Best Florist Business Strategies Podcasts (2024)

1
Business Breakthroughs- Hiawatha Floral Design 57:08

1d ago57:08

57:08

Hello, flower friends! In this special business breakthrough episode of The Floral Hustle podcast, Jeni chats with Roberta from Hiawatha Floral Design Company. Roberta shares her journey as a sustainable florist, the challenges of balancing a full-time job as an x-ray tech with her passion for flowers, and her aspirations to grow her floral busines…

1
The 15-Minute Daily Routine to Boost Your Floral Business ⏰ 23:25

1d ago23:25

23:25

You'll be amazed at the progress you can make in your business with just a small daily commitment — like 15 minutes small 🤩 In this practical and inspiring episode, Kathleen shares a powerful 15-minute daily routine designed to drive your business forward. Whether you're juggling multiple responsibilities or looking to streamline your workflow, thi…

1
5 Ways to Up Your Instagram Game for Florists 11:12

3d ago11:12

11:12

Welcome to this week's minisode of The Floral Hustle Podcast! I'm Jen, and today I'm sharing five impactful strategies to elevate your Instagram presence. With the ever-changing algorithms and growing frustrations, it's essential to control what we can and maximize our Instagram efforts. From humanizing your brand to providing valuable, shareable c…

1
An Update from Us and Overcoming Wedding Professional Hurdles 20:04

4d ago20:04

20:04

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Curious about the latest shifts in the wedding industry and some juicy behind-the-scenes stories? We kick off with a story of resilience and adaptation as I share my journey from the turbulence of Bonza's liquidation to finding new skies as a content director fo…

1
Embrace Your Inner Bad*ss and Transform Your Floral Business 27:17

7d ago27:17

27:17

Welcome to The Floral Hustle Podcast! In this empowering episode, Jeni takes you on a journey to discover and embrace your inner badass. Through personal anecdotes and practical exercises, she encourages you to live life by design, not by default. Learn how to identify what brings you joy, overcome limiting beliefs, and create a life and business t…

1
How to Consistently Attract Ideal Clients to Your Floral Business 🥳 23:11

8d ago23:11

23:11

You know those dreamy customers...the ones who love what you do and are happy to pay? Let's find more of THEM! In this episode, Kathleen shares the secrets to being a magnet, naturally drawing in the clients you want to work with. Learn how to define and identify your dream clients, craft the right marketing plan, and implement content strategies t…

1
Perks and Practical Tips for Running a Home-based Floral Business - Mini Episode 15:41

9d ago15:41

15:41

Welcome back to The Floral Hustle, flower friends! 🌸 In this week's minisode, host Jen dives into the perks and strategies of owning a small floral business and operating it out of your home. Whether you're just starting your floral journey or looking to optimize your home-based studio, this episode is packed with valuable insights. Episode Highlig…

1
How to Become the Richest Person You Know 35:49

14d ago35:49

35:49

Welcome to another episode of "The Floral Hustle" with your host, Jen! This week, we delve into what it truly means to be rich. Spoiler alert: it's not just about financial wealth. Discover how living in your purpose, investing in your passions, and surrounding yourself with the right people can make you the richest person you know. Key Topics Cove…

1
Unlocking Profits — The Secret Metrics Every Florist Must Know 😉 31:14

15d ago31:14

31:14

Do you ever look at your financial reports and wonder which numbers really matter? In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and…

1
Measuring Business Success: Creating and Utilizing a Scorecard - Mini Episode 12:33

17d ago12:33

12:33

Welcome to another insightful minisode of the Floral Hustle podcast with Jen! In today's episode, we dive deep into the practical ways you can determine if your floral business is thriving by using a scorecard. Episode Highlights: Introduction to Scorecards [00:00:02] Jen introduces the concept of a scorecard and its importance in tracking business…

1
Redefining Floral Design: Inside Blue Blossom Academy's Silk Flower Revolution 44:13

21d ago44:13

44:13

Welcome to the latest episode of the Floral Hustle Podcast! In this episode, your host Jeni sits down with Jacqueline from Blue Blossom Academy and Blue Blossom Rentals. They dive into an exciting new opportunity that promises to disrupt the floral industry: launching a silk flower rental business. Jacqueline shares her journey from finance to flor…

1
The Secret to Selling with Confidence 🎉 29:32

22d ago29:32

29:32

What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence. She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy …

1
When Everything Went Wrong: Lessons from a Chaotic Wedding Weekend - Mini Episode 15:42

24d ago15:42

15:42

In this week's episode of The Floral Hustle podcast, Jeni shares her experience from a chaotic weekend with five weddings. From unexpected weather issues in Ecuador affecting rose supplies to logistical challenges and last-minute changes, Jeni delves into the importance of preparation, communication, and adaptability in the floral business. Tune in…

1
Everything you need to know about Farmer-Florist Bootcamp 38:51

28d ago38:51

38:51

Welcome! Today, Liz Fiedler from Sunny Mary Meadow podcast is joining Jeni from the Floral Hustle podcast to discuss their upcoming Farmer Florist Boot Camp. This workshop is designed to equip flower farmers and florists with the skills and confidence to seamlessly integrate wedding services into their businesses. Tune in to learn about the essenti…

