Best Marketo Podcasts (2024)

1
Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons) 4:37

2h ago4:37

4:37

If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st re…

1
Should You Build A Person Funnel Before an Account Funnel? 4:09

1h ago4:09

4:09

Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel. This isn't the way. For 3 reasons. And Crissy breaks down why. 00:00 Intro 00:27 First Reason 01:35 Second Reason 02:48 Third Reason Hear more fro…

1
ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations? 49:43

9d ago49:43

49:43

We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro 00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us: Subscribe to us on Yout…

1
Is your data safe? HubSpot's Hack Creates Concerns 16:36

5h ago16:36

16:36

HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data breach and what it could mean for both marketers and businesses. They also talk about the latest updates from Salesforce’s Summer 24 release, share their insights on effective strategies for lead conve…

1
Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast 36:55

10d ago36:55

36:55

Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: - How a CRM can help you with tracking and if it is the only source of truth - Which potholes to avoid - How the reporting is done with a custom object https://www.linkedin.com/in/charliesaunder…

1
Your Hubspot or Marketo Needs a Centralized Lead Management Process 12:42

25d ago12:42

12:42

Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead? Well, it's because few people realize that you need to archit…

1
A Scalable Solution to B2B Funnel Tracking | RevOps FM w/ Justin Norris 49:43

1M ago49:43

49:43

Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels…

1
Structuring Revenue Architecture for Successful B2B Marketing Campaigns | Demand Collective Podcast 41:43

2M ago41:43

41:43

Crissy joined the Collective Wisdom podcast by Demand Collective to discuss how marketers should architect their revenue process and marketing campaigns.By CS2

1
Deep Dive into Attribution | Attribution Time Podcast 33:56

3M ago33:56

33:56

Crissy joins the Attribution Time podcast to share her perspective on all things attribution.By CS2

1
119 Sati Hillyer of OneMob 34:30

2M ago34:30

34:30

Steve and Sam talk to Sati Hillyer, founder, and CEO of OneMob, about his journey from starting the AppExchange at Salesforce to developing and advancing his company's video platform for sellers over an almost ten-year period. With a OneMob microsite, sellers can provide context, content, and a clear next step for the prospect. 👉 If you are in sale…

1
Quality or Quantity – Which is the Best Approach? 18:00

3M ago18:00

18:00

Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying journey for different personas, how to deal with data integration issues across platforms, and whether quality or quantity is the best approach to em…

1
The Latest From the World of Marketing Automation 18:33

3M ago18:33

18:33

Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by Alphabet and what this could mean for the platform and insights from Salesforces’ recent world tour. They also share some best practices for building email nurturing sequences and explain why simplicity m…

1
Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast 57:06

3M ago57:06

57:06

Crissy joined the Humans of Martech Podcast in a wide-ranging discussion. The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the s…

1
Pipeline Architecture vs. Multi-Touch Attribution | Revenue Vitals Podcast w/ Chris Walker 59:02

4M ago59:02

59:02

Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics. The discussio…

1
Inside A Consultant's Operations Framework | Operations With Sean Lane Podcast 46:20

4M ago46:20

46:20

Crissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals. They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has us…

1
How Speargrowth increase revenue by including partners in events 29:34

3M ago29:34

29:34

Agency: Speargrowth.com, B2B marketing, 20 employees CEO: Ishaan Shakunt Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events. Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and…

1
Update on The Revenue Growth Architects 2:15

4M ago2:15

2:15

What do you do after recording more than 200 episodes of a podcast? Take a break! In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel. It’s been a pleasure to deliver valuable insights and actions on go…

1
206 - Using Account Tiers for an Effective ABM Strategy 16:55

5M ago16:55

16:55

You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in. In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy w…

1
205 - Our Top 3 Tips for Creating RevOps Documentation 17:37

5M ago17:37

17:37

Documentation is the silent hero of operations, particularly when it’s done well. Yet many operators skip this step altogether. In this episode of The Revenue Growth Architects, we’re sharing our top 3 tips for creating documentation so that you don’t skip it and people will actually use it! We’ll discuss why documentation and project management ar…

1
How a top enterprise salesperson and agency went to market together successfully w/ Jill Rowley and David Lewis 1:31:11

4M ago1:31:11

1:31:11

Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. Result: Together they close huge deals with Eloqua - building David’s agency while makin…

1
Data Analysis: The Role of Marketers vs AI 18:37

5M ago18:37

18:37

With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces. Mike Maynard and Hannah Wehrly discuss why marketers should continue to play an essential role in data analysis, they explain the risks and benefits of chatbots and the role they will play going forward…

