How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them? Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022. Lauren’s goal is to empower you with the business strategies you need to transform lives, including your own. You’ll lear ...
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Ep 80. 6 Ways To Create Better Client Boundaries
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“Give an inch and they’ll take a mile…” is true when it comes to even the best of paying clients. If you feel like you’re overdelivering, struggling to find time to work *on* your business outside of client work, or inundated by questions from your clients… It might be time to set some clear boundaries. Great client relationships are so important f…
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Ep 79. Is The Wellness Industry Saturated?
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It feels noisy – and your Instagram feed is showing you every other expert in the world that’s doing what YOU want to do… And that can make it feel like the industry is saturated and that there isn’t room for you. In this episode, I’m helping you to focus on 3 important things when self-doubt creeps in or you wonder whether you’re going to make it,…
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Ep 78. 3 Common Mistakes You’re Making On Discovery Calls (And How To Avoid)
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You’re on a discovery call with an incredible ideal client and then you share the price… An awkward silence follows that you eagerly, in a panic, attempt to fill. Your heart is racing and you’re SURE that the prospect is thinking it’s too much. Or…. is it simply that you’ve not given them a chance to process the investment in a supportive, spacious…
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Ep 77. What You Think Clients Want Vs. What They Really Need
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So much of what you think your clients want isn't right for your business as a wellness expert. And it’s not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session. In this episode, I’m talking about the key differences between wha…
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Ep 76. The Identity Of A Profitable Wellness Expert
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Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future. In this episode, I’m bringing this identity to life and inviting you to step into it with confidence. When you do, you’ll be able to: ➖ See your…
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Ep 75. How Storytelling Can Explode Your Business As A Wellness Expert
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The art of storytelling has the potential to explode your business beyond comprehension. Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future. In this episode, I’m explaining a framework for you to use to integrate more sto…
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Ep 74. How The Wellness Industry Is Changing For Experts in 2024
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Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don’t stay on top of these trends; there’s a risk that you won’t be innovating fast enough to stay relevant. In this episode, I’m focusing on the most important trend that is impacting the industry for wellness experts in 202…
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Ep 73. How To Learn From Other Wellness Experts (Instead Of Comparing Yourself To Them)
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Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either “not good enough” or like there isn’t space for you? Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer. In this episode, I’m talk…
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Ep 72. 4 Lessons From Our Highest Revenue Month
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I don’t usually use the podcast to share with you, directly, what I’m doing in my business. In this episode, I share WHY I usually steer clear of this… and the reason I’ve decided to ignore that. Then, I unpack the key lessons I learned from our highest revenue month to date, including: ➖ My recent reminder of the importance of finding a mentor – a…
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Ep 71. Who Is The “Ideal Client” For A Wellness Expert?
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Your ideal client isn’t just somebody who exhibits a range of symptoms that you can help to resolve. Equally, they aren’t just somebody who has a goal to achieve that you know you can support with. In this episode, I talk about how to define your ideal client with a fresh perspective, including: ➖ Getting clear on the characteristics of a client wh…
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Ep 70. Do This Every Day To Get More Clients
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If you want to start attracting clients consistently as a wellness expert – then there is a fundamental practice that can help you achieve that FAST. The principle is: “Make Daily Offers”... and in this episode I’m breaking down: ➖ What it means to make daily offers (including the 2 different types) ➖ Why you’re afraid or uncomfortable with the ide…
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Ep 69. Playing The Long Game In Business With Nutritionist Pippa Campbell
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She’s a best-selling author, leading weight-loss specialist with a thriving online clinic, prolific content creator and supplement brand owner – but she didn’t achieve all of this overnight. In fact, as Pippa shares, she started with humble (local) beginnings and built things brick by brick… undeterred by her lack of business experience or know-how…
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Ep 68. 5 Things That Will Make 2024 Financially Successful For Wellness Experts
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It’s that time of year. A time to reflect and to make decisions about how next year will look. For wellness experts like you, perhaps you’re ready to make 2024 different. If your goal is to make the next 12 months your most financially successful yet, then this episode is for you. I’m sharing 5 things you might want to change in order to make more …
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Ep 67. How To Become More Accessible As A Wellness Expert
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As a wellness expert, accessibility matters to you. The more people that can access your services, the more lives you can touch. But what if you’ve been thinking about it in the wrong way? And in doing so, sabotaging the desired outcome. In this episode, I’m talking about why narrowing your focus, getting specific on a set of symptoms or problems t…
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Ep 66. 7 Things That Helped Me Fall In Love With Social Media
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Just over a year ago… I was hell-bent on building a business that didn’t require me to show up online. I wanted to help people like you, but I was fed up with the pressure to post. But something changed. In fact, quite a few things changed. In this episode, I’m sharing 7 things that helped me fall in love with social media (and that I hope will hel…
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Ep 65. How To Sell You Expertise To Anyone
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Whether you call it a discovery call, a strategy call, a chemistry call or something else – the objective is the same… To find out if and how you can help your prospect; and if you can, give them the next steps. In this episode, I’m unpacking the keys to an effective sales call, including: – The 6 stages you’ll need to move a prospect through to ge…
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Ep 64. Do You REALLY Want To Change Lives?
