Best Bing Yu Podcasts (2024)

1
Marketing Snack Box: 7 Binge-Worthy Creators To Follow For Marketing Updates + Advice 9:48

3d ago9:48

9:48

Following the previous episode (episode 51), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates. Here are our 'must-follow' recommendations: Matt Navarra (@mattnavarra) Matt draws on 20+ years marketing experie…

1
Marketing Snack Box: "Must Read" Marketing Emails 9:48

1M ago9:48

9:48

How can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox! Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are you…

1
Electrifying the Trucking Industry with Social Media: Edison Motors' Unlikely Journey with Chace Barber 1:10:04

1M ago1:10:04

1:10:04

Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world. We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to…

1
Motorcycles and Taiwan with Bing-yu Chiu 55:00

1M ago55:00

55:00

Today I have another topic that mostly concerns life in Asia, and especially in Taiwan: the ownership and use of motorcycles. By some metrics Taiwan has the highest level of motorcycle ownership in the world. It’s definitely something you notice when living here in Taiwan, as motorcycles not only cover the roads, but also the sidewalks. But, is it …

1
The Power of Podcasting with Laura McRae 39:48

1M ago39:48

39:48

Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice. In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audienc…

1
The Future of the DPP with Lin Fei-fan 1:03:32

2M ago1:03:32

1:03:32

Hello and welcome to the NEW Strait Up Podcast, a show about international affairs with a focus on East Asia and of course Taiwan. And, if you’re listening to this that means you’ve found the show’s new home on the new podcast feed, so thanks so much for following me here. I For my very first guest on Strait Up 2.0, I have none other than Lin Fei-f…

1
Marketing Snack Box: A Case Study on Reesa Teesa and TikTok Storytelling 28:26

2M ago28:26

28:26

"Hello. Welcome. We all know why you're here." Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on. On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa. ReesaTeesa started a series on TikTok that she's ca…

1
Marketing Snack Box: Instagram's Testing of Hashtag Limits and Carousels for Reels 17:57

2M ago17:57

17:57

Welcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway. Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to…

1
The Evolution of TikTok: What's Next for 2024 52:17

2M ago52:17

52:17

TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024. This episode covers: What TikTok was like in the early day…

1
Welcome to the NEW podcast feed! 1:06

3M ago1:06

1:06

If you’re hearing this message, that means you’ve found the new RSS feed for this show! So, if you’re an old listener, thanks so much for taking the time to follow me here. If you’re a new listener, welcome to the show! This is a show where I interview experts, lawmakers, and others about topics related to international affairs, especially those re…

1
ChatGPT Insights: How Small Businesses Can Maximise AI in 2024 with Ami Williamson 47:01

4M ago47:01

47:01

ChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release. When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futurist…

1
From Inbox to Income - Strategies for Email List Mastery with Sky Bailey 59:50

4M ago59:50

59:50

Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are st…

1
7 ways to boost your social media engagement today 39:31

5M ago39:31

39:31

If you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement af…

1
Social Media Trends and Predictions For 2024 48:53

5M ago48:53

48:53

It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round. This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024. This episode covers: Is Instagra…

1
How To Make an Impact on Social Media in 2024 - Summary of the Sprout Social Index™ 38:22

5M ago38:22

38:22

We read The Sprout Social Index™ so you don’t have to! What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions. The 2023 report is a compilation of survey response…

1
How to Spot a Scam and Keep Your Meta Accounts Safe From Phishing Attempts 23:04

6M ago23:04

23:04

With the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real. Likewise, Kryshla received an email with a prompt to finish updating her password - which s…

1
7 Ways Marketing Your Business is Like Having a Toddler 27:01

6M ago27:01

27:01

Do you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you! Today we’re diving into the 7 unexpected similarities between marketing your business and parenting a toddler. From constan…