1
204 - How to Avoid 3 Common Lead Scoring Mistakes 12:54

5M ago12:54

12:54

Despite the naysayers predicting its untimely demise, lead scoring as a buyer prioritization tool still has a lot of life left. But if you’re going to score your leads, you better do it the right way. In this episode of The Revenue Growth Architects, we identify three of the most common lead scoring mistakes folks tend to make and (crucially) what …

1
118 Always Be Video Closing 32:37

5M ago32:37

32:37

Sam and Steve are joined by Jon Richards of Evolve Video Marketing. We discuss today's buyer, using video in the sales process, how digital sales rooms work, and getting salespeople to adopt tools like OneMob.By Steve Chipman & Sam Biardo

1
203 - 5 Major Differences Between Funnel Metrics and Multi-Touch Attribution 15:10

5M ago15:10

15:10

How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight. In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the co…

1
202 - How to Build a Valuable RevOps Roadmap 10:27

5M ago10:27

10:27

If you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing. In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps road…

1
Producing Emails for Maximum Impact 14:30

6M ago14:30

14:30

Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is very high at 2%. So, how can you create emails that overcome this issue? Mike Maynard and Hannah Wehrly discuss best practices for producing effective emails, from ensuring content matches the subject…

1
201 - Does Marketing Ops Have a Career Ceiling? 32:41

6M ago32:41

32:41

If you look at open roles in marketing operations today you will see a slew of senior manager or director titles. All of which have a mile long list of responsibilities but that is another story. If you try to look for anything VP level or above it seems like it is non-existent. So this begs the question: Is a senior-level role realistically in the…

1
117 Ross Simmonds of Foundation Marketing 41:57

5M ago41:57

41:57

Steve and Sam interview Ross Simmonds, the leading authority on content distribution and using AI in marketing.By Steve Chipman & Sam Biardo

1
200 - "Celebrating" Our Mistakes for Episode 200! 28:51

6M ago28:51

28:51

With two hundred episodes officially under our belts, you’d think we’d take a victory lap. Not so! Instead, we’re taking episode 200 as a time for reflection on our marketing ops blunders, gut-wrenching mistakes, and embarrassing moments. From botched mass email sends to public speaking freeze-ups to Marketo interesting moments gone wrong, are you …

1
How they won a larger client together - Duo Strategy and PBLC Media 49:14

5M ago49:14

49:14

Agencies: duostrategyla.com and pblcmedia.com CEOs: Taylor Kratz, Grant McNaughton, Jon Farah Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. Result: A successful partnership between two agencies that resulted in net new business and higher client retention. Listener takeaways: Why Jon went …

1
199 - How to Handle the Harsh Realities of RevOps 17:18

6M ago17:18

17:18

Working in RevOps can be an extremely rewarding career path, but it can also be fraught with difficulties and frustrations that can get in the way of those operators succeeding in their role or simply just enjoying it too! In this episode of The Revenue Growth Architects, we’re facing down three harsh truths about working in RevOps and discussing t…

1
A very large rep-driven deal that led to Carabiner Group's “Cocktail of solutions” with their partner Formstack 56:35

6M ago56:35

56:35

Situation: A high-profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it. Result: A successful digital transformation off of a failing tech stack onto a new reliable stack which Carabiner group supported them in. The client was able to expand and grow aft…

1
116 Quote-to-Crypto 31:01

6M ago31:01

31:01

Steve and Sam discuss quote-to-cash (Q2C) solutions that enable sales teams to quickly generate quotes and receive more orders. They cover use cases for field and desk-based sales, components like CPQ and eSignature integrations, rule-based guidance, and vendor solutions from Conga to MobileForce. Also discussed are sales scenarios with frequent pr…

1
198 - How to Architect Your Funnel The Right Way 27:54

6M ago27:54

27:54

Over the past 9 years of running CS2, we have worked on A LOT of funnel projects. So much so that funnel architecture is a key foundational area where we feel like we drive the most impact for clients. Why? Because most of the time organizations are not doing it the right way and we have truly taken the time to figure out the best way to operationa…

1
197 - Why We Changed Our Mind on Self-Reported Attribution 22:51

7M ago22:51

22:51

Recency Bias. Bad data. Form Friction. There are plenty of reasons to question the usefulness of self-reported attribution. In fact, Charlie once believed self-reported attribution to be pointless. So what made him change his tune? In this episode of The Revenue Growth Architects, we’re reconsidering self-reported attribution to find out what turne…

1
196 - Is It Time to Rethink the Role of the SDR? 29:18

7M ago29:18

29:18

Building out an SDR team is costly, and frequently results in an organizational focus on keeping that team busy—not driving revenue. Partner that with the advance of AI tools and a shift in the way businesses are handling their outbound sales efforts and the traditional role of the SDR feels less clear than ever. In this episode of The Revenue Grow…