1
016: The Evolution of My Cut Flower Farm Stand 27:44

29d ago27:44

27:44

In this episode, I share how I grew from imagining sunflower fields for grocery stores to growing a range of flowers and creating a community through my farm stand. I'll give you practical advice on starting and running a successful farm stand, which includes having a walk-in refrigerator and 24/7 operation. I’ll also talk about the reality of bein…

1
Marketing Success: The Secret to Attracting Dream Customers 🎯 20:10

29d ago20:10

20:10

In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business. Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the…

1
How to Pull off Multiple Weddings in a Weekend 10:52

1M ago10:52

10:52

Welcome to the Floral Hustle Podcast! In this week's minisode, our host Jen dives into the strategies and tips for managing multiple events in a single weekend, a feat that amazes many freelancers and new florists alike. If you're looking to scale your floral business and efficiently handle several events, this episode is packed with valuable insig…

1
All things productivity and scaling with Courtney from Coneflower Designs 55:14

1M ago55:14

55:14

Welcome back, flower friends! 🌸 Today, we have a special guest, Courtney from Coneflower Designs, a successful floral business owner who started her journey at Texas A&M University. Courtney shares her inspiring story, from creating wedding flowers for friends to running a thriving floral business. Tune in to discover valuable insights on navigatin…

1
015: Navigating May Madness: The Busy Season of Cut Flower Growing 21:10

1M ago21:10

21:10

This episode is packed with invaluable advice on managing the financial pressures of spring and preparing for a profitable summer. From my own journey of overcoming a $10,000 debt in my first year to practical strategies for navigating the intense periods of the growing season, you'll discover how to keep your flower farming dream alive and flouris…

1
Floral Business Success — Maximising Sales During Formal Season 🎩 20:03

1M ago20:03

20:03

School formals are great opportunities to book in orders and move volume through your business. But take a closer look at the sales process behind your Boutonnières and Corsages and you'll see room to increase profitability. Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the proc…

1
How to Overcome Anxiety and Thrive in Your Floral Business and Life - Mini Episode 16:08

1M ago16:08

16:08

Welcome to this week's minisode of the Floral Hustle Podcast! In this empowering episode, host Jen dives into a topic many florists face but rarely discuss openly: anxiety. Discover how to manage anxiety effectively and thrive both in your floral business and personal life. Jen shares personal stories and practical strategies to help you shift your…

1
Business Breakthrough - Wanting to grow your wedding floral business with Candi's Precious Petals 28:58

1M ago28:58

28:58

Episode Summary: In this episode of "Floral Business Breakthrough," Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist, for a business coaching session. Candi shares her journey from managing daily floral orders to her aspirations of expanding into the wedding market. Tune in to hear valuable insights on balancing da…

1
What I learned about floristry from grandma's cookie recipe 🍪 22:51

1M ago22:51

22:51

I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies 😋 Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking …

1
Curious about using AI in your floral business? Listen here! 12:15

1M ago12:15

12:15

Episode Highlights: Introduction to AI in Floristry: Jen introduces the topic of AI and its potential to revolutionize floral businesses. ChatGPT Versions and Functionality: Explanation of the free and paid versions of ChatGPT and the benefits of using the paid version for more up-to-date data sets. Practical Uses of ChatGPT in a Floral Business: U…

1
How to attract and build deeper relationships with wedding planners 15:35

2M ago15:35

15:35

Welcome to the Floral Hustle podcast! In this episode, your host Jen dives into strategies for attracting more wedding clients and maximizing your marketing investments. Listen in as Jen shares valuable insights from her Florist Foundations course, discussing why traditional wedding fairs might not be the best investment and how to effectively reac…

1
Breaking Free from Self-Sabotage (An Honest Look Inside My Business) 25:07

2M ago25:07

25:07

Are you tired of getting in your own way and sabotaging your success? In this empowering episode, Kathleen, an expert mentor and coach for ambitious floral designers, delves into the destructive cycle of self-sabotage and offers practical strategies to break free from its grip. 🤗 Learn how to identify the signs of self-sabotage, understand its root…

1
How to be consistent AF in your business 14:18

2M ago14:18

14:18

Welcome, flower friends, to another minisode of the Floral Hustle podcast with your host, Jen! 🌸 In this episode, Jen dives into the vital importance of consistency in both your floral business and personal life. From planning your week to tracking your progress, discover actionable tips and strategies to help you stay consistent and achieve your g…

1
Maximizing Aisle Planner's Project Management and Sales Tools with Sara Kincaid 41:47

2M ago41:47

41:47

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on ele…

1
Mastering Difficult Conversations with Clients 20:26

2M ago20:26

20:26

Welcome to another episode of the Floral Hustle Podcast! This episode delves into the sometimes-dreaded aspect of floral business management—having difficult conversations with clients. Whether you're dealing with unappealing aesthetic requests or handling clients with unrealistic budget expectations, Jen shares invaluable insights and practical ad…

