Best Johannson Podcasts (2024)

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EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming? 32:58

2h ago32:58

32:58

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of Inside Commerce, James Gurd and Paul Rogers discuss the critical decision-making process surrounding technology investment versus viewing technology migration as a cost reduction opportunity. They emphasize the importance of focusing on val…

1
EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions 38:56

9d ago38:56

38:56

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: 🔥 This podcast will interest a broad audience. Paul Rogers and James Gurd discuss how the B2C ecommerce marketplace has become crowded, and where vendors need to focus to get attention, and why. If you're working for: A retail ecommerce business An ecommerce …

1
Serving Legend Eric Korita Talks Tennis with Craig Shapiro 54:21

14d ago54:21

54:21

Eric Korita grew up in Chicago and found his way to Nick Bolletierri's 1st academy, where he honed his craft and battled with Paul Annacone, Pablo Arraya, and Jimmy Arias, to name a few. He then went to SMU to play for the great Dennis Ralston, and then he made his mark on the pro tour. He is considered to be one of the legendary servers in the his…

1
EP260: Smythson's Digital Director On What CX and Personalisation Mean To A Heritage Luxury Brand 41:10

15d ago41:10

41:10

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, James Gurd interviews Seb Villien, the Digital Director at Smythson, discussing the nuances of customer experience and personalisation in the context of luxury brands. They explore the differences between high s…

1
EP259: Luca Faloni's Head of Growth On The Pivot From Shopify To Centra To Support International Ecommerce Expansion 32:57

22d ago32:57

32:57

In this podcast, Paul Rogers interviews Philipp Mensch, head of growth at Luca Faloni, an Italian premium menswear brand. We explore the brand's recent replatforming to Centra from Shopify, focusing on the need for a scalable and flexible tech stack to support international growth. Philipp shares insights on managing internal resources during the m…

1
EP258: Justifying The Investment in Design & Creative For Ecommerce Brands, with Grebban's Founder Anton Johannson 45:12

30d ago45:12

45:12

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Paul Rogers speaks with Anton Johansson, founder of Grebban, about the evolving landscape of ecommerce design and branding. They discuss the importance of creating a compelling brand experience, the shift towards investing in creative over development, and th…

1
Angelica Gavaldon Talks Tennis with Craig Shapiro 59:33

1M ago59:33

59:33

Angelica Gavaldon has lived a difficult and amazing life in tennis. She grew up in Tijuana, Mexico, was a highly touted junior, and blasted onto the scene in 1990 when she qualified and reached the quarterfinals of the Australian Open. Along with Jennifer Capriati and Martina Hingis she was identified as a blue chip prospect and the pressure of bei…

1
EP257: Cracking The Flexible Working Conundrum - Digital Leaders on Balancing Employee & Company Needs 53:59

1M ago53:59

53:59

Flexible working is a hot topic. Amazon is the latest company to stir up debate around the virtues of giving employees the best possible work/life balance. A CBI Employment Trends survey found that 99% of all businesses surveyed believe that a flexible workforce is vital or important to competitiveness. BUT... Flexibility means different things to …

1
Roman Prokes talks Racquets, Strings and Grips with Craig Shapiro 39:20

1M ago39:20

39:20

We kick off our 10th season with our annual technology special featuring Roman Prokes of RPNY. We discussed his involvement helping Andre Agassi find a racquet that he likes, the cosmetic change that Frances Tiafoe went thru, including the difference in the dimensions of the Yonex handle, and the pros and cons of the new Federer racquets. Roman tal…

1
EP256: The Future of Your Ecommerce Returns Strategy - Understanding The Pivot To Paid Returns & Fair Usage 42:05

1M ago42:05

42:05

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: This podcast delves into the evolving landscape of return strategies in ecommerce, emphasising the need for retailers to shift their perspective from viewing returns as a cost & policy to recognising them as an important customer service. The discussion highl…

1
EP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping Experience 34:43

2M ago34:43

34:43

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, James Gurd and Paul Rogers discuss examples of innovative and creative executions in ecommerce. They highlight features and designs that enhance the customer experience, add value, and drive smarter business decisions. The examples include Li…

