Companies constantly seek new strategies to drive growth and increase revenue. In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps). But how does their interaction help to pull in the revenue? The synergy between ABM and RevOps cre…

1
Episode 296: Personalization and Authenticity in Sales Communication with George Storm 34:46

5M ago34:46

34:46

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. GUEST: George Storm, CEO at Break the Box and Co-Founder at Skills Subscribe to the Podcast or Write a Review : P…

1
Episode 295: Dealing with Burnout as a Top Performer with Stephen Hardy 29:58

5M ago29:58

29:58

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Stephen Hardy, Founder and Director at Navigate the Curve Subscribe to the Podcast or Write a Review : Pan…

1
11: Easter Whip 55:09

5M ago55:09

55:09

The crew is back (!) to discuss everything from how Dave edits the Mostly Technical pod to Seinfeld vs. Friends to something called the "Easter Whip" and a lot more.By Dave Hicking, Zuzana Kunckova, Ben Holmen

1
Episode 294: What Does 'Good' Look Like in Sales? With Kate Lewis 42:42

5M ago42:42

42:42

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Kate Lewis, CEO and Co-Founder of e4enable Subscribe to the Podcast or Write a Review : Pandora Google Pod…

1
Episode 293: Tailoring Sales Training for a Multicultural Marketplace with Leon Morris 25:34

6M ago25:34

25:34

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Leon Morris, Global Sales Productivity & Enablement Advisor at NetSuite Subscribe to the Podcast or Write …

1
Episode 292: Unlocking AI's Potential for Revenue Growth with Jeff Pedowitz 36:04

6M ago36:04

36:04

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Jeff Pedowitz, President and CEO of The Pedowitz Group Subscribe to the Podcast or Write a Review : Pandor…

1
Episode 291: Refining High-Performing Leaders and Teams with Matt Phillips 41:06

6M ago41:06

41:06

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Matt Phillips, High-Performance Sales Leadership Coach, Mental Toughness Expert, Speaker, and Author at Ma…

1
Episode 290: From Sales Planning to Profit with Dana Therrien 36:48

6M ago36:48

36:48

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Dana Therrien, VP of Sales Performance Management and Revenue Operations at Anaplan Subscribe to the Podca…

1
Episode 289: Mastering the Art of Revenue Enablement with Andrea Abbate 38:02

6M ago38:02

38:02

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Andrea Abbate, VP of Global Enablement at Contentsquare Subscribe to the Podcast or Write a Review : Stitc…

1
Episode 288: Why Your Marketing Messaging Needs a Makeover for Rocketing Engagement with Michelle Giardinello and Elizabeth Roche 31:18

7M ago31:18

31:18

Now that you know why focusing on solving real business issues is key to revenue growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guests: Michelle Giardinello, Senior Customer Marketing Manager of Healthcare at Kimberly-Clark Professional, …

1
Episode 287: How AI is Flipping the Sales Game Upside Down with Nelson Veiga 48:51

7M ago48:51

48:51

Now that you understand how AI can drive positive outcomes for your business, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Nelson Veiga, Field CTO at Espressive Subscribe to the Podcast or Write a Review : Stitcher Google Podcasts TuneIn…

1
Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul 46:53

7M ago46:53

46:53

Now that you learned about the interplay between sales effectiveness, win rates, and differentiated buying moments, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Andy Paul, Host of The Win Rate Podcast Subscribe to the Podcast or Write a …

1
Episode 10: Ben Goes to the Drive-Thru 1:20:45

7M ago1:20:45

1:20:45

The gang returns after a couple months off and we're going where the podcast has never been before: the Culver's drive-thru. Plus Zuzana has a "luxury camel experience", Dave has questions about tater tots, & more.By Dave Hicking, Zuzana Kunckova, Ben Holmen

1
Episode 285: Beyond the Dollar: Crafting the Right Sales Compensation Plan with Reese Bacon 36:24

8M ago36:24

36:24

Now that you have learned how to design and set up an effective sales compensation plan for your organization, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Reese Bacon, Director of Sales Effectiveness Practice at Buck Subscribe to the Po…

1
Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna 44:34

8M ago44:34

44:34

Now that you are aware of the crucial role of a CRO, you can leverage its power to generate more revenue and drive business growth. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Warren Zenna, Founder of The CRO Collective Subscribe to the…

1
Episode 283: Customer Engagement 2.0: How to Win Customers in the Digital Era with Giles Giddings 39:49

8M ago39:49

39:49

Now that you know how to meaningfully and successfully engage with your customers, learn other innovative methods you can leverage in the digital age. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Giles Giddings, Global VP of GTM Enableme…

1
Episode 282: Navigating the Nuances: Security Compliance as a Sales and Business Imperative with Susan Walsh 41:14

9M ago41:14

41:14

Now that you're well-versed in the nuances of security compliance in business, delve deeper into other facets of organizational safety and risk management. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Susan Walsh, Security Compliance Adv…

1
Episode 281: Unleashing the Power of Value Selling with Julie Thomas 34:39

9M ago34:39

34:39

Now that you know how to make the most out of your value selling…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience; instructions on how to rate and review the show are here. Guest: Julie Thomas, President and CEO of ValueSellin…

1
Episode 280: Building a High-Powered Go-to-Market Engine with Tom George 30:50

9M ago30:50

30:50

Now that you know how to build a successful go-to-market engine…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here. Guest: Tom George, Principal Consultant and Founde…

1
Episode 09: The American Breakfast 1:18:59

10M ago1:18:59

1:18:59

We're back from Laracon (!) so naturally we had to record a podcast about Zuzana's first baseball game, Ben's last minute decision to attend, and Dave's love of random frozen foods from the 90s. Links for this episode: https://www.courant.com/2023/07/31/greater-hartford-area-sets-record-for-wettest-july/#:~:text=July%2031%2C%202023%20at%205,August%…

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Episode 279: Sales Enablement: The Unsung Hero of Your Revenue Performance with Stephanie Benavidez 41:40

10M ago41:40

41:40

Now that you’ve learned how sales enablement drives your sales performance and business growth…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here. Guest: Stephanie Be…

1
Episode 278: Transform Your LinkedIn Profile Into a Lead Generation Machine with Ryan Caswell 37:12

10M ago37:12

37:12

Now that you’ve learned how to build a successful outbound campaign using LinkedIn…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here. Guest: Ryan Caswell, Founder an…

1
Episode 08: Corn Syrup Influencer 1:07:00

11M ago1:07:00

1:07:00

The Cheese & Weather crew makes their long awaited return as Zuzana reveals her connection to both corn and pizza, Ben dives into internet rabbit holes, and Dave gets upset about the ingredients in candy corn. Links: https://en.wikipedia.org/wiki/Candy_corn https://www.pilates.com/collections/pilates-reformers/…

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Episode 277: Building Authentic Connections in B2B Sales with Drew Sechrist 39:41

11M ago39:41

39:41

Now that you learned the importance of cultivating strong and authentic relationships…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here. Guest: Drew Sechrist, Co-Fou…

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Ben Holmen Podcasts

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