Best Dana Sanders Podcasts (2024)

1
A Crash Course In Creative Authenticity For Content Creation W/ Dana Harder 18:08

13m ago18:08

18:08

In the ever-evolving world of B2B marketing, content is still king. But the generic, static content of the past will no longer resonate with the modern B2B buyer. It's time to connect with buyers on a personal level, and in this episode of the B2BMX Podcast, Unreal Digital Group's Dana Harder discussed the importance of creativity and AI-assisted c…

1
Navigating The Product Perception Paradox with NinjaCat's Jake Sanders 26:06

3d ago26:06

26:06

At the B2B Marketing Exchange, speakers, experts, attendees and even staff have always emphasized the fact that "B2B doesn't have to be boring." And time and time again, our community has proven that B2B marketing can be fun, creative, and authentic. Of course, there are various challenges surrounding creativity in B2B, but during this conversation…

1
The Challenges Of Managing The Complex Martech Landscape 22:27

17d ago22:27

22:27

As the newly appointed President of Pipeline 360, a provider of B2B demand gen tools, Tony Uphoff is keeping busy bringing the company's future plans and strategies to life. Hosts Klaudia Tirico and Kelly Lindenau had a chance to catch up with Tony at the B2B Marketing Exchange in Scottsdale earlier this year to learn about the company's future end…

1
Embracing AI & Experimentation In Content Creation With Forrester's Phyllis Davidson 24:10

25d ago24:10

24:10

When we think of Taylor Swift, we can't help but realize how much she has pushed the envelope and evolved creatively to please her audience. She knows how to take risks and experiment, and in this episode of the B2BMX Podcast, Forrester's VP, Principal Analyst Phyllis Davidson encourages marketers to follow suit. Experimentation is the key word her…

1
The Blueprint For A Winning GTM Strategy With Pam Didner 26:36

1M ago26:36

26:36

The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-…

1
Turbocharge Your Growth Engine In Today’s Economy, With Forrester’s John Arnold 22:17

5M ago22:17

22:17

We’re wrapping up Season 9 of the B2BMX Podcast today, with a very special replay from our friends at Forrester. During the B2B Sales & Marketing Exchange, Principal Analyst John Arnold took the keynote stage to share how B2B organizations can turbocharge their growth engines in today's economy. It’s no secret that 2023 was a rough year for B2B mar…

1
Building A Winning Brand Pitch With Brand Strategist & Author Kate DiLeo 24:39

5M ago24:39

24:39

We're just days away from the 2024 B2B Marketing Exchange and the team is buzzing around to put the icing on the event planning cake. To get our B2B community hyped for the event, co-host Klaudia Tirico chatted with a first-time speaker and new member of the B2BMX family Kate DiLeo. Kate is a brand strategist, consulting, speaker and all around sup…

1
How To Become The Experience Maker At Your Organization: Tips From Author & B2BMX ‘24 Keynote Speaker Dan Gingiss 21:29

5M ago21:29

21:29

Customer expectations are constantly evolving and that means, no matter what your title or job description is, it's critical to view business problems through a customer lens to ensure your buyers and customers remember your organization as one that makes an impact. This week's episode of the B2BMX Podcast is all about customer experience, and co-h…

1
Two Marketers, One Candid Conversation About Lower Funnel B2B Marketing + The Challenges That Come With It 38:50

6M ago38:50

38:50

Let’s face it, your B2B company is not really a household name…yet. Unlike, say, Doritos, your logo likely wouldn’t get recognized if it came without the title of your company; and that’s OK! But according to MNTN’s VP of Marketing Ali Haeri and Pluralsight’s Sr. Director of Marketing Koji Takagi, doubling down and digging deeper into your lower fu…

1
Remedies For Misaligned Marketing & Sales Teams (Spoiler Alert: It Starts With Relationship Building) 12:39

6M ago12:39

12:39

The challenges of sales and marketing alignment are a tale as old as time. While research shows the gap is closing, many organizations have yet to master the art of cross-organizational alignment and collaboration. But what if we told you there are a few simple things you can do to work in better harmony with your fellow customer-focused marketers,…

1
Uncovering New Revenue Remedies & Realities 29:15

6M ago29:15

29:15

It’s a turbulent time to be a CRO: Revenue leaders are tasked with uncovering new revenue opportunities and confronting the realities of implementing these strategies in today's competitive market. With that in mind, it’s vital to have valuable insights and practical tips for finding success. This session replay from the B2B Sales & Marketing Excha…

1
Episode 32- Christ Speaks in The Book of Mormon 33:31

6M ago33:31

33:31

The Book of Mormon is a powerful and sacred book. Pres. Russel M. Nelson has given us a promise that is attached to reading it daily, as well as a list of items which the Book of Mormon affirms about Christ and will add to our understanding of who Christ is.By Dana Bishop Sanders