1
EP254: What BigCommerce's Latest Product Features Mean For Merchants, with VP Product Management Jordan Sim & Codal's Director of Strategy, Joe Comins 46:18

2M ago46:18

46:18

In this episode, we discuss BigCommerce's latest product release with Jordan Sim, VP of Product Management, and Joe Comins, director of strategy at leading SI Codal. The conversation covers topics such as the current direction of BigCommerce's product strategy, the integration of Makeswift into the Catalyst framework, the flexibility and control pr…

1
EP253: Ecommerce Market Mood - Strategy, Tech & Interesting Stories, July 2024 43:28

2M ago43:28

43:28

Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce team…

1
EP252: Wild Nutrition's Head of Ecommerce Roshni Patel On Strategy Shift, Personalisation & How to Turn Customers Into Subscribers 43:49

2M ago43:49

43:49

Roshni Patel, Head of Ecommerce at Wild Nutrition, joins the podcast to discuss her background and the evolution of ecommerce at Wild Nutrition. She shares insights on the company's strategy shift after raising private equity, the importance of building the right teams and expertise in-house, and the challenges and benefits of using third-party app…

1
EP251: Predicting User Intent Is The Key To Ecommerce Personalisation - Made With Intent Helps You Unlock Its Secrets 36:03

3M ago36:03

36:03

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Ecommerce personalisation tech has progressed rapidly, with a wide range of vendors to choose from. However, personalisation is often reliant upon pushing product recommendations based on prior and current browsing, and purchase behaviour. But... Not everyone…

1
EP250: The Importance of Direct Mail In Ecommerce - Insights, Impact & Good Practice, with Fractional CMO Anna Wilson 36:26

3M ago36:26

36:26

In this episode, James Gurd interviews experienced digital marketing strategist Anna Wilson about the role of offline media in ecommerce. Anna explains the rise of the fractional CMO role, the changing role of offline media in the digital age, and the appeal of direct mail in a crowded digital space. The podcast will help you understand the relevan…

1
EP249: How To Build An Experimentation Culture In Ecommerce, With Trainline's Experimentation Lead Hannah Tickle 43:50

3M ago43:50

43:50

James & Paul interview Hannah Tickle, an experienced experimentation leader who's currently the Experimentation Team Lead at Trainline. The episode discusses the role of experimentation in ecommerce, the importance of ownership of within organisations, and the impact of hypotheses, testing speed, and data analysis. Hannah shares insights on buildin…

1
EP248: Why, When & How to Improve Operational Efficiency Through Systems Automation 37:10

3M ago37:10

37:10

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Let’s set the scene for this podcast. Operational efficiency is critical for ecommerce success. James recently moderated a panel at Dark Matter Commerce’s Commerce Fusion event, exploring the business case for investment in better automation with Green Feathe…

1
EP247: Key Ecommerce Vendor Leadership Team Interviews Q2/24 45:00

4M ago45:00

45:00

Stay connected with the leading ecommerce platforms. James & Paul interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer and Remarkable Commerce for a fireside chat on what’s happened during Q2 2024. Each quarter, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them what …

1
EP246: 10-Minute Ecommerce Masterclass - Increasing On-Site Search Engagement 9:59

4M ago9:59

9:59

We often find ecommerce teams focus more on search algorithms and campaigns, like product boosting and redirects, less on ensuring the site gets people into relevant search journeys quickly and effectively. Through simple testing, we’ve seen search engagement (the % of users using search) increase by double digits. In this 10-minute video & audio t…

1
EP245: Shopify Editions Summer 2024 - Feature Highlights, Product Direction & Benefits For Ecommerce Teams 58:56

4M ago58:56

58:56

ABOUT THIS EPISODE: In this episode, we sit down with By Association Only CTO Dan Gamble to review the latest Shopify product release, explaining what it means for merchants and what it reveals about Shopify’s product strategy and GTM focus. If you’re part of the Shopify universe, then you’ll be well aware of Editions and the marketing bandwagon th…

