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Welcome to the This is Kira & Amanda podcast! This has been an idea of ours for well over a decade, and with technology being what it is today, we decided to go ahead and jump on the bandwagon. This podcast is about best friends, one dwelling in LA and one in Chicago: Amanda and Kira. Both ladies have been in the fitness industry for over a decade and have a lot to say, so listen up!! You may learn a lot....or nothing at all. We make no guarantees. Enjoy!
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In this podast you can expect to learn gardening tips and hear stories from gardeners, florists and flower farmers at all levels from all around the world. I hope this show will leave you feeling inspired to get your hands in the dirt and try to grow a beautiful garden of your own.
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Find Your Strong Podcast

Christine Chessman & Ela Law

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Encouraging women to find what FEELS good in terms of food, movement and their bodies. Let's stick two fingers up to diet culture, take up space and change the conversation in this industry. In each episode, Christine and Ela discuss their thoughts on diet and fitness fads, speak with fabulous guests about their experiences with finding peace with food and movement, and interview experts so that they can share their insights and knowledge with you. The hope is that together we can change the ...
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Send us a Text Message. In this podcast I interviewed Kate Carrico and Kira Memery, two incredibly generous flower farmers in central Virginia. They are the faces behind Blooms4Good. Kate and Kira sell their flowers at local pop-up events with 100% of the proceeds going to the non-profits they support!!! Yes, you read that right. 100% of what they …
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9 out of 10 copywriters never hit the six figure mark. That is, they are stuck earning less than $100,000 a year. Why? Because, while they’re good writers, they don’t have the business skills to run and grow a successful business. For the 408th episode of The Copywriter Club Podcast, we wanted to share some of the amazing things copywriters are doi…
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Send us a Text Message. This episode went places neither of us was expecting! Tune in to find out why. This week we are chatting with Kanoa Greene, celebrated by Good Morning America and CNN! Kanoa is proof that athleticism and adventure come in ALL shapes and sizes. She is an internationally renowned fitness trainer and outdoor adventurer, and is …
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Story telling is a super power. However, even writers often struggle to find and tell stories in a way that makes them compelling and persuasive. On the 407th episode of The Copywriter Club Podcast, Rob spoke with author and story teller Matthew Dicks. Matthew has a new book called Stories Sell that walks through how to find and tell stories. In th…
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Send us a Text Message. In this episode I interview Joan Fuller of Hidden Pond Farm all about the history and purpose behind her cut flower farm. Started as a way to raise money for farm animal sanctuaries and as an educational farm to teach others how to grow cut flowers, Joan and her husband Bill, are living life with a purpose! I'm planning a da…
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We’ve talked a lot about emails on the podcast lately. And for the 406th episode of The Copywriter Club Podcast, I interviewed ConvertKit’s Creator Growth Manager, Morgan Kitzmiller about newsletters, referral tools, and how to use email service providers like ConvertKit in ways you might not have thought of before. There’s a lot of good stuff in t…
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Send us a Text Message. In this episode I get to talk with Mike Hines, a floral designer, instructor, entrepreneur and owner of Epoch Floral Design Company in Chicago. He is also the author of the book Uprooted, where he describes his floral design technique, philosophy and sources of inspiration. In this show Mike gives his best advice for florist…
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A lot of copywriters don’t exactly love working with clients. But what’s the alternative? In the 405th episode of The Copywriter Club Podcast, Rob talked with copywriter Francis Mayan who has build a product business where he sells digital products with an email a day (and grows his list by posting on social media). We talk about what that kind of …
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Send us a Text Message. Eugene Schied is a hobby gardener. He has been gardening for 27 years since buying his home in Vienna, VA. He lives down the street for me and his garden is just bursting with life and color. He even has a beautiful garden over his garage! For Eugene gardening is a means of artistic expression, an opportunity to connect with…
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Send us a Text Message. This episode was inspired by an instagram post, which spoke about the messy middle between diet culture and aesthetic goals and whether you could pursue fat loss specifically, and NOT promote diet culture at the same time. This is certainly a nuanced issue. We live in a dieting culture which worships thinness above all else …
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To get better at copywriting, you need to practice. But how do you get the right kind of practice (and perhaps a few portfolio samples in the process)? Copywriter Wendy Ann Jones joins us for the 404th episode of The Copywriter Club Podcast to share a new resource that helps you get the practice you need. We covered a lot more than that… you’re goi…
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Send us a Text Message. Welcome to episode #2 of our 'YOUR Bodies' series, where we invite members of our community. Today we have Liana Stevens, or @mysugarcoatedlife Liana is a 45 year old mum of 2 from Nottingham, who started her journey towards neutrality and recovery from Binge Eating Disorder during the pandemic in 2020. She realised that the…
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What’s possible as a content creator? If you don’t want to be a CMO or VP of marketing, how high can you rise? Amanda Natividad joined us for the 403rd episode of The Copywriter Club Podcast and shared her thoughts about how writers can carve out a role as an individual contributor and what that looks like. She also talked about research, growing a…
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Send us a Text Message. Wow this one was juicy. I have to say, Ela and I were both ON it for this episode😘 Ela had been finding in sessions that many of her clients were scared, not just of weight gain but of what digging deeper into their dieting history would involve. Leaving the perceived 'safety' and 'control' around dieting or 'watching our we…