1
My Next Big Fat Money Goal ($1M Dreams Made Real) 🤩 25:54

2M ago25:54

25:54

Join me for an exclusive peek behind the curtain as I dive into the exciting journey towards my next revenue milestone: $1 million. 😳 🤗 In this episode, I open up about the process I'm following to turn my dream into reality. Whether you're dreaming of reaching your own revenue goals or simply curious about the journey to success, this episode offe…

1
Mother's Day Debrief: Essentials for Every Florist's Success 12:16

2M ago12:16

12:16

Episode Overview: In this episode of the Floral Hustle Podcast, Jeni discusses the importance of assessing the success of major floral holidays like Mother's Day to prepare for future events. She emphasizes the need for florists to evaluate what worked, what didn’t, and how to effectively document and utilize this data to enhance business strategie…

1
Mastering Wedding Industry Networking with Jordan Heller 33:44

2M ago33:44

33:44

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your pr…

1
How to understand if your marketing is working for you! 29:57

2M ago29:57

29:57

Welcome to another insightful episode of the Floral Hustle Podcast with your host, Jeni. This episode is a treasure trove for florists aiming to refine their marketing strategies and see tangible results. Whether you're a seasoned florist or just starting out, understanding the nuances of digital marketing is crucial to your business growth. Dive i…

1
014: Strategizing Your Focal Flower Succession Plan 21:05

2M ago21:05

21:05

There's something magical about the transformation of a seed into the bloom of a peony or the elegant curve of a lily stem. I've spent 16 years with my hands in the soil, coaxing these miracles into life, and in today's episode, I'm opening the garden gate to share this wonder with you. We'll traverse the seasons from the eager sprigs of pussy will…

1
Smart move Marketing Review for florists 🤓 35:23

2M ago35:23

35:23

If you're not getting enough inquires/leads/hits to your website (or they're not converting into customers) the problem isn't you — it's actually your marketing strategy. And the BEST news is we can fix that 🥰 So join Kathleen for this episode as she demystifies the process of conducting a marketing audit for a flower business, including insights f…

1
Having magnetic consultations - Mini Episode 12:31

2M ago12:31

12:31

Welcome to another empowering minisode of the Floral Hustle Podcast, where your host Jeni shares expert insights and real-life anecdotes to help florists thrive in their businesses. This week, we dive into the art of conducting magnetic consultations that not only charm your clients but also boost your bookings and business growth. Key Highlights: …

1
Navigating Local Market Mastery in the Wedding Industry with Madelyn Furlong 38:17

2M ago38:17

38:17

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle…

1
BONUS Get to know my new co-host Ben Connolly 5:17

2M ago5:17

5:17

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this bonus episode, we unveil the newest addition to our Wedding Empires family, award winning wedding photographer and educator - Ben Connolly! As our loyal listeners know, change is on the horizon, and we couldn't be more thrilled to introduce you to the ch…

1
Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson 35:27

2M ago35:27

35:27

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she …

1
Business Breakthrough- Petal and Plume 54:22

2M ago54:22

54:22

Welcome to The Floral Hustle, the go-to podcast for florists and creative entrepreneurs! In today’s episode, we delve into a live coaching session with Whitley, a budding floral designer from Mississippi. Join us as Jeni, our host, helps Whitley navigate the complexities of starting and scaling a floral design business. Whether you're a seasoned fl…

1
013: Raspberry Revelations: Turning Raspberry Foliage into a U-Pick Raspberry Patch 14:17

2M ago14:17

14:17

When life handed me raspberries, I didn't just make jam — I started a U-pick raspberry farm alongside my thriving flower garden. It's a tale that began with the hardy resilience of raspberry foliage, something I initially cultivated for its lasting beauty in bouquets. As my garden grew, so did the requests from my community, leading me down a path …

1
10 easy changes to grow your profits this Mother's Day 🎁 29:42

2M ago29:42

29:42

Maximize your profits this Mother's Day with these 10 easy-to-implement strategies. Join Kathleen as she shares practical tips and insights for optimizing your operations and increasing revenue during this busy time. 🥰

1
My secret productivity hack! 11:43

2M ago11:43

11:43

Welcome to "The Floral Hustle," where we explore innovative strategies to enhance your floral business. In today’s episode, host Jeni shares her secret to boosting efficiency through a simple yet powerful approach: batching. Whether you’re crafting arrangements, managing social media, or scheduling client meetings, discover how this technique can t…

1
Differentiate yourself in the wedding industry by leading with authenticity with Chrissy Mellinger 28:46

3M ago28:46

28:46

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Ever wondered how to weave the threads of your true self into the fabric of your business? Join us as we sit down with Chrissy Mellinger, a guiding light for service-based entrepreneurs, and unpack the essence of authenticity in the bustling world of wedding pla…

Podcasts Worth a Listen

Florist Business Strategies Podcasts

Podcasts Worth a Listen

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