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The answer to this question might seem obvious. Yes, of course you want to change lives. But answering “YES” to this question requires a greater level of conviction and readiness than most wellness experts and health practitioners understand. In this episode, I’m challenging you to consider: – Whether your desire to change lives is matched by your …
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Ep 63. 5 Types Of Content Every Wellness Expert Should Share
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If you’re at a loss as to WHAT type of content you should be sharing as a wellness expert… And I mean content that moves people into ACTION (i.e. buying from you and not just likes)... Then this episode is for you. In it, I’m sharing 5 types of content that will help you to: – Build a reputation as someone who is an EXPERT in their field – Showcase…
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Ep 62. Overcoming The Fear Of Selling With Nutritionist Nicola Moore
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Sweaty palms, racing heart… that sinking feeling in the pit of your stomach as you share the price with a potential client… In this episode, highly acclaimed nutritionist Nicola Moore, whose work has been featured by The Telegraph, OK!, Grazia, Daily Mail and more… takes us behind the scenes of her profitable online business. In this episode, Nicol…
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Ep 61. What You Need To Know About Consistency As A Wellness Expert
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Real trust from your audience (the kind that makes them buy from you) isn’t easy to build… It takes time and it requires you to be someone that is dependable. In this episode, I’m talking about how to create that dependability – through consistency in your content, your messaging and just showing up for your audience like it matters. We’ll dive int…
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Ep 60. Mastering Business Strategy With Children’s Dietitian Sarah Almond-Bushell
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What if you stopped worrying about giving away your best ideas and instead, embraced it? In this episode, my guest Sarah Almond-Bushell, a specialist paediatric dietitian with 25+ years of experience, explains why she’s opted to share as much value as possible with her audience (for FREE!) and how it’s turned her expertise into an extremely profita…
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Ep 59. Should You Use Your Name OR A Brand?
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To use your name OR not to? That is the question! I’ve been there, made the mistakes AND quizzed some of the leading industry-experts in wellness on why they DID or DIDN’T use their own names to build a brand. If you’re stuck on what to name your business, are fearful about putting your own name out there, or aren’t sure what is important to consid…
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Ep 58. Here’s Why You Aren’t Getting Engagement On Your Content
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Everyone says to be visible… but you show up, share great content and NOTHING happens. If you’re in that disillusioned state, wondering if the algorithm is for you or against you… or whether you’re really cut out for this… then this episode is for you. I’m teaching you: - Why your current content is better suited to your colleagues than your ideal …
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Ep 57. Why Aren’t People Booking A Free Call With You?