1
Sleaze-free Strategies to Make the Most out of LinkedIn for Your Service-Based Business 52:52

6M ago52:52

52:52

PLEASE NOTE: We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen. ______ LinkedIn - you either love it or hate it, it seems. Regardless of personal preference, there’s no denying the potential this powerhouse platform has to offer small businesses. A…

1
Biohacking Your Business: Syncing Work and Your Cycle to Double Your Energy and Focus with Tanessa Shears 43:53

6M ago43:53

43:53

This one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused thinking. Yet, as a woman, your cycle can put your productivity through the ringer! Your health and brain ar…

1
AI and The Tools That Businesses Cannot Live Without with Austin Armstrong 48:55

7M ago48:55

48:55

If you've been hanging with us for a bit, you'd know we always harp on having a game plan before diving headfirst into the content sea for your business. But there comes a time where you have to start thinking about the tools that you want to use to implement that killer strategy that you've been working so hard on. That's another hurdle so many sm…

1
How to Create a Content Stockpile 25:46

7M ago25:46

25:46

School holidays are upon us and the silly season is fast approaching! Yup. Already! You know what that means. That time of year when we don’t know which way is up, and on top of business and daily life, there’s parties, presents and tempers to handle before the after-Christmas lull. As the hustle and bustle ramps up before holiday breaks or big eve…

1
Marketing Your Business During Tough Economic Times with Fi Johnston 43:25

8M ago43:25

43:25

Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets. As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting …

1
SEO In A Changing Online Landscape: Getting Found on Google in 2023 42:15

8M ago42:15

42:15

You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it? In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird) to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on. This episode covers: Common S…

1
How to run a successful business and banish parental guilt with Kate Toon 39:26

8M ago39:26

39:26

Is there a way to create a successful business and never feel like the worst parent in the world ever again? Yes, there is! Most parents don’t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process. Yes, we kno…

1
Ask Us Anything: Mad Marketing Mums Edition 37:34

9M ago37:34

37:34

This week, we’re spicing things up a bit and doing the marketing mambo YOUR way! We put a little call out a few weeks ago and said, hit us up with your marketing questions, let us know what it is that you want to know. Here's what we're going to go through - - How we plan our marketing for ourselves and clients - How we determine what to focus on e…

1
Unlocking the Game Plan: How to run a successful online competition for your business with Suki Van K 45:51

9M ago45:51

45:51

Have you ever run a competition in your business only for it to absolutely bomb, or you ran a competition, received a ton or entrants only to gain zero clients or customers afterward. Or maybe just the thought of running a competition for your business has you running to the hills. Anyone can run a competition, but running a competition with purpos…

1
Nail Your Messaging with Audience Research with Nadine Nethery from CanDo! Content 40:46

9M ago40:46

40:46

How well do you know your audience? Whether you’ve been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts. In this episode we’re joined by copywriter and brand messaging strategist, Nadine Nethery from CanDo! Content, t…

1
The B2B Marketing Puzzle: Rethinking SMART Goals, an interview with Jade Tambini 1:35:06

10M ago1:35:06

1:35:06

We’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock. The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute. And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magn…

1
3 Simple Steps To Generate Hundreds Of Content Ideas For Your Business 38:05

10M ago38:05

38:05

Do you struggle to come up with content ideas? If you’ve ever sat there, staring at a blank screen and blinking cursor thinking “I don’t know what to post!” this episode is for you. We are going to take you through a simple, 3-step process you can use to generate RELEVANT content ideas for your business - that you can use for social media, email ma…

1
Make Your Website A Dream Client Magnet: Strategic Design and Copy Tips to Try Today 39:24

10M ago39:24

39:24

Your website is arguably your hardest working salesperson; Selling your products or services 24/7. It never takes sick days, or vacations and you probably only pay it once a year! What your potential clients see, read, hear and experience during the first few minutes on your website determines whether they fall more in love with you and your busine…

