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Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, id ...
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Hotel Nerd Network

Christopher A Greiner

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The official audio broadcast from the Hotel Nerd Network YouTube Channel Currently on HNN: The Check-In (formerly known as The Hotel Nerd Podcast) Ranger Café AniCrazy! StopNGo Let's Talk Start//Finish Don't forget to also leave a voice message on Anchor @ https://anchor.fm/hotelnerd/message Support this podcast: https://anchor.fm/hotelnerd/support
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Bernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a partner journey that fosters collaboration and drives capital-efficient growth. He takes us through the nuances of treating partners as equals, not customers, and the importance of transparency and trust throughout the partner lifecycle. From recruitment …
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We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as: co-selling partner programs partner relationship management marketplaces resellers the impact of AI on channel sales 2024 predictions (and reviewing our 2023 predictions 😁) (01:08) Gue…
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In this enlightening podcast episode, Pete Rawlinson (CMO of Allbound) engages in a deep conversation with James Partington (Head of Partnership Programs at Hootsuite) about the significance of developing a partner-centric journey and the steps they took to formalize their own partner program. Listen as James takes us through his valuable experienc…
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Paul Banco makes the case for why leadership buy-in is critical. Drawing from decades of experience, Paul explains how partner alignment, executive involvement, and presenting a clear vision are key to gaining leadership support. He also outlines how to get executives on board, involve them in shaping the strategy, and secure their ongoing commitme…
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Our guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of a foundational framework. So she has set out to work on changing the minds of partnering organizations to rethink their approach to partner program development. Guest bio: From Channel Manager, to Strategic Partnerships Manager, to Head of Partnerships…
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Paul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynamics of partnerships and ecosystems, channel marketing, and the pivotal role of the chief partner officer. Other subjects include ecosystem attribution, channel alignment, partner marketing strategies, and the rise of AI adoption. We discuss this and mor…
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In this motivating episode, Ali Spiric, Marketing Manager at Allbound, sits down with Shane Forster, Country Manager DACH at Reviews.io, to discuss the art of retaining successful partnerships. They delve into common challenges and innovative solutions, focusing on the importance of trust, training, and mutual understanding. Shane shares remarkable…
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Explore the evolving world of partnerships with Allbound CMO, Pete Rawlinson, and Ben Wright, Founder of PartnerFuel, in this insightful Partner Channel Podcast episode. They delve into the changing dynamics of partner-led growth, emphasizing the importance of optimizing the partner experience and treating partners like valued customers. As PRM (Pa…
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Building partnerships requires a proper framework, and a duct-taped plan leads to unhappy partners, unmet goals, and, ultimately, a lack of support from the C-suite. Putting in the time to create a thorough go-to-market plan is what can be the difference between groundbreaking partner revenue and a fizzling partner program. Learn how to do it right…
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Kelly Sarabyn and Asher Mathew are here with us today to discuss key insights from their latest report: The State of Partner-Led Growth Report. This new report promises to shed light on: The power of partner-led growth strategies, Showcasing real-world success stories, Lots of interesting partnerships insights from sales and marketing leaders, And …
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It's not enough to just have partners – understanding them and tailoring the experience to their needs can truly set apart a great partnership from a good one. This episode will cover: Practical Strategies for improving your partner experience Exploring ways to better understand your partners And discussing the potential impact these strategies can…
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Today’s partner ecosystem: fueled by hyperscalers, sold in marketplaces, and delivered through the channel. What can we expect of the partner experience in light of this new ecosystem model? We discuss this and more on today's episode with our Channel Panel members: Rob Spee of Channel Journeys podcast And Vince Menzione of the Ultimate Guide to Pa…
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In this episode of the Partner Channel Podcast, Ali Spiric interviews Damiaan Van Zanen, the head of partnerships at Total Synergy. They discusses the types of partners Total Synergy works with and the importance of understanding partnership goals before formalizing contracts. This episode provides valuable insights into Damiaan's partnership journ…
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Growing and managing a channel is not without its pitfalls and harsh realities. These uncomfortable truths, often kept under wraps, can hamper the growth and success of your channel strategies if not confronted head-on. Some of these uncomfortable truths include: The Challenge of Alignment The Necessity of Investment The Inevitability of Conflict T…
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This week on the Partner Channel Poddcast, Ali Spiric welcomes Enryck Serin, the go-to-market lead of partnerships at Poly.ai, a top-ranked company by Forbes. With Enryck's, they discuss the topic of utilizing resellers to enter new countries or regions. They also touch on the appeal of making the jump to the UK market, its language advantages, and…
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In this enlightening episode of the Partner Channel Podcast, we dive deep into the crucial early months of establishing a partnership function within an organization. Join host Palmer Foster and his guest Damiaan Van Zanen as they delve into the important steps involved in onboarding and nurturing partnerships during the initial months.…
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In this episode, join Tori Barlow of Allbound and Julie Koslen Diehl, Director of Global Partner Ops at insightsoftware as they dive into the world of reseller partnerships and unravel the secrets behind tiering strategies. Whether you're a startup seeking to expand your market reach or an established business aiming to optimize your distribution c…
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In this episode, we will explore the key benefits and strategies of partner marketing, and provide practical tips and advice on how to optimize your partner marketing efforts. Partner marketing provides a unique opportunity for businesses to leverage the strengths and resources of their partners to enhance their marketing efforts, reach new audienc…
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This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Per Allin, Head of Partnerships Growth at Contractbook. Together they talk about: Starting and scaling partnerships: some of the biggest challenges partnership professionals are experiencing, in particular when partnerships …