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What does a total stranger holding a mysterious black box, asking you to stick your hand inside it, have to do with you offering free *discovery* calls? In this episode, I’m explaining exactly why that GENEROUS and THOUGHTFUL offer you’re making to have a free call with prospects… just isn’t working. You’ll learn: - Why the majority of people don’t…
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Ep 56. 3 Things To Remember When You Hear “No” On A Sales Call
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That dreaded two-letter word: NO. It can leave you feeling deflated, disappointed and leave you wanting to hang up your hat and hide in a corner. The good news (or at least it’s reassuring) is… that you’re supposed to hear “no”, that it’s not a personal rejection, and that it’s the thing that’s going to make you powerful, resilient and highly-sough…
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Ep 55. Why You Shouldn’t Launch An Online Course
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Those “passive income” promises sound awfully alluring… In this episode I want to bust a few myths that get banded around by “marketing gurus” – that don’t take into consideration the nuances of your role as a health or wellness expert. I’m also sharing my own experience with the demands on building an online course so that you can learn: - That an…
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Ep 54. 5 Signs It’s Time To Invest In Your Business
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You’re a life-long learner, I know that. You’re committed to your craft… but if you’ve ever told yourself (or someone else) that you’re “not business-minded”... then this episode is for you. Business mastery is not easy. It comes with discomfort, feeling like a beginner, associations with all kinds of cringy, pushy sales tactics, etc. So in this ep…
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Ep 53. Here’s why most wellness experts aren’t making money
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The business of wellness is a funny one… there are stories and deeply engrained social constructs that often stand in the way of financial success. “What if I make a lot of money and people think I was only in it for that?” “Healthcare and wellbeing services should be available to everyone… I can’t charge that much” I answer these questions and mor…
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Ep 52. From Public Health To Entrepreneurship With Dr Rupy Aujla
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Dr Rupy Aujla is, by his own admission, an ambitious entrepreneur. He’s sharp, funny and ready to roll his sleeves up and do the work to create a powerful legacy. As a qualified medical doctor, he’s leveraged his years of experience of working with real people with real health challenges, to create a brand and platform that is changing lives. In th…
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Ep 51. 5 Questions To Answer So That Your Audience NEED To Buy From You
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Contrary to what you might think (or assume), your ideal client doesn’t always know that they have a problem. For this reason, your focus needs to be on better communicating the symptoms that your audience are experiencing… that they consider to be NORMAL. If you want to get your ideal client to get their wallet out and pay for your support… you ha…
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Ep 50. Lessons From 10 Years In Business With Dr Hazel Wallace
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She’s been building her online presence for 10 years… but in this episode, Dr Hazel Wallace opens up about her more recent foray in the world of “entrepreneurship”. That’s not to say that Hazel hasn’t been successfully monetising her expertise as a medical doctor, nutritionist and personal trainer… But, as you’ll hear in this episode, she’s been on…
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Ep 49. Why Your Clients Aren’t Giving You Testimonials (And How To Change That)
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Everybody knows that word-of-mouth is the most powerful marketing tool of all. In practical terms, this takes the form of client testimonials that become social proof of your work as an expertise. But it’s not always easy to nail clients down… and in this episode I’m going to tell you why that it, and what you can do to change it. We’re talking abo…
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Ep 48. 5 Things You Should Say YES To As A Wellness Expert
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This podcast has a NEW LOOK and a NEW NAME! Welcome to The Profitable Wellness Expert. My goal, as your host, is the same… to empower wellness experts and health practitioners, like you, with the strategies and tools you need to master the “business side” of things. Because I know that you have the expertise and the knowledge to transform lives... …
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Ep 47. Your Secret Weapon For Growth with Jody Shield
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It probably doesn’t sound that left-field now – but when I met Jody Shield in circa 2015, she was what most people describe as pretty “woo woo”. She was pioneering a more spiritual, self-enquiry-type wellbeing modality – incorporating layers of deep, intuitive introspection and metaphysical thinking. Upon meeting her for the first time, I remember …
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Ep 46. How To Overcome The Fear Of Criticism with Nichola Ludlam-Raine
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A very normal fear for many wellness experts is that you’ll say the wrong thing, and end up being another victim of “cancel culture”. It’s a very real fear, and one many of my most successful clients have had to live through. In the case of today’s guest, it was other industry professionals who intentionally reported her to the governing board! My …
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Ep 45. Why 1:1 Is Actually Critical For Wellness Experts
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“Working 1:1 just isn’t sustainable”... I’m sure you’ve heard it before. But here’s the thing… What I’m realising more and more, is that sometimes this statement is being misinterpreted. You see… 1:1 rarely is sustainable… But for SO many reasons, it’s also really, really important. In today’s episode of EXPERTS, I’m giving this statement a bit mor…
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Ep 44. The Secret To Driving Change with Dr Heather McKee
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This week’s guest is nothing short of exceptional. Dr Heather McKee is a behaviour change specialist and a former business coaching client of mine. Heather is a shining example of getting comfortable with being uncomfortable – as she shares her courageous journey from academia to building an expert business. With an extraordinary client roster that…
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Ep 43. Figuring It All Out with Lydia Kimmerling
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In this week’s episode of EXPERTS, I welcome my first guest in a little while. Lydia Kimmerling is a Master Life Coach with a thriving business, living her best life in Ibiza, transforming the lives of her clients. She also runs an ICF-accredited training for life coaches. But it hasn’t always been sunny island living and happy days. In this episod…
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Ep 42. 3 Mistakes That Are Stopping Your Growth (And Exhausting You, Too!)
