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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The Advanced Selling Podcast

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

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Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales pr ...
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The Sparkle podcast focuses on Disrupting Toxic Patterns for the woman who knows there is more to this life than what she is currently experiencing. Hosted By Portia Franklin. Portia is a wife, homeschooling mama intentionally raising kingdom warriors, creator, entrepreneur, coach, mentor, and servant leader. The goal of each episode is to bring you the truth and discuss strategic principles supported by the testimony of overcoming adversity so you can experience breakthrough growth and succ ...
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The Blue Collar Culture Podcast is for business owners and leaders who work for a living. You've scratched and clawed to build your business. You don't have ping-pong tables and nap pods, you employ down-to-earth, hard-working men and women who aren't afraid to get their hands dirty. This podcast is about you. We highlight your stories of success and share the secrets to winning with Blue Collar Culture. Never miss an episode, sign up for updates at BlueCollarCulture.com.
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In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated? I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation? With the approach of producing 'Pillar Cont…
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In this episode of Life at Ten Tenths, Matt and Garrett are excited to reconnect with Eric Simon, the visionary behind BAM, formerly Broke Agent Media. The conversation takes listeners through Eric’s remarkable journey from a struggling real estate agent to a social media expert, highlighting how authentic branding and creative content strategies c…
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In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that partic…
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In this episode, Bill and Bryan dive into the concept of "LinkedIn citizenship" and how to effectively use the platform without falling into the trap of constant self-promotion. They discuss the importance of balancing giving and getting on LinkedIn, sharing practical tips on how to create valuable content, make meaningful connections, and avoid co…
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The critical role of becoming a trusted source of information in your industry comes under Matt and Garrett’s microscope today, as they discuss how delivering information with a unique, personalized voice not only resonates with your audience but also builds trust and authority. Their conversation explores how turning data into valuable insights ca…
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In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surr…
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Social media expert, community builder extraordinaire, founder of the ActuallyAgents movement, and Matt’s good friend, Luca Alboretti, joins our hosts for today’s episode. With over 200,000 Instagram followers, Luca has transcended the typical social media presence by fostering a dynamic community that highlights the realities of real estate and en…
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In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'. We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employe…
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In this solo episode, Bryan breaks down how to optimize your sales process by timestamping two critical elements. Whether you've already got a sales process or are starting from scratch, you'll learn you how to set up clear, efficient timelines that make life easier for you and your prospect. Listen now to make your sales process smoother and more …
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In this episode, Bill and Bryan discuss the journey from point A (current reality) to point B (desired outcome) in sales and personal growth. They explore the concept of being stuck in a comfortable but limiting situation and provide practical strategies for breaking out of complacency. The guys delve into recognizing and embracing the "twinges" of…
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Garrett and Matt are all watered-up and ready to delve into the essential components of effective sales meetings in the real estate industry here today as they explore the need for sales meetings that not only drive agent performance but also enhance the overall industry standard. By focusing on creating value-driven, well-structured meetings, they…
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Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 billion i…
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Matt and Garrett welcome Rebecca Lorenz, founder of Infinite Success Strategies and a seasoned expert in the mortgage industry, to the podcast today. Rebecca shares her extensive insights on elevating both personal and professional success, diving into innovative strategies for optimizing business processes and achieving harmony between work and li…
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Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels…
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In this episode, Bill and Bryan tackle the timely issue of price resistance in sales. As inflation rises and budgets tighten, salespeople are facing increased pushback on pricing. Bill and Bryan share valuable insights on how to handle these objections effectively. They discuss recognizing when "price" is masking a deeper issue of perceived value, …
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Investor, speaker, start up consultant, business expert, and founder of Huzi.ai., Eric Post joins Matt and Garrett for today’s very special episode as together they explore the transformative potential of AI. Eric delves into the extensive capabilities and applications of AI, particularly in real estate and consumer products, offering insights into…
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Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively c…
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Matt and Garrett take a deep dive into the transformative power of shared experiences on both personal and professional development in today’s informative and entertaining episode. Emphasizing the significance of community and intentional relationship-building, they share insights from their involvement in the Life at Ten Tenths community and the 1…
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Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to…
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In this solo episode, Bryan engages in a dynamic conversation with Armand Farrokh and Nick Cegelski, co-hosts of the 30 Minutes to President's Club podcast. The duo shares insights from their new book, "Cold Calling Sucks, and That's Why It Works," which challenges common misconceptions about cold calling and provides data-backed strategies for suc…
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In this episode, Bill and Bryan draw unexpected parallels between sales excellence and two legendary figures: musical icon Prince and NFL quarterback Peyton Manning. They explore how the dedication, work ethic, and interpersonal skills of these superstars can inspire sales professionals to elevate their game. The guys discuss the importance of a re…
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Matt and Garrett begin today's episode by discussing the importance of community growth and networking within their Life at Ten Tenths community. They highlight how active engagement not only fosters connections but also contributes significantly to personal and professional growth, and share examples of members like Corey Chambers and Charles Blac…
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Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for …
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As part of today’s investigation into the intricate dance of sales, Matt and Garrett explore how a scarcity mindset can undermine even the strongest relationships. Along the way, they discuss the critical balance between marketing and relationship building, the importance of qualifying leads, and the nuances of converting relationships into clients…
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Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadership coach and the author of Heal to Lead: Revolutionizing Leadership Through Trauma Healing. Kelly Campbell specializes in guiding leaders to integrate trauma awareness into their leadership styles, fos…
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In this episode, Bill and Bryan delve into the critical issue of recognizing and addressing blind spots in business and sales. They explore how business owners can become too entrenched in their thinking, missing obvious solutions to their problems. The guys discuss the impact of stress on decision-making and offer techniques for identifying person…
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The critical role of effective communication in both business success and personal relationships comes under Matt and Garrett’s scrutiny in this latest installment of Life at Ten Tenths as they demonstrate how setting clear expectations and maintaining consistent communication can prevent many common issues. Our hosts also note that over-reliance o…
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In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approach to living a life free from regrets by embracing our mortality and using it as a catalyst for meaningful change. Her insi…
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Matt and Garrett are back once again, and this time they’re tackling the essence of facing challenging times and taking personal responsibility for one's path. Beginning with insights from Matthew Ferrara's recent Success Lab Workshop, they go on to emphasize the importance of overcoming obstacles, avoiding self-pity, and harnessing internal energy…
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Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close to 30 years of experience in th…
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In this episode, Bill and Bryan challenge conventional wisdom by arguing that traditional sales training is no longer effective in today's business landscape. Drawing from their decades of experience, they discuss why common sales methodologies fall short and why focusing solely on "getting to yes" is a flawed approach. The guys explore why compani…
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In today’s episode, Garrett and Matt not only give an incredibly exciting update on what’s up in the Life at Ten Tenths’ community, but they also explore the intriguing concept of growth potential. Using the metaphor of a goldfish growing to the size of its bowl, they delve into how our physical and mental environments can either limit or enhance o…
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In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create high-performi…
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Matt and Garrett welcome their very first guest to the Life at Ten Tenths podcast: the distinguished philosopher and real estate thought leader, Matthew Ferrara. Known for his impactful work with leading brands like Sotheby’s International Realty and Engel & Völkers, Matthew shares profound insights into the themes of leadership, inspiration, and t…
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