1
Unleashing the Power of Repurposing with Hani Mourra of Repurpose.io 46:55

11M ago46:55

46:55

If you’re a follower of our podcast, chances are you're a parent, juggling childcare with your business “baby”. Time is a luxury you can't afford to waste. Some days you feel like a Super-mum or dad and on other days your plans go right out the window and you’re scrambling to write an Instagram post with one hand, cooking dinner with the other whil…

1
Budget-Friendly Ideas To Get Your Small Business Seen 33:12

11M ago33:12

33:12

Are you new to business? Or running a tight ship budget-wise? In this episode we’re sharing budget-friendly ways to market your small business - with free and low-cost ideas that you can use at any time to boost your brand awareness and get in front of potential new customers or clients. This episode covers: Marketing on social media - from Faceboo…

1
From School Plays to Online Stages - Embracing your True Self in the Online Spotlight, an interview with Lisa Kroesche Boyce 59:35

11M ago59:35

59:35

As a parent in business, you might feel the pressure to perform on the online stage, similar to how your kid might feel during their school recital. They sort of know the steps, they know they have to do this dance, but they might not feel like they deserve a spot on stage because their routine isn’t perfect or as good as other kids in the class. B…

1
How to Avoid Red Flag Clients With Your Marketing 🚩 24:26

11M ago24:26

24:26

Have you ever worked with the wrong client? It can be painful for all involved when there’s a clash in values, working style or personal boundaries. This problem is common among service providers (especially early on in their business) who may, despite the red flags, proceed to work with wrong-fit clients for financial reasons or due to a lack of c…

1
From One Idea, Many Creations: The Recipe for Repurposing Content in Your Marketing Strategy 44:04

12M ago44:04

44:04

As a busy parent running a business, there are some routines that we have ingrained in our household that just make sense. For example, that delicious Sunday roast can be remade into some pretty darn good dinners throughout the week. We all have those tried and true recipes that take that Sunday roast and turn it into a completely different and equ…

1
Integrating ChatGPT into Your Digital Marketing Strategy: Expert Insights from Dennis Yu 54:33

12M ago54:33

54:33

Unless you've been living under rock, you've probably heard of ChatGPT - the AI chatbot taking the world by storm for its ability to create content for social media, your website, blog, videos... you name it! ChatGPT can generate virtually anything in a matter of seconds. In fact GPT is so valuable that Microsoft are investing 10 billion dollars in…

1
Conquering Stage Fright: How To Set Yourself Up For Live Video Success. 43:37

1y ago43:37

43:37

Does the thought of going live on social media fill you with a sense of impending doom? If so, listen up. Going live can boost your engagement, grow your following and get you more leads and sales but, while simple, going live is not always easy. In this episode we are joined by Live Video Strategist, Janine Cummings from Video For Bosses, who will…

1
How To Market Your Super-Niche Business Online with Michelle Lange 52:42

1y ago52:42

52:42

Do you work in a super-niche, sensitive, or highly regulated industry? If so, you know how hard it can be to connect with new clients on social media due to restrictive community guidelines and/or the unique (and sometimes stigmatised) nature of your specialty. While you may have established your business and grown it through word-of-mouth, you kno…

1
Taking an Omnichannel Approach For Your Marketing with Clare Wood 51:57

1y ago51:57

51:57

As a small business owner, it can often feel like there are not enough hours in the day to juggle everything on your to-do list. While you understand the benefits of creating an online presence on multiple channels, you may not be sure how to do so with your busy schedule. In this episode we are joined by Clare Wood, a numbers nerd, ex-CPA accounta…

1
Will TikTok Be Banned In Australia? 20:03

1y ago20:03

20:03

Is the clock ticking on TikTok Australia? Clem and Kryshla chew the ‘phat’ on the current situation in the US regarding TikTok. With the Senate poised to pass a bill that enables them to restrict or ban the platform - and other technologies that pose a risk to national security - what does this mean for Australia? Will US policy trickle down to our…