1
Connecting & Empowering Women in Revenue 16:59

6M ago16:59

16:59

The Women in Revenue movement is a powerful initiative to unite dynamic women from various B2B industries who play vital roles in revenue generation. The platform serves as a beacon, illuminating the significant contributions of women in B2B and empowering them to reach new heights. In this interview on the show floor of last year’s B2B Sales & Mar…

1
Episode 31: Atomic Habiting 39:09

6M ago39:09

39:09

Who do you want to become, when you think of the ideal you? The power of small atomic level habits is a 100% sure way to get there. How do you choose the habits that will become the evidence that you ARE that future you? In this episode, James Clear's bestseller, Atomic Habits, gives us a proven system.…

1
Reframing Productivity: A Holistic Approach To Well-Being & Peak Performance 34:49

7M ago34:49

34:49

As the “quiet quitting” discussion continues across a variety of industries, brands are rethinking how they manage their human resources. Prioritizing well-being can enhance performance and discover practical strategies to achieve peak productivity without sacrificing mental and physical health. Let’s kick off the New Year right by listening back t…

1
Episode 30--Mind the Gap- What to Read? 52:15

7M ago52:15

52:15

Are you a book lover, excited to have a little extra reading time in this gap between the end of 2023 and the beginning of 2024? Sample a few delicious pages of 13 books and discover a new favorite!

1
Navigating The Challenges Of Growing A B2B Marketing Program 24:48

7M ago24:48

24:48

Every step of the marketing journey presents unique obstacles and opportunities, whether it’s building brand awareness or generating high-quality leads. With those challenges in mind, the biggest concern for marketers is how they can overcome those difficulties to grow and scale their company at the same time. The latest episode of the B2BMX Podcas…

1
Episode 29-The Light of Christ at Christmas 35:14

7M ago35:14

35:14

The Light of Christ is within us and radiates outward as we share it. That Light is needed more than ever in the darkness of winter. How can we increase it during Christmas? "Do Not Be Afraid," Steven Stewart sings. Add two beautiful Christmas stories, words of Elder Uchtdorf, scriptural reminders and we too, can find more ways to pierce the darkne…

1
Unlocking Success: How To Scale Your B2B Marketing Program For Company Growth 32:50

7M ago32:50

32:50

In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau roll the tape of a B2B Sales & Marketing Exchange session hosted by Nirosha Methananda, former Head of Marketing for companies like Influ2 and Bombora and now the Chief Marketing Maven for Sati Marketing. The presentation explored key strategies and insights from industry experts that empo…

1
Episode 28-A Love Story: Kristy and Ken 52:08

7M ago52:08

52:08

In July of 2020, Ken and I were "a chap and a chick chattin' " about LDS online dating, (Episode 13, Season 1), comparing notes about our experiences from a male and female perspective. Little did Ken know that in two months' time, he would meet Kristy--his future wife. Listen to how it all happened.…

1
Cracking The Marketer's Paradox: Scaling & Achieving More With Less 36:06

7M ago36:06

36:06

Marketers are constantly looking out for ways to scale their efforts and achieve more with less. However, this is challenging in today's saturated market, where consumers are bombarded with messages from all directions. In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau replay a session hosted by Elle Woulfe, SVP of Global Marketing at For…

1
Episode 27--Steve Young and The Law of Love 33:31

8M ago33:31

33:31

Last year, Steve Young published his Law of Love, which has become a personal favorite of mine, gifting it at Christmas and re-reading, during the year. Why is it such a favorite? It is the WAY he presents the concept of love as...a healing force, and HOW he enacts this force.By Dana Bishop Sanders,

1
The Art Of Urgency: How To Let Customer Needs Guide Your Segmentation Strategy 33:24

8M ago33:24

33:24

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, inside-out approach that obscures accurate signals in buyer behavior. In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau replay Neil Baron’s …

1
Crafting Compelling Stories: How B2B Marketers Can Connect With Customers 11:20

8M ago11:20

11:20

Standing out from the crowd is essential in B2B marketing, but it’s difficult to truly connect with customers on a deeper level. By harnessing the power of storytelling and crafting compelling narratives, marketers can create memorable and relatable moments with lasting impact on their target audience. In this episode of the B2B Marketing Exchange …

1
Using AI To Bring Your Marketing Stories To Life 29:31

8M ago29:31

29:31

In a world filled with endless content and fleeting attention spans, captivating your audience has become more challenging than ever. But fear not, for AI is here to revolutionize the way we approach storytelling in marketing. By leveraging cutting-edge technologies, AI can unlock a world of creativity, personalization and immersive experiences tha…

