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This show covers the full content of the book Making Websites Win, the Amazon #1 bestseller in 15 categories. It describes how to apply the same methodology that the consultancy Conversion Rate Experts has used to grow many of the world’s biggest web companies, plus hundreds of smaller, market-leading companies in over eighty different industries. Most websites lose. Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.
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Discover conversion rate optimization (CRO) techniques that have been used to grow many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries.
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Episode 10: The power of CRO in action: A case study describing how we grew a company by 470% in a year
24:41
24:41
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This episode covers the following chapter from the book: SECTION 4: SEE THE POWER OF CRO IN ACTION. A CASE STUDY SHOWING EXACTLY HOW WE GREW A COMPANY AT RECORD-BREAKING SPEED How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/. All profits fr…
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Episode 09: If your visitors are choosing your competitors, here’s how to win …and more
43:19
43:19
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43:19
This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…sail past the competition: if your visitors are choosing your competitors, here’s how to win Winning websites…keep attention: if your visitors are forgetting a…
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Episode 08: An eight-step approach to managing complex sales
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35:06
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This episode covers the following chapter from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…manage complexity: can your visitors not see the wood for the trees? Here’s an eight-step approach to managing complex sales How to get the most from Making Web…
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Episode 07: How to design unbeatable multistep funnels …and more
23:01
23:01
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23:01
This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…remove risk: how to use guarantees to remove visitors’ fear of commitment Winning websites…are like water chutes: if your website doesn’t appeal to both early-…
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Episode 06: How to craft irresistible offers that make your website a powerhouse of proof …and more
56:31
56:31
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This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…make the benefits clear: if your visitors aren’t persuaded of the benefits, here’s what to do Winning websites…have irresistible offers: if people aren’t persu…
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Episode 05: The most common reasons web visitors abandon—and proven, easy-to-implement fixes
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52:56
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This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES The ingredients of a winning website Winning websites…are written well: if visitors can’t understand your writing, here’s how to improve it Winning websites…are user-friendly: …
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Episode 04: More great ways to identify exactly why your visitors aren’t converting
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37:00
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This episode covers the following chapters from the book: SECTION 2 (CONTINUED): DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED Diagnose by…seeing how others describe it in writing (because their words are likely to reveal a lot) Diagnose by…talking to a “VOC aggregator” (perhaps the fastest way…
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Episode 03: The ultimate guide to tools and techniques to understand how your website can be improved
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38:57
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This episode covers the following chapters from the book: SECTION 2 (CONTINUED): DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED Diagnose by…using form-analytics software (to identify which of your form fields are causing trouble) Diagnose by…using live chat (to let your visitors tell you what’s …
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Episode 02: Why the world’s top websites are winning (and how yours can too) …and more
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50:26
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This episode covers the following chapters from the book: SECTION 1 (CONTINUED): WHY MOST WEB DESIGN IS DONE WRONG—AND HOW TO DO IT RIGHT, LIKE THE WINNERS Why doubling a website’s conversion rate is easier than it sounds Choose your role models wisely: Take inspiration from this awe-inspiring story of how one of our clients went from zero to half …
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Episode 01: Why most web design is done wrong
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47:32
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This episode covers the following chapters from the book: SECTION 1: WHY MOST WEB DESIGN IS DONE WRONG—AND HOW TO DO IT RIGHT, LIKE THE WINNERS Why this is the only book of its kind (and why its techniques will transform your website, your business and your career, like they have ours) How we define conversion rate optimization (CRO) (Few people ap…
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Why some of your projects take ten times too long. And what to do about it.
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46:38
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46:38
In this episode, we describe how to make your company move at least ten times faster. That may sound like an overstatement, but bear in mind that we’ve seen one company take six months to complete a task that took another company thirty minutes. That’s 8,760 times slower. We love the techniques that we describe in this talk. They work amazingly wel…
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With Rand Fishkin from Moz: Our mistakes. And how conversion affects SEO.
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58:55
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Rand Fishkin from Moz joins us to talk about the following: (i) How to increase your conversions whilst keeping—or even enhancing—your search-engine rankings. (ii) Strategic and tactical mistakes we have made and seen when optimizing for conversion. And we answer some of your burning questions, most of them about the SEO implications of conversion.…
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Secret copywriting words and why we don't do Twitter.
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32:00
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This episode is actually taken straight from another podcast called WebPayload, in which we were interviewed about a lot of subjects that we haven't discussed in public before, including (i) Secret copywriting words. (ii) How we acquired clients like Google, Apple and Facebook. (iii) How our company works. (iv) Why we don't do Twitter. A transcript…
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How to beat most professional copywriters.
34:47
34:47
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In this episode, you'll discover (i) The vital few most effective copywriting techniques that have the greatest impact on profits. (ii) A winning copywriting template. (iii) The five most important things to focus on when improving existing copy. The slides for this episode can be found via conversion-rate-experts.com/podcasts/.…
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How to make millions from usability testing.
48:19
48:19
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It’s no exaggeration to say that this episode could change the direction of your business! We have an eccentric approach to user research, and it has led us into some strange situations. For good reason, though; it has helped us to make hundreds of millions for our clients. This is a talk that we’ve given at several conferences […]…
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