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Selling the Cloud

Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

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In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the transformative power of AI-driven marketing and sales tactics, we're your ultimate source for actionable GTM insights. Welcome to the forefront of B2B SaaS excellence! We discuss company journeys where innovation meets the ever-evolving tech landscape. Guided by a powerhouse team of co-ho ...
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Get up close and personal with agile leaders around the world – executives, business leaders, and experts as they share practical leadership insights around leading in today’s complex workplaces. The first series features an in-depth discussion of "8 Paradoxes of Leadership Agility." The second series will feature actionable agile leadership insights that leaders can continue to draw upon and leverage, now and in the future. Enhance your leadership effectiveness, future-proof your career, an ...
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In this episode of the “Selling the Cloud” Podcast, we are excited to welcome Neetha Ratakonda, CEO of BigLittle.ai. Neetha discusses her journey from engineering to entrepreneurship and explores how to bridge the marketing-to-sales disconnect. She delves into revenue leaks, process inefficiencies, and how RevOps acts as the connective tissue that …
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In this lively and unfiltered episode of "Selling the Cloud," we bring you a dose of Philly spirit with the dynamic duo Jeffrey Gitomer and Paul Melchiorre. This isn't just another podcast episode—it's a masterclass in sales resilience, grit, and preparation from two men who grew up in the streets of Philadelphia. Expect candid conversations, raw i…
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In Part 2 of this episode of the “Selling the Cloud” Podcast, RevOps edition, we continue our conversation with Joseph Zito, founder of (X)Form. We explore the vital role of RevOps in ensuring successful strategy execution, addressing the common pitfalls that occur post-strategic offsite, and how an Operating Partner can help the C-suite stay ahead…
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In Part 1 of this 2-part episode of the “Selling the Cloud” Podcast, RevOps edition, we are joined by Joseph Zito, founder of (X)Form, a company that partners with C-level executives to tackle ambitious goals amidst challenging revenue, profit, and operations dynamics. In this episode, we discuss executing effective company strategies, mobilization…
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In the second part of this engaging conversation, Rob Schilling addresses the common challenges companies face when transitioning to a data-centric sales model. He shares candid experiences where a data-driven approach may fall short and offers his perspective on how AI is reshaping the “art of sales.” With a keen eye on the future, Rob discusses t…
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In this episode of Selling the Cloud, co-hosts Mark and Cathy sit down with Rob Schilling, SVP ERP Cloud at Oracle, to delve into the pivotal moments that have shaped his career in enterprise sales. Rob shares insights into the fundamentals of sales, emphasizing the importance of being the "CEO of your own territory," focusing on the customer, and …
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In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in sales, strategies to alleviate friction points in the sales funnel, and the critical role of cross-functional collaboration among hig…
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In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels. We discuss how incremental improvements in the funnel compound over time and can significantly impact revenue growt…
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The underrepresentation of women and marginalized groups in leadership within corporate and academic sectors is significant. There is a critical need for proactive steps to improve representation and include women in decision-making roles, which will, in turn, benefit families and communities. In episode 19 of the Leaders People Love series, Prof I…
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In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations. Toni shares insights on the evolving role of RevOps, leveraging factory-like efficiency in B2B SaaS, the impact of digital twins on business planning…
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The traditional view of retirement often involves a complete halt in work, overlooking individual needs or desires, thus restricting people's ability to continue contributing. It is crucial to offer employees with flexible alternatives that allow them to tailor their futures according to their aspirations and abilities. In episode 18 of the Leaders…
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Welcome to today's episode of the 'Selling the Cloud' Podcast! We are thrilled to have Frank Cespedes as our guest. Frank is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. With a wealth of experience in running businesses, serving on boards for start-ups and corporations, and consulting globally…
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Welcome to part two of the RevOps edition of "Selling the Cloud," featuring Lindsey Meyl, CEO of RevAmp. In this episode we explore how companies can leverage their data for a competitive advantage, manage business strategy around a shared set of metrics and an ICP, and execute on recommended growth levers based on data signals in a scalable manner…
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In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the importance of a dynamic data strategy, the transformative role of observability in RevOps, and leveraging AI for competitive advantage. Lind…
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This is Part 2 of Data Driven and Metric Based Selling in B2B, Kevin shares insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact. And we continue to cover these topics: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's land…