1
Unleashing The Power Of Sales Enablement: Strategies For Consistency, Collaboration & Success 52:10

9M ago52:10

52:10

In the keynote session at the 2023 B2B Sales & Marketing Exchange this past August, industry thought leader and author Roderick Jefferson dove into the profound significance of consistency, collaboration and success, emphasizing their role in driving business growth and customer satisfaction. During this episode, we’re going back to Boston to liste…

1
Turning Challenges Into Opportunities: The Power Of Innovation In Marketing 27:07

12M ago27:07

27:07

Innovation has always been a game-changer in the marketing world, constantly shaping and reshaping strategies to stay ahead of the curve. But what happens when things get a little weird in the economy? How do marketing leaders deal with the unexpected and find new opportunities in unusual circumstances? During this episode of the #B2BMX podcast, we…

1
Sales Reps: How To Avoid The Car Salesman Stereotype 31:50

12M ago31:50

31:50

As the world shifts and adapts to new ways of living and working, so are B2B buyers! Sellers must adjust their tactics to meet new demands. People don't want to be sold to anymore — they already have access to a lot of information and are looking for confirmation to buy or not from your company. It's like buying a car, people hate the experience be…

1
Secrets From The CIA: What B2B Sales Can Learn About Closing Deals 35:52

1y ago35:52

35:52

When it comes to closing deals, there's no one better at it than the CIA. They are experts in the art of persuasion and building long-lasting relationships with clients — skills that are just as crucial in the world of B2B sales. During this episode of the #B2BMX podcast, we're returning to a fantastic session hosted by Jeremy Hurewitz, creator of …

1
Maximizing Marketing & Sales Alignment With AI 14:41

1y ago14:41

14:41

In the fast-paced business world, companies are always looking for smarter ways to align sales and marketing teams to achieve shared goals and objectives. It's no easy feat, but luckily, companies can see success when they use artificial intelligence (AI) effectively. By leveraging AI tools, practitioners can streamline this alignment process, maki…

1
Finding Your Edge In The Sea Of Sameness 40:57

1y ago40:57

40:57

In today's crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm and telling bigger stories that break the sea of sameness. This was the take-home message from a session presented by the one-and-only Jay Baer at the 2023 B2B Marketing Exchang…

1
Changing The Game: How Customer Retention Can Double Your Revenue 28:25

1y ago28:25

28:25

For some, marketing is all about leads, leads and more leads. But according to industry veteran Sangram Vajre, Co-founder and CEO of the new go-to-market analyst firm GTM Partners, it’s possible to double revenue every five years without adding new customers — it all rests in how companies go to market. During this episode of the #B2BMX podcast, Ho…

1
How To Treat Content Creation Like A Cocktail Party 16:47

1y ago16:47

16:47

Successful B2B content is all about its intended audience. Think of it as a fancy cocktail party: If you only talk about yourself, everyone will bail out! Mixing audience-centric content with proven tools and strategies gets everyone's attention without breaking the bank. In this episode, we hear a conversation between our host, Kelly Lindenau, and…

1
How Southwest Airlines Keeps ABM Simple To Drive Engagement & Revenue 33:33

1y ago33:33

33:33

Many businesses believe ABM requires complex technology systems and strategies, but the team at Southwest Airlines begs to differ. They kept it simple to get more business travelers flying by focusing on engagement and revenue, and achieved outstanding results in the process: The promotion led to an impressive 22% increase in incremental revenue fr…

1
How To Execute A Multichannel ABM Campaign 13:31

1y ago13:31

13:31

Most B2B marketers are seeking new ways to create more integrated and comprehensive strategies to help them reach the right accounts across multiple channels. And while it can be daunting to try and craft a practical multichannel approach, it doesn’t have to be intimidating. In this episode, we hear a conversation between Host Kelly Lindenau and Me…

1
Rising To The Challenge: How B2B CMOs Are Thriving Amidst Disruption 32:04

1y ago32:04

32:04

In the B2B world, disruption is inevitable. However, how companies respond to these disruptions is what sets them apart. As the world becomes more complex, CMOs face new challenges and must rise to the occasion with innovative solutions. In this episode, we listen to an intriguing panel held during our last B2B Marketing Exchange in Arizona. The pa…

1
How To Correctly Apply AI To B2B Marketing 41:51

1y ago41:51

41:51

In today's world of digital-first strategies, applying AI to your marketing efforts may be just what you've been looking for. But as AI technology is becoming increasingly accessible, it's important to approach its implementation thoughtfully and strategically. In this episode, we listen to Pam Didner, global content marketing strategist, speaker a…

1
Are You Ready To Trust The Machines? 31:36

1y ago31:36

31:36

Sure, ChatGPT is innovative — but what does it mean for humans? Will content marketers be replaced? Or will AI enable them to do their job better and faster? In this episode, Hosts Klaudia Tirico and Kelly Lindenau focused on AI and its role in helping build a more intelligent content stack through automation and analytics. They replayed a #B2BMX s…