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What is good content? How is A.I. impacting the creation of content? And what are the opportunities for content writers in the near future? All good questions that we didn’t have answers to. Until we invited Ross Simmons to join us for the 402nd episode of The Copywriter Club Podcast. This is a good one. Click the play button below, or scroll down …
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Send us a Text Message. This series is about YOU. YOUR body stories. YOUR relationship to food and movement, YOUR dieting and un-dieting history and how you feel in the body you're in. Ela and I wanted to understand more about the issues you are dealing with when it comes to body acceptance, intuitive eating and listening to your body. How can we n…
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Finding clients is hard. And it might even be getting harder. But that doesn’t mean you can’t do it. In fact, there are lots of copywriters who don’t struggle to book clients for weeks or months into the future. So how do you do it? On the 401st episode of The Copywriter Club Podcast, Kira and Rob talk with client acquisition specialist, Ryan Guthr…
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Send us a Text Message. On this podcast I spoke with Amanda Green of Yonderyear Farm in the Shenandoah Valley. She is a flower farmer and full service wedding/event florist and she walks us through her tasks the week before a wedding. She also shares her method for perennializing her dahlia plants. Whether you are a flower farmer, florist or someon…
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Send us a Text Message. My guest, Karen Hugg, is a certified ornamental horticulturalist with 20+ years of experience designing gardens and teaching others about plants. She is also a writer and has written several novels and has had articles featured in many publications such as the Washington Post. In our conversation she describes the benefits o…
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*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Ste…
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Send us a Text Message. Ela and I are beyond excited to bring you this week's guest, the OG of Intuitive Eating herself, Evelyn. If you are new here or have never heard of Intuitive Eating and don't know what the fuss is all about, this is the episode for you. I had the joy of interviewing Elyse Resch, the co-creator of Intuitive Eating a few month…
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When you start writing copy at age 16, you’ve got to connect with prospects and stand out or you won’t be able to compete with more experienced copywriters. And that’s exactly what Emilia Tanase, our guest for the 399th episode of The Copywriter Club Podcast did. Rob and Kira asked Emilia about how she launched her business, how she connected with …
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Send us a Text Message. Have you heard the term 'Hot Girl Summer'? Yes, thank you diet culture for once again making a season all about women's bodies, and making us feel that we are somehow wrong and need to change!* In response to the surge in popularity of "weight loss" drugs such as Ozempic, some influencers have taken it upon themselves to let…
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The number of people who have listened to all 400+ episodes of The Copywriter Club is likely small. Probably fewer than 100. But today's guest on The Copywriter Club Podcast is trying to add to that number. Copywriter Lauren Esmay has been listening to every episode and posting about them on LinkedIn. We talked about that as well as how she's built…
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Send us a Text Message. This week I am bringing you a podcast that I was a guest on, as it's topical, hard hitting and I think you'll get a lot out of it, especially if you're struggling with body acceptance as the weather gets warmer and diet culture gets noisier. I'll let Kim take it away: "In the first episode of the "Not a Before Body" podcast,…
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Over the past few years the ways we work have changed. And the work we do has changed too. In the 397th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter and regenerative business designer Helen Tremethick about navigating the changes and creating a business that works for you.Click the play button below, or scroll down for …
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We've been talking a lot about email on the podcast lately (see the last four or five episodes). But getting your emails opened takes more than good copy. So for the 396th episode of The Copywriter Club Podcast, Rob spoke with copywriter and email deliverability specialist, Matt Brown about all the non-copy things you need to know about getting you…
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Send us a Text Message. This is one of those podcast episodes where my whole perspective about gardening changed. Nicky describes gardening as a relationship, providing many benefits for both you and the creatures within it. At the same time, she speaks honestly about the barriers we face to spending time in the garden. You will come away with so m…
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The demand for emails is enormous. And there are probably more copywriters writing emails than any other product. But that doesn't mean those emails are great. Some are barely readable. Others go straight to the junk folder—where they belong. There's never been more need for better emails than today. So for the 395th episode of The Copywriter Club …
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Send us a Text Message. I loved talking to Marianna Rappou, an agronomist, landscape architect and author of 100 Plants to Grow in Your Dream Garden. Marianna lives in Greece and is also a podcaster. She teaches her listeners how to grow a beautiful garden! In this podcast she gives great advice to encourage people who say they can't grow plants. S…
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Someone's got to be the best. And at least a few people believe that Daniel Throssell is Australia's best copywriter—even if only because Daniel told them he was : ). In the 394th episode of The Copywriter Club Podcast, Kira and Rob brought Daniel into the studio to talk about his email strategy, world building, and how he turned a children's book …
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What is the difference between showing up as a copywriter and showing up as a strategist? In the 393rd episode of The Copywriter Club Podcast, Kira and Rob talk with Eman Ismail about how she changed her title and the work she does to reflect a new and more satisfying role of "email strategist". Click the play button below, or scroll down for a ful…