1
195 - Why Does Everyone Hate Content Syndication? 26:51

7M ago26:51

26:51

How often have you followed up with your SDRs and discovered that the prospects they were reaching out to based on content syndication efforts didn’t actually remember that white paper or perhaps never downloaded it in the first place? Everyone seems to agree that content syndication doesn’t really work. So why are we all still doing it? In this ep…

1
194 - The Top 9 Priorities from Our Clients’ 2024 Roadmaps 25:06

7M ago25:06

25:06

Ready or not, 2024 is here! What is on your 2024 roadmap? Does it include partner program operations? Or are you tackling your email strategy and deliverability? Or are you prioritizing a new AI project? In this episode of The Revenue Growth Architects, we’re looking at all these topics and more as we count down the nine marketing ops topics and pr…

1
Has Marketing Automation Changed in 2023? 17:34

8M ago17:34

17:34

2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard and Hannah Wehrly take a look back at 2023, discuss the highlights of the year and share their thoughts on what marketers can do next year to leverage new technologies and level up their marketing aut…

1
193 - Hubspot is making big moves. Let’s talk about it. 18:26

8M ago18:26

18:26

What’s the best marketing automation platform? It wasn’t that long ago that when clients were looking for an enterprise grade solution they did not consider Hubspot. At CS2, for example, migrating clients from Hubspot to Marketo was commonplace. It seems the times are changing and Hubspot has stepped up to the plate to become a more robust platform…

1
115 Your Perfect AI Self 32:54

8M ago32:54

32:54

AI-generated summary In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting search rankings. Sam and Stev…

1
192 - Is Third-Party Intent Data Snake Oil? 26:58

8M ago26:58

26:58

Third-party intent data is a buzz-worthy topic in B2B marketing and sales, but is it useful intelligence or so much snake oil? In this episode of The Revenue Growth Architects, we’re sifting through an industry report and our own anecdotes to think critically about third-party intent data. Gain insight into the challenges of using third-party inten…

1
How the #1 Eloqua salesperson + the #1 Marketo service partner = GTM perfection 1:12:08

8M ago1:12:08

1:12:08

This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their con…

1
191 - Debating How to Operationalize Account Stages for ABM 53:00

8M ago53:00

53:00

This episode is an interesting one folks! Listen in and hear Xander, Crissy, and Charlie debate on the best way to operationalize account stages for ABM. Defining the stages for a person funnel is easy. We have that nailed down. But nailing down the BEST way to handle account stages is still a new area where we are evolving our thinking on how to a…

1
What is the Importance of Data Enrichment in B2B? 20:14

8M ago20:14

20:14

Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign success. They also discuss how survey findings aren’t always the reality of the B2B industry, how marketing automation can help marketers and sales work …

1
190 - Rethinking Your Email Strategy For 2024 33:49

8M ago33:49

33:49

Over the last year, there has been an over-reliance on using email as a channel from budget-starved marketers because it’s “free” and is the quickest way to get in front of potential buyers. But what are the hidden costs of bad email practices? Are buyers numb to email since it’s so oversaturated? And are you hurting your brand and deliverability m…

1
Get scrappy with Growth and Partnerships alignment - with Gauri Chawla and Mason Cosby 52:56

9M ago52:56

52:56

When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it ends in failure. This episode is all about how to overcome the roadblocks partnerships teams may face when…

1
189 - Busting the MQL Myth That’s Hurting Your Marketing Performance 26:41

9M ago26:41

26:41

Marketing teams are working furiously to fulfill MQL quotas as the end of the year swiftly approaches. But are MQLs the best metric to determine your marketing team’s performance? What other metrics might provide a better indicator of the health of your business and the success of your campaigns? In this episode of The Revenue Growth Architects, we…

1
188 - How to Improve Funnel Velocity With SLAs 36:14

9M ago36:14

36:14

How well are you tracking your SLAs? And perhaps more importantly, how many of them are you tracking? Measuring your speed to lead is all well and good, but focusing on it exclusively doesn’t solve all your funnel velocity issues. In this episode of The Revenue Growth Architects, we’ll examine the other SLAs you should be measuring to have a holist…

1
187 - Do You Need a Marketing Automation Platform In 2023? 30:51

9M ago30:51

30:51

Over the last year an interesting debate has heated up around Marketing Automation Platforms (MAPs like Marketo, Hubspot, Pardot) and if they are necessary in this modern era of martech. The argument against MAPs is there are new more focused best in breed tools (like iPaaS, data warehouses, data automation, more advanced B2C emailing tools) that w…

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