1
Breaking The Mold: How Creativity In B2B Marketing Can Set You Apart 19:54

1y ago19:54

19:54

In today's competitive marketplace, you need to stand out from the crowd and connect with potential clients in new and exciting ways. For Aleksandra Panyukhina, Experience Marketing Lead at Pixelz, this is where creativity comes in. By breaking the mold and taking a fresh approach to messaging, you can differentiate yourself in a crowded landscape …

1
Finding Your ABM Tribe 26:26

1y ago26:26

26:26

While ABM is a powerful way to target and engage with specific audiences, there isn’t one singular path to success. Forrester research shows ABM practitioners fall under five distinct “tribes,” each with their own approach, challenges and successes. In this episode, we listen in on a recent session presented at B2BMX by Matt Steffen, Senior Analyst…

1
How Esquire Bank Uses Data, Tech & Content To Fuel Hyper-Personalized Campaigns 23:47

1y ago23:47

23:47

Data, technology and content have become the cornerstones of modern marketing — and they work together to create powerful campaigns that connect with customers on a deeper level, drive more meaningful engagement and generate better conversions. Kyall Mai, SVP and Chief Innovation Officer at Esquire Bank, experienced this infusion firsthand when the…

1
Season 8 Teaser: Spinning the Wheel! 17:44

1y ago17:44

17:44

Looking forward to our eighth installment of the B2BMX podcast? Us too! So much so that we decided to spin things up on the show floor at our latest B2BMX event in Scottsdale, Ariz. At our recording booth on the show floor, we brought a delightful little wheel for the attendees and guests to spin. The wheel contained a mix of business inquiries and…

1
Making Marketing & Sales Alignment Dreams a Reality 30:59

1+ y ago30:59

30:59

It's the dream that marketers and salespeople have been chasing since long before they were given those titles: Perfect alignment between marketing and sales. Achieving this kind of synergy is especially critical for B2B organizations, where deep interactions are required to close deals with large customers. But here’s the good news: It’s not impos…

1
How To Create Value For Your Customers & Business 41:48

1+ y ago41:48

41:48

The concept of “value creation” is growing in popularity as brands look to improve business performance and maximize customer value. For Michael Ruby, President and Chief Creative Officer at Park & Battery, value creation better positions businesses to differentiate their offerings from those of competitors, increase customer loyalty and satisfacti…

1
Strategies For Providing Buyers With Personalized Digital Experiences 30:54

1+ y ago30:54

30:54

In today's marketing landscape, no one wants to feel spammed or bombarded with ads, which is something marketers traditionally struggled with when trying to advertise their solutions. According to Daniel Englebretson, Founder and Chief Customer Officer at Khronos, leveraging ABM and personalization strategies can help marketers ensure they are deli…

1
How Photogrammetry & Web3 Fit Into B2B Marketing 25:50

1+ y ago25:50

25:50

Modern B2B marketers can captivate their customers and amplify their campaigns with state-of-the-art experiences, utilizing everything from interactive 3D billboards to augmented reality shopping. David Morris, an Experiential Consultant with NYCAP3D, is helping educate B2B leaders on how Web3 integrations and photogrammetry – the science and tech …

1
How Harry Potter Helps Slalom Tackle Global Marketing Training, DE&I Initiatives 27:23

1+ y ago27:23

27:23

Sometimes, a shared passion is all you need to create a spark that can fuel ongoing training and education within a growing B2B company. Tabitha Adams, Director of Performance Marketing, Analytics and Technology for the global consulting firm Slalom, used the power of the wizarding world to build fellowship and community at the company. In this epi…

1
The 7 Pillars of a P.E.R.F.E.C.T. Go-to-Market Strategy 36:34

1+ y ago36:34

36:34

Revenue leaders know that having an effective go-to-market strategy is critical for the success of their business. But the number one challenge many organizations face is achieving scalability—how can you "do more with less?" In this episode, we look back at another 2022 B2B Sales & Marketing Exchange session hosted by Lisa Sharapata, former CMO of…

1
How To Assess ABM Advertising Strategies In 2023 45:06

1+ y ago45:06

45:06

Account-based advertising has been a staple of ABM platforms. However, with the loss of third-party cookies, increasing expenses and difficulty demonstrating tangible value, its future can seem a bit murky — to say the least. In this episode, we’re looking back at another session from the 2022 B2B Marketing Exchange presented by John Arnold, Princi…

1
How To Measure The Success Of Your Revenue Strategy 30:49

1+ y ago30:49

30:49

Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! We are throwing it back to Mason Cosby, Director of Growth at Gravity Global, as he discussed why modern CMOs are shifting to a revenue flywheel approach when tasked with building a sustainable growth strategy. During his session, Cos…

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