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The current state and future of partner portals (do we even need them?) Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal) Hear about what other partner tech providers are doing to meet expectations partners have in the current landscape For a video version of this epi…
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This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Niels Bergmans, Partner Manager Lead at Tracify Together they talk about: How Neils started with a ‘box of partners’ and how he made sense of it all First fails of going international + communication struggles Advice to anyo…
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This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Guillaume Runser, Head of Sales - Growth Markets and former Head of EMEA Partnerships at Mixpanel. Together they talk about: Building and running a partnership program in EMEA: the good, the bad and the ugly Diversity foster…
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This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Alan Walsh, Global Head of Partnerships at Trade Ledger and a mentor on Accenture’s Tech Innovation Lab. Together they talk about: Partnership ecosystems within the Fintech space Top Tips for Partnerships…
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The term partner-first strategy has been increasingly used – but what does it mean, how do you get buy-in from your C-suite to give partnerships a seat at the table, and what does it look like in practice. If you missed our live-recording of the podcast, no worries! We saved the recording, so you can listen in and gain great insights from host Tori…
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On this episode, host Tori Barlow welcomes Mat Batterbee, Global GTM Solutions Director at Pax8. Thee two are talking cloud tech providers and how to capitalize on them in the startup sphere. Listen in and learn about what cloud tech providers are, and how to go about leveraging them in a mutually beneficial way.…
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Aligning your channel sales team with your direct sales team can be a great way to maximize your business's potential. This episode will provide an overview of how to align the two. In addition to tips and techniques to help you navigate this tricky situation, we will cover topics such as: the importance of communication and collaboration between t…
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This week, we launch New EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Max Büsher, Manager Integration Partner at Shopware.Together they talk about: Experience at Shopware and career progression that started from an apprenticeship program Redesigning a partner program Challenges faced wo…
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Hyperscaler marketplaces are having a significant impact on channel sales. By providing customers with access to cloud-based services, hyperscaler marketplaces have become an increasingly popular way for customers to purchase IT services. This has led to a shift away from traditional channel sales, as customers are now able to purchase what they ne…
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This IS a SPOILER FILLED episodic review show!!!! You have been warnedSeason 1 will consist of all 67 episodes of Digimon Adventure 2020 on a weekly basis. Here we will breakdown what has happened episode to episode and make predictions for the next episode or episodes.In this episode we will be talking about Episode 8 and comparing it to Digimon A…
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This IS a SPOILER FILLED episodic review show!!!! You have been warned Season 1 will consist of all 67 episodes of Digimon Adventure 2020 on a weekly basis. Here we will breakdown what has happened episode to episode and make predictions for the next episode or episodes. In this episode we will be talking about Episode 8 and comparing it to Digimon…
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Take a listen to the latest episode of the Ultimate Channel Sales Podcast and hear two MSPs share their experiences and perspectives on managing their channel, from the channel partner's point of view. They share their strategies for success, the challenges they've faced, as well as their advice for other MSPs. Tune in to get an inside look at how …
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This IS a SPOILER FILLED episodic review show!!!! You have been warned Season 1 will consist of all 67 episodes of Digimon Adventure 2020 on a weekly basis. Here we will breakdown what has happened episode to episode and make predictions for the next episode or episodes. In this episode we will be talking about Episode 7 and comparing it to Digimon…
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Upcoming PRM Tournament Schedule Round 1 starts 2/13/23 Round 2 starts 5/15/23 Quarter-Finals starts 7/10/23 Semi-Finals starts 8/7/23 Finals voting will begin 8/14/23 and will be two weeks long for voting and will be announced LIVE on Power Rangers Day (8/28/23) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://…
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We're seeing double this week on the Partner Channel Podcast. Host Tori Barlow is joined by both Mike Coleman, SVP of Enterprise Sales and Channel Chief at First Orion, and Mike Otting, SVP of Platform and Wholesale at First Orion. The trio talk all about what branded content is, and the kinds of challenges the First Orion partner team faced. Liste…
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This IS a SPOILER FILLED episodic review show!!!! You have been warned Season 1 will consist of all 67 episodes of Digimon Adventure 2020 on a weekly basis. Here we will breakdown what has happened episode to episode and make predictions for the next episode or episodes. In this episode we will be talking about Episode 5 and comparing it to Digimon…
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In today’s episode, we’re bringing on a world-renowned professional who has been a long-standing expert in the partnerships industry, to discuss the most recent trends in partner ecosystems practices, as well as predictions for 2023, and a general forecast of what we should expect in the evolution of the partnerships space with regards to ecosystem…
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How did Chris and Soda do on the predictions? (To find predictions you need to either listen on audio or watch on Twitch. YouTube booted us. #LessonLearned)--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/hotelnerd/supportSupport this podcast at — https://redc…
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Welcome to the premiere of Start//Finish This IS a SPOILER FILLED episodic review show!!!! You have been warned Season 1 will consist of all 67 episodes of Digimon Adventure 2020 on a weekly basis. Here we will breakdown what has happened episode to episode and make predictions for the next episode or episodes. In this episode we will be talking ab…
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Welcome to the premiere of Start//Finish This IS a SPOILER FILLED episodic review show!!!! You have been warned Season 1 will consist of all 67 episodes of Digimon Adventure 2020 on a weekly basis. Here we will breakdown what has happened episode to episode and make predictions for the next episode or episodes. In this episode we will be talking ab…
  continue reading
 
The Annual Power Ranger Series Fan Vote will now be know as Power Ranger Madness! This is only on of the announcements in this video so please tune in and here what the other are! Sponsor Link: https://www.dubby.gg/discount/Nerd23?... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this pod…
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