Episode 09: If your visitors are choosing your competitors, here’s how to win …and more

Making Websites Win

This episode covers the following chapters from the book:

• SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES
  • Winning websites…sail past the competition: if your visitors are choosing your competitors, here’s how to win
  • Winning websites…keep attention: if your visitors are forgetting about you, here’s how to make them keep coming back
  • Winning websites…get prompt action: if your visitors are taking their time, here’s how to get them to act immediately
  • Winning websites…thrive in an imperfect world: if parts of your sales funnel are outside of your control (and are terrible), here’s how to win regardless
  • Winning websites…have a huge lifetime customer value (LCV): how to identify opportunities to increase your LCV, the powerful conversion metric that people forget about

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing [e-mail].
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email [e-mail].