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When it comes down to it, the thing most copywriters want to build is a business that is high-margin (it makes money) and fun to run (it's enjoyable). But achieving that goal is harder it appears. So we invited Ian Stanley to join us for the 392nd episode of The Copywriter Club Podcast. We asked Ian about how he did it—created a business that is pr…
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Send us a Text Message. This episode is our first one as a duo and I'm SO excited to have Ela on board. Ela (@elalawnutrition) has been on the podcast several times and she and I have worked together on numerous projects in the past. As a non-diet nutritionist, and fellow IE counsellor, she brings a unique perspective to the podcast and one that is…
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We've talked a lot about building your authority and finding clients on LinkedIn on this podcast. But I don't think we've ever spoken with anyone who built a six-figure copywriting business entirely on that platform—without a website or any other social media presence. On the 391st episode of The Copywriter Club Podcast, we spoke with Alefiya Khora…
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Want clients to find you instead of always having to pitch and find them? Then you need to be where they are. And in most cases, that means somewhere online—Twitter, Instagram, Tiktok, LinkedIn or in your own newsletter. In the 390th episode of The Copywriter Club Podcast, Kira and Rob talk with former dentist turned copywriter Kieran Drew about ho…
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You've heard the saying: slow and steady wins the race. Well, that's exactly the approach our guest for the 389th episode of The Copywriter Club Podcast built her business. Today we're talking with copywriter Kim Kiel about getting better month and month, and year after year—and not getting caught up in the hustle. And we covered a lot more. You'll…
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Send us a Text Message. Missy is a micro flower farmer in the great state of Missouri, outside of St. Louis (where I was born!) She owns a turquoise flower truck named Rosalee and is the host of the Flower Truck Friends podcast. In this episode Missy talks about the easiest and hardest flowers to grow, her biggest gardening mistake and her children…
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Send us a Text Message. Today's podcast was a great conversation about gardening basics with Gina Schley. We talked about healthy soil. She explained the difference between compost and fertilizer and described the different types of fertilizers to use on your plants depending on their life stage. We talked about pest management tips. I am now armed…
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What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to "get in the game' so to speak? In the 388th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Eddie Shleyner about the process of becoming a copywriter—and how he made the jump from literature student to booked-out-copyw…
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Send us a Text Message. This week I grabbed my good friend Ela Law from @elalawnutrition to chat about the Your Fat Friend documentary, by Jeanie Finlay which followed Aubrey Gordon across 6 years, since she released an anonymous blog from an account called @yrfatfriend . Aubrey has since written 2 New York Times Bestselling books (You Just Need to…
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Most copywriters and content writers don't give much thought to the client experience beyond getting the information you need to start a project and handing off the copy at as you wrap up. But that's a mistake. The client experience you create can be a huge differentiator for you and your business. Our guest for the 387th episode of The Copywriter …
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Some people just get stuff done while others get to the end of the day, look back, and wonder what they did all day. On the 386th episode of The Copywriter Club Podcast, Rob's talk with brand builder, prolific content creator, and fractional CMO Amanda Goetz. Amanda revealed her secrets for getting stuff done, creating fly wheels (instead of funnel…
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Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk ab…
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At some point in your business journey, you will hit a snag. An obstacle. A bump in the road. These bottlenecks hold you back from the kind of growth or results you want. In the 384th episode of The Copywriter Club Podcast, Kira and Rob talk with business consultant Josh Long about the various bottlenecks that hold us back and what to do to breakth…
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Send us a Text Message. Simone Samuels, B.A. (Hons.), J.D., B.C.L. is a consultant in equity, diversity and inclusion and a weight-neutral personal trainer/group fitness instructor. A lawyer by training and a fitness professional, she has consulted for fitness organizations in Canada, US and the UK and has delivered courses on weight stigma, fatpho…
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Send us a Text Message. Today I am chatting with Jonny Landels, a former diet culture-obsessed fat loss coach turned Intuitive Eating coach and Health at Every Size Advocate. He spent YEARS fighting his own body but a couple of years ago, managed to turn things around and now adopts a non-diet approach. I was really interested to get a male perspec…
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Success in business isn't easy. But finding success requires you to do things you may not love—like creating relationships with potential customers daily, working on your business (not your client's) every day, or even going all in on a daily writing habit. In the 383rd episode of The Copywriter Club Podcast, Kira and Rob spoke with copyhackers Joa…
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Send us a Text Message. In this podcast I was lucky enough to interview my favorite jewelry designer of all time. Amy Blair of Sun Ah Blair jewelry sells her vibrant and unique pieces in many DC museums. From Baltimore, she grew up loving and studying art. She sketches what she sees in her travels, in nature and incorporates those colors and patter…
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A lot of copywriters talk about building a "real" business, that is a business that isn't solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Joel Klettke who used his writing and sales expertise, developed as a copywriter, to build a team and service business bigger than …
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