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In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape. AI and B2B Sales: Exploring the evolving role of AI and machine learning in shapin…
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Today we will be covering part 2. of our show with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategies Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Today we will be covering three main areas with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategics Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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The lack of purpose at work can significantly impact morale, productivity, and retention, ultimately affecting business success. By aligning company values with personal beliefs, leaders can nurture a culture of loyalty and purpose. In episode 17 of the Leaders People Love series, Aaron Chen, a Technopreneur Farmer, emphasizes the importance of tak…
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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Opting for an unconventional career path can trigger uncertainty insecurity, and pressure from societal expectations. But it enables us to create a customized career trajectory that resonates with our values, passions, and aspirations leading to long-term fulfillment in our careers. In episode 16 of the Leaders People Love series, Amanda Cua, the f…
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Inadequate workplace communication, especially during times of change, fosters an atmosphere of uncertainty that gradually undermines trust. To avert this, it is crucial to offer transparent and sincere explanations of the changes, ensuring effective communication of their implications and expectations. In episode 15 of the Leaders People Love seri…
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In a success-centric landscape, the fear of failure permeates, stifling innovation. Leaders can counter this by fostering a culture of openness and sharing their setbacks to humanize success. A supportive environment is crucial for breaking down the stigma surrounding setbacks and cultivating a healthier attitude towards taking risks. In episode 14…
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Creating a fun work culture can be challenging for some leaders who prioritize productivity over enjoyment. Yet, neglecting it can result in higher burnout rates. That is precisely why leaders should establish a culture that enhances creativity, strengthens team dynamics, and contributes to employee well-being. In episode 13 of the Leaders People L…
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Misalignment of goals and communication filters are some of the problems that can occur when there's a gap between top leaders and employees on the ground. This is where middle managers step in to be the conduit between top and ground, to build a harmonious ecosystem within the organization. In episode 12 of the Leaders People Love series, Ian Choo…
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Leaders who neglect to pause, reflect, and empathize may struggle to understand their team's challenges and concerns, leading to communication breakdowns and a lack of trust. By fostering a culture of empathy, leaders can increase engagement, build trust, and enhance team performance. In episode 11 of the Leaders People Love series, Shinn Teo, Asso…
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Traditional linear career paths no longer suffice to meet the challenges and opportunities of the present. Leaders must adopt an agile pivot mindset by being open to diverse experiences, acquiring new skills, and making strategic decisions. This enables them to navigate the complexities of today's challenges and opportunities. In episode 10 of the …
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Misalignment between individual and organizational values and visions can result in decreased performance, high turnover, and difficulty achieving organizational goals. Therefore, understanding the motivations of individuals and creating a culture that aligns with their values is crucial for long-term success. In episode 9 of the Leaders People Lov…
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When it comes to workplace communication, transactional communication often leads to loss of trust. Thus, leaders must make an effort to communicating empathetically. In episode 8 of the Leaders People Love series, Eleanor Tan, Internal Communications and Employee Engagement Leader, highlights the role of effective communication in building trust, …
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Discussing taboo topics in conservative societies is often stigmatized, leading to judgment, criticism, and social isolation for those who speak out. However, promoting open conversations within networks is crucial to overcoming social stigmas. In episode 7 of the Leaders People Love series, Palakh Khanna, Youth Changemaker and Social Entrepreneur,…
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Leaders often fear vulnerability as it may be perceived as leniency by their teams. However, embracing vulnerability is crucial for fostering genuine connections within an organization. The key lies in being selectively vulnerable. In episode 6 of the Leaders People Love series, hear Frank Koo, Head of Asia for LinkedIn Talent and Learning Solution…
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In the legal industry, leaders often lack empathy due to their demanding nature and hierarchical structures. This can lead to burnout, low morale, and hindered collaboration. Recognizing the importance of empathy is crucial for a healthy work environment. Open communication and support from leaders can create a compassionate and productive legal wo…
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In organizations where leaders are resistant to learning new things, stagnation, and missed opportunities become prevalent. Leaders face the risk of falling behind. To remain relevant and effective, leaders must prioritize proactiveness and embrace continuous learning. In episode 4 of the Leaders People Love series, Lee Mun Choon, Social Enterprise…