1
DC Tournament Owner Mark Ein Talks Tennis with Craig Shapiro 42:08

4M ago42:08

42:08

Mark Ein is one of the owners of The Washington Commanders of the NFL and is the owner of the Mubadala Citi Open. He sat down with me at Wimbledon and we discussed a myriad of subjects in and around the business of tennis and it was a masterclass. He explained his philosophies around doing good business and how he combined the San Jose women's tour…

1
EP244: How To Do Cross Border Commerce Better, With Swap Commerce Head of Partnerships Cian Wright 30:00

4M ago30:00

30:00

Welcome to the latest episode of the Inside Commerce Podcast, your go-to source for innovative strategies to enhance your online retail business. In this episode, we explore the challenges of delivering cross-border ecommerce, featuring an interview with the experts at Swap Commerce. Known for their market-leading returns platform, Swap Commerce no…

1
2024 Wimbledon Preview with Journalist Giri Nathan 21:50

4M ago21:50

21:50

We are just a day and a half away from the start of The Championships, and Giri Nathan of The Second Serve and Defector joined me from a lovely spot by Court 18 this afternoon after attending the media day press conferences and we buzzed through some of the more interesting storylines leading into the fortnight- Raducanu resurgent, Sinner with a br…

1
EP243: Breville & Sage Appliances DTC Manager Myles Sullivan on International Strategy, Tech Stack & Resourcing 33:30

4M ago33:30

33:30

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: International expansion is front of mind for many ecommerce teams in 2024. In this episode we delve into the complexities of managing a global ecommerce strategy with the DTC Ecommerce Manager at BRG Group brands, which include Breville and Sage Appliances. M…

1
EP242: 10-Minute Masterclass: How To Run An Ecommerce Cart Abandonment Program 7:58

4M ago7:58

7:58

70.19% is the average documented online shopping cart abandonment rate. Every ecommerce site has abandoned carts, and trying to recover them is every ecommerce team’s obsession (well, it should be). In this video short, we talk you through a recommended 3-phase approach to abandoned cart email programs and the role of SMS reminders in the process. …

1
EP241: How Content Teams Are Using AI To Improve Creativity & Productivity, With Media & Strategy Consultant James Carson 39:20

4M ago39:20

39:20

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, we dive into the exciting world of AI tools and generative AI, focusing on how they're changing the content creation game for ecommerce businesses. We're joined by highly experienced content and media strategist, James Carson. James was previ…

1
EP240: How CurrentBody Runs The Tech Stack For An £80m+ Ecommerce Business, With Co-founder & CTO Andrew Showman 36:19

5M ago36:19

36:19

We’ve been trying to get CurrentBody's CTO, Andrew Showman, on the podcast for several years to talk about how they run the tech side of their business, having grown it to £80m+ in ecommerce revenue and operating across 14 international stores. When we last met, Andrew talked about their move to AirTable across a few areas of the business and in th…

1
EP239: Video Masterclass - Using NPS Data To Fine Tune Your CX Strategy 11:53

5M ago11:53

11:53

A PYMNTS Intelligence report, based on a survey of over 3,500 U.S. consumers, found that direct-to-consumer brands are lagging in customer satisfaction compared to traditional retailers and online marketplaces. We've spoken to many ecommerce leadership teams who don’t have a CX metric in their KPIs. If CX isn’t always measured and reported on at a …

1
EP238: B&Q's Digital Optimsation Lead On How To Run Efficient Project Teams & Product Roadmaps 39:25

5M ago39:25

39:25

Unlock the secrets to running an efficient project team and crafting a winning product roadmap with our new podcast tailored for ecommerce businesses! Dive into expert insights from B&Q's Digital Optimisation Lead Kaylie Mitten on orchestrating multiple disciplines, from strategic planning to flawless execution. Learn how to build compelling busine…

1
Thomas Johannson Talks Roland Garros with Craig Shapiro 1:02:28

5M ago1:02:28

1:02:28

Just a few days after his player Kei Nishikori retired with a shoulder injury the second round of Roland Garros, coach Thomas Johannson joined me from his home in Monaco, where he has lived for the past 25 years. He actually shared with me some cool information about living there. We discussed the conditions at the French, the issue that popped up …