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The ultimate irony for an expert in the wellness industry, is having built a business that has no space to prioritise your own wellbeing. There are a few main reasons that growth can start to feel dogged, draining and in some cases, stop completely! In this episode, Hannah and I are diving head first into what these reasons are and how to overcome …
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Ep 41. 4 Trends Changing The Game For Wellness Experts
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The landscape for experts in the wellness industry is changing. These changes signal the dawning of a new era, requiring you to carefully consider your own way of marketing and communicating your expertise! In the latest episode of my podcast, EXPERTS, Hannah and I are naming 4 of the critical trends that we believe will influence the future for ex…
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Ep 40. Everything Is Working Out (Even When It Isn't)
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In this episode of EXPERTS, I'm introducing you to someone who has made a tremendous impact on my life and business over the last two years. You're meeting Hannah Materne, the Co-Founder of my latest venture, Beyond Seven. We're going right back to the serendipitous moment that first connected us, and how multiple disappointments and mismatched tim…
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In the previous episode, I shared the news that I have recently exited my first business, Welltodo. It has been an 8 year journey that started with a simple idea, and became a globally recognised brand and platform for wellness industry professionals, entrepreneurs and investors. In this episode, I’m sharing some of the honest conversations I had w…
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After a 12 month hiatus, the Experts podcast returns with an announcement that has been 8 years in the making. In this episode I’m opening up about why 2022 has been one of the most emotionally challenging years of my entrepreneurial journey so far… And why it has concluded with my exit from the business I founded 8 years ago. It’s official – Wellt…
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Ep 37. Becki Rabin on Evolving Your Expertise & Manifesting A Business That Lights You Up
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My EXPERT guest is Becki Rabin, who I am so honoured to call both a friend and a client; somebody I have celebrated and supported and admired as a true leader in her field. In this episode, we talk about how Becki transitioned from a high-powered career in the publishing industry to an entrepreneurial journey that encompasses multiple iterations an…
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Ep36. Roger Frampton on Why You Should Just Start Even if You Don’t Think You’re Ready To
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My EXPERT guest is… Roger Frampton, a renowned Movement Coach specialising in functional performance and creator of the Frampton Method. He’s also an author and has recently launched an app to great success. Roger and I talk about why it’s been so powerful to have such a clearly defined niche, and the difference between real, paying customers and s…
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Ep35. Kimberley Wilson on Being a Credible Voice in a Noisy Industry
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My EXPERT guest is… Kimberley Wilson, a Chartered Psychologist, author, and passionate advocate for whole body mental health. As well as regularly featuring on TV and radio, Kimberley is also incredibly humble and, like so many of my guests, had not necessarily thought of herself as building an expert business. In this episode, I’m quizzing Kimberl…
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Ep34. Koya Webb on Building a Team that Gives You the Freedom to Scale
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My EXPERT guest is…Koya Webb, whose unlikely rise to success is underpinned by humble beginnings, deep passion and a determination to help others. She’s an international holistic health coach and author who, starting out as a personal trainer, has built her career incrementally and knows all too well that good things happen for those who persist, w…
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Ep33. Jacqueline Hurst on Cultivating the Confidence to Trust Yourself
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My EXPERT guest is… Jacqueline Hurst, one of the UK’s leading life coaches. She’s worked with everyone from elite professionals to billionaires and more… and we’re talking about how she’s cultivated the confidence to trust herself, know the worth of her expertise, and the advice she’d give to someone starting out in the industry today. Jacqueline t…
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Ep32. Naomi White on The Power of Building Authentic Relationships
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My EXPERT guest is… Naomi White, a PR guru and who has worked with leading wellness brands to achieve compelling media coverage that boosts revenue. More recently, she’s turned her attention to helping wellness experts to get clear on their message, understand how to pitch to the media, and how to maximise the opportunity. So, if you want to be the…
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Ep 31. Hollie Grant on Challenging Fitness Industry Norms and Playing The Long Game
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My EXPERT guest is…Hollie Grant; an award-winning Pilates instructor, author, and founder of The Bump Plan. Hollie is such a great example of an overnight success 10 years in the making. In this episode we’re diving into exactly what the journey really looked and felt like. From failed careers, to fighting the mainstream perspectives on women's fit…
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