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Leaders in today's fast-paced work environment face challenges that can impede team productivity and success. To navigate effectively, leaders must prioritize building trust within their teams, embrace diverse perspectives, and practice self-care. In episode 3 of the Leaders People Love Series, join Chelvin Loh, Public Sector Strategist, as she emp…
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Being laid off is tough emotionally and financially. It brings uncertainty and instability. It's crucial to cushion oneself during this disruption by building a support system, focusing on personal development, and exploring new opportunities to adapt and thrive in the face of change. In episode 2 of the Leaders People Love series, Syukri Azman, a …
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In organizations, transformational leadership plays a crucial role in driving innovation. However, achieving this in a rapidly changing business landscape is no easy task. Several challenges exist to overcome, including resistance, deeply ingrained organizational habits, and the complexity of implementing new strategies. In episode 1 of the Leaders…
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In a fast-paced and competitive world where companies are built on superior strategies perfectly executed, leaders may more often lead by showing power and strength. After all, you're supposed to be the one in charge. Is there, however, a space for vulnerability and the "softer" aspects of leadership? A question all leaders need to consider is how …
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Recognizing good work goes a long way in building a positive work culture. Many leaders, however, may find this simple act difficult to be performed consistently, or consider recognizing good work as something too trivial. But, studies have consistently shown that recognizing employees gives them a sense of purpose, greater connections within teams…
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Leading a team through a time of crisis is never easy. It's even more difficult when one has to deal with the emotional responses of those impacted by the event and themselves. However, the right approach by a leader, with a touch of empathy, can ease teams through the darkest of days. Listen to episode 18 of Agile Leaders Conversations where I spe…
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Leadership is an evolutionary process that never ends. As a leader, it's important to stay on top of your game and adapt as the needs change throughout various stages in life or during different company evolutions. Catch this episode 17 of Agile Leaders Conversations where I interview Raymond Tay, Change Coach and Human Resources Expert on his view…
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With the emergence of the pandemic, boundaries are broken, norms are non-existent, and so, rules are being rewritten. But something stands in the way – attachment. Because change is never easy, it's far too tempting to refer to old rules and norms – overly attached – and resist embracing the necessary changes that will make businesses and lives bet…
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Creating a vision for the easy part – getting people on board is trickier than most think. The key is to have the right conversations that communicate the vision in a crystal-clear manner that increases commitment and devotion to the bigger picture. Only when people and goals align then will businesses achieve results. In Episode 15 of Agile Leader…
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No one likes being in a chaotic business situation, but often it's unavoidable. Discover why the "longer path is the shortest in the long run", and the presence required of leaders who want to inspire their teams and enterprises. In episode 14 of Agile Leaders Conversations, hear Frederic Ducros, a veteran in the digital transformation space. Frede…
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Most organizations want to improve performance, but few succeed. In fact, research has shown that most transformations fail. Common reasons are a lack of leadership commitment, unrealistic goals, and resistance from employees. To succeed in your business transformation, you need a different strategy. In episode 13 of Agile Leaders Conversations, he…
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Most people are trained to think analytically, which has vast benefits—but it can also disconnect us from our inner wisdom. For leaders leading in today's rapidly-changing workplaces, intuition has a large part to play. Being connected internally, we begin to lead with integrity – where our minds, hearts, and actions align. This is a more sustainab…
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Enterprise agility is essential for all businesses as we seek new ways of working – optimized processes that lead to maximum outcomes. But enterprise agility will not happen until the system works as a whole. Thinking about the organization as a living organism might be a useful metaphor. In episode 11 of Agile Leaders Conversations, hear Sunil Mun…
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In the world of business, innovation and adaptability are keys to survival. When the pandemic took the world by surprise, businesses had to be more innovative and adaptable to stay afloat. An agile mindset then is fundamental because it allows businesses to be responsive to change and thrive in today’s rapidly changing marketplace. In Episode 10 of…
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In business transformations and optimizations, a common problem we see is the misalignment between people and systems. When this happens, the organization's agility is compromised. The solution then is to increase the alignment between the people and systems of an organization so that they both can function together in synergy. This promotes organi…
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In the fast-changing business world, keeping up with your field is vital. That's when the power of continuous learning comes in. By seizing opportunities to stretch your perspectives and widen your horizons, you will stay ahead and constantly innovate. In episode 8 of Agile Leaders Conversations, hear Ronnie Lee, General Country Manager of Lenovo S…
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