1
Content Pillars; The What, Why, and How with Holly Cardamone 35:50

1y ago35:50

35:50

Today we're going back to (content marketing) basics to talk about content pillars - and why you need them to market your business on ANY platform. This episode is step 2 of our content marketing foundations series - outlining the essential steps you need to take to market your business online. Step 1 was covered in episode 1 where we spoke about s…

1
Three Signs It's Time For a Business Rebrand with Kelly Mevel 47:45

1y ago47:45

47:45

Have you been thinking about a rebrand for your business? Today we are joined by Kelly Mevel from Jam Creatives who has some useful questions to help you identify whether you’re ready for a brand transformation. Kelly is a colour-loving social butterfly, Brand Designer & founder of Jam Creatives based here in Melbourne, Australia - creating standou…

1
User Question: What's More Important? Hashtags vs Topics on Instagram Reels 17:41

1y ago17:41

17:41

Bite-sized bonus session answering a question from a listener, @ampman.travels about what matters more when it comes to the performance of your Instagram Reels; Hashtags or topics? Do you have a question for the Mad Marketing Mums, send us an email or slide into our DMs - we would love to help you! Mentioned in this episode was our new Instagram an…

1
Inclusive + Accessible Business, Limitless Potential: An interview with Rebekah Lambert 2:47

1y ago2:47

2:47

In this interview we spoke with the founder of the Freelance Jungle, Rebekah Lambert, about inclusivity and accessibility and how businesses need to go beyond simply adding alt-text to their images. This interview was intended to be a podcast episode, however Clem’s sound was a dog’s breakfast! To salvage this insightful interview, we created a new…

1
Mad Mum Musings: Our Thoughts on Meta Verified - Meta's Paid Subscription Plans for Instagram and Facebook 12:21

1y ago12:21

12:21

Meta is testing a paid subscription service that allows Instagram and Facebook users to pay to become verified. The subscription bundle, called Meta Verified, includes a verified badge plus more protection against impersonating accounts, increased visibility in areas such as search and recommendations, and more direct access to customer support. CE…

1
Small Fish, Big Pond; How to Stand Out on Social Media in a Competitive Market - Interview with Todd Collins 1:10:02

1y ago1:10:02

1:10:02

Do you ever feel like you’re the little fish in a big pond on social media? It’s not easy building a following and reputation online, especially when you’re in a saturated and competitive market. In this episode we spoke with marketing heavyweight (and a Mad Marketing Dad!), Todd Collins, COO of Beamed Media, about the types of social media content…

1
Creating a TikTok Strategy For Your Business - with Chanelle Le Roux 45:09

1y ago45:09

45:09

It's time to talk TikTok! The social media platform that is dominating the world right now. You may already be using TikTok to watch hours of cat videos, but what are you doing with the platform for your business? How should businesses be using TikTok to build their brand community, generate engagement and drive website traffic? What does a TikTok …

1
Just Dooo It! How to Overcome Posting Paralysis and Take Action 43:38

1+ y ago43:38

43:38

*Warning* We've got a bad case of the "swears" in this episode so don't play this around little ears. In this, the season 1 finale, we're talking about taking (imperfect) action - getting out of your head, ditching the overthinking, and showing up in order to build momentum in your business. This session covers: The power of taking action Common re…

1
11x Online Marketing and Sales Tactics to Avoid At All Costs 36:20

1+ y ago36:20

36:20

Lately we've noticed a number of dodgy marketing activities in our inboxes, in the DMs, and on product websites, so we decided it's time to call "BS" on the lowbrow online marketing and sales tactics that are currently doing the rounds… that is, the things that make us go "Ick!" We put a call out on Instagram asking you to contribute your own marke…

1
New Year, New You, New Social Media Profiles! Instagram, TikTok and LinkedIn checklists. 22:06

1+ y ago22:06

22:06

When was the last time you refreshed your social media profiles? Do you have old items in your link in bio? Old products or services in your Instagram highlights Does your LinkedIn cover image have an out-of-date graphic that doesn't include your current freebie or offer? If so, it's time for a profile 'glow up'! In this episode you'll find the ess…

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