1
EP237: Ecommerce OMS Strategy, Technology and Best Practice, with OneStock Director Joe Till 37:55

5M ago37:55

37:55

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: OneStock is a leading Order Management System businesses use to grow sales, simplify returns and optimise everything in between. It powers some of the world's leading brands including Whistles, Monsoon & Dune. Managing supply chain complexity is a challenge f…

1
EP236: How Ecommerce Brands Are Using Automated Pricing Strategies To Boost Sales Margin & Shift Stock, With Sniffie Founder Tomi Grönfors 39:14

5M ago39:14

39:14

In this podcast, Sniffie founder Tomi Gronfors shares his insights on helping more than 600 ecommerce retailers implement pricing automation strategies. Dynamic pricing is a strategy where ecommerce brands adjust the prices of their products in real-time based on various factors such as demand, competition, market trends, and customer behaviour. By…

1
Italian Journalist Ubaldo Scanagatta Talks Tennis with Craig Shapiro 1:04:25

5M ago1:04:25

1:04:25

Since 1974, Ubaldo Scanagatta has been among the most significant Italian tennis broadcasters and journalists on the planet. When Novak Djokovic mimicked his glorious Italian accent the tennis community was alerted in mass to this man, however for 40 years, Ubaldo, with Rino Tommasi and Gianni Clerici were the voices of Italian tennis, creating lin…

1
EP235: 15 Minute Ecommerce Masterclass - 10 Pricing Strategies You Can Test 14:55

6M ago14:55

14:55

There is da Vinci quote used in Nick Kolenda’s book on pricing psychology that sums up what I’m talking about in this video masterclass: “All our knowledge has its origin in our perceptions”Pricing is perception. How we each react to the same price can be different, depending on our perspectives. For this reason, price doesn’t have an absolute mean…

1
EP234: Ecommerce Market Mood, Strategy, Tech & AI News – April 2024 39:08

6M ago39:08

39:08

The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening within the ecommerce industry in February. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes…

1
Grigor Dimitrov Talks Tennis with Craig Shapiro 35:02

6M ago35:02

35:02

I sat down with Grigor Dimitrov in his hotel in Rome just a couple days ago and Grigor discussed his feelings about the future machinations of The ATP Tour and the players' disdain of the long tournaments, his Lacoste deal, the sore subject of his Vapor 9s, his racquet secrets, and his beginnings in Bulgaria. Recorded 5.8 Released 5.10 The Craig Sh…

1
EP233: The Future of Analytics and Digital Marketing: Insights From The Elevar Summit 40:32

6M ago40:32

40:32

In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan. Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams. GA4 Attribution shifts Profit Data collection Creative Con…

1
EP232: 15 Minute Masterclass > Anatomy Of The Perfect PDP (Product Details Page) For Ecommerce - 10 Step Guide 15:14

6M ago15:14

15:14

There are rules everyone can follow to improve the PDP for shoppers and drive better conversions. In this video, James Gurd breaks down the steps to achieving nirvana (the place, not the band). Timings if you want to jump to something specific: [00:40] Define primary and secondary audiences [01:02] Build the customer mental model [01:46] Define you…

1
EP231: Using AI Chatbots To Create Empathetic Customer Service, With Siena Co-founder Lisa Popovici 42:02

6M ago42:02

42:02

Technology is redefining customer experiences as traditional retail approaches are adapted to fit with online platforms. As technology keeps transforming commerce, artificial intelligence chatbots have emerged as an essential component in boosting online CX whilst delivering operational gains for customer service teams by reducing ticket volumes. I…

1
Hall of Famer Stan Smith Talks Tennis with Craig Shapiro 39:39

6M ago39:39

39:39

With pro tennis at an ominous crossroads, the great Stan Smith and I had an important chat that was a mix of a walk down memory lane as well as a pointed conversation about tennis' potential next steps. Stan opined on the USTA's budget cuts as well as the impending Saudi incursion into our sport, and what it means for the smaller